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Predictors of Intention to Interact with Apparel Products on Instagram: Do creativity and Positive Emotion Matter? Wardana, Candra Kusuma; Prasetya, Farid Adi; Maimun, Muhammad Halim; Fatchan, Fuad Hudaya
Jurnal Manajemen Bisnis Vol. 15 No. 2: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i2.21841

Abstract

Research aims: This study aims to determine the effect of perceived creativity, positive emotion, affective commitment on people intention to interact.Design/Methodology/Approach: The study procedures were carried out using a quantitative approach and data were collected with online questionnaires from July to December in 2023. The participants were selected using purposive sampling based on specific criteria, such as experience in purchasing products online. A total of 225 participants were selected and analysis was performed using Structural Equation Modelling (SEM) approach with SmartPLS.Research findings: The results showed that perceived creativity had a significant relationship on positive emotion and affective commitment. Positive emotion was shown to have a significant effect on interaction intention. However, perceived creativity had no significant impact on interaction intention of apparel brand. This indicated that creative content was inadequate in attracting Instagram users to interact with brand’s account. The results also showed that positive emotion lacked a significant correlation with affective commitment, while affective commitment had a significant relationship with interaction intention.Theoretical Contribution/Originality: This study provides meaningful contribution to Stimulus-Organism-Response theory by incorporating creativity to assess Instagram social media platform.Practitioners/Policy Implications: These results can assist business owners and social media marketers in developing creative marketing campaigns and building strong bond with their followers.Research Limitations/Implications: One of the limitations of this study is that it only assessed the use of Instagram in the fashion industry. Therefore, future studies are advised to explore different industries and recruit participants with a specific occupation to obtain better understanding of online consumer behavior.
Penerapan Teknologi IoT bagi Budidaya Jamur dan Hidroponik untuk Meningkatkan Ketahanan Pangan di Farm Education Sragen Aan Sofyan; Dedy Ari Prasetya; Farid Adi Prasetya; Suranto; Nendy Akbar Rozaq Rais; Agus Marimin
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i1.19505

Abstract

Kegiatan Program Kreativitas Mahasiswa (PKM) dilaksanakan di Family Farm yang berlokasi di Desa Karanganyar, Kecamatan Plupuh, Kabupaten Sragen, sebagai upaya pemberdayaan masyarakat berbasis pertanian terpadu. Mitra kegiatan adalah Kelompok Wanita Tani (KWT) RT 13, dengan fokus pengembangan budidaya lele berbasis Internet of Things (IoT), jamur tiram IoT, dan hidroponik organik sistem aquaponik. Tujuan kegiatan ini adalah meningkatkan produktivitas dan pendapatan masyarakat, memperkuat manajemen usaha, serta mendukung pencapaian Sustainable Development Goals (SDGs), khususnya pengentasan kemiskinan dan peningkatan kesejahteraan. Metode pelaksanaan meliputi observasi lapangan, Focus Group Discussion (FGD), pelatihan, transfer teknologi, pendampingan, serta monitoring dan evaluasi. Teknologi yang diterapkan berupa sensor suhu dan kelembaban otomatis pada kumbung jamur, sistem monitoring berbasis aplikasi, serta instalasi hidroponik organik dengan pemanfaatan limbah air kolam lele sebagai sumber nutrisi tanaman. Pendekatan partisipatif digunakan agar anggota KWT terlibat aktif dalam proses perencanaan hingga evaluasi program. Kegiatan ini melibatkan tim dosen dan mahasiswa dari Universitas Muhammadiyah Surakarta lintas disiplin baik mahasiswa dan dosen (Ilmu Pangan dan Gizi, Teknik Elektro, dan Manajemen) bersama masyarakat mitra. Hasil akhir menunjukkan peningkatan kapasitas produksi jamur dan pengembangan hidroponik selada. Selain itu, terjadi peningkatan pengetahuan, keterampilan, tata kelola usaha. PKM di Family Farm berhasil menciptakan model usaha terpadu berbasis IoT yang efisien, ramah lingkungan, dan berkelanjutan, serta mampu meningkatkan kesejahteraan dan kemandirian ekonomi masyarakat desa secara nyata.
E-Mekanisasi: Peningkatan Produksi Budidaya Hidroponik Untuk Ketahanan Pangan Bagi Usaha Tani Petani Sayur Sragen Farid Adi Prasetya; Amin Sulistyanto; Dedy Ari Prasetya; Suranto; Al-Waritsu Rosyid; Jheriza Kusuma Ardani; Septiana Anggita Sari; Aidin Zidan Nugroho; Muhammad Ibnu Sina Alfatih
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 2 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i2.20135

Abstract

Program Pengabdian Kepada Masyarakat (PKM) ini bertujuan memberdayakan Kelompok Tani Kebun Sinergi di Desa Kliwonan melalui optimalisasi pemanfaatan lahan dan penerapan teknologi hidroponik berbasis e-mekanisasi guna meningkatkan produksi, diversifikasi produk, serta tata kelola usaha. Manfaat kegiatan ini meliputi peningkatan pengetahuan, keterampilan, dan pendapatan petani, serta terciptanya usaha pertanian yang lebih produktif, efisien, dan berkelanjutan. Kegiatan dilaksanakan secara sinergis antara tim pengabdi, mahasiswa, dan mitra melalui sosialisasi, pelatihan, serta pendampingan intensif. Metode pelaksanaan menggunakan pendekatan partisipatif interaktif, learning by doing, dan transfer teknologi yang mencakup budidaya hidroponik, manajemen usaha, serta pemasaran berbasis digital. Hasil kegiatan menunjukkan adanya peningkatan varians tanaman, kapasitas produksi, serta penerapan sistem hidroponik yang modern. Selain itu, terjadi peningkatan pemahaman manajemen usaha dan semangat kewirausahaan anggota kelompok. Luaran yang dihasilkan meliputi peningkatan diversifikasi produk, instalasi hidroponik, sistem e-mekanisasi, publikasi ilmiah, artikel media massa, video dokumentasi, serta poster kegiatan. Secara keseluruhan, PKM ini berkontribusi dalam peningkatan kesejahteraan masyarakat, penguatan ketahanan pangan, serta mendukung pencapaian tujuan pembangunan berkelanjutan. Kata Kunci: Pemberdayaan, Kelompok Tani, Hidroponik, Kesejahteraan Meningkat
INDIKASI GEOGRAFIS UNTUK PENINGKATAN PASAR WAYANG PURBA SRAGEN: ANALISIS INSTITUSIONAL Farid Adi Prasetya; Sidiq Permono Nugroho; Fery Indra Kurniawan
Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Vol 7 No 2 (2023): Vol. 7 No. 2, November 2023
Publisher : Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah Kabupaten Sragen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32630/sukowati.v7i2.401

Abstract

This research proposes a market recognition enhancement of wayang purba, a traditional indigenous performance from Ngebung Village, Sragen Regency, through Geographical Indications (GIs) registration. The research applies qualitative methods to explore the roles of academia, business, government, community, and media using the Institutional Analysis Development (IAD) framework by Elinor Ostrom. The IAD framework delivers the authentic potential of Sragen as a prehistoric site and a part of Central Java with solid roots in wayang performances. On the contrary, the analysis also found that stakeholder support still needed to run partially, overlapping roles that failed to achieve collective efforts in carrying Wayang Purba to gain recognition of GIs. The importance of GIs in increasing market recognition of indigenous art products underlies research suggestions on managing the roles of stakeholders in a more integrated manner. Research recommendations align with previous literature that the GIs scheme is the right step for cultural marketing that needs to be managed collectively. Even so, an in-depth exploration of the duties and functions of each institution still needs to be implemented in future research.
E-Pallet: Transformasi Digital Peningkatan Budidaya Lele Berbasis IoT dan Panel Suya Bagi Ketahanan Pangan Dedi Ary Prasetyo; Farid Adi Prasetya; Amin Sulistyanto; Suranto; Agus Marimin
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i1.18490

Abstract

Kelompok Tani Lele Agro Farm didesa Karanganyar RT 13 Plupuh Sragen, memiliki potensi bidang perikanan, khususnya budidaya lele. Terdapat 20 anggota petani lele memanfaatkan pekarangan seluas 1000 meter, saat ini terdapat budidaya lele dan gurami. Kelompok tani lele bertujuan; (a) memenuhi kebutuhan protein hewani dengan pemanfaatan lahan warga. (b) usaha budidaya lele saat ini secara konvensional, beralih ke transformasi teknologi tepat guna melalui IoT (internet o things) dengan hemat ramah lingkungan panel surya. Permasalahan: (1) Aspek produksi meliputi: (a) jumlah budidaya masih sedikit, dibutuhkan jumlah budidaya lele yang lebih meningkat; (b) pemanfaatan lahan bagi peningkatan kapasitas produksi, (c) budidaya lele konvensional menuju transformasi IoT, panel surya. (2) Aspek manajemen dan pemasaran, meliputi: (a) manajemen tata kelola usaha, (b) penguatan semangat usaha bersama, (c) strategi pemasaran hasil panen. Pendekatan kegiatan dengan metode partisipatif interaktif, alih dan transfer teknologi, pengetahuan, ketrampilan, difusi Ipteks dan entrepreneurship capacity building di bingkai dalam e-pallet peningkatan produksi, kuantitas dan kualitas hasil panen bagi ketahanan pangan. Tahapan kegiatan, melalui: persiapan, pelaksanaan, monev, laporan hasil dan laporan luaran. Hasil pengabdian: (a) terwujud peningkatan kapasitas produksi, peningkatan pendapatan, dan kualitas produksi, (b) penguatan mental wirausaha, motivasi manajemen usaha, tata kelola, dan pemasaran. Keywords: e-pallet, peningkatan, kuantitas, kualitas, ketahanan, pangan
FRACTURE COMPLEXITY AND IMPLANT COSTS IN MAXILLOFACIAL TRAUMA PATIENTS UNDERGOING OPEN REDUCTION AND INTERNAL FIXATION Iwan Setiawan Adji; Namira Aisya Devi; Hanif Nur Khairuddin; Eillena Noxie Azzahra; Zahira Husna Aflaha Khansa Siswaya; Sultan Bayu Fahmi; Betty Dwi Yuliyanti; Farid Adi Prasetya
Journal of World Future Medicine, Health and Nursing Vol. 4 No. 3 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/health.v4i3.3890

Abstract

Maxillofacial trauma frequently requires open reduction and internal fixation (ORIF) using various implant systems that may increase operative costs, particularly in complex fractures. This study aimed to analyze the relationship between fracture complexity and implant costs in maxillofacial trauma patients undergoing ORIF. A retrospective cross-sectional study was conducted using retrospective medical records from 35 patients treated at PKU Muhammadiyah Karanganyar Hospital during 2025–2026. Statistical analysis was performed using the Shapiro–Wilk test and the Independent Samples T-Test. Most patients were male (80.0%) with a mean age of 36.86 ± 18.44 years. Simple fractures accounted for 57.1% of cases, whereas complex fractures accounted for 42.9%. A total of 66 implant components were used during ORIF procedures, with AT-DRV screws accounting for the largest proportion (69.7%). while multiple-point fixation was the most common fixation strategy (40.0%). The mean implant cost was 6.80 ± 3.76 million rupiahs. Statistical analysis showed no statistically significant association between fracture complexity and implant cost (p = 0.845). However, interpretation is limited by the retrospective design and small sample size (n = 35) may have limited the statistical power to detect a true association. Furthermore, the retrospective study design limits causal inference and depends on the completeness and accuracy of the available medical records.
Inovasi Teknologi dan Penerapannya pada IKM Kota Surakarta, Sebuah Studi Pendahuluan Anton Agus Setyawan; Aflit Nur Yulia Praswati; Sidiq Permono Nugroho; Muzakar Isa; Farid Adi Prasetya; Fery Indra Kurniawan; M Arkan Setyawan
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 4 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i4.724

Abstract

This study aims to identify the types and levels of technology innovation adopted by Small and Medium Enterprises (SMEs) and cooperatives in Surakarta City, as well as to analyze its impact on their business development. A qualitative approach was applied using surveys, in-depth interviews, and focus group discussions (FGD). The findings indicate that most SMEs have implemented input-level innovations through human resource (HR) training and alternative raw material utilization, but have yet to advance significantly in product development or production process innovation. Business process innovations, especially in digital marketing, have been more widely adopted and directly contributed to increased sales. Key driving factors for innovation include government-provided training programs and revenue growth post-innovation. Meanwhile, obstacles faced by SMEs include limited R&D and training budgets, and inadequate technological auditing capabilities. This study recommends optimizing the roles of local governments and universities in innovation facilitation and providing incentives to support innovation sustainability in the SME sector.
STRENGTHENING THE INNOVATION ECOSYSTEM IN SURAKARTA: ANALYSIS OF BARRIERS AND PRACTICAL RECOMMENDATIONS Fery Indra Kurniawan; Farid Adi Prasetya
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 4 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i4.725

Abstract

The City of Surakarta holds significant potential for innovation development; however, its growth has thus far been hindered by the lack of optimal engagement from various stakeholders, such as local government agencies, academia, and the private sector. The background of this study is to identify the factors that obstruct innovation growth and to formulate strategies that can improve the city's innovation score. The objective of this research is to develop policy recommendations that can strengthen the innovation ecosystem, as well as to draft a comprehensive roadmap to guide the effective implementation of innovation initiatives. The analysis shows that suboptimal engagement, lack of coordination among stakeholders, and limited capacity in human resources and technological infrastructure are the main challenges. The conclusion of this study emphasizes the importance of building a structured collaboration platform, developing human resource capacity, and preparing a clear innovation roadmap to achieve sustainable innovative growth. The implications of these recommendations include the need for adequate budget allocation, strengthened coordination among stakeholders, and intensive training to enhance skills in technology and innovation management. The novelty of this research lies in the integration of cross-sector collaboration strategies with technology and human capacity development into a holistic approach, along with the emphasis on active community participation in the innovation process. By implementing these recommendations, it is expected that the City of Surakarta can create an inclusive and sustainable innovation environment, which will ultimately support local economic growth and the achievement of the Sustainable Development Goals (SDGs).