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All Journal Jurnal Dinamika Ekonomi dan Bisnis Jurnal Abadimas Adi Buana Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) AL-ARBAH: Journal of Islamic Finance and Banking Abdi Makarti Golden Ratio of Data in Summary Surya : Jurnal Pengabdian Kepada Masyarakat Compromise Journal : Community Proffesional Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Jurnal Kemitraan Masyarakat Jurnal Bakti Humaniora Teknobuga : Jurnal Teknologi Busana dan Boga
Setya Indah Isnawati
Universitas Ngudi Waluyo
Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Role of Strategic Human Resource Management to Improve the Sustainable Fashion Industry in the Start-Up Perspective of Fashion MSMEs Satria Avianda Nurcahyo; Noor Laila Ramadhani; Setya Indah Isnawati
TEKNOBUGA: Jurnal Teknologi Busana dan Boga Vol. 12 No. 2 (2024)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the role of Strategic Human Resource Management (SHRM) in advancing sustainability within the fashion industry, particularly for Micro, Small, and Medium Enterprises (MSMEs). As sustainability awareness grows among consumers and businesses, MSME fashion startups face unique challenges due to limited resources. Using a quantitative approach with SEM PLS tools, the study collected data through questionnaires from fashion MSMEs and analyzed the relationship between SHRM and sustainable practices. The findings show that SHRM practices, such as recruiting employees with sustainability awareness, providing relevant training, enhancing communication on sustainability goals, and offering incentives aligned with sustainability, positively impact sustainability outcomes. Hypothesis testing confirmed that SHRM has a significant effect, with a t-statistic of 58.166 and a p-value of 0.000, indicating a strong, positive influence on sustainability in the fashion sector. The study highlights the importance of a strategic HR approach in supporting MSME sustainability goals, benefiting social, economic, and environmental aspects. It concludes that integrating SHRM into MSME fashion startups can enhance their competitiveness and contribute positively to the industry’s sustainable growth. This research provides key insights for MSME leaders to implement HR strategies that strengthen both business and sustainability objectives.
Pemberdayaan Perempuan Melalui Pelatihan Video Marketing “Reels Instagram” Guna Meningkatkan Penjualan Produk Fashion di Desa Kemitir, Kabupaten Semarang Setya Indah Isnawati; Rina Purwanti; Ulfamiyati Ulfamiyati; Prajna Paramita
Compromise Journal Community Proffesional Service Journal Vol. 2 No. 3 (2024): Compromise Journal: Community Professional Service Journal
Publisher : LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/compromisejournal.v2i3.292

Abstract

Video marketing strategy plays a very big role in efforts to reach potential customers and campaigns for a brand which will have an impact on increasing product sales. One of the online business people with the greatest interest is women. This is because women have free time to run their business 24 hours a day, as well as business communication skills that can easily influence potential customers. However, on the other hand, the acceleration of technology means that most, if not all, business people must be able to keep up. The most important factor is skills in managing marketing content which is the main media in online business. Women are actually connoted as a gender that is less skilled in technology and is forced to master marketing content. Therefore, this community service activity is intended to provide a solution in the form of training in creating marketing video content to improve marketing so that it has an impact on increasing product sales. The method used is in the form of direct assistance and training in making marketing videos, with the target object being women business actors and non-business actors, who are members of the Kemitir Village PKK. The results and outcomes of this service activity are the creation of new skills for women in Kemitir Village in making short videos which are uploaded to Instagram reels as marketing content.
PENINGKATAN LITERASI DIGITAL PERANGKAT DESA DALAM PELAYANAN ADMINISTRASI DI DESA PANCURANMAS KABUPATEN MAGELANG Adi Purwanto; Setya Indah Isnawati; Abdul Aziz
Jurnal Bakti Humaniora Vol. 6 No. 1 (2026): JUNI 2026
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v6i1.5070

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk peningkatan literasi digital perangkat desa dan masyarakat dapat mendukung pelayanan administrasi yang lebih efektif dan efisien di Desa Pancuranmas, Kabupaten Magelang. Metode yang digunakan adalah pendekatan partisipatif dan edukatif dengan tahapan persiapan, pelaksanaan, dan evaluasi. Kegiatan dilaksanakan pada Selasa, 3 Maret 2026 dengan melibatkan 23 peserta yang terdiri dari kepala desa, perangkat pemerintah desa, karang taruna, dan masyarakat. Teknik pengumpulan data dilakukan melalui angket, observasi, wawancara, dan dokumentasi untuk mengukur tingkat pemahaman peserta sebelum dan sesudah pelatihan. Hasil menunjukkan adanya peningkatan signifikan kemampuan peserta dari kategori dasar menjadi menengah hingga baik, ditandai dengan kemampuan mengoperasikan perangkat digital, menggunakan aplikasi perkantoran, serta menyusun dokumen administrasi secara mandiri. Selain itu, terjadi peningkatan kepercayaan diri peserta dalam memanfaatkan teknologi untuk mendukung pelayanan publik. Keberhasilan ini dipengaruhi oleh metode pelatihan yang menekankan praktik langsung dan keterlibatan aktif peserta sehingga pembelajaran lebih kontekstual dan aplikatif. Dampak kegiatan ini terlihat pada peningkatan kualitas pelayanan administrasi desa, terutama dalam aspek efisiensi, akurasi, dan responsivitas. Dengan demikian, pelatihan literasi digital berbasis praktik menjadi strategi efektif dalam pengembangan kapasitas sumber daya manusia di tingkat desa serta mendukung terwujudnya tata kelola pemerintahan desa yang adaptif terhadap perkembangan teknologi.
Analisis Kebutuhan Pelaku UMKM Desa terhadap Platform Pemasaran Produk Lokal Berbasis Peta dan Logistik Kolaboratif Setya Indah Isnawati; Irsal Fauzi; Ucta Pradema Sanjaya; Prieza Dheva Tanti
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v6i2.5188

Abstract

Digital marketing for village products has become a strategic need for rural MSMEs to expand market access, increase product visibility, and strengthen the local economy. However, rural MSME actors still face several challenges, including limited digital promotion, the absence of integrated business location information, weak distribution coordination, and unstable internet connectivity. This study aims to analyze the needs of rural MSME actors for a map-based local product marketing platform integrated with collaborative logistics as a foundation for developing GeoDesaConnect. This research employed a descriptive qualitative approach and was conducted in Lerep Village, Sumogawe Village, and Bergas Kidul Village, Semarang Regency. Informants were selected through purposive sampling, consisting of MSME actors, village officials, BUMDes managers, tourism awareness groups, and MSME facilitators. Data were collected through in-depth interviews, observation, and documentation studies, then analyzed using thematic analysis. The findings indicate that rural MSME actors need a platform that can provide product catalogs, map business locations, support market location recommendations, facilitate distribution coordination, and remain accessible under limited internet connectivity. The study concludes that GeoDesaConnect should be developed as a contextual, adaptive, inclusive, and user-need-based platform to support marketing, spatial mapping, collaborative logistics, and sustainable local economic development in rural areas.   Abstrak Digitalisasi pemasaran produk desa menjadi kebutuhan strategis bagi pelaku UMKM desa untuk memperluas akses pasar, meningkatkan visibilitas produk, dan memperkuat ekonomi lokal. Namun, pelaku UMKM desa masih menghadapi kendala berupa keterbatasan promosi digital, belum terintegrasinya informasi lokasi usaha, lemahnya koordinasi distribusi, serta keterbatasan konektivitas internet. Penelitian ini bertujuan menganalisis kebutuhan pelaku UMKM desa terhadap platform pemasaran produk lokal berbasis peta dan logistik kolaboratif sebagai dasar pengembangan GeoDesaConnect. Penelitian menggunakan pendekatan kualitatif deskriptif dengan lokasi di Desa Lerep, Desa Sumogawe, dan Desa Bergas Kidul, Kabupaten Semarang. Informan dipilih secara purposive, meliputi pelaku UMKM, perangkat desa, BUMDes, pokdarwis, dan pendamping UMKM. Data dikumpulkan melalui wawancara mendalam, observasi, dan studi dokumentasi, kemudian dianalisis menggunakan analisis tematik. Hasil penelitian menunjukkan bahwa pelaku UMKM desa membutuhkan platform yang mampu menyajikan katalog produk, memetakan lokasi usaha, mendukung rekomendasi lokasi pasar, memfasilitasi koordinasi distribusi, serta tetap dapat digunakan pada kondisi jaringan terbatas. Kesimpulannya, GeoDesaConnect perlu dikembangkan sebagai platform yang kontekstual, adaptif, inklusif, dan berbasis kebutuhan riil pengguna, sehingga mampu mendukung pemasaran, pemetaan spasial, logistik kolaboratif, serta penguatan ekonomi lokal desa secara berkelanjutan.
Strategi Pengelolaan Karyawan dalam Meningkatkan Kinerja: Studi Kualitatif pada Staf Tenaga Kependidikan Bidang Administrasi, Umum, dan Keuangan Universitas Ngudi Waluyo Adi Purwanto; Fitriyanto; Setya Indah Isnawati
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v6i2.5219

Abstract

Education personnel play a strategic role in supporting effective governance and service quality in higher education institutions. However, studies examining employee management strategies using the Ability, Motivation, Opportunity (AMO) framework remain limited, as previous research has predominantly focused on business and industrial sectors. This study aims to analyze employee management strategies for improving the performance of administrative, general affairs, and financial education personnel at Universitas Ngudi Waluyo based on the Ability–Motivation–Opportunity (AMO) framework. A qualitative approach with a case study design was employed. Thirteen informants, consisting of unit leaders and education personnel, were selected using purposive sampling based on their direct involvement in administrative, general affairs, and financial services. Data were collected through semi-structured interviews, non-participant observation, and document analysis. The data were analyzed using thematic analysis through the stages of coding, theme development, theme review, and conclusion drawing. The trustworthiness of the findings was ensured through source and method triangulation as well as member checking. The findings reveal that the ability dimension was strengthened through competency-based job placement, training, mentoring, and the enhancement of digital competencies. The motivation dimension was fostered through clear job responsibilities, performance evaluation, constructive feedback, recognition, leadership support, and a conducive work environment. Meanwhile, the opportunity dimension was realized through staff involvement in coordination, problem-solving, decision-making, cross-functional collaboration, and the effective utilization of organizational facilities and information systems. These three dimensions complement one another in enhancing service quality, work accuracy, responsiveness, accountability, and the overall effectiveness of administrative services in higher education. This study extends the application of the AMO framework to the context of education personnel in higher education institutions and provides practical recommendations for university leaders in designing integrated human resource management strategies to improve organizational performance.   Abstrak Tenaga kependidikan memiliki peran strategis dalam mendukung efektivitas tata kelola dan kualitas pelayanan perguruan tinggi. Meskipun demikian, kajian mengenai strategi pengelolaan tenaga kependidikan dengan menggunakan kerangka Ability, Motivation, Opportunity (AMO) masih relatif terbatas, karena sebagian besar penelitian sebelumnya berfokus pada sektor bisnis dan industri. Penelitian ini bertujuan untuk menganalisis strategi pengelolaan karyawan dalam meningkatkan kinerja staf tenaga kependidikan bidang administrasi, umum, dan keuangan Universitas Ngudi Waluyo berdasarkan kerangka Ability–Motivation–Opportunity (AMO). Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus. Sebanyak 13 informan yang terdiri atas pimpinan unit dan staf tenaga kependidikan dipilih menggunakan teknik purposive sampling berdasarkan keterlibatan langsung dalam proses pelayanan administrasi, umum, dan keuangan. Data dikumpulkan melalui wawancara semi-terstruktur, observasi nonpartisipatif, dan studi dokumentasi. Analisis data dilakukan menggunakan analisis tematik melalui tahapan pengodean, pengembangan tema, peninjauan tema, dan penarikan kesimpulan, sedangkan keabsahan data dijaga melalui triangulasi sumber dan teknik serta member checking. Hasil penelitian menunjukkan bahwa dimensi ability diwujudkan melalui penempatan pegawai sesuai kompetensi, pelatihan, pendampingan, serta penguatan kemampuan digital. Dimensi motivation dibangun melalui kejelasan pembagian tugas, evaluasi kinerja, umpan balik, penghargaan, dukungan pimpinan, dan lingkungan kerja yang kondusif. Sementara itu, dimensi opportunity diwujudkan melalui pelibatan staf dalam koordinasi, penyelesaian masalah, pengambilan keputusan, kerja sama lintas unit, serta pemanfaatan fasilitas dan sistem informasi organisasi. Ketiga dimensi tersebut saling melengkapi dalam meningkatkan kualitas pelayanan, ketepatan kerja, responsivitas, akuntabilitas, dan efektivitas penyelenggaraan layanan administrasi perguruan tinggi. Penelitian ini memperluas penerapan teori AMO pada konteks tenaga kependidikan di perguruan tinggi serta memberikan rekomendasi bagi pimpinan perguruan tinggi dalam merancang strategi pengelolaan sumber daya manusia yang terintegrasi untuk meningkatkan kinerja organisasi.
Utilization of Twitter in Customer Relationship Management at PT Bank Syariah Indonesia (BSI) Setya Indah Isnawati; Jaya Ramadaey Bangsa; Satria Avianda Nurcahyo; Ahmad Ali
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 4 No. 2 (2022)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2022.4.2.15120

Abstract

The Association of Indonesian Internet Network Operators (APJII) released data, behaviorally, one of the most dominant uses of the internet in Indonesia is to access social media. Twitter is one of the potentials for companies as a means of interacting with consumers, including maintaining good relations and providing education for consumers regarding the products or services owned by the company, including the implementation of Customer Relationship Management. The purpose of this study is to what extent PT Bank Syariah Indonesia (BSI) utilizes Twitter in implementing CRM. The research method uses netnographic studies, where researchers analyze research results based on observations through social media through entree approaches, data collection, data analysis, data interpretation, and member checks. The results of the study show that Twitter plays a very large role in maintaining relationships with customers, especially in the Islamic banking industry. The number of questions, complaints, suggestions and criticisms addressed to BSI as a service industry makes Twitter a forum for filtering customer responses as a CRM implementation.
Islamic Economic Concepts To Form Community Welfare From The Perspective Of Ibnu Khaldun's Thinking Satria Avianda Nurcahyo; Setya Indah Isnawati; Teguh Harso Widagdo; Achmad Rizal
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 6 No. 1 (2024)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2024.6.1.21060

Abstract

Purpose - This research aims to review Ibn Khaldun's thoughts regarding social welfare, Ibn Khaldun revealed that Allah outlined economic activities as an inseparable part of the social responsibilities that exist in society, and their incompleteness could threaten the continuity of world life and human existence.Method - This research is using a type of normative research, applying a library approach and a conceptual approach.Result - The result of this research indicates Ibnu Khaldun stated that Allah established muamalah activities as an integral form of responsibility in community life. Non-fulfillment can threaten world life and human welfare. In formulating three basic reasons for engaging in economic activity, Ibnu Khaldun explains that this is not only about fulfilling personal life needs. Ibnu Khaldun believes that the price of a good or service is influenced by the dynamic interaction between demand and supply. This concept highlights the interrelated relationship between the forces of demand and supply in determining the value of a product or service.  Implication - This study It is hoped that there will be management and supervision of market prices by the state in the field, as suggested by Ibn Khaldun in his great work Muqadimmah.Originality - In the economic context, Ibnu Khaldun also highlighted the importance of government vigilance regarding the amount of money in circulation. 
Blockchain and Value Co-Creation: Strategies to Improve Human Resource Performance in the Islamic Banking Industry Satria Avianda Nurcahyo; Setya Indah Isnawati; Aris Puji Purwatiningsih; MA Irfan Rahmana
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 7 No. 1 (2025)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2025.7.1.23162

Abstract

Purpose - This study aims to explore how the application of blockchain technology can contribute to improving human resource (HR) performance through a value co-creation strategy at PT Bank Syariah Indonesia, Central Java Province. This study uses a qualitative approach with an in-depth interview method with employees at the managerial level to collect relevant data. Blockchain, as a technology known for its security and transparency, is expected to improve operational efficiency and collaboration between departments, which in turn has an impact on improving HR performance. Method - The method used in this study is qualitative, which is a research approach used to understand social phenomena in depth, from a complex and contextual perspective. In qualitative research, data is collected in a way that allows researchers to explore the feelings, thoughts, and experiences of respondents, and to understand the context in which the phenomenon occurs. Result - This study identified that blockchain can improve trust and communication between management and employees, creating a more cooperative and dynamic work environment. This allows companies to respond to market changes more quickly and efficiently. The study also revealed that blockchain can reduce administrative and operational costs through the automation of processes that previously required human intervention, such as payroll and contract management. The study concluded that value co-creation strategies supported by blockchain technology can be an effective tool in improving HR performance in the Islamic Banking industry. Implication - Recommendations for further implementation include training and developing employee skills in using blockchain technology as well as improving the company's information technology infrastructure to support this digital transformation. Originality - Blockchain, as a technology known for its security and transparency, is expected to improve operational efficiency and collaboration between departments, which in turn has an impact on improving HR performance. The findings of this study indicate that the implementation of blockchain can strengthen the HR management system through the creation of shared value (value co-creation) between management and employees. Keywords:           Blockchain, Value Co-Creation, HR Performance, Islamic Banking Industry.
The Influence of Digital Advertising, Online Reviews, and Influencer Endorsements on Generation Z’s Purchasing Decisions for Skintific Products on TikTok Feni Novalia; Setya Indah Isnawati
Golden Ratio of Data in Summary Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i2.1902

Abstract

This study aims to determine and analyze the influence of digital advertising features, online reviews, and influencer endorsements on purchasing decisions for Skintific products among Generation Z TikTok users in Bandungan District. The population in this study was Generation Z who lived in Bandungan District who had purchased Skintific products, with a sampling technique using the purposive sampling method . Data were collected through distributing questionnaires via Google Form and analyzed using multiple linear regression analysis methods, normality tests, multicollinearity tests, heteroscedasticity tests, f tests, and t tests . The analysis tool in this study used SPSS Windows ver.27. The results of the study indicate that digital advertising variables have a positive and significant effect on purchasing decisions. Online reviews were also found to have a positive and significant effect on purchasing decisions. However, influencer endorsement variables did not show a positive and significant effect on Generation Z purchasing decisions for Skintific products in Bandungan District. These findings indicate that Generation Z consumers in Bandungan District trust direct advertising content and user testimonials more than promotions from public figures.
Co-Authors Abdul Aziz Achmad Rizal Adi Purwanto Ahmad Ali Ahyar Yuniawan Alifia Diva Paradiesta Ari Siswati Aris Puji Purwatiningsih Devina Riska Hapsari Eko Budiyanto, Ari Eko Budiyanto Ari Feni Novalia Firma Dwian Pratiwi Fitria Anggun Wulandari Fitriyanto Ibnu Putra Surya Danu Irsal Fauzi Jaya Ramadaey Bangsa Kasih Purwantini MA Irfan Rahmana Mona Inayah Pratiwi Noor Laila Ramadhani Prajna Paramita Prieza Dheva Tanti Rina Purwanti Satria Avianda Nurcahyo Suharnomo Suharnomo Teguh Harso Widagdo Ucta Pradema Sanjaya Ulfamiyati Ulfamiyati