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All Journal LANTERN (Journal on English Language, Culture and Literature) Jurnal Manajemen Bisnis Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal Ekonomi Abdi Psikonomi Dulang: Jurnal Pengabdian Kepada Masyarakat Medical Sains : Jurnal Ilmiah Kefarmasian Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Benefit: Jurnal Manajemen dan Bisnis
Farid Adi Prasetya
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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THE IMPLEMENTATION OF SEARCH ENGINE OPTIMIZATION TO IMPROVE CONSUMER BUYING INTEREST CASE IN MICRO, SMALL, AND MEDIUM ENTERPRISES Suranto, Suranto; Faradillah Aisha Maharani; Mila Faila Sufa; Etika Muslimah; Afiqoh Akmalia Fahmi; Farid Adi Prasetya
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

This study explores the impact of Search Engine Optimization (SEO) implementation, spanning TikTok, Facebook, Instagram, and website utilization, on consumer buying interest within the context of Haji Edi's hotplate chicken noodle micro, small, and medium enterprises (MSMEs) in Surakarta, Indonesia. Rooted in contemporary marketing strategies, it underscores the significance of segmentation, targeting, and positioning (STP) to nurture customer loyalty and fuel business growth. The findings reveal that SEO, with a specific emphasis on Instagram, exerts a substantial influence on consumer buying interest, resulting in heightened sales. Notably, product quality, particularly the delectable taste of chicken noodles and meatballs, emerges as a pivotal driver of consumer buying interest, further amplifying the efficacy of the marketing strategy. This research adds a valuable perspective to the literature by showcasing the untapped potential of SEO, especially on social media platforms, in propelling consumer buying interest traditional MSMEs in the Indonesian market.
Co-Authors Afiqoh Akmalia Fahmi Aflit Nuryulia Praswati Amin Sulistyanto Andi Suhendi Andri Veno Anton Agus Setyawan Candra Kusuma Wardana, Candra Kusuma Dewita Puspawati Etika Muslimah Faradillah Aisha Maharani Fatchan, Fuad Hudaya Hamzah, Hasyrul Kurnia Rina Ariani Kurniawan, Fery Indra Kurniawan, Muhammad Randhy Maimun, Muhammad Halim MAULANA, RIZA Mila Faila Sufa Muhtadi Muzakar Isa Novel Idris Abas Praswati, Aflit Nur Yulia Puspitasari, Norma Sabtanti Harimurti, Sabtanti Setyawan, M Arkan Sidiq Permono Nugroho Suranto Suranto Wafiatun Mukharomah