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All Journal PALASTREN SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JMB : Jurnal Manajemen dan Bisnis TECHNO-SOCIO EKONOMIKA Jurnal Ekonomi Bisnis Dan Industri (EBI) Jurnal Pengabdian Kepada Masyarakat Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) eMBeJi : Manajemen dan Bisnis Jurnal eCo-Fin Jurnal Inspirasi Binsis dan Manajemen Central Publisher Jurnal Manajemen dan Pemasaran Digital
Dewi Laily Purnamasari
Universitas Catur Insan Cendekia
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Pengaruh Varian Produk Indomie Terhadap Keputusan Pembelian Konsumen Studi Kasus Di Kecamatan Tengah Tani Kabupaten Cirebon Dewi Laily Purnamasari; Dewi Maharani Purbasari; Adinda Nur Kholifah
Jurnal EBI Vol 4, No 2 (2022): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v4i2.79

Abstract

This study aims to determine the effect of product variant variables and consumer purchasing decisions which are expected to increase the percentage of sales on Indomie products. The population used in this study was the school-age population in Tengah Tani Subdistrict, Cirebon Regency, amounting to 15,814 people. This research method uses area sampling technique. To determine which population will be used as a data source, the sampling is based on a population of 15,814 people, taking the sample using amounted to 105 school-age residents in Tengah Tani District, Cirebon Regency. Data were obtained from questionnaires which were then analyzed using the SPSS program. The results showed the results of the regression equation as follows: Y = 10.100 + 0.675 X. Hypothesis testing using the t-test showed that the two independent variables with a t-value of 8.227 and a t-table of 1.660 that were studied were proven to have a significant effect on the dependent variable. Figures R of 0.630 and R Square of 0.397 indicate that 39.7% of product variance can be explained by independent variables in the regression equation. So from these results, the factors that become the basis for consumers to buy Indomie products are so many product variants, and the many product variants in each type of product. Therefore, the quality of these factors must be maintained and it would be better if the quality should be further improved. With better quality, it is not impossible that Indomie products will become one of the products that are in great demand by the public. Keywords: Product variant, Consumer Purchase Decision, Indomie Products
MENUMBUHKAN GERAKAN WIRAUSAHA MAHASISWA MELALUI KEGIATAN BAZAR RAMADHAN 1444 H Felicia Chandra K; Fitri Asih; Lulu Fauziah; Ahmad Fajar Sidik; Shazna Al-Assyah Putri; Rohim Kurniwan Elang Saputra; Zidni Ilman Nafi'a; Rizqy Imam Saputra; Sukma Galih Badriana; Amroni Amroni; Rifqi Fahrudin; Dewi Laily Purnamasari; Marsani Asfi
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 2 (2023): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i2.15011

Abstract

ABSTRAKKegiatan pengabdian  masyarakat  dilakukan dalam  rangka  memperingati  bulan ramadhan 1444 H dilaksanakan oleh Himpunan Mahasiswa (HIMA) yang berada dalam Fakultas Ekonomi dan Bisnis Universitas Catur Insan Cendekia. Himpunan mahasiswa seperti HIMABIS, HIMAKU dan HIMAJEMEN membentuk kepanitian gabungan untuk pelaksanaan bazar ramadhan 1444 H.  Metode pelaksanaan kegiatan dilakukan melalui kegiatan bazar. Peserta yang membuka stand bazar terdiri dari kelompok-kelompok mahasiswa yang sedang dan mencoba membangun jiwa kewirausahaannya.Pelaksanaan kegiatan diawali  dengan perencanaan  kegiatan,  pencarian sponsorship  kegiatan,  pelaksanaan  bazar  serta evaluasi  hasil  kegiatan. Tujuan pelaksanaan adalah selain menumbuhkan jiwa kewirausahaan mahasiswa, juga merupakan salah satu program Fakultas Ekonomi dan Bisnis Universitas Catur Insan Cendekia.Kegiatan pengabdian dilakukan melalui pemberdayaan mahasiswa fakultas ekonomi dan bisnis melalui kegiatan pemasaran produk-produk kewirausahaan mahasiswa melalui kegiatan bazar ramadhan dengan kelompok wirausaha mahasiswa 20 kelompok  yang ada di fakultas ekonomi dan bisnis. Kata kunci: bazar; wirausaha; mahasiswa; ramadhan. ABSTRACTCommunity service activities are carried out in commemoration of the month of Ramadan 1444 H carried out by the Student Association (HIMA) which is in the Faculty of Economics and Business, University of Catur Insan Cendekia. Student associations such as HIMABIS, HIMAKU and HIMAJEMEN formed a joint committee to carry out the Ramadhan 1444 H bazaar. The method of implementing activities is through bazaar activities. The participants who opened the bazaar stand consisted of groups of students who were currently trying to build their entrepreneurial spirit. The implementation of the activity began with planning the activity, seeking sponsorship for the activity, holding the bazaar and evaluating the results of the activity. The aim of the implementation is that in addition to cultivating the entrepreneurial spirit of students, it is also one of the programs of the Faculty of Economics and Business, Catur Insan Cendekia University. Community service activities are carried out through empowering students of the economics and business faculties through marketing activities for student entrepreneurship products through Ramadan bazaar activities with 20 student entrepreneur groups groups in the faculty of economics and business. Keywords: bazzar;enterpreuneur; student; ramadhan.
Customer Relationship Marketing Sebagai Mediasi Penetapan Harga, Kemasan Unik dan Desain Tata Letak Terhadap Minat Berkunjung Ulang Konsumen MIXUE Indonesia Isti Riana Dewi; Amroni Amroni; Dewi Laily Purnamasari; Siska Viora; Fifi Julianti
JMB : Jurnal Manajemen dan Bisnis Vol 12, No 2 (2023): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v12i2.8287

Abstract

The development of the food and beverage business in Indonesia has improved after the Covid-19 pandemic. The development of the food and beverage business can be seen from the market expansion carried out through the number of outlets. Mixue is a newcomer that has successfully competed in controlling the market through the spread of its outlets. Several strategies are designed to dominate the market such as pricing, unique packaging and layout design. The rapid development raises several problems that occur. However, this problem did not affect Mixue's sales, which were increasingly crowded. This study aims to determine the effect of price, unique packaging, and layout design on the intention to revisit at Mixue Indonesia outlets. As well as the role of customer relationship marketing as a mediation between price, unique packaging, and layout design on the interest to revisit Mixue Indonesia outlets. The research sample is Mixue Indonesia customers. This research method uses the Partial Least Square (PLS) tool. The findings from this study are that price, unique packaging, and layout design influence the intention to revisit at Mixue Indonesia outlets. As well as customer relationship marketing as mediation between price, and unique packaging to interest in revisiting at Mixue Indonesia outlets is supported however, layout design is not supported.
ANALISIS KELAYAKAN USAHA KERIPIK PISANG CHIPS DREAM STORE DI KOTA CIREBON Dewi Laily Purnamasari; Sitta Nur Hajijah; Rizqi Akhmad Fauzi
TECHNO-SOCIO EKONOMIKA Vol 17 No 1 (2024): Jurnal Techno-Socio Ekonomika - April
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2024.17.1.2854

Abstract

Penelitian ini bertujuan untuk mengetahui keuntungan dan kelayakan bisnis pada usaha keripik pisang Chips Dream Store di Kota Cirebon, alat analisis yang digunakan dalam penelitian ini berupa Analisis Revenue Cost (R/C) ratio, Benefit Cost (B/C) ratio, Break Event Point (BEP), dan Return on Investment (ROI), untuk mengetahui usaha keripik pisang Chips Dream Store layak atau tidak untuk dikembangkan. Hasil dari penelitian ini menunjukkan bahwa usaha keripik pisang Chips Dream Store layak untuk dikembangkan jika dilihat dari Analisis BEP, R/C ratio, dan ROI, karena sudah BEP pada bulan ke-3, hasil analisis R/C ratio lebih dari 1 yaitu 1,3, hasil analisis ROI 30% yang berarti memberikan pendapatan sebesar 30% dari total biaya yang dikeluarkan, tetapi untuk hasil analisis B/C ratio kurang dari 1 yaitu 0,3, yang berarti usaha keripik pisang Chips Dream Store dikota cirebon layak untuk dikembangkan secara ekonomis tetapi memberikan pendapatan yang sedikit, untuk nilai B/C ratio masih bisa diperbaiki dengan cara memperluas jangkauan pemasaran sehingga bisa meningkatkan pendapatan dan menaikan nilai B/C ratio.
Pengaruh Keberadaan Marketplace Terhadap Minat Beli Konsumen: Studi Kasus Pada Pelanggan Toko Konvensional Margaretha, Jolanda; Purnamasari, Dewi Laily; Pranata, Sudadi
Jurnal Manajemen dan Pemasaran Digital Vol. 2 No. 3 (2024): Jurnal Manajemen dan Pemasaran Digital (Juli - September 2024)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v2i3.223

Abstract

Penelitian ini menggunakan metode kuantitatid untuk mengetahui pengaruh keberadaan marketplace terhadap minat beli konsumen pada pelanggan took konvensional di Pusat Grosir Cirebon (PGC). Penelitian ini menggunakan data primer yang diolah menggunakan bantuan software SPSS 22 dan data tersebut berasal dari penyebaran kuisioner dan wawancara yang telah dilakukan. Populasi dalam penelitian ini tidak diketahui jumlahnya sehingga sample yang digunakan berjumlah 100 dengan menggunakan metode non probability sampling dan teknik purposive sampling. Hasil dari uji T yang telah dilakukan menunjukkan bahwa keberadaan marketplace berpengaruh positif terhadap minat beli konsumen dengan nilai signifikansi < 0,05 dan uji koefisien determinasi (R2) dengan nilai R sebesar 0,851 yang memiliki arti bahwa terdapat hubungan sebesar 85,1% diantara kedua variabel.
PENGARUH PROMOSI TERHADAP KEBERHASILAN USAHA PELAKU UMKM Purnamasari, Dewi Laily; Hajijah, Sitta Nur; Ridho Rusydi, Ibrahim Rasyid; Amroni, Amroni
Jurnal EBI Vol 6, No 1 (2024): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v6i1.243

Abstract

The development of micro, small and medium enterprises (MSMEs) has recently attracted theattention of the government, the local government has a very strategic role in growing thedevelopment of regional MSMEs, especially the Cirebon City Government. This study aims todetermine the influence of food product marketing on the business success of MSME actors.This research sample was obtained using purposive sampling techniques on food MSME actorslocated in the SME Mall in Cirebon city with a total of 55 people. Data collection usingGoogle Form questionnaire. This study used quantitative analysis with validity test, reliabilitytest, simple linear regression analysis test, partial test (T Test), coefficient of determination.The results showed that product marketing had a positive and significant effect on businesssuccess. The percentage of influence of food product marketing on the success of MSMEbusinesses in the SME Mall in Cirebon city can be interpreted that 30.2% and 69.8% areinfluenced by other variables that are not in the study.Keywords: product marketing, success, msme
Pengaruh Kepuasan Kerja dan Stres Kerja Terhadap Turnover Intention Karyawan PT Arteria Daya Mulia Allifah Nurbaeti; Dewi Laily Purnamasari; Ni Wayan Fitriana Ayu Lestari
eCo-Fin Vol. 6 No. 3 (2024): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v6i3.1653

Abstract

PT Arteria Daya Mulia ialah perusahaan manufaktur yang bergerak di bidang industri jaring ikan terbesar di Indonesia. Tingginya jumlah produksi yang dihasilkan oleh perusahaan menyebabkan semakin padatnya kegiatan operasional perusahaan. Dengan ini, kepuasan kerja karyawan wajib dipertahankan dan stres kerja karyawan harus benar-benar diperhatikan. Maksud penelitian  agar melihat pengaruh dari kepuasan kerja serta stres kerja pada turnover intention. Jenis penelitian yang dipakai yaitu memakai metode kuantitatif. Sampel diambil dengan teknik probability sampling. Objek dari penelitian ini yaitu semua karyawan PT Arteria Daya Mulia. Sampel yang dipakai sejumlah 100 responden. Metode yang dipakai yaitu uji instrumen penelitian, asumsi klasik, dan analisis regresi yang diolah memakai aplikasi IBM SPSS 22. Penelitian memperlihatkan variable kepuasan kerja tidak memberikan pengaruh signifikan pada turnover intention karyawan PT Arteria Daya Mulia. Variabel stres kerja memberikan pengaruh signifikan pada turnover intention karyawan PT Arteria Daya Mulia. Variabel stres kerja serta kepuasan kerja memberikan pengaruh secara simultan pada turnover intention karyawan PT Arteria Daya Mulia
Mengidentifikasi Penyedia Layanan Logistik di Marketplace Studi Kasus di Cirebon Menggunakan Pendekatan Analisis Hirarki Proses (AHP) Muhammad Aditya Ihsan Sidik; Dewi Laily Purnamasari; Yuningsi Yuningsi
eCo-Fin Vol. 6 No. 3 (2024): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v6i3.1717

Abstract

In the digital era, marketplaces have become the primary platforms for MSMEs (Micro, Small, and Medium Enterprises) in Indonesia to increase their revenue. The operational success of a marketplace heavily relies on the performance of reliable logistics services, in addition to the quality of the products offered. This study utilizes the Analytic Hierarchy Process (AHP) method to identify the factors influencing the performance of logistics service providers in marketplaces and to evaluate their performance. The research population involves 341,240 people from Cirebon City and Regency, with a sample of 100 respondents selected through purposive sampling. The performance assessment of logistics services is based on key criteria, such as delivery speed, cost, and service quality, along with sub-criteria like order processing time and delivery estimate accuracy. Data were collected through an online questionnaire and evaluated across four logistics service providers: J&T Express, JNE, Shopee Xpress, and Si Cepat. The findings indicate that delivery timeliness is the primary criterion prioritized by consumers, followed by service quality and cost. Based on the evaluation, Si Cepat is rated as the best logistics service provider according to the overall criteria, followed by JNE, Shopee Xpress, and J&T Express. This study provides guidance for logistics service providers to enhance their service quality and assists consumers in choosing the most suitable logistics services based on their preferences and needs.
ANALISIS KONSUMEN MENGGUNAKAN CUSTOMER SATISFACTION INDEX (CSI) PADA TOKO TERUS JAYA DIESEL Ronaldo Brilian Wijaya; Sudadi Pranata; Dewi Laily Purnamasari
Journal Central Publisher Vol 2 No 12 (2024): Jurnal Central
Publisher : Central Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60145/jcp.v2i12.575

Abstract

Latar Belakang : Toko Terus Jaya Diesel mengalami penurunan penjualan dan keluhan pelanggan akibat layanan dan fasilitas yang belum optimal. Belum adanya evaluasi sistematis mendorong perlunya pengukuran kepuasan konsumen menggunakan Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA) sebagai dasar peningkatan strategi layanan. Tujuan : Penelitian ini bertujuan untuk mengukur tingkat kepuasan pelanggan Toko Terus Jaya Diesel menggunakan metode Customer Satisfaction Index (CSI), menganalisis kinerja layanan dengan Importance Performance Analysis (IPA), serta memberikan rekomendasi perbaikan strategi pelayanan untuk meningkatkan kepuasan dan loyalitas pelanggan. Metode : Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner kepada 105 responden. Analisis data dilakukan menggunakan uji validitas, reliabilitas, Customer Satisfaction Index (CSI), dan Importance Performance Analysis (IPA) untuk mengukur kepuasan serta menentukan prioritas perbaikan layanan. Hasil dan Pembahasan : Hasil perhitungan Customer Satisfaction Index menunjukkan nilai 81,09% (kategori puas). Analisis Importance Performance Analysis mengungkap atribut penting dengan kinerja rendah, seperti fasilitas dan kecepatan layanan, yang menjadi prioritas perbaikan, sementara ketepatan waktu dan kompetensi karyawan perlu dipertahankan. Kesimpulan : Penelitian menunjukkan bahwa pelanggan Toko Terus Jaya Diesel berada pada kategori puas dengan nilai CSI 81,09%. Namun, aspek fasilitas, kebersihan, dan kecepatan pelayanan perlu ditingkatkan, sedangkan ketepatan waktu serta kompetensi karyawan harus dipertahankan untuk memperkuat loyalitas pelanggan.
Pengaruh Brand Image dan Green Marketing terhadap Keputusan Pembelian AMDK Le Minerale di Kota Cirebon Nur'aeni; Dewi Laily Purnamasari; Oryz Agnu Dian Wulandari
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 3 (2025): Edisi September 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v3i1.2210

Abstract

This study aims to analyze the influence of brand image and green marketing on purchasing decisions for bottled water, specifically among Le Minerale consumers in Cirebon City. This is a quantitative, associative study with a sample size of 100 respondents. The research method used a survey conducted via Google Forms in the form of questionnaire with a five-point Likert scale. The analysis tool used in this study was SmartPLS 4, employing several analyses, namely Validity Test, Discriminant Validity Test (HTMT, Fornell-Lacker Criteria, and Cross Loadings), Reliability Test, Model Fit Test, Determination Coefficient Test, Multicollinearity Test, Path Coefficient Test, and Simultaneous Test. The results of this study conclude that (1) brand image has a positive and significant influence on purchase decisions. (2) green marketing has a positive and significant influence on purchasing decisions. (3) brand image and green marketing simultaneously influence purchasing decisions. The influence of brand image and green marketing on purchasing decisions is 48%, while the remaining 52% is influenced by other variables.
Co-Authors Adinda Nur Kholifah Ahmad Fajar Sidik Allifah Nurbaeti Amroni Amroni Amroni, Amroni Aulia Dwi Septyani Dewi Maharani Purbasari Dewi Maharani Purbasari Fahrudin, Rifqi Felicia Chandra K Fifi Julianti Fitri Asih Hajijah, Sitta Nur Ibrahim Rasyid Ridho Rusydi Isti Riana Dewi Kusnadi Kusnadi Lulu Fauziah Margaretha, Jolanda Marsani Asfi Meirisha Handayani Muhammad Aditya Ihsan Sidik Ni Wayan Fitriana Ayu Lestari Nur'Aeni oryz agnu dian wulandari Pranata, Sudadi priyadi, ziddan azra Ridho Rusydi, Ibrahim Rasyid Rizqi Akhmad Fauzi Rizqy Imam Saputra Rohim Kurniwan Elang Saputra Ronaldo Brilian Wijaya Shazna Al-Assyah Putri Siska Viora Sitta Nur Hajijah Sukma Galih Badriana Suwandi Suwandi Yuningsi Yuningsi Yuningsih Yuningsih Zidni Ilman Nafi&#039;a