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All Journal Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Journal of Economics, Business, & Accountancy Ventura Indonesian Journal of Business and Entrepreneurship (IJBE) The Asian Journal of Technology Management (AJTM) Jurnal Manajemen Indonesia Jurnal Ilmiah Edunomika (JIE) Journal of Economics and Business UBS Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) The South East Asian Journal of Management INDONESIAN JOURNAL OF URBAN AND ENVIRONMENTAL TECHNOLOGY International Journal of Entrepreneurship, Business, and Creative Economy Mandalika Journal of Business and Management Studies Journal Integration of Management Studies
Mustika Sufiati Purwanegara
School of Business and Management, Institute of Technology Bandung, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Social Sciences

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Bridging Perspectives of Customer Value Proposition and Customer Perceived Value of Intercity Non-Bus Transportation Service in Indonesia Hadiansah, Ihsan; Nugraha, Rendika; Santoso, Adhi Setyo; Purwanegara, Mustika Sufiati
The South East Asian Journal of Management Vol. 12, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims - The study aim is to explore value proposition creation from the perspectives of non-bus transportation services and to investigate the factors in customer perceived value, especially functional value (operations, facilities, professionalism, and price), that influence purchase intention from customers’ perspectives. Design/methodology/approach - This mixed methods study used personal interviews, participant observation, and a survey to collect the data. Then, we conducted exploratory case study by using organisational level logic model as a qualitative analysis technique. Finally, we used regression for hypothesis testing of the quantitative section. Research Findings - The results indicated that non-bus transportation services should give extra efforts to build great value propositions to meet customer needs. The interview and participant observation results on non-bus transportation service providers’ perspectives showed that that two providers studied have different strategies to create strong value propositions. The survey results on customers’ perspectives showed that all aspects of functional value (operations, facilities, professionalism, and price) significantly influence purchase intention. Thus, those two perspectives do not completely align. Theoretical Contribution/Originality - The integrated framework of customer value proposition created by firms and customer perceived value, which was empirically tested in this study, showed that superior value proposition can be achieved where there is a feedback loop between these two perspectives. Managerial Implications in the Southeast Asian context - Managers have to consider not only the individual aspects of price competitiveness and comfort of services as value propositions but also the integration of facilities and professionalism to build perceived value through value propositions in intercity non-bus transportation services in Southeast Asian contexts. Research limitations and implications - This study had only two variables (functional value and purchase intentions). Functional value had four sub-variables (operations, facilities, professionalism, and price) as independent variables. Other variables could influence purchase intention for non-bus transportation service providers.
Sharing Economy of Online Food Delivery: Revealing the Underlying Attributes of the Customer Experience through Semantic Network Analysis Nuharini, Hepinda Fajari; Purwanegara, Mustika Sufiati
The South East Asian Journal of Management Vol. 16, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: This study aimed to reveal the underlying attributes of the customer experience in the sharing economy of online food delivery (OFD). Design/Methodology/Approach: After collecting 45,116 reviews from the Google Play store, a semantic network analysis was conducted. Python programming language and text mining were utilised to extract keywords from online reviews, a frequency analysis was performed, and a CONvergence of iterated CORrelations (CONCOR) analysis was conducted using Ucinet 6.0. Research Findings: The keywords ‘food,’ ‘order,’ ‘driver,’ and ‘application’ had the highest frequency and centrality. Customer experience attributes were classified into four clusters: ‘Delivery Procedure’, ‘OFD Platform’, ‘Payment Process’ and ‘Value of Money’. Theoretical Contribution/Originality: This study provides a relevant and novel assessment of customer experience using semantic network analysis, which should be more broadly used in academic research. Managerial Implications in the Southeast Asian Context: Given the predicted growth of online food delivery in Southeast Asia and shared cultural values with Indonesia, the findings of this study may have implications for developing strategies of sustainability in the sharing economy of online food delivery enterprises. Research Limitations & Implications: This study only collected online customer reviews from the Google Play store, and because the method focused on word frequency, understanding of the additional meaning of words is lacking.
Elevating Consumer Decision Journey to Increase Consumer Loyalty in Tokopedia and Shopee for PT. SNACK LEZAT Products Mulya, Ardyanto; Wibowo, Satya Aditya; Purwanegara, Mustika Sufiati
The Asian Journal of Technology Management (AJTM) Vol. 16 No. 3 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2023.16.3.4

Abstract

Abstract. Southeast Asia region's digital service growth trend is accelerating, with 60% of new digital users joining in the previous two years. This has an effect on e-commerce sales, which have risen quickly in recent years and are expected to rise further. Edible groceries in Indonesia are expected to increase with compounded annual growth rate 16.9% between 2022 - 2027. This growth is in line with the retail evolution from traditional market, modern market, to digital market PT. SNACK LEZAT is a global snack company and currently is focusing on e-commerce channels that still in an early stage of development and the sales are largely dependent on promotional periods.  This research aims to identify the stages of the consumer decision journey to loyalty, so the right marketing strategy can be formulated and increase the repeat buyers to create a higher and sustained sales baseline. This research methodology was carried out using qualitative in-depth interviews and netnography. In-depth interviews were conducted with eight respondents, four of whom had purchased PT. SNACK LEZAT and four of whom had never purchased PT. SNACK LEZAT product. Netnography is carried out using the word cloud analysis based on product reviews in Shopee and Tokopedia platforms. The findings of this study reveal the expectations of each stage in consumer decisions journey to determine purchases on e-commerce platforms.
Enhancing E-Commerce with Big Data: From Browsing to Buying Through Recommendation Systems Johnson, Nuraeni; Purwanegara, Mustika Sufiati; Mulyono, Nur Budi
International Journal of Entrepreneurship, Business and Creative Economy Vol. 4 No. 1 (2024): January
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v4i1.1930

Abstract

This research focuses on analyzing the impact of a recommendation system on customer behavior in the e-commerce industry. This study examines the use of big data-driven product recommendations and tailored promotions to enhance customer engagement, conversion rates, and revenue generation. The importance of prioritizing customer engagement in the early stages of the purchasing process is emphasized, and key statistics related to customer behavior in e-commerce are presented. The objective of this research is to investigate the effectiveness of a recommendation system in influencing customer behavior and driving conversions in the e-commerce industry. The research design incorporates a case study analysis of a prominent marketplace in Indonesia. Data were collected from three automation trigger campaigns: browsing abandonment and purchase reminders. The findings of this research indicate that a recommendation system based on big data has a significant impact on customer behavior in the e-commerce industry. This research highlights the importance of prioritizing customer engagement and implementing effective recommendation systems to drive conversion rates and revenue in the e-commerce industry.
The Analysis of Factors Driving Consumer Engagement and Purchase Intention in E-Commerce Live Streaming Aulianur, Felicia Fajr; Purwanegara, Mustika Sufiati
Mandalika Journal of Business and Management Studies Vol 2 No 2 (2024): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v3i1.141

Abstract

The rise of e-commerce has enabled consumers to shop anytime and anywhere, access extensive product descriptions, read reviews, compare a wide range of products and prices, and take advantage of offers. Moreover, interactive and personalized shopping experiences have become possible through the latest innovation in e-commerce: live streaming. E-commerce live streaming allows real-time interaction with sellers, combining engagement and convenience, which is highly favored among consumers in Indonesia. One of the main factors influencing the selection of live streaming platforms is the promotional offers provided, as most shopping behaviors are driven by attractive offers. In addition to promotions, the presence of hosts and their interactivity in leading live streaming sessions play a crucial role. Hosts ability to interact with viewers, present informative content, and provide personalized recommendations effectively enhances consumer engagement and purchase intention. However, many local businesses, particularly SMEs, suffer losses due to ineffective host and promotional strategies during live streaming sessions that fail to attract consumers. Therefore, this research aims to provide valuable insights for optimizing live streaming strategies, helping hosts develop more effective approaches and strategies to drive sales in a competitive market. This study focuses on analyzing which host gender, host interactivity, and promotions are more effective strategies in driving higher consumer engagement and purchase intention. The research examines 864 live stream sessions from the three most used and favored e-commerce live streaming platforms in Indonesia: Shopee Live, TikTok Live, and Tokopedia Play. This research applied a descriptive research design with an observational method. The data was analyzed using Descriptive Analysis, Chi-Square Test, Post Hoc Test, and Correlation Analysis through SPSS. The results indicate that host interactivity and promotion are significantly associated with consumer engagement and purchase intention, while host gender does not show a significant association. Moreover, female hosts, responsiveness in interactivity, and flash sales as a promotional strategy appear to be more effective in achieving higher consumer engagement and purchase intention compared to others across all e-commerce live streaming platforms. Shopee Live also emerges as the e-commerce live streaming platform that generates the highest consumer engagement and purchase intention compared to other platforms. The correlation analysis reveals a strong positive relationship between consumer engagement and purchase intention, indicating that higher levels of consumer engagement are associated with higher purchase intentions. These findings highlight the importance of attractive host and promotional strategies in live streaming to maximize consumer engagement and purchase intention in the competitive landscape of e-commerce live streaming.
Unraveling the rise and fall of quick commerce in Indonesia: insights from industry experts Anisa, Mutia; Purwanegara, Mustika Sufiati
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.1 (2025): June 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i1.1753

Abstract

The quick commerce business model experienced significant popularity in Jakarta and its surrounding areas in 2022, offering consumers enhanced convenience through fast delivery services. However, this success was short-lived, with several quick commerce platforms collapsing just months after their launch. This study explores the factors behind the rapid rise and subsequent decline of quick commerce in Indonesia. Using a qualitative approach, in-depth interviews were conducted with two industry experts specializing in e-grocery and digital economics. The interviews were analyzed with NVivo software to identify key themes and patterns. The findings show that quick commerce grew due to pandemic-driven changes in consumer behavior, global trends, and a novel customer experience offering convenient delivery solutions. However, its decline was driven by high costs, low profitability, and difficulties in managing products like fresh produce, which had quality issues and short shelf lives. It also faced strong competition from minimarkets and supermarkets moving online, using existing infrastructure to provide similar services at lower costs. Shifting consumer habits after the pandemic and inconsistent demand further weakened the business model's sustainability. These insights provide theoretical and practical contributions, offering strategies for addressing challenges in emerging business models and ensuring their sustainability in dynamic retail environments.
Identifying Customers’ Barriers in Buying Sustainable Beauty Products Peyton, Fanny; Purwanegara, Mustika Sufiati
Journal Integration of Management Studies Vol. 1 No. 1 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v1i1.18

Abstract

Customers' deeper understanding of environmental issues plays a role in the swift growth of sustainable beauty enterprises. The desire of consumers to purchase sustainable beauty products have also increased, according to studies. Due to the pandemic, the sustainable beauty market is likely to rise in the next years as people strive for a healthier, more environmentally conscious lifestyle. Firms are also continually producing inventive products to satisfy the demands of their clients and to keep up with the rising competition. Researchers revealed how sustainable practices can increase brand loyalty and help firms succeed in more competitive surroundings. Other experts, on the other hand, have noted that even knowledgeable clients to environmental issues are not purchasing these sustainable products. Negative customer perceptions emerge, and it is unclear how their behavior will alter. This study uses qualitative method through thematic analysis in obtaining the data. The form of data is statements from online conversations from social media and beauty communities. This study discovered the barriers to buy from customers’ view, include the difficulty to search for suitable products for their skin, expensive price of product compared to its quality, low trust to brands, poor product quality, poor product hygiene, and bad production process management by firms. These barriers are also related to how they are more aware of green washing marketing methods. These insights would be beneficial for beauty firms who are willing to gain new target markets by emphasizing brand communication and practices that would decease customers’ concerns towards sustainable brands and lead them to product purchase. Firms could improve their product innovation to increase its performance, quality, and effectiveness to attract customers by also communicating their sustainable practices through their communication in the form of advertisements, value proposition, or product positioning. Keywords: sustainable beauty, product purchase, barriers to buy
Cashless Society in Progress: Capturing Different Generations’ Perspectives toward External Influence in E-Wallet Usage Adiani, Widyoretno; Aprianingsih, Atik; Purwanegara, Mustika Sufiati
Journal of Economics, Business, and Accountancy Ventura Vol. 24 No. 2 (2021): August - November 2021
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v24i2.2677

Abstract

The use of non-cash transaction, which is currently popular in the public, has made the topic of a cashless society discussed more often. A cashless society is a condition where people transact without using cash money so that it leads to the process from the conventional into the cashless society. In this condition, the involvement of each generation is needed. This study tries to investigate how each generation's perspective—both the younger generation and the older generation, toward the external factors, namely social influence, government support, and network externalities—affect their use of non-cash transactions in the form of e-wallet. The data were collected using focus group discussion (FGD) and a survey of 489 respondents. The data were analyzed using PLS-SEM. This research reveals how different generations have a different perspective on e-wallet and the government support has a more significant influence on the older generation than the younger generation, who tend to be more influenced by peers or family. However, both generations emphasized how the network externalities influenced the continuance usage in this service. This result implies the importance of e-wallet service providers to expand the network and collaborating with various actors to retain customers.
ANALYZING THE FACTORS THAT AFFECT THE AMOUNT OF PLASTIC WASTE Purwanegara, Mustika Sufiati; Pinandhika, Anak Agung Ngurah Tata; Sun, Yang; Athalia, Regina
INDONESIAN JOURNAL OF URBAN AND ENVIRONMENTAL TECHNOLOGY VOLUME 6, NUMBER 2, OCTOBER 2023
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/urbanenvirotech.v6i2.16654

Abstract

One of the biggest environmental issues facing the planet today is plastic garbage, which was created by people and has an effect on them as well. Although though governments have implemented policies, rules, and other initiatives to increase public awareness of and engagement in decreasing plastic trash, the statistics has not changed, and this amount keeps rising every year. Several nations appear to be having trouble solving this problem. In addition, according to the World Bank, the country produces more plastics the wealthy its citizens are. By evaluating behavior and educating people, culture and education can be the answer to this problem. As people get more educated, their awareness of and care for the environment increases. The relationship between each of these factors—culture, education, national income, and government role and environmental problems might potentially help minimize plastic waste. Consequently, the goal of this study is to pinpoint the variables that may have an impact on the volume of plastic garbage and examine how these variables may affect the quantity of plastic waste in various nations. Hofstede's national culture dimension (Power Distance, Collectivism and Individualism, Masculinity and Femininity, Uncertainty Avoidance, Long-term Orientation and Short-term Orientation, Indulgence and Restraint), wealth per capita, education, and the government's plan and policy on sustainable consumption are the variables that will be examined. In this study, worldwide data for the year 2018 is gathered from 66 different nations utilizing secondary sources, and the data is then analyzed using the Multiple Linear Regression approach. According to the findings, there is a strong correlation between individualism and collectivism and the volume of plastic garbage. The results of this study should help each nation's government reduce the quantity of plastic garbage that is generated.
Analisis Perbandingan Pengaruh Komunikasi Budaya dan Komunikasi Antarpribadi terhadap Niat Mengunjungi Event Kembali Setiawan, Romi; Wibisono, Dermawan; Purwanegara, Mustika Sufiati
Jurnal Manajemen Indonesia Vol. 24 No. 2 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i2.8162

Abstract

This study explores the impact of regional cultural dynamics on event engagement and revisit intentions in Indonesia, focusing on differences between Java and Non-Java regions. Using Multigroup Analysis in Partial Least Squares Structural Equation Modeling (MGA-PLS), the study compares how differences in regional culture affect consumer behavior, going beyond the usual focus on differences in race. Results indicate no significant differences in the influence of cultural dynamics on event engagement between these regions, highlighting a uniform effect of cultural factors on consumer behavior towards events. Mediation analysis shows that event engagement significantly mediates the relationships between cultural characteristics such as interpersonal communication, social hierarchy, collective decision-making, and revisit intentions. Furthermore, factors like individual autonomy and social rituals directly impact revisit intentions, emphasizing their crucial roles in shaping consumer decisions at events. These findings suggest that despite regional cultural nuances, their overall impact on consumer behavior remains consistent across different settings. This research provides valuable insights into the complex interplay between culture and consumer behavior in Indonesia’s diverse socio-cultural landscape, offering practical implications for event organizers to develop universally appealing yet culturally attuned engagement strategies.
Co-Authors A Dian Sri Rezki N Adhi Setyo Santoso Adiani, Widyoretno Anisa, Mutia Antonio Gratiano, Antonio Athalia, Regina Atik Aprianingsih Augustine Merriska Aulianur, Felicia Fajr Azniar Nurina Bhaskara, Ida Bagus Dwija Cahya Agunging Hayuwidi, Cahya Agunging Dermawan Wibisono Doni Laksono Eka Yuliana Erlisafitri Erlisafitri, Erlisafitri Ernest Hasiolan Sebastian Ezron Martin Vivaldi Silalahi Fabila Mahadira Gari Nurahman Hadi, Diandra Adelina Harimukti Wandebori Haykel Adityawarman Ihsan Hadiansah Indahtyas Winasis Johnson, Nuraeni Khema Vimala Krisnati Desiana Laksmana, Jason Aditya Martawilaga, Ayu Indriani Melvina Pascaline Mulya, Ardyanto Nuharini, Hepinda Fajari Nur Budi Mulyono Peyton, Fanny Pinandhika, Anak Agung Ngurah Tata Pradipta Wismaya Alby Pramudita Sarastri Putri Karima Hapsari, Putri Karima Rahmah Chairunisa Raihana, Jasmine Rendika Nugraha Ria Agustriana Busra, Ria Agustriana Rizki Amalia Rully Setiawan Saputro, Irfan Yusuf Satya Aditya Wibowo Setiawan, Romi Shafira, Azalia Sinta, Sinta Tamadara Hilman, Tamadara Valendia, Ida Ayu Saras Willy Harnawan, Willy Yang Sun, Yang