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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Economy Deposit Journal ( E-DJ) Jurnal Pembangunan Nagari Kampurui Jurnal Kesehatan Masyarakat Journal of Economic Education and Entrepreneurship Studies Jurnal Prospek: Pendidikan Ilmu Sosial dan Ekonomi Fundamental and Applied Management Journal Indonesian Journal of Enterprise Architecture
ilham abu
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Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Fundamental and Applied Management Journal

 1 
Analysis of Segmentation, Targeting, and Positioning (STP) Determination on Sales Volume at Cafe Teras Empang Parepare City Ilham Abu; Ridwan
Fundamental and Applied Management Journal Vol. 1 No. 1 (2023): FAMJ, June 2023
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i1.202303

Abstract

This study aims to assess and analyze whether the STP (Segmentation, Targeting, and Positioning) marketing strategy on the sales volume that has been implemented by Cafe Teras Empang in Parepare City has reached approximately one year (2021-2022). This type of research is descriptive quantitative. The population in this study were all employees of Cafe Teras Empang while the sample of this study were all 36 employees of Cafe Teras Empang as respondents using saturated sampling, which is a sampling technique when all members of the population are used as samples. The data collection techniques were carried out by means of questionnaires conducting interviews and questionnaires. While the data analysis technique used is to use Multiple Linear Regression Analysis using two statistical test methods, namely Simultaneous Test (Test f). Based on the results of research with statistical data analysis, the indicators in this study are valid and the variables are reliable. In the classical assumption test, it is proven that all indicators are normally distributed and there is a significant linear relationship between each independent variable and the dependent variable, for influence Segmentation, Targeting, and Positioning all have a positive direction and are not significant in their influence on the sales volume at Cafe Teras Empang in Parepare City.
Young Generation’s Investment Motivation: Insights from a Self-Determination Theory Perspective Ilham Abu; Mahmudatus Sholihah; Wahyudin
Fundamental and Applied Management Journal Vol. 2 No. 1 (2024): FAMJ, June 2024
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v2i1.2242

Abstract

This study aims to understand investment motivation among students in Makassar using the Self-Determination Theory (SDT) framework. Data were collected from students through an online questionnaire and analyzed using SPSS software. The findings indicate that students' investment motivation is influenced by several key factors, including autonomous motivation, competence, social relatedness, intrinsic motivation, and commitment. The results highlight that students have a strong desire to independently manage their investment activities, feel confident in their ability to understand and engage in investment, and benefit from the support of peers, family, and community. Intrinsic motivation plays a significant role, reflecting personal satisfaction and interest in investment, while high levels of commitment suggest a strong dedication to maintaining their investment activities. Overall, the study reveals that students in Makassar exhibit a high level of investment motivation, driven by the need for autonomy, competence, and social connections. The research underscores the importance of financial literacy and social support in shaping students' investment motivation. Educational institutions and financial organizations are encouraged to collaborate in enhancing financial literacy and providing educational programs that support students' investment motivation.
Co-Authors Abdul Hafid abu, ilham Andika Isma Hajar Dewantara Hety Diana Septika Kadori Haidar Mahmudatus Sholihah Muhammad Sultan Muhammad Sultan Muhidin Muhidin Muhlis Muhlis Muhlis Noor Ellyawati Nur Astaman Putra NURUL AZIZAH Puji, Siti Fatimah Ridwan Ridwan Ridwan Safira Trian Nisa sunardi sunardi Sunardi Sunardi SUTRISNO Sutrisno Sutrisno Wahyudin ⁠⁠Sukriadi