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All Journal Asia-Pacific Management and Business Application Journal of Economic, Bussines and Accounting (COSTING) Journal on Education Ensiklopedia of Journal KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Informatika Ekonomi Bisnis Emerging Markets : Business and Management Studies Journal Jurnal Manajemen Bisnis Eka Prasetya Devotion: Journal of Research and Community Service Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Manajemen Economic Reviews Journal Journal of Social And Economics Research Jurnal Indonesia Sosial Sains Journal Research of Social Science, Economics, and Management Cerdika: Jurnal Ilmiah Indonesia Applied Quantitative Analysis (AQA) Jurnal Manajemen Kreatif dan Inovasi Journal of Innovative and Creativity Journal Serambi Engineering (JSE) Jurnal Cendekia Ilmiah
Jerry Heikal
Bakrie University
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ETHNOGRAPHY STUDY: CUSTOMER SATISFACTION TOWARDS PRODUCT AND SERVICE QUALITY OF THE FOOD AND BEVERAGE INDUSTRY AT PT. ABCD Diny Claudia Durandt; Citra Dika Pertiwi; Cita Ayu Riyadi Putri; Jerry Heikal
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1618

Abstract

PT ABCD, as one of the major players in the F&B industry, strives to meet customer expectations. In this context, various factors can influence customer perceptions, ranging from product quality to service quality. It is essential for companies to understand how these factors interact and affect customer decisions in order to continue to grow and compete in the market. Through a realist ethnography approach, this study aims to understand how consumer groups in PT ABCD define quality and how their perceptions of product and service quality influence their purchasing decisions and consumption patterns. Through this approach, the study hopes to provide valuable insights to PT ABCD and the F&B industry in general on how to enhance customer satisfaction and increase market share.
Co-Authors Abhiyoga Deyandra Putra Aditya Rachman Zarkasih Aditya Sutama Agus Sugiono Ahmad Julian Andi Mardhotilla Antonius Hendri Widiyanta Asti Apriani Ayu Gandhi Cita Ayu Riyadi Putri Citra Dika Pertiwi Dewi Anggini Dewi Lisdayanti Diny Claudia Durandt Diva Dinar Fasya Dwi Wuryantadi Dzaki Zakaria Elja Salwa Erwan Hendrawan Faisal Heswara Fanjili Gratia Mamonto Fidy Rachman Osthar Gulfi Oktariani Haby Kurniawan Hamka Putra Jaya Hamka Putra Jaya Hammam Muhammad Hana Oktafianna Helga Meilany Herdianto Herdianto Heru Prabowo Hilmy Muhammad Ika Sukmawati Imam Yumarsa Isfan Ferli Isyak Pratama Putra Kevry Ramdany Kholil Akhmad Lidya Hamdani Putri Lurinjani Akhsan Lurinjani Akhsan Maya Seruni Putri Medysia Novittaqa S Meiriza Azwar Michael Muhammad Farhan Muhammad Feyzel Khalfani Putra Ardanesworo Muhammad Iqbal Fajri Nuria Soviatun Nuria Soviatun Nuria Soviatun Nurul Intan Permanasari Pahrul Rojih Rabih Katon Dwicahyo Raden Maart Adi Waskita Rama Rizqullah Fahrizal Raras Herry K Reviani Erlinda Samsul Arifin Sarah Mulyani Seera Safira Sri Mulyaningsih Susan Ratna Salim Syahruni Aryanti Syauqi Ahtisya Tasrika Azwar Triesna Ratulina Vasya Theodora Givianty