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All Journal LANTERN (Journal on English Language, Culture and Literature) Jurnal Manajemen Bisnis Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Budimas : Jurnal Pengabdian Masyarakat Jurnal Ekonomi Abdi Psikonomi Dulang: Jurnal Pengabdian Kepada Masyarakat Medical Sains : Jurnal Ilmiah Kefarmasian Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Benefit: Jurnal Manajemen dan Bisnis
Farid Adi Prasetya
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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THE IMPLEMENTATION OF SEARCH ENGINE OPTIMIZATION TO IMPROVE CONSUMER BUYING INTEREST CASE IN MICRO, SMALL, AND MEDIUM ENTERPRISES Suranto, Suranto; Faradillah Aisha Maharani; Mila Faila Sufa; Etika Muslimah; Afiqoh Akmalia Fahmi; Farid Adi Prasetya
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the impact of Search Engine Optimization (SEO) implementation, spanning TikTok, Facebook, Instagram, and website utilization, on consumer buying interest within the context of Haji Edi's hotplate chicken noodle micro, small, and medium enterprises (MSMEs) in Surakarta, Indonesia. Rooted in contemporary marketing strategies, it underscores the significance of segmentation, targeting, and positioning (STP) to nurture customer loyalty and fuel business growth. The findings reveal that SEO, with a specific emphasis on Instagram, exerts a substantial influence on consumer buying interest, resulting in heightened sales. Notably, product quality, particularly the delectable taste of chicken noodles and meatballs, emerges as a pivotal driver of consumer buying interest, further amplifying the efficacy of the marketing strategy. This research adds a valuable perspective to the literature by showcasing the untapped potential of SEO, especially on social media platforms, in propelling consumer buying interest traditional MSMEs in the Indonesian market.
STRENGTHENING THE INNOVATION ECOSYSTEM IN SURAKARTA: ANALYSIS OF BARRIERS AND PRACTICAL RECOMMENDATIONS Kurniawan, Fery Indra; Prasetya, Farid Adi
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 4 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i4.725

Abstract

The City of Surakarta holds significant potential for innovation development; however, its growth has thus far been hindered by the lack of optimal engagement from various stakeholders, such as local government agencies, academia, and the private sector. The background of this study is to identify the factors that obstruct innovation growth and to formulate strategies that can improve the city's innovation score. The objective of this research is to develop policy recommendations that can strengthen the innovation ecosystem, as well as to draft a comprehensive roadmap to guide the effective implementation of innovation initiatives. The analysis shows that suboptimal engagement, lack of coordination among stakeholders, and limited capacity in human resources and technological infrastructure are the main challenges. The conclusion of this study emphasizes the importance of building a structured collaboration platform, developing human resource capacity, and preparing a clear innovation roadmap to achieve sustainable innovative growth. The implications of these recommendations include the need for adequate budget allocation, strengthened coordination among stakeholders, and intensive training to enhance skills in technology and innovation management. The novelty of this research lies in the integration of cross-sector collaboration strategies with technology and human capacity development into a holistic approach, along with the emphasis on active community participation in the innovation process. By implementing these recommendations, it is expected that the City of Surakarta can create an inclusive and sustainable innovation environment, which will ultimately support local economic growth and the achievement of the Sustainable Development Goals (SDGs).
E-Pallet: Transformasi Digital Peningkatan Budidaya Lele Berbasis IoT dan Panel Suya Bagi Ketahanan Pangan Dedi Ary Prasetyo; Farid Adi Prasetya; Amin Sulistyanto; Suranto; Agus Marimin
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i1.18490

Abstract

Kelompok Tani Lele Agro Farm didesa Karanganyar RT 13 Plupuh Sragen, memiliki potensi bidang perikanan, khususnya budidaya lele. Terdapat 20 anggota petani lele memanfaatkan pekarangan seluas 1000 meter, saat ini terdapat budidaya lele dan gurami. Kelompok tani lele bertujuan; (a) memenuhi kebutuhan protein hewani dengan pemanfaatan lahan warga. (b) usaha budidaya lele saat ini secara konvensional, beralih ke transformasi teknologi tepat guna melalui IoT (internet o things) dengan hemat ramah lingkungan panel surya. Permasalahan: (1) Aspek produksi meliputi: (a) jumlah budidaya masih sedikit, dibutuhkan jumlah budidaya lele yang lebih meningkat; (b) pemanfaatan lahan bagi peningkatan kapasitas produksi, (c) budidaya lele konvensional menuju transformasi IoT, panel surya. (2) Aspek manajemen dan pemasaran, meliputi: (a) manajemen tata kelola usaha, (b) penguatan semangat usaha bersama, (c) strategi pemasaran hasil panen. Pendekatan kegiatan dengan metode partisipatif interaktif, alih dan transfer teknologi, pengetahuan, ketrampilan, difusi Ipteks dan entrepreneurship capacity building di bingkai dalam e-pallet peningkatan produksi, kuantitas dan kualitas hasil panen bagi ketahanan pangan. Tahapan kegiatan, melalui: persiapan, pelaksanaan, monev, laporan hasil dan laporan luaran. Hasil pengabdian: (a) terwujud peningkatan kapasitas produksi, peningkatan pendapatan, dan kualitas produksi, (b) penguatan mental wirausaha, motivasi manajemen usaha, tata kelola, dan pemasaran. Keywords: e-pallet, peningkatan, kuantitas, kualitas, ketahanan, pangan
Predictors of Intention to Interact with Apparel Products on Instagram: Do creativity and Positive Emotion Matter? Wardana, Candra Kusuma; Prasetya, Farid Adi; Maimun, Muhammad Halim; Fatchan, Fuad Hudaya
Jurnal Manajemen Bisnis Vol. 15 No. 2: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i2.21841

Abstract

Research aims: This study aims to determine the effect of perceived creativity, positive emotion, affective commitment on people intention to interact.Design/Methodology/Approach: The study procedures were carried out using a quantitative approach and data were collected with online questionnaires from July to December in 2023. The participants were selected using purposive sampling based on specific criteria, such as experience in purchasing products online. A total of 225 participants were selected and analysis was performed using Structural Equation Modelling (SEM) approach with SmartPLS.Research findings: The results showed that perceived creativity had a significant relationship on positive emotion and affective commitment. Positive emotion was shown to have a significant effect on interaction intention. However, perceived creativity had no significant impact on interaction intention of apparel brand. This indicated that creative content was inadequate in attracting Instagram users to interact with brand’s account. The results also showed that positive emotion lacked a significant correlation with affective commitment, while affective commitment had a significant relationship with interaction intention.Theoretical Contribution/Originality: This study provides meaningful contribution to Stimulus-Organism-Response theory by incorporating creativity to assess Instagram social media platform.Practitioners/Policy Implications: These results can assist business owners and social media marketers in developing creative marketing campaigns and building strong bond with their followers.Research Limitations/Implications: One of the limitations of this study is that it only assessed the use of Instagram in the fashion industry. Therefore, future studies are advised to explore different industries and recruit participants with a specific occupation to obtain better understanding of online consumer behavior.
Co-Authors Afiqoh Akmalia Fahmi Aflit Nuryulia Praswati Amin Sulistyanto Andi Suhendi Andri Veno Anton Agus Setyawan Candra Kusuma Wardana, Candra Kusuma Dedi Ary Prasetyo Dewita Puspawati Etika Muslimah Faradillah Aisha Maharani Fatchan, Fuad Hudaya Hamzah, Hasyrul Kurnia Rina Ariani Kurniawan, Fery Indra Kurniawan, Muhammad Randhy Maimun, Muhammad Halim Marimin , MAULANA, RIZA Mila Faila Sufa Muhtadi Muzakar Isa Novel Idris Abas Praswati, Aflit Nur Yulia Puspitasari, Norma Sabtanti Harimurti, Sabtanti Setyawan, M Arkan Sidiq Permono Nugroho Suranto Suranto Suranto Wafiatun Mukharomah