Claim Missing Document
Check
Articles

PENINGKATAN LOYALITAS PELANGGAN DENGAN STRATEGI IMPLEMENTASI E-CRM PADA TOKO GUCCI SHOES BUNUT William Ramdhan; Elly Rahayu; Nurwati Nurwati; Aidil Adi Suhendra; Roni Dalimunthe
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2023): Volume 4 Nomor 1 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.11984

Abstract

Era era society 5.0 menghadirkan konsekuensi besar dalam dunia bisnis, dimana semua proses kegiatan bisnis sudah sangat melekat dengan teknologi. Selain itu dampak Pandemi Covid–19 mengubah perilaku aktivitas dan perilaku masyarakat Indonesia, terutama saat berbelanja. Kegiatan perekonimian menggunakan gaya tradisional, kini mereka lebih banyak mengadopsi gaya digital dengan memanfaatakan teknologi. Gucci Shoes Bunut dalam proses bibisnya masih melakukan cara konvensional hal ini memberikan dampak menurunnya pelanggan serta sangat sulit dalam melakukan proses pemasaran produk yang dihasilkan. Seiring berkembangnya teknologi informasi, maka perlu diterapkan suatu strategi yang lebih baik dengan cara mengimplementasikan suatu produk teknologi komunikasi informasi yang dapat membantu usaha ini menjadi lebih efektif dalam meningkatkan layanan marketing dan customer support, serta dapat menunjang pengambilan keputusan yang lebih baik bagi pemilik usaha. Customer Relationship Management (CRM) merupakan suatu strategi perusahaan yang digunakan untuk memanjakan pelanggan agar tidak berpaling kepada pesaing serta merupakan upaya dalam meningkatkan loyalitas pelanggan. Penerapan sistem berbasis web dengan mengimplementasikan konsep CRM pada Gucci Bunut Shoes merupakan starategi yang tepat pada masa saat ini, dimana mampu menjawab tantangan dalam untuk meningkatkan penjualan dan loyalitas pelanggan yang dilakukan secara komputerisasi. Kata kunci: Customer Relationship Management (CRM), Loyalitas Pelanggan, Gucci Shoes Bunut
FORECASTING COSMETIC INVENTORY ON MS GLOW MABELLA STORE RANGE WITH WMA METHOD Vira Fahrani; William Ramdhan; Wan Mariatul Kifti
Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 17 No. 1 (2023): Jurnal Ipteks Terapan : research of applied science and education
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (854.801 KB) | DOI: 10.22216/jit.v17i1.1500

Abstract

MS Glow Mabella Store Kisaran is a business that is engaged in selling cosmetic products such as make-up cosmetics and cosmetic care which is located on Jalan Imam Bonjol Kisaran. Makeup cosmetics are materials used to make up yourself with the aim of making it look more attractive or what is often referred to as Make-up. While cosmetic treatments are ingredients that are used on the human body to keep the body healthy and beautiful or often referred to as skincare. According to the results of interviews and observations of MS Glow Mabella Store Kisaran. Demand for cosmetic products by customers tends to change according to the trends that occur. In general, the use of cosmetics is used by women. This concerns the interests of many people, especially women in terms of awareness of using make-up and skincare in order to beautify themselves and make the body look healthy and well-groomed. This has a major impact on the demand for cosmetic supplies owned by MS Glow Mabella Store Kisaran. Determination of cosmetic inventory is unpredictable, so it is not in accordance with the number of customer requests and often experiences a lack of inventory conditions contained in the MS Glow Mabella Store Kisaran
Aplikasi Pendukung Keputusan dalam Mengukur Tingkat Kepuasan Pelayanan Publik menggunakan Metode MFEP Pritty Noviana Sari; William Ramdhan; Abdul Karim Syahputra
Jurnal Pendidikan Informatika (EDUMATIC) Vol 7 No 1 (2023): Edumatic: Jurnal Pendidikan Informatika
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/edumatic.v7i1.12448

Abstract

Services that are said to be excellent are services provided by public service providers, namely the government in an effort to meet the needs of people who receive services and are carried out in accordance with the law. The low quality of services provided to the community certainly has an impact on decreasing public trust in the government. The purpose of this study is to build a decision support system using the Multi Factor Evaluation Process (MFEP) method to measure the level of public service satisfaction in the range sub-district area. In building this system, we apply the waterfall model with stages of analysis, design, implementation, and testing. Analysis is carried out to collect the needs in building this system and analysis using the MFEP method. The criteria used to measure service satisfaction are five criteria, namely certainty of time, comfort, loyalty, responsibility, and task completion. The design of the system we built, consists of use case diagrams and flowcharts. At the implementation stage, a system is made using the web-based MFEP method. Meanwhile, testing on this system uses a black-box to see the functionality of the product. Our findings are in the form of a system that can provide decisions to determine the level of public satisfaction. The results of the analysis showed that the service section was selected as an assessment of the level of public satisfaction with a value of 3,766. In addition, the results of black-box testing show that this system is functioning properly without any errors. 
Optimasi Biaya Pendistribusian Tempe Dengan Menggunakan Metode Stepping Stone Berbasis Android Jeperson Hutahaean; William Ramdhan; Putri Rahma Dhini
KLIK: Kajian Ilmiah Informatika dan Komputer Vol. 3 No. 6 (2023): Juni 2023
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/klik.v3i6.713

Abstract

In the era of globalization, the progress of science and technology is very rapidly developing. This progress contains several aspects of human life both in terms of education, daily activities and business activities. One of the businesses engaged in selling tempeh in the form of a home industry needs to utilize the maximum technology that is wrong using Android. This is done to help increase the number of customers, customer loyalty and more importantly compared to the minimum cost. One technology that can increase the number of customers, customer loyalty and more importantly compared to the minimum Android technology. Before carrying out the calculation process, the authors conducted research by observation and interview. Optimization is a method used to analyze a system based on research. The Stepping Stone method is used to calculate the minimum operational costs required when given resources. Is the main step of the Stepping Stone method using the North West Corner method. The principle of work and support is to allocate resources offered by home industries at minimum cost. After using this method, the result is Rp. 40,600 from the initial cost before minimization of Rp. 65,000.
PENENTUAN PESERTA PENERIMA BANTUAN TEKNOLOGI TEPAT GUNA DI DINAS PEMBERDAYAAN MASYARAKAT DAN DESA KABUPATEN ASAHAN Ade Chairani; William Ramdhan; Sumatri Sumatri
JUTSI: Jurnal Teknologi dan Sistem Informasi Vol 2, No 2 (2022): June 2022
Publisher : LPPM STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jutsi.v2i2.1734

Abstract

Abstract: The Asahan Regency Community and Village Empowerment Service as a district level government agency implements this appropriate technology application program in areas with a fairly high. With the appropriate technology program or technology, especially the unemployed so that they are willing and able to manage the potential of natural resources and their environment in order to create employment or business opportunities, increase the added value of local production commodities to become regional mainstay commodities, as well as develop small businesses based on local potential so that can absorb unemployed and underemployed workers and improve the economy of the community, especially rural areas in the Asahan Regency. The Asahan Regency Community and Village Empowerment Service as a government agency before conducting recruitment and selection has implemented existing mechanisms such as coordinating with the aim of disseminating the program to relevant agencies, then carry out socialization to the community, after that identify the location and type of application, and only then carry out the recruitment and selection process for participants. Keywords: SAW Method; Participants Recipient of Appropriate Technology Assistance; PHP and MySQL.  Abstrak: Dinas Pemberdayaan Masyarakat dan Desa Kabupaten Asahan sebagai instansi pemerintahan tingkat kabupaten mengimplementasiakan program terapan teknologi tepat guna ini kewilayah yang tingkat pengangurannya cukup tinggi. Dengan adanya program teknologi tepat guna atau teknologi khususnya penganggur agar mau dan mampu mengelola potensi sumber daya alam dan lingkungannya guna menciptakan kesempatan kerja atau usaha, meningkatkan nilai tambah komoditi produksi lokal menjadi komoditi andalan daerah, serta menumbuhkembangkan usaha-usaha kecil yang berbasis potensi lokal agar dapat menyerap tenaga kerja penganggur dan setengah penganggur dan meningkatkan perekonomian masyarakat khususnya pedesaan di wilayah Kabupaten Asahan Dinas Pemberdayaan Masyarakat dan Desa Kabupaten Asahan sebagai instansi pemerintahan sebelum melakukan rekruitmen dan seleksi sudah melaksanakan mekanisme yang ada seperti melakukan kordinasi yang bertujuan menyebarluaskan program kepada instansi terkait, kemudian melaksanakan sosialisasi ke masyarakat, setelah itu melakukan identifikasi lokasi dan jenis terapan, dan baru kemudian melakukan proses rekruitmen dan seleksi peserta. Kata Kunci: Metode SAW; Peserta Penerima Bantuan Teknologi Tepat Guna; PHP dan MySQL. 
APPLICATION OF SERVICE QUALITY METHOD TO PUBLIC HEALTH CENTER PATIENT Nency Widya Monalisa; William Ramdhan; Elly Rahayu
JURTEKSI (Jurnal Teknologi dan Sistem Informasi) Vol 9, No 4 (2023): September 2023
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurteksi.v9i4.2202

Abstract

Abstract: Providing services to patients is an obligation that must be carried out by health agencies. Of course, good health services can be measured by the performance of medical personnel. The current problem with the Aek Loba Health Center is that it does not have a system that can measure the level of patient satisfaction with the services provided. In addition, patients also still have difficulty in expressing opinions in the form of complaints about the performance of medical personnel. The aim of the research is to become a forum for assessing the quality of service that can make it easier for patients to submit complaints and also as a measuring tool for health agencies on the level of success of the quality of services provided. This study uses the Service Quality method by assessing service quality based on 5 quality dimensions, namely Tangibles, Responsiveness, Reliability, Assurance, and Empathy. Based on these problems, a decision support system was designed using the PHP programming language and the database used, namely MySQL. So that this research resulted in this system being able to help and facilitate the Aek Loba Health Center in accommodating and measuring the level of quality of service to patients. In addition, this system can make it easy for leaders to find out the elements that need to be improved, maintained, and repaired by the Aek Loba Health Center. Keywords: patient; questionaire; service quality  Abstrak: Memberi pelayanan kepada pasien merupakan kewajiban yang harus dilakukan oleh instansi kesehatan. Pelayanan kesehatan yang baik tentu saja dapat diukur dari kinerja tenaga medisnya. Permasalahan Puskesmas Aek Loba saat ini yaitu belum mempunyai sistem yang dapat mengukur tingkat kepuasan pasien terhadap layanan yang diberikan. Selain itu, pasien juga masih kesulitan dalam menyampaikan pendapat berupa keluhan terhadap kinerja tenaga medis. Tujuan penelitian untuk menjadi wadah penilaian kualitas pelayanan yang dapat memudahkan pasien dalam menyampaikan keluhan dan juga sebagai alat ukur instansi kesehatan terhadap tingkat keberhasilan kualitas pelayanan yang diberikan. Penelitian ini menggunakan metode Service Quality dengan menilai kualitas pelayanan berdasarkan 5 dimensi kualitas, yaitu Bukti Nyata (tangibles), Ketanggapan (responsiveness), Kehandalan (reliability), Jaminan (assurance), dan Empati (emphaty). Berdasarkan permasalah tersebut maka dirancang sebuah sistem pendukung keputusan menggunakan bahasa pemrograman PHP dan database yang digunakan yaitu MySQL. Sehingga penelitian ini menghasilkan sistem ini dapat membantu dan mempermudah pihak Puskesmas Aek Loba dalam menampung dan mengukur tingkat kualitas pelayanan terhadap pasien. Selain itu, sistem ini dapat memberi kemudahan bagi pimpinan untuk mengetahui unsur-unsur yang perlu ditingkatkan, dipertahankan, serta diperbaiki oleh Puskesmas Aek Loba. Kata kunci: kuesioner; pasien; service quality
Pelatihan Desain Kemasan Produk Menggunakan Aplikasi Canva Pada UMKM KUBE (Kuliner Usaha Bersama) Asahan William Ramdhan; Riki Andri Yusda; Nurwati Nurwati
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 6, No 3 (2023): Juli 2023
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v6i3.2449

Abstract

Abstrak: Kemasan produk yang unik mampu memberikan pengaruh minat terhadap konsumen. Hal ini dikarenakan kemasan produk merupakan hal pertama yang dilihat oleh konsumen sebelum mereka membeli produk para pelaku usaha. Sehingga desain kemasan produk ini seharusnya dapat menjadi perhatian lebih bagi para pelaku usaha/UMKM agar mereka semakin kreatif dan inovatif dalam membuat kemasan produk mereka agar lebih menarik perhatian konsumen. KUBE Asahan merupakan UMKM yang bergerak pada sektor kuliner. Permasalahan yang di hadapi oleh KUBE Asahan sulitnya mendesain kemasaran produk dalam meningkatkan citra produk dimata konsumen. Saat ini desain kemasan produk masih sangat sederhana sehingga kurang menarik yang memberikan dampak turunnya minta beli dikarenakan keragu-raguan konsumen dalam membeli produk yang tidak memiliki desain kemasan produk yang memberikan informasi produk. Desain grafis penerapan teknologi pada sektor ekonomi dan pemasaran, dimana desain grafis diterapkan guna membrandingkan suatu produk sehingga memberikan informasi secara visual sebagai upaya pemasaran untuk mencapai tujuan salah satunya dengan menggunakan software desain grafis salah satunya Canva. Aplikasi Canva yang merupakan aplikasi yang dapat diakses secara online dan gratis untuk membuat desain grafis untuk berbagai keperluan serta juga dapat digunakan untuk mengubah foto dan membuat ikon produk dengan banyak pilihan gambar dan template desain yang menarik. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman pelaku UMKM yakni KUBE Asahan tentang pentingnya desain kemasan produk karena kemasan produk yang merupakan suatu peluang dalam memberikan pengaruh penting serta mempertahankan atau meningkatkan penjualan sehingga produk yang ditawarkan guna meningkat nilai tambah produknya.Kata kunci: KUBE Asahan, Canva, Desain, Kemasan Produk
KONSEP E-CRM UNTUK MENINGKATKAN OMZET PENJUALAN SERTA MINAT BELI PELANGGAN TOKO CICI BUSANA Raja Fazlun Dinara; William Ramdhan; Wan Mariatul Kifti
JUTSI: Jurnal Teknologi dan Sistem Informasi Vol 3, No 3 (2023): OCTOBER 2023
Publisher : LPPM STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jutsi.v3i3.2837

Abstract

Abstract : Technological developments in the current digital era are very rapid, which influences the widespread use of technology, especially in the business sector. To maintain profits and business continuity in increasingly fierce competition, business people need to adopt the right strategy. Toko Cici Busana, a clothing sales shop in Asahan Regency. The shop experienced problems in marketing and managing sales data which was still manual, resulting in unstable sales increases and decreases. Therefore, the author believes that the application of the Electronic Customer Relationship Management (E-CRM) concept can be the right solution for and to increase sales turnover and customer buying interest at the Cici Busana Store. Features such as product promotions, discounts, free shipping, customer reviews, and live chat with admin will be provided on the Toko Cici Busana website. Through this research, the author hopes that E-CRM can overcome existing problems and have a positive impact in increasing sales turnover and customer buying interest in the store.Keywords : E-CRM; Sales Turnover; Customers; Fashion Abstrak : Perkembangan teknologi di era digital saat ini sangat pesat, yang mempengaruhi penggunaan teknologi secara luas, terutama dalam bidang bisnis. Untuk mempertahankan keuntungan dan kelangsungan usaha dalam persaingan yang semakin ketat, pelaku bisnis perlu mengadopsi strategi yang tepat. Toko Cici Busana, sebuah toko penjualan pakaian di Kabupaten Asahan. Toko tersebut mengalami kendala dalam pemasaran dan pengelolaan data penjualan yang masih manual, mengakibatkan kenaikan dan penurunan penjualan yang tidak stabil. Oleh karena itu, penulis berpendapat bahwa penerapan konsep Electronic Customer Relationship Management (E-CRM) dapat  menjadi solusi  yang tepat untuk serta untuk meningkatkan omzet penjualan dan minat beli pelanggan pada Toko Cici Busana. Fitur-fitur seperti promosi produk, diskon, gratis ongkir, ulasan pelanggan, dan live chat dengan admin akan disediakan dalam website Toko Cici Busana. Melalui penelitian ini, penulis berharap E-CRM dapat mengatasi permasalahan yang ada dan memberikan dampak positif dalam meningkatkan omzet penjualan serta minat beli pelanggan pada toko tersebut. Kata kunci : E-CRM; Omzet Penjualan; Pelanggan; Fashion
DETERMINATION OF PRIORITIES OF ELEMENTARY SCHOOL REHABILITATION AT ASAHAN USING SIMPLE ADDICTIVE WEIGHT Dian Aprillia; William Ramdhan; Wan Mariatul Kifti
Jurnal Riset Informatika Vol. 4 No. 4 (2022): September 2022
Publisher : Kresnamedia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.325 KB) | DOI: 10.34288/jri.v4i4.193

Abstract

In the budgeting process for school building rehabilitation activities in Asahan Regency, there are still inaccuracies in selecting prioritized primary schools for rehabilitation. This study aimed to apply the Simple Additive Weighting (SAW) method to determine five primary schools that were prioritized for repair. This research method uses quantitative methods. The data source comes from the East Kisaran and West Kisaran Elementary Schools. The data were analyzed using the SAW method based on the criteria weight depending on the matrix value and normalization. The results showed the 5 largest criteria weights, namely UPTD SDN 010097 Selawan (0.940), UPTD SDN 014689 Lestari (0.884), UPTD SDN 010039 Sentang (0.880), SD Taman Kasih Karunia (0.847), and UPTD SDN 018453 Siumbut-Umbut (0.820). ). This study concluded that the double exponential smoothing method could make it easier to determine which primary school decisions are prioritized for rehabilitation.
Public Service Performance Analysis using Servqual Method in Bandar Pasir Mandoge Village Dhea Rahmadhani; William Ramdhan; Abdul Karim Syaputra
Sistemasi: Jurnal Sistem Informasi Vol 13, No 2 (2024): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v13i2.4002

Abstract

Improving service in an agency cannot be separated from several aspects that must be possessed, such as assurance, empathy, responsiveness, reliability and physical evidence. However, there are several obstacles in improving services at the Bandar Pasir Mandoge Village Head's Office, such as lack of information and transparency. The aim of this research is to create a decision support system using the servqual method to improve the quality of public service performance. This research applies the waterfall model to build a system with stages of analysis, design, implementation and testing. Analysis is carried out to find needs regarding the system being created. Meanwhile, the design consists of entity relationship diagrams and interface design. Next, the implementation stage was carried out at the Bandar Pasir Mandoge Village Head Office using 201 questionnaires. The aspects in this research consist of concern, physical service, responsiveness, physical reliability, and guarantee. System testing uses a black box to see the extent of the functionality of this system. Our findings are that improvements need to be made to guarantee services (communication, courtesy, communication and security). Apart from that, our system is also running well based on the results of black box testing. So this system can be used by the Bandar Pasir Mandoge Village Head's Office as a policy in making decisions to improve the performance of public services.