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All Journal JURNAL INSTEK (Informatika Sains dan Teknologi) TIJAB (The International Journal of Applied Business) Jurnal Kewirausahaan dan Bisnis JABE (Journal of Applied Business and Economic) Jurnal Pendidikan dan Kewirausahaan Journal of Business Administration (JBA) El-Mujtama: Jurnal Pengabdian Masyarakat
Ahmadi Usman
Politeknik Negeri Ujung Pandang
Religion Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN ROTI CARMEL PADA PT PINRANG PANTAI INDAH KOTA MAKASSAR Maulana Tri Adi; Dian Pane; Ahmadi Usman
Journal of Business Administration (JBA) Vol. 4 No. 1 (2024): Juni 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i1.4748

Abstract

This research is motivated by the development of increasingly competitive businesses, one of the industries that is currently developing is the bread industry. One reason is people's interest in consuming bread as a means of preventing hunger. Carmel bread produced by PT Pinrang Pantai Indah is a company that was only founded in 2020. But, is able to compete with other companies that produce bread. One of the factors to be able to survive in business competition is to create products that consumers can remember and recognize or are known as brand awareness, this will influence purchasing decisions made by consumers.This research aims to determine 1) consumer perceptions of brand awareness Carmel Bread, 2) consumer perceptions of factors influencing purchasing decisions for Carmel Bread, 3) influence brand awareness on the decision to purchase Carmel Bread. This research used a quantitative approach with data collection methods using questionnaires and interviews. The sample in this study consisted of 90 respondents taken by using the method purposive sampling. Data analysis was carried out using simple linear regression analysis using SPSS version 16 for windows.The results of this research indicated that 1) consumer perceptions of brand awareness Carmel Bread are good, 2) consumer perceptions of the factors that influence purchasing decisions for Carmel Bread are good, 3) brand awareness influence the decision to purchase Carmel Bread. The coefficient of determination for this research is 0.601 or 60.1% and the remaining 39.9% comes from other variables outside of this research.
PENGARUH E-COMMERCE SHOPEE DAN KREATIVITAS MAHASISWA TERHADAP MINAT BERWIRAUSAHA ONLINE MAHASISWA JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI UJUNG PANDANG Nurul Athifah Dalif; Ahmadi Usman; Syahriah Sari
Journal of Business Administration (JBA) Vol. 4 No. 2 (2024): Desember 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i2.4851

Abstract

This research is aimed find out students' perceptions of the students' creativity that must be possessed in online entrepreneurship, find out students' perceptions of online entrepreneurial intention, find out the effect of shopee e-commerce toward students' online entrepreneurial intention partially, find out the effect of students’ creativity toward students' online entrepreneurial intention partially, find out the effect of shopee e-commerce and students’ creativity toward students' online entrepreneurial intention simultaneously. The population of this research were students of the Department of Business Administration, the State Polytechnic of Ujung Pandang who had completed entrepreneurship course and used shopee   e-commerce with total of 399 students. In this research, the sampling technique used was purposive sampling and the calculation based of the slovin’s formula, which resulted 200 students as sample. This research data was obtained from distributing online questionnaires. The data gathered obtained is then processed and analyzed by using SPSS Statistics version 25 by conducting validity and reliability tests, descriptive statistical analysis, classical assumption tests, multiple linear regression tests, and hypothesis tests. The results of this research showed that: 1) students' perceptions of shopee e-commerce in online entrepreneurship is in the good category; 2) students' perceptions of the students' creativity that must be possessed in online entrepreneurship is in the high category; 3) students' perceptions of online entrepreneurial intention is in the high category; 4) shopee e-commerce partially had an effect on online entrepreneurial intention; 5) student creativity had no effect on online entrepreneurial intention; 6) shopee e-commerce and student creativity simultaneously had an effect on online entrepreneurial intention.
PERANCANGAN WEBSITE BERBASIS DIGITAL MARKETING PADA PT SATOIMO SULAWESI SUKSES ANDI AHMAD ZULFIKAR ARIFUDDIN; MUHAMMAD ZAKIR KAMARUDDIN; AHMADI USMAN
Jurnal INSTEK (Informatika Sains dan Teknologi) Vol 8 No 1 (2023): APRIL
Publisher : Department of Informatics Engineering, Faculty of Science and Technology, Universitas Islam Negeri Alauddin, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/instek.v8i1.36702

Abstract

Keberadaan website saat ini menjadi kegiatan pemasaran yang ampuh dalam mengembangkan suatu bisnis dengan penerapan strategi yang tepat. Studi ini memiliki tujuan untuk menciptakan website sebagai media pemasaran digital dengan isi menampilkan bauran pemasaran 4P yang terdiri atas harga, produk, tempat, promosi dan strategi SEO untuk memaksimalkan fungsi pemasaran pada website tersebut. Studi ini juga ingin mengetahui opini pimpinan perusahaan terhadap website yang telah diciptakan. Langkah-langkah perancangan website meliputi analisis, pengumpulan data, perancangan, implementasi dan pengujian. Studi ini menggunakan teknik analisa data kuantitatif dan kualitatif. Wawancara, kuesioner dan observasi merupakan teknik pengumpulan data yang diadopsi pada studi ini. Hasil studi menyatakan bahwa (1) Website yang dirancang telah memenuhi bentuk pengaplikasian pemasaran digital yang berdasarkan strategi SEO dan memasukkan konten bauran pemasaran 4P. (2) Persepsi pihak perusahaan menunjukkan bahwa website tersebut sangat mudah digunakan.
Menjaga Warisan Dongdang Sebagai Jejak Budaya untuk Generasi Mendatang Yusi Srihartini; Ernawati; Ika Kartika; Chaira Saidah; Ahmadi Usman; Dede Oop Isofah; Mutiara Srikandi; Farij Makarim; Alwi Dahlan; Tubagus Ahmad
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 6 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

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Abstract

The preservation of cultural heritage is the duty and responsibility of all components of society, because the identity of a region can be seen from the culture owned by the region concerned. This article was made according to the experience during the Real Work Lecture in Ciasmara Village through a complete and in-depth description of the sustainable heritage of Dongdang cultural traditions. The method used is Asset-Based Community Development (ABCD). Data were collected through observation and interviews. The results of the study show: Dongdang cultural heritage is a tradition that must be maintained, protected, developed, and preserved and utilized for human welfare. The main priority of tradition development is to build its people, especially the empowerment of local communities and the preservation of cultural heritage as a community resource. The synergy between the welfare of the local community, and the preservation of past heritage is fulfilled, it means that the development of a sustainable dongdang ciasmara tradition can be realized.
Co-Authors . Syamsuddin Abdul Hamid Alwi Dahlan ANDI AHMAD ZULFIKAR ARIFUDDIN Andi Husnul Chaira Saidah Dede Oop Isofah Deniar Reina Domassang Dian Pane Ernawati Farij Makarim Ika Kartika Jayadi jayadi Jusni Ambo Upe Maulana Tri Adi Melda Melda MUHAMMAD ZAKIR KAMARUDDIN Mutiara Srikandi Nurul Athifah Dalif Regita Nur Chaerunnisa Sumatriani, Sumatriani Syahriah Sari Syamsul Arifin Triwastuti, Ria Tubagus Ahmad Yusi Srihartini