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All Journal Istinbath: Jurnal Hukum dan Ekonomi Islam FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Equity: Jurnal Ekonomi Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan Journal of Management and Innovation Entrepreneurship (JMIE) Al Birru: Jurnal Keuangan dan Perbankan Syariah
Nur Fitri Hidayanti
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE INFLUENCE OF HALAL EDUCATION AND PRODUCT LABELING ON MUSLIM CONSUMER TRUST Rahmawatul Hasanah; Nur Fitri Hidayanti; Sahman Z
FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Vol 8 No 2 (2025): FINANSIA : Jurnal Akuntansi dan Perbankan Syariah
Publisher : Fakultas Ekonomi Dan Bisnis Islam IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/finansia.v8i2.11363

Abstract

The study analyzes the effect of halal education and product labeling on Muslim consumers' trust. The research approach used is a quantitative approach with a survey method. Data were collected through the distribution of questionnaires to 33 Muslim respondents, using purposive sampling with criteria of consumers who understand and consume halal-labeled products. The data were processed using multiple linear regression analysis with the help of SPSS. The study shows that halal product labeling has a positive and significant effect on consumer trust, while halal education has a positive but not significant effect. Consumer trust theory emphasizes the importance of information reliability and source credibility in shaping consumer beliefs, and halal labeling serves as a formal guarantee of product halalness and quality. Halal education has a positive contribution, but its influence is not significant, indicating that consumer knowledge about halal has not yet become a dominant factor. This study emphasizes the importance of the presence of halal labels, accompanied by strengthening certification mechanisms and effective communication strategies to reinforce Muslim consumers' trust.
Co-Authors Aditya Arnola Ahmad Damran Idayanti Idayanti Imron Imron, Imron Merry Mila Kusmala Dewi Muhammad Fadilah Mukhlishin Mustini, Azizah Nayandra Fahrezzy Nurjannah S Nurul Febryana Rahmawatul Hasanah Safina Sahman Z Sulistiara Putri Suryani Suryani Syahrul R, Syahrul Tiara Anggriani Veni, Veni Edriani Yenny, Yenny April Yanti Yoga Pratama Yuyun Fitriani Zaenafi Ariani