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STRATEGI PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN ANIMO MASYARAKAT DI MADRASAH TSANAWIYAH SWASTA MAMBA’UL ULUM KOTA JAMBI Ma'arif, Muhammad Syamsul; Samsu, Samsu; Putra, Darma
Jurnal Manajemen Pendidikan Vol. 10 No. 3 (2025): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i3.827

Abstract

This research aims to analyze the marketing strategies of educational services in increasing community interest at MTs Swasta Mamba’ul Ulum Kota Jambi. The study employed a descriptive qualitative method with data collected through observation, interviews, and documentation. The findings indicate that the marketing strategy of educational services at MTs Swasta Mamba’ul Ulum is implemented based on Kotler’s 7P service marketing mix. Product is reflected in the quality of graduates who possess noble character, memorize the Qur’an, and actively participate in religious activities. Price is set at an affordable level, adjusted to the economic capacity of parents. Place highlights the school’s location within the Islamic boarding school environment, which fosters a religious atmosphere. Promotion is carried out through direct approaches to the community, alumni networks, and religious activities. People involve professional and dedicated teachers, staff, and pesantren administrators. Process includes integrated intramural learning, extracurricular programs, and Islamic boarding school activities. Physical Evidence is demonstrated through the availability of adequate facilities such as classrooms, mosque, library, dormitory, and extracurricular amenities. Overall, the application of the 7P marketing mix has succeeded in strengthening public trust in the madrasah, even though the facilities are not yet fully modernized.
IMPLEMENTASI KEBIJAKAN YAYASAN HAJARUN NAJAH TERHADAP MUTU PENDIDIKAN DI MADRASAH TSANAWIYAH AN NAJAH Badaruddin, Badaruddin; Samsu, Samsu; Putra, Darma; Nursaktila, Nia; Wardati, Wardati; Fiddaraini, Ghaniyyah
Jurnal Manajemen Pendidikan Vol. 10 No. 3 (2025): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i3.830

Abstract

This study analyzes the implementation of the Hajarun Najah Foundation's policies in improving the quality of education at An Najah Islamic Junior High School. The purpose of this study is to describe how the foundation's policies are implemented, including improving teacher competency, integrated educational planning, designing a curriculum that integrates general and religious subjects, planning flagship programs, monitoring, supervision, and periodic evaluation, providing educational facilities/infrastructure, social/financial support for students, and involving parents and the madrasah committee. A qualitative descriptive research method was used to describe the policy implementation process in depth. The results show that the implementation of the foundation's policies is systematic and planned, focusing on the holistic development of students. The key to success lies not only in improving teacher competency through training and supervision, integrating general and religious curricula, and providing facilities and scholarships. The active involvement of parents and the madrasah committee also significantly strengthens the educational ecosystem. This study concludes that the synergy between the foundation, the madrasah, and the community is an important foundation for improving the quality of education.
Implementing Project-Based Learning in Islamic Religious Education to Develop Students' Islamic Creativity Amaliah, Zakiah; Ridwan, Ahmad; Putra, Darma
Al-Ulum: Jurnal Pendidikan Islam Vol 6, No 3 (2025)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/al-ulum.v6i3.12604

Abstract

This study aimed to analyze and identify obstacles to the development of students' Islamic creativity at SMP Negeri 2 Reteh in Islamic Religious Education lessons using project-based learning. This study used a qualitative approach with descriptive phenomenology. Data collection techniques included observation, interviews, and documentation. The results showed that the implementation of project-based learning had a positive impact on the development of students' Islamic creativity, particularly in aspects of responsibility, honesty, self-confidence, and active participation in the learning process. Students were able to discuss, convey ideas, and complete projects effectively. Challenges faced by teachers included time management, lack of supporting facilities, and differences in student ability levels. Thus, project-based learning has proven to be an effective learning alternative for developing students' Islamic creativity in secondary schools.