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THE INFLUENCE OF HALAL EDUCATION AND PRODUCT LABELING ON MUSLIM CONSUMER TRUST Rahmawatul Hasanah; Nur Fitri Hidayanti; Sahman Z
FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Vol 8 No 2 (2025): FINANSIA : Jurnal Akuntansi dan Perbankan Syariah
Publisher : Fakultas Ekonomi Dan Bisnis Islam IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/finansia.v8i2.11363

Abstract

The study analyzes the effect of halal education and product labeling on Muslim consumers' trust. The research approach used is a quantitative approach with a survey method. Data were collected through the distribution of questionnaires to 33 Muslim respondents, using purposive sampling with criteria of consumers who understand and consume halal-labeled products. The data were processed using multiple linear regression analysis with the help of SPSS. The study shows that halal product labeling has a positive and significant effect on consumer trust, while halal education has a positive but not significant effect. Consumer trust theory emphasizes the importance of information reliability and source credibility in shaping consumer beliefs, and halal labeling serves as a formal guarantee of product halalness and quality. Halal education has a positive contribution, but its influence is not significant, indicating that consumer knowledge about halal has not yet become a dominant factor. This study emphasizes the importance of the presence of halal labels, accompanied by strengthening certification mechanisms and effective communication strategies to reinforce Muslim consumers' trust.
Pengaruh Kemudahan Akses Layanan Keuangan Dan Reputasi Fintech Terhadap Keputusan Penggunaan Mobile Banking Syariah Muhammad Syawal; Zaenafi Ariani; Nur Fitri Hidayanti
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 6 No. 1 (2026): Article Research Maret 2026
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v6i1.7975

Abstract

Penelitian ini bertujuan menguji secara empiris pengaruh kemudahan akses layanan keuangan dan reputasi fintech terhadap keputusan penggunaan mobile banking syariah. Pendekatan yang digunakan adalah kuantitatif dengan analisis regresi linier berganda terhadap 103 responden. Hasil analisis deskriptif memperlihatkan bahwa responden cenderung memberikan penilaian positif terhadap seluruh variabel yang diteliti. Secara parsial, reputasi fintech terbukti berpengaruh signifikan terhadap keputusan penggunaan mobile banking syariah, sedangkan kemudahan akses tidak menunjukkan pengaruh yang signifikan. Namun demikian, secara simultan kedua variabel independen tersebut mampu menjelaskan variasi keputusan penggunaan sebesar 60,6%. Temuan ini menunjukkan bahwa aspek keamanan, kredibilitas, serta citra profesional yang melekat pada fintech menjadi faktor penting dalam mendorong minat dan adopsi layanan keuangan digital berbasis syariah. Dengan demikian, penguatan reputasi fintech menjadi strategi yang krusial dalam pengembangan layanan mobile banking syariah pada era digital.