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All Journal Jurnal Abdi: Media Pengabdian Kepada Masyarakat Aptekmas : Jurnal Pengabdian Kepada Masyarakat JURNAL POLI-TEKNOLOGI Jurnal Riset Rumpun Ilmu Teknik (JURRITEK) Neraca Manajemen, Akuntansi, dan Ekonomi
Novi Purnama Sari
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Journal : Jurnal Abdi: Media Pengabdian Kepada Masyarakat

 1 
PENDEKATAN SISTEM DALAM PENERAPAN PERANCANGAN KEMASAN PRODUK USAHA MIKRO KECIL MENENGAH PNJ, Zulkarnain; Adinda Aulia; Novi Purnama Sari; Prastiwinarti, Wiwi; Imam, Saeful; Ningtyas, Rina; Silvia, Deli
Jurnal ABDI: Media Pengabdian Kepada Masyarakat Vol. 9 No. 2 (2024): JURNAL ABDI : Media Pengabdian Kepada masyarakat
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abdi.v9i2.22585

Abstract

Kendala pelaku usaha mikro kecil menengah (UMKM) yang berada di Desa Rawa Panjang Bojong Gede Bogor adalah minimnya pengetahuan dan kemampuan UMKM untuk membuat kemasan yang menarik dan sesuai dengan kebutuhan konsumen khususnya dalam menarik minat beli konsumen di pasar online. Pelaksanaan kegiatan berupa workshop, coaching, dan pelatihan. Workshop mengulas tips dan trik pengembangan kemasan produk UMKM berdaya saing. Sementara coaching mengenai pengembangan kemasan produk UMKM, dan terakhir pelatihan mengenai pembuatan mock up dan serah terima kemasan UMKM kepada mitra. Hasil penerapan perancangan kemasan yang diperoleh berupa harga yang stabil, kontinuitas produksi, margin keuntungan, identitas produk.  
INOVASI KEMASAN BERKELANJUTAN UKM PASAR KEMIS: INTEGRASI TEKNOLOGI CUTTING STIKER DAN REDESAIN KEMASAN DALAM MENGHADAPI TANTANGAN MODERN MARKET Novi Purnama Sari; Wiwi Prastiwinarti; Ade Isna; Devyta Maharani; Fahri Fadhillah; Iqbal Yamin; Lytta Yennia Putri; Raditya Naufal; Rizwan
Jurnal ABDI: Media Pengabdian Kepada Masyarakat Vol. 10 No. 2 (2025): JURNAL ABDI : Media Pengabdian Kepada masyarakat
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abdi.v10i2.38078

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy, contributing more than 60.5% to Gross Domestic Product (GDP) in 2022. However, MSMEs face significant challenges in the digital era, especially in adapting technology to achieve sustainability and efficiency. The use of technology in the production and packaging process is key for MSMEs to expand market access, reduce production costs, and offer competitive prices. In order to improve the competitiveness of MSMEs in Pasar Kemis District, Tangerang Regency, MSMEs Anugerah Bosstea Mandiri, BAJARA Jus, and Dimsum Dapur Mama Nove participated in a community service program aimed at improving understanding of effective packaging strategies. This program involves the use of automatic sticker cutting tools and vacuum sealers, designed by the Packaging Printing Industry Technology (TICK) Study Program, to address label design and product durability issues. This activity also includes comprehensive training on food preservation, packaging regulations, and the use of food additives, with a focus on realizing sustainable and competitive MSMEs in the modern market. The results are expected to improve the quality and competitiveness of MSME products in an increasingly competitive market.
Co-Authors Ade Isna Adinda Aulia Anis Rosyidah Asrol, Muhammad Devyta Maharani Dianta Mustofa Kamal Fahri Fadhillah Harahap, Muhammad Ikhsan HB Rudi Kusumantoro Ida Nurhayati Iis Maria Iqbal Yamin Iwan Susanto Lytta Yennia Putri Moh Zaenal Abidin Eko Putro PNJ, Zulkarnain Raditya Naufal Rina Ningtyas, Rina Rizwan Saeful Imam, Saeful Silvia, Deli Tri Wibowo Wiwi Prastiwinarti Wiwi Prastiwinarti Zulkarnain