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All Journal JURNAL INSTEK (Informatika Sains dan Teknologi) TIJAB (The International Journal of Applied Business) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Kewirausahaan dan Bisnis JABE (Journal of Applied Business and Economic) Jurnal Pendidikan dan Kewirausahaan Journal of Business Administration (JBA) El-Mujtama: Jurnal Pengabdian Masyarakat
Ahmadi Usman
Politeknik Negeri Ujung Pandang
Religion Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN ROTI CARMEL PADA PT PINRANG PANTAI INDAH KOTA MAKASSAR Maulana Tri Adi; Dian Pane; Ahmadi Usman
Journal of Business Administration (JBA) Vol. 4 No. 1 (2024): Juni 2024
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v4i1.4748

Abstract

This research is motivated by the development of increasingly competitive businesses, one of the industries that is currently developing is the bread industry. One reason is people's interest in consuming bread as a means of preventing hunger. Carmel bread produced by PT Pinrang Pantai Indah is a company that was only founded in 2020. But, is able to compete with other companies that produce bread. One of the factors to be able to survive in business competition is to create products that consumers can remember and recognize or are known as brand awareness, this will influence purchasing decisions made by consumers.This research aims to determine 1) consumer perceptions of brand awareness Carmel Bread, 2) consumer perceptions of factors influencing purchasing decisions for Carmel Bread, 3) influence brand awareness on the decision to purchase Carmel Bread. This research used a quantitative approach with data collection methods using questionnaires and interviews. The sample in this study consisted of 90 respondents taken by using the method purposive sampling. Data analysis was carried out using simple linear regression analysis using SPSS version 16 for windows.The results of this research indicated that 1) consumer perceptions of brand awareness Carmel Bread are good, 2) consumer perceptions of the factors that influence purchasing decisions for Carmel Bread are good, 3) brand awareness influence the decision to purchase Carmel Bread. The coefficient of determination for this research is 0.601 or 60.1% and the remaining 39.9% comes from other variables outside of this research.
PERANCANGAN WEBSITE BERBASIS DIGITAL MARKETING PADA PT SATOIMO SULAWESI SUKSES ANDI AHMAD ZULFIKAR ARIFUDDIN; MUHAMMAD ZAKIR KAMARUDDIN; AHMADI USMAN
Jurnal INSTEK (Informatika Sains dan Teknologi) Vol 8 No 1 (2023): APRIL
Publisher : Department of Informatics Engineering, Faculty of Science and Technology, Universitas Islam Negeri Alauddin, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/instek.v8i1.36702

Abstract

Keberadaan website saat ini menjadi kegiatan pemasaran yang ampuh dalam mengembangkan suatu bisnis dengan penerapan strategi yang tepat. Studi ini memiliki tujuan untuk menciptakan website sebagai media pemasaran digital dengan isi menampilkan bauran pemasaran 4P yang terdiri atas harga, produk, tempat, promosi dan strategi SEO untuk memaksimalkan fungsi pemasaran pada website tersebut. Studi ini juga ingin mengetahui opini pimpinan perusahaan terhadap website yang telah diciptakan. Langkah-langkah perancangan website meliputi analisis, pengumpulan data, perancangan, implementasi dan pengujian. Studi ini menggunakan teknik analisa data kuantitatif dan kualitatif. Wawancara, kuesioner dan observasi merupakan teknik pengumpulan data yang diadopsi pada studi ini. Hasil studi menyatakan bahwa (1) Website yang dirancang telah memenuhi bentuk pengaplikasian pemasaran digital yang berdasarkan strategi SEO dan memasukkan konten bauran pemasaran 4P. (2) Persepsi pihak perusahaan menunjukkan bahwa website tersebut sangat mudah digunakan.
Menjaga Warisan Dongdang Sebagai Jejak Budaya untuk Generasi Mendatang Yusi Srihartini; Ernawati; Ika Kartika; Chaira Saidah; Ahmadi Usman; Dede Oop Isofah; Mutiara Srikandi; Farij Makarim; Alwi Dahlan; Tubagus Ahmad
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 6 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i6.3283

Abstract

The preservation of cultural heritage is the duty and responsibility of all components of society, because the identity of a region can be seen from the culture owned by the region concerned. This article was made according to the experience during the Real Work Lecture in Ciasmara Village through a complete and in-depth description of the sustainable heritage of Dongdang cultural traditions. The method used is Asset-Based Community Development (ABCD). Data were collected through observation and interviews. The results of the study show: Dongdang cultural heritage is a tradition that must be maintained, protected, developed, and preserved and utilized for human welfare. The main priority of tradition development is to build its people, especially the empowerment of local communities and the preservation of cultural heritage as a community resource. The synergy between the welfare of the local community, and the preservation of past heritage is fulfilled, it means that the development of a sustainable dongdang ciasmara tradition can be realized.
Pengaruh Pengetahuan Kewirausahaan dan Ekspektasi Pendapatan terhadap Minat Berwirausaha pada Mahasiswa Jurusan Akuntansi dan Administrasi Niaga Politeknik Negeri Ujung Pandang Usman, Ahmadi; Roesly, Lismaya
Journal of Business Administration (JBA) Vol. 5 No. 1 (2025): Juni 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i1.4858

Abstract

This research aimed to examine the influence of entrepreneurial knowledge and income expectations on entrepreneurship intention among students in the Department of Accounting & Business Administration at State Polytechnic of Ujung Pandang. The population of this research consisted of 468 respondents selected. The sample consisted of 267 students from the Department of Accounting and Business Administration who had taken entrepreneurship courses used purposive sampling and stratified random sampling techniques. Data collection was conducted through questionnaires and interviews. Data analysis included instrument validation, descriptive statistics and inferential statistics. The data were analyzed used SPSS version 25 software. The results of this research indicate that 1) the perception of students regarding the entrepreneurial knowledge for entrepreneurship was highly favorable, 2) the perception of students regarding income expectations in entrepreneurship was notably high, 3) the perception of students regarding entrepreneurship intention was highly interested, 4) entrepreneurial knowledge had a positive and significant effect on entrepreneurship intention among students, 5) income expectations had a positive and significant effect on entrepreneurship intention among students, 6) entrepreneurial knowledge and income expectations had a positive and significant effect on entrepreneurship intention among students. Furthermore, the coefficient of determination of this research was 0.581. This means that the variables of entrepreneurial knowledge and income expectations contribute 58.1% to entrepreneurship intention, while the remaining 41.9% was explained by other variables outside of this research.
HASRAT BERWIRAUSAHA UNTUK MENJADI PENDIRI USAHA DAN MINAT BERWIRAUSAHA ONLINE: PERANAN NORMA SUBJEKTIF SEBAGAI VARIABEL MODERASI Usman, Ahmadi; Syamsuddin, Syamsuddin
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 11 No. 1 (2023)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v11n1.p103-114

Abstract

Penelitian ini bertujuan untuk menginvestigasi efek minat berwirausaha menjadi pendiri usaha terhadap minat berwirasuaha online dengan norma subjektif sebagai variabel moderasi. Penelitian ini menggunakan tipe penelitian kuantitatif dengan pendekatan eksplanatori. Data penelitian ini berasal dari 252 mahasiswa dari tiga perguruan tinggi di Kota Makassar yang diperoleh dengan menyebarkan kuesioner online. Partial least square–structural equation model digunakan untuk menganalisis data penelitian. Hasil penelitian ini menunjukkan bahwa hasrat berwirausaha menjadi pendiri usaha berpengaruh signifikan terhadap minat berwirausaha online mahasiswa. Selain itu, variabel norma subjektif melemahkan hubungan antara hasrat berwirausaha menjadi pendiri usaha dan minat berwirausaha online pada mahasiswa.
The Effect of Financial Literacy on Entrepreneurial Intention with Self-Efficacy as a Moderator Khaerunnisah. A; Ahmadi Usman; Syahriah Sari
Journal of Business Administration (JBA) Vol. 5 No. 2 (2025): December 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i2.5556

Abstract

Entrepreneurship is considered a strategic solution to reduce unemployment among graduates, yet many students still lack the confidence and financial knowledge needed to start a business. This research addresses the gap by examining the influence of financial literacy on entrepreneurial interest, moderated by self-efficacy, among students of the Business Administration Department at Politeknik Negeri Ujung Pandang. The study employed a quantitative method with data collected through questionnaires distributed to 168 students. The analysis was conducted using Moderated Regression Analysis (MRA) via IBM SPSS Statistics 25. The findings showed that financial literacy had a positive effect on students’ entrepreneurial interest. Among the financial literacy indicators, financial attitude scored the highest, while financial knowledge was the lowest. Self-efficacy was also found to be high, with generality as the strongest indicator. Additionally, self-efficacy strengthens the relationship between financial literacy and entrepreneurial interest. These results suggest the importance of improving both financial understanding and confidence in one’s entrepreneurial abilities. Institutions are encouraged to integrate more practical and reflective learning strategies in entrepreneurship and finance courses to boost students’ readiness to start their own ventures.
The Role of Financial Literacy and Risk Tolerance on Investment Decisions Hidayatullah; Usman, Ahmadi; Utami, Dian Gita; Firmansya, Aedil; Sadiq, Muhammad
Journal of Business Administration (JBA) Vol. 5 No. 2 (2025): December 2025
Publisher : Jurusan Administrasi Niaga, Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/jba.v5i2.5787

Abstract

This study investigates the influence of financial literacy and risk tolerance on investment decisions among students of the Business Administration and Accounting Departments at Politeknik Negeri Ujung Pandang. The importance of this research lies in the increasing awareness among students regarding the value of investing, yet their decisions often rely solely on existing financial knowledge without adequate consideration of risk management, leading to inconsistent results. Addressing this gap, the study aims to determine whether financial literacy and risk tolerance significantly contribute to students’ investment decision-making. The research employs a quantitative approach using a purposive sampling technique to select 86 respondents who have prior investment experience. Data were collected through questionnaires and analyzed using SPSS version 25, incorporating validity tests, reliability tests, normality tests, multicollinearity tests, t-tests, and F-tests. The findings revealed that financial literacy and risk tolerance simultaneously exert a positive and significant effect on investment decisions. Furthermore, both variables individually demonstrate a positive and significant influence. These results highlight that investment decisions are shaped not only by knowledge but also by the ability to manage risks, suggesting that enhancing both aspects is crucial for improving investment outcomes among students.
Co-Authors . Syamsuddin Abdul Hamid Alwi Dahlan ANDI AHMAD ZULFIKAR ARIFUDDIN Andi Husnul Chaira Saidah Dede Oop Isofah Deniar Reina Domassang Dian Pane Ernawati Farij Makarim Firmansya, Aedil Hidayatullah Ika Kartika Jayadi jayadi Jusni Ambo Upe Khaerunnisah. A Maulana Tri Adi Melda Melda MUHAMMAD ZAKIR KAMARUDDIN Mutiara Srikandi Regita Nur Chaerunnisa Roesly, Lismaya Sadiq, Muhammad Sumatriani, Sumatriani Syahriah Sari Syahriah Sari Syamsuddin Syamsuddin Syamsul Arifin Triwastuti, Ria Tubagus Ahmad Utami, Dian Gita Yusi Srihartini