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All Journal Dia: Jurnal Administrasi Publik Jurnal SIKAP (Sistem Informasi, Keuangan, Auditing Dan Perpajakan) Jurnal Sains Sosio Humaniora JEMPER (Jurnal Ekonomi Manajemen Perbankan) Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Engagement and Empowerment (IJE2) Jurnal Abdimas Sang Buana Jurnal Ekonomi
Ine Aprianti
Universitas Sangga Buana
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How Store Distributors Create Customer Value (Survey of Local Fashion Consumers in Bandung) Taufik Zulfikar; Ine Aprianti; Eva Rachmawati; Rika Kartika
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2714

Abstract

Different marketing methods from store distributors (distros) to sell clothing (clothing) are exciting to use as research themes. This study aims to analyze the influence of social media and supply chain on customer value impact on brand equity. The sample in this study is consumers (end-users) from distributions in the city of Bandung. The research method is quantitative research with an analysis method using path analysis. The study results show that there is a partial or simultaneous influence of social media and supply chain on customer value which has implications for brand equity.
Co-Authors Abdul Kholiq Ae Suaesih Annisa Rachmawati Aryanti Ratnawati Bambang Rustandi Bambang Susanto Deden Rizal R Didin Saepudin Enung Susilawati Erna Garnia Eva Rachmawati Fitria Lilyana Fitriana Fitriana Haddan Dongoran Henda Hendawati Hendajany, Nenny Ibrohim Jihan Putri Krismawati Kosasih Lucy Nurfadilah Miftahudin Miftahudin Mona Selvia Sibuea Nani Rohaeni Nurhaeni Sikki Rika Kartika Rika Kartika Rika Kartika Rosa Jatnika Sari Rusmin Nuryadin SATRIYAS ILYAS Sri Ayu Andayani Sri Wahyuni Taufik Zulfikar Taufik Zulfikar Taufik Zulfikar Tiktik Sartika Tri Indriyani Wiwin Sukiati Wuri Handayani Yuli Nawangsasi