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All Journal Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Journal of Economics, Business, & Accountancy Ventura Gadjah Mada International Journal of Business Indonesian Journal of Business and Entrepreneurship (IJBE) The Asian Journal of Technology Management (AJTM) Binus Business Review Jurnal Manajemen Indonesia SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Journal of Economic, Bussines and Accounting (COSTING) International Journal of Supply Chain Management Jurnal Ilmiah Edunomika (JIE) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Economics and Business UBS Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah The South East Asian Journal of Management INDONESIAN JOURNAL OF URBAN AND ENVIRONMENTAL TECHNOLOGY International Journal of Entrepreneurship, Business, and Creative Economy International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Mandalika Journal of Business and Management Studies Journal Integration of Management Studies
Mustika Sufiati Purwanegara
School Of Business And Management, Institut Teknologi Bandung
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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ANALYZING THE FACTORS THAT AFFECT THE AMOUNT OF PLASTIC WASTE Mustika Sufiati Purwanegara; Anak Agung Ngurah Tata Pinandhika; Yang Sun; Regina Athalia
INDONESIAN JOURNAL OF URBAN AND ENVIRONMENTAL TECHNOLOGY VOLUME 6, NUMBER 2, OCTOBER 2023
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/urbanenvirotech.v6i2.16654

Abstract

One of the biggest environmental issues facing the planet today is plastic garbage, which was created by people and has an effect on them as well. Although though governments have implemented policies, rules, and other initiatives to increase public awareness of and engagement in decreasing plastic trash, the statistics has not changed, and this amount keeps rising every year. Several nations appear to be having trouble solving this problem. In addition, according to the World Bank, the country produces more plastics the wealthy its citizens are. By evaluating behavior and educating people, culture and education can be the answer to this problem. As people get more educated, their awareness of and care for the environment increases. The relationship between each of these factors—culture, education, national income, and government role and environmental problems might potentially help minimize plastic waste. Consequently, the goal of this study is to pinpoint the variables that may have an impact on the volume of plastic garbage and examine how these variables may affect the quantity of plastic waste in various nations. Hofstede's national culture dimension (Power Distance, Collectivism and Individualism, Masculinity and Femininity, Uncertainty Avoidance, Long-term Orientation and Short-term Orientation, Indulgence and Restraint), wealth per capita, education, and the government's plan and policy on sustainable consumption are the variables that will be examined. In this study, worldwide data for the year 2018 is gathered from 66 different nations utilizing secondary sources, and the data is then analyzed using the Multiple Linear Regression approach. According to the findings, there is a strong correlation between individualism and collectivism and the volume of plastic garbage. The results of this study should help each nation's government reduce the quantity of plastic garbage that is generated.
Factors Affecting Purchase Intention on Roasted Coffee Beans (Study Case: Caracal Coffee Roasters) Rizha Al Fajri; Mustika Sufiati Purwanegara
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 7, No. 2, June 2023
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v7i2.93-108

Abstract

This research investigates the effect of product attributes, brand awareness, advertising, sales promotion, and Word of mouth on coffee products' purchase intention. In this case, the coffee products used are Caracal coffee roasters. This research conducted preliminary interviews and a questionnaire for gathering the data. Then, the data is analyzed using narrative analysis for the data from the interview and SEM (structural equation modeling) for the data from the questionnaire. Based on the results of the interviews, most of the respondents agree that Price, Origin, Post-harvest process, and Tasting notes are the essential attributes of coffee beans for consumers. Based on the SEM analysis, all five variables, except advertising, significantly influence the Caracal coffee roaster products. Future studies should pursue more variables, especially digital marketing factors and influencers done massively in this era.
Sharing Economy of Online Food Delivery: Revealing the Underlying Attributes of the Customer Experience through Semantic Network Analysis Nuharini, Hepinda Fajari; Purwanegara, Mustika Sufiati
The South East Asian Journal of Management Vol. 16, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research Aims: This study aimed to reveal the underlying attributes of the customer experience in the sharing economy of online food delivery (OFD). Design/Methodology/Approach: After collecting 45,116 reviews from the Google Play store, a semantic network analysis was conducted. Python programming language and text mining were utilised to extract keywords from online reviews, a frequency analysis was performed, and a CONvergence of iterated CORrelations (CONCOR) analysis was conducted using Ucinet 6.0. Research Findings: The keywords ‘food,’ ‘order,’ ‘driver,’ and ‘application’ had the highest frequency and centrality. Customer experience attributes were classified into four clusters: ‘Delivery Procedure’, ‘OFD Platform’, ‘Payment Process’ and ‘Value of Money’. Theoretical Contribution/Originality: This study provides a relevant and novel assessment of customer experience using semantic network analysis, which should be more broadly used in academic research. Managerial Implications in the Southeast Asian Context: Given the predicted growth of online food delivery in Southeast Asia and shared cultural values with Indonesia, the findings of this study may have implications for developing strategies of sustainability in the sharing economy of online food delivery enterprises. Research Limitations & Implications: This study only collected online customer reviews from the Google Play store, and because the method focused on word frequency, understanding of the additional meaning of words is lacking.
Systematic review: Developing a Conceptual Framework for the Factors Affecting Social Capital Sinta Sinta; Mustika Sufiati Purwanegara
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.12648

Abstract

Research on a variety of capital-related topics has advanced within the past ten years. Previous studies on this subject have mostly focused on the economic performance of businesses, nations, and regions. However, more and more studies are addressing the impact of social capital on the development of human capital. This study is to investigate the factors affecting the rise in social capital over the previous five years and suggest future research paths through bibliometric analysis. This article reviews 246 papers from 2019 to 2023 in order to rectify this shortcoming. The papers we chose were from an English-language database of essays that were indexed by Scopus. Using a bibliometric approach, we combed through fieldwork and literature on the evolution of collaboration. The relationship between collaboration, knowledge sharing, co-creation of shared values, and social capital is identified as one of the key findings of this research. Therefore, this can add variety to the upcoming agenda. As nodes are not directly connected to the network, it is preferable to use small nodes still attached to the main research or future research directions.
Elevating Consumer Decision Journey to Increase Consumer Loyalty in Tokopedia and Shopee for PT. SNACK LEZAT Products Mulya, Ardyanto; Wibowo, Satya Aditya; Purwanegara, Mustika Sufiati
The Asian Journal of Technology Management (AJTM) Vol. 16 No. 3 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2023.16.3.4

Abstract

Abstract. Southeast Asia region's digital service growth trend is accelerating, with 60% of new digital users joining in the previous two years. This has an effect on e-commerce sales, which have risen quickly in recent years and are expected to rise further. Edible groceries in Indonesia are expected to increase with compounded annual growth rate 16.9% between 2022 - 2027. This growth is in line with the retail evolution from traditional market, modern market, to digital market PT. SNACK LEZAT is a global snack company and currently is focusing on e-commerce channels that still in an early stage of development and the sales are largely dependent on promotional periods.  This research aims to identify the stages of the consumer decision journey to loyalty, so the right marketing strategy can be formulated and increase the repeat buyers to create a higher and sustained sales baseline. This research methodology was carried out using qualitative in-depth interviews and netnography. In-depth interviews were conducted with eight respondents, four of whom had purchased PT. SNACK LEZAT and four of whom had never purchased PT. SNACK LEZAT product. Netnography is carried out using the word cloud analysis based on product reviews in Shopee and Tokopedia platforms. The findings of this study reveal the expectations of each stage in consumer decisions journey to determine purchases on e-commerce platforms.
Unraveling the rise and fall of quick commerce in Indonesia: insights from industry experts Anisa, Mutia; Purwanegara, Mustika Sufiati
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.1 (2025): June 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i1.1753

Abstract

The quick commerce business model experienced significant popularity in Jakarta and its surrounding areas in 2022, offering consumers enhanced convenience through fast delivery services. However, this success was short-lived, with several quick commerce platforms collapsing just months after their launch. This study explores the factors behind the rapid rise and subsequent decline of quick commerce in Indonesia. Using a qualitative approach, in-depth interviews were conducted with two industry experts specializing in e-grocery and digital economics. The interviews were analyzed with NVivo software to identify key themes and patterns. The findings show that quick commerce grew due to pandemic-driven changes in consumer behavior, global trends, and a novel customer experience offering convenient delivery solutions. However, its decline was driven by high costs, low profitability, and difficulties in managing products like fresh produce, which had quality issues and short shelf lives. It also faced strong competition from minimarkets and supermarkets moving online, using existing infrastructure to provide similar services at lower costs. Shifting consumer habits after the pandemic and inconsistent demand further weakened the business model's sustainability. These insights provide theoretical and practical contributions, offering strategies for addressing challenges in emerging business models and ensuring their sustainability in dynamic retail environments.
Proposed Marketing Strategy to Increase Sales By Increasing Brand Wareness Of Water & Wastewater Treatment Company (PT Dwikarya Mitra Sejati) Irfan Yusuf Saputro; Mustika Sufiati Purwanegara
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.101

Abstract

PT Dwikarya Mitra Sejati is a company in the form of a Limited Liability Company and is engaged in trading chemicals and services. Where its existence is needed as a company engaged in the distribution and trading of chemicals. It has a chemical storage warehouse in Tangerang. PT Dwikarya Mitra Sejati, the company has a problem with declining sales in every year. PT Dwikarya Mitra Sejati offers a wide range of chemicals to meet industrial needs. However, PT Dwikarya Mitra Sejati has not been optimal in terms of product marketing. So, it can be assumed that the cause of the decline in the company's sales is the absence of a clear and optimal marketing strategy plan. The purpose of this research is to analyze the external and internal business conditions at PT Dwikarya Mitra Sejati so that they can find out the root problems experienced and can implement marketing programs that can increase the company's income. The qualitative method that will be applied in this research is collecting primary and secondary data through internal and customer interviews from PT Dwikarya Mitra Sejati. The main reason for the decline in the percentage of company sales is the absence of a marketing strategy implemented by PT Dwikarya Mitra Sejati. In this research; PETEL analysis, Porter’s 5 Forces, and Customer analysis is used for external analysis. Meanwhile, for internal analysis, Marketing Mix 4p was used, VRIO analysis, purchase analysis. From the results of this study it is suggested that companies make brands easier to recognize and remember as well as build customer trust in these brands and increase sales with STP Strategy, POS Marketing Strategy, and Conventional Marketing Strategy.
Identifying Customers’ Barriers in Buying Sustainable Beauty Products Peyton, Fanny; Purwanegara, Mustika Sufiati
Journal Integration of Management Studies Vol. 1 No. 1 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v1i1.18

Abstract

Customers' deeper understanding of environmental issues plays a role in the swift growth of sustainable beauty enterprises. The desire of consumers to purchase sustainable beauty products have also increased, according to studies. Due to the pandemic, the sustainable beauty market is likely to rise in the next years as people strive for a healthier, more environmentally conscious lifestyle. Firms are also continually producing inventive products to satisfy the demands of their clients and to keep up with the rising competition. Researchers revealed how sustainable practices can increase brand loyalty and help firms succeed in more competitive surroundings. Other experts, on the other hand, have noted that even knowledgeable clients to environmental issues are not purchasing these sustainable products. Negative customer perceptions emerge, and it is unclear how their behavior will alter. This study uses qualitative method through thematic analysis in obtaining the data. The form of data is statements from online conversations from social media and beauty communities. This study discovered the barriers to buy from customers’ view, include the difficulty to search for suitable products for their skin, expensive price of product compared to its quality, low trust to brands, poor product quality, poor product hygiene, and bad production process management by firms. These barriers are also related to how they are more aware of green washing marketing methods. These insights would be beneficial for beauty firms who are willing to gain new target markets by emphasizing brand communication and practices that would decease customers’ concerns towards sustainable brands and lead them to product purchase. Firms could improve their product innovation to increase its performance, quality, and effectiveness to attract customers by also communicating their sustainable practices through their communication in the form of advertisements, value proposition, or product positioning. Keywords: sustainable beauty, product purchase, barriers to buy
MARKETING STRATEGY TO INCREASE MARKET SHARE OF PT ANINDYA WIRAPUTRA KONSULT'S IN THE VPTI (IMPORT TECHNICAL VERIFICATION) AMIDST COMPETITION WITH STATE-OWNED ENTERPRISES Aryadhani, Sinatrya Azali; Mustika Sufiati Purwanegara
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3081

Abstract

This research investigates the strategic positioning of PT Anindya Wiraputra Konsult (Anindya), a private surveying firm, within Indonesia's iron and steel Verification of the Implementation of Import Techniques (VPTI) market. Despite substantial import volumes and mandatory VPTI, Anindya captured only a 20.28% market share in 2019, lagging behind the dominant state-owned enterprise, KSO SCISI. This study critically evaluates Anindya's brand perception against its main competitor, identifies key factors driving client selection of VPTI providers, and assesses the market impact of Anindya’s strategic initiatives focused on expertise, agility, technology, and partnerships. Employing a mixed-methods research design, the study combines an internal analysis of Anindya, leveraging company documents and management insights through the Resource-Based View, with a comprehensive external analysis encompassing PESTEL, a market overview, and a consolidated SWOT analysis. The empirical foundation is a market survey of 50 client companies (importers, manufacturers, traders) in the Indonesian iron and steel sector. This survey yielded quantitative and qualitative data on comparative brand perceptions, decision-making hierarchies, and the perceived effectiveness of Anindya's strategic emphases. Analytical frameworks include Segmentation, Targeting, and Positioning (STP), B2B decision-making theories, and brand trust concepts, informing a robust analysis.
Analisis Perbandingan Pengaruh Komunikasi Budaya dan Komunikasi Antarpribadi terhadap Niat Mengunjungi Event Kembali Setiawan, Romi; Wibisono, Dermawan; Purwanegara, Mustika Sufiati
Jurnal Manajemen Indonesia Vol. 24 No. 2 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i2.8162

Abstract

This study explores the impact of regional cultural dynamics on event engagement and revisit intentions in Indonesia, focusing on differences between Java and Non-Java regions. Using Multigroup Analysis in Partial Least Squares Structural Equation Modeling (MGA-PLS), the study compares how differences in regional culture affect consumer behavior, going beyond the usual focus on differences in race. Results indicate no significant differences in the influence of cultural dynamics on event engagement between these regions, highlighting a uniform effect of cultural factors on consumer behavior towards events. Mediation analysis shows that event engagement significantly mediates the relationships between cultural characteristics such as interpersonal communication, social hierarchy, collective decision-making, and revisit intentions. Furthermore, factors like individual autonomy and social rituals directly impact revisit intentions, emphasizing their crucial roles in shaping consumer decisions at events. These findings suggest that despite regional cultural nuances, their overall impact on consumer behavior remains consistent across different settings. This research provides valuable insights into the complex interplay between culture and consumer behavior in Indonesia’s diverse socio-cultural landscape, offering practical implications for event organizers to develop universally appealing yet culturally attuned engagement strategies.
Co-Authors A Dian Sri Rezki N Adhi Setyo Santoso Anak Agung Ngurah Tata Pinandhika Anisa, Mutia Antonio Gratiano, Antonio Aprilianty, Fitri Aryadhani, Sinatrya Azali Ashadi, Muhammad Fakhrul Rozi Atik Aprianingsih Atik Aprianingsih Atik Aprianingsih Augustine Merriska Azniar Nurina Belgiawan, Prawira Fajarindra Bhaskara, Ida Bagus Dwija Cahya Agunging Hayuwidi, Cahya Agunging Dermawan Wibisono Diggy Afrizal, Muchammad Doni Laksono Edith Indra Triyadi Eka Yuliana Erlisafitri Erlisafitri, Erlisafitri Ernest Hasiolan Sebastian Ervyna Rizki Febrianny Ezron Martin Vivaldi Silalahi Fabila Mahadira Felicia Fajr Aulianur Fitri Aprilianty Fitri Aprilianty Gari Nurahman Hadi, Diandra Adelina Harimukti Wandebori Haykel Adityawarman Ihsan Hadiansah Indahtyas Winasis Irfan Yusuf Saputro Khema Vimala Krisnati Desiana Laksmana, Jason Aditya Marpaung, Debora Martawilaga, Ayu Indriani Melvina Pascaline Muhamad Abdilah Ramdani Mulya, Ardyanto Natalie Amadea Nuharini, Hepinda Fajari Nur Budi Mulyono Nuraeni Johnson Peyton, Fanny Pradipta Wismaya Alby Pramudita Sarastri Putri Karima Hapsari, Putri Karima Rahmah Chairunisa Raihana, Jasmine Regina Athalia Rendika Nugraha Ria Agustriana Busra, Ria Agustriana Rizha Al Fajri Rizki Amalia Romi Setiawan Rully Setiawan Saputro, Irfan Yusuf Satya Aditya Wibowo Setiawan, Romi Shafira, Azalia Sinta Sinta Sinta, Sinta Suprijanto Suprijanto Tamadara Hilman, Tamadara Teresia Debby Valendia, Ida Ayu Saras Widyoretno Adiani Willy Harnawan, Willy Yang Sun Zuhri, Wahyu