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SOSIALISASI PROGRAM BOGOR BICARA SEHAT DALAM KONTEKS MENINGKATKAN PEMAHAMAN MASYARAKAT PADA COVID-19 Naufal Alwan Shiddiq; Feri Ferdinan Alamsyah; Imani Satriani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 1 (2022): Volume 6 Nomor 1 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i1.5307

Abstract

Bogor Bicara Sehat is an outreach program to the public about Covid-19. Through this program, it will be conveyed to the public that the dangers and impacts of Covid-19 must be realized and anticipated together. This research aims to determine How far do the people of Bogor City understand about Covid-19, to find out the prevention of Covid-19 in the family cluster in Bogor City, and to analyze implementation of Bogor Bicara Sehat Program. This research was conducted in the City of Bogor. This research uses a qualitative approach. The results of this research indicate that implementation of Bogor Bicara Sehat program in increasing understanding of the Covid-19 for the people is effectively. The components of social analysis that are the pillars of this research are: (1) Program, Bicara Project in the Bogor Bicara Sehat Program provides valid and accurate information including education about Covid-19, the impact of the Covid-19 pandemic. (2) Output, aims to provide information to the public about education about the spread of Covid- 19. So that the target of the program is the community, especially the family environment so that the community better understands and understands how to prevent, deal with, and deal with Covid-19 cases. (3) Outcome, Bicara Project in collaboration with the Bogor City Government through the Covid-19 SATGAS to contact every sub-district in Bogor City to be given information and education about Covid-19 and SehatQ prepares and presents doctors to provide material about Covid-19 sourced from the medical.
SIKAP PENGUNJUNG TAMAN EKSPRESI TERHADAP PELAYANAN INFORMASI FASILITAS KOTAK LITERASI CERDAS SEBAGAI SARANA BACA Wanda Sri Maryati; Mariana Rista Ananda Siregar; Imani Satriani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v5i2.4433

Abstract

The study aims to analyze a visitor's attitude toward information services as a means of reading facilities. The model theory used in this study is the SMCR theory that stands for source, message, channel, and receiver. On this study researchers took the population in central bogor district as a population in bogor city, they were visitors or people who had already been to the expression park. The sample retrieval technique on this study uses purposive sampling. Researchers are using the slovin formula asa basis for sample from the population. The study employs two variables, X - characteristic variables of the visitor's age, gender, educational level, and work level while the Y attitude variables, cognitive, affective, and cumulative.
PENGARUH TERPAAN TAYANGAN YOUTUBE DEHAKIMS TERHADAP SIKAP ORANGTUA MENGENAI ANAK MENONTON SATWA Randy Prayoga Priansyah; Imani Satriani; Muslim Muslim
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 1 (2022): Volume 6 Nomor 1 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i1.5309

Abstract

This study discusses the effect of exposure to Dehakims Youtube shows on parents' attitudes about children watching animals at Pamoyanan, South Bogor. The purpose of this study was to determine how much influence exposure to Dehkims Youtube shows had on parents' attitudes about their children watching animals. The theory used in this research is cultivation theory. This study uses quantitative methods, the data obtained by the sample survey method. The author makes a questionnaire that is in accordance with the indicators of the variables to be studied and asks respondents to fill out the questionnaire. Furthermore, the authors perform data calculations using the SPSS version 25 application. The conclusion of this research, which is based on the results of the determination test, shows that Dehakims Youtube shows have an influence on parents' attitudes about children watching animals in Pamoyanan, South Bogor, by 53.4%.. This means that Dehakims Youtube shows only have an influence of 53.4% on parents' attitudes about children watching animals at Pamoyanan, South Bogor, while the remaining 46.6% is caused by other factors not examined in this research.
Analisis Teknik Penerapan Search Engine Optimization (SEO) pada Media Daring Pikiran-rakyat.com dalam Meningkatkan Jumlah Pembaca Anastasha Savira Josepina; Sardi Duryatmo; Imani Satriani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 8, No 1 (2024): Volume 8 Nomor 1 Tahun 2024
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v8i1.9795

Abstract

Kemajuan penggunan internet saat ini semakin pesat dan Google menjadi wadah mesinpencari terbanyak yang dikunjungi, perusahaan media mulai berbondong-bondongmeningkatkan kinerja publikasi mereka dengan menerapkan optimasi Search EngineOptimization (SEO) agar mampu berada di halaman teratas pada mesin pencariGoogle. Media daring Pikiran-rakyat.com menggunakan optimasi Search EngineOptimization (SEO) agar mampu berada di halaman utama Google dan mendapatkanpembaca lebih banyak. Tujuan penelitian ini mengetahui teknik penerapan SearchEngine Optimization (SEO) pada media daring Pikiran-rakyat.com dalam meningkatkanjumlah pembaca. Sebagai perusahaan, Pikiran-rakyat.com menggunakan teoriGeomelakis amp; Veglis (2015) mengenai metode penerapan Search Engine Optimization(SEO). Search Engine Optimization (SEO) merupakan proses editor website untukmenyesuaikan judul, lead, atau isi teks artikel guna meningkatkan penempatan situstersebut di mesin pencari dan memilki peluang untuk mudah ditemukan dan dibaca olehaudiens. Teori Geomelakis amp; Veglis (2015) menjelaskan Search Engine Optimization(SEO) memiliki dua metode, yaitu metode optimasi On-page yang berkaitan denganpengoptimalan pada konten yang disesuaikan dengan aturan dari optimasi SearchEngine Optimization (SEO) dan Off-page berkaitan dengan faktor luar yang terhubungdengan Search Engine Optimization (SEO) seperti media sosial. Penelitian inimenggunakan metode desktiptif dengan pendekatan kualitatif, melakukan pengumpulandata melalui wawancara, obeservasi, dan dokumentasi. hasil penelitian ini,menunjukkan bahwa Pikiran-rakyat.com melakukan teknik penerapan Search EngineOptimization (SEO) selaras dengan yang dikemukakan oleh teori Geomelakis amp; Veglis(2015) terutama pada kedua metode On-page dan Off-page yang menjadi pilarpemanfaatan Search Engine Optimization (SEO). Meskipun begitu, Pikiran-rakyat.comtentunya perlu berusaha mengembangkan dengan baik lagi terhadap penerapanSearch Engine Optimization (SEO) dalam meningkatkan jumlah pembaca ini.
ANALISIS PENDEKATAN MARKETING PUBLIC RELATIONS DALAM PENGEMBANGAN PROMOSI PARIWISATA DI KOTA BOGOR Shafia Aqsha Nuraini; Roni Jayawinangun; Imani Satriani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v4i2.2514

Abstract

This study aims to find out how the Bogor Tourism and Culture Office, especially the Promotion section, runs its activities and programs to develop promotions on the tourism sector in Bogor City. The research uses qualitative research methods, Case Study. The process of data collection was carried out by conducting interviews with sources of the Bogor Tourism and Culture Office which act as Key Informants and Informants, and sources from the Ministry of Tourism Republic of Indonesia act as triangulation. The result of this study is the emergence of a development of tourism promotion in the Bogor City for audiences through an assessment of the media that has been used as a promotional tool using SWOT analysis techniques. Where the assessment was obtained from a program that had been carried out by the Bogor City Tourism and Culture Office which was categorized by using 3 Marketing Public Relations Strategies namely pull, push and pass. So that in the end these activities and developments had an impact on the increasing number of visitors who came to Bogor City. Keywords: Bogor city; marketing public relations; promotion; SWOT; tourism
INCORPORATING LESSON PLAN IN DEVELOPING AN ITINERARY FOR A TOUR PACKAGE TO PROMOTE LOCAL CULTURE: A CASE STUDY IN KAMPOENG WISATA CINANGNENG, BOGOR REGENCY Sari Rejeki; Imani Satriani; Qoute Nuraini Cahyaningrum
Wiralodra English Journal Vol. 8 No. 1 (2024): Wiralodra English Journal (WEJ)
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/wej.v8i1.265

Abstract

Studies on tourism in Bogor have focussed on community-based tourism, natural and outdoor tourism, the preservation of natural environment and culture of its people. This research in particular focuses on specifically combining local culture and language learning.The aim of this study is to shed light on how lesson plans can be incorporated in developing existing tour packages of a tourist attraction that promotes local culture. It proposes lesson plan by Brown and the notion of Engage-Study-Activate by Harmer. Using qualitative approach, Kampoeng Wisata Cinangneng located in Bogor Regency is chosen as case study.  As the tour packages in Kampung Wisata Cinangneng are popular amongst elementary school students to teenagers, the lesson plans are limited to these age groups. Data collection techniques applied in this study were literature studies, observations, interview and documentation. The findings also support the use of six stages for analysis to design and develop an itinerary as part of a tour package. The stages involve determining a tourist attraction that promote local culture, studying its tour packages or programs to seek the target market and what it advertises, identifying unique local culture advocated from the tourist destination, determining local culture which can be incorporated with language learning, researching further the local culture selected. The last stage entails, applying Browns’ lesson plan and Harmers’ Engage-Study-Activate in the procedure. The stages of analysis proposed is seen crucial to make tour packages not only entertaining but also have educational value. In this case, preserving and promoting local culture. Drawing on the results, this study gives an advantage in the applicability of writing a lesson plan that focuses on local culture and language learning for an itinerary.