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All Journal SCIENCE TECH: Jurnal Ilmiah Ilmu Pengetahuan dan Teknologi Cendekia : Jurnal Pengabdian Masyarakat Jurnal Engine: Energi, Manufaktur, dan Material Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah IEJST (Industrial Engineering Journal of the University of Sarjanawiyata Tamansiswa) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Industrika : Jurnal Ilmiah Teknik Industri Jurnal Offshore: Oil, Production Facilities, and Renewable Energy JIE.UPY Empowering Humanity
Dyah Ari Susanti
Universitas Sarjanawiyata Tamansiswa
Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Social Sciences

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Journal : Empowering Humanity

 1 
EMPOWERING MSMES IN GEDANGSARI, YOGYAKARTA: CANVA AS A KEY TOOL FOR DIGITAL PROMOTION Hadi, Syamsul; Hidayat, Riskin; Susanti, Dyah Ari; Purnasari, Eni; Bin Pinjaman, Saizal
EMPOWERING HUMANITY Vol. 2 No. 1 (2024): Current Issues 3
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i1.222

Abstract

The objective of this community service initiative is to enhance the local economy by promoting the use of the creative digital tool Canva among the community of Sengonkerep, Yogyakarta. This area is known for its handmade crafts, traditional foods, and agricultural products. The initiative aims to enable the community to market their products more effectively through digital platforms, thereby fostering sustainable development for micro, small, and medium enterprises (MSMEs). The methods employed include workshops and hands-on training on using Canva as a digital tool for online promotion, as well as education to improve understanding of digital marketing strategies. Results from this activity indicate that 80% of participants have grasped how to use Canva for product promotion. Furthermore, participants expressed confidence that branding with Canva can enhance product image and increase consumer traffic. However, the success and sustainability of this initiative require effective collaboration with various stakeholders, including academic institutions, government entities, and other business actors. Therefore, this service activity recommends closer cooperation among all relevant parties to support sustainable local economic growth.
LITERACY OF THE APPLICATION OF THE TRIKON STRATEGY (CONTINUOUS, CONVERGENT AND CONCENTRIC) IN THE INNOVATION OF CHOCOLATE PRODUCT VARIANTS OF FARMER GROUPS IN GUNUNGKIDUL Fadhilah, Muinah; Hadi, Syamsul; Susanti, Dyah Ari; Rokhman, Nur; Permata, Aurel Priastyca; Rohmah, Miftakhur; Nurgiyantoro, Edi; Qayyum, Abdul
EMPOWERING HUMANITY Vol. 1 No. 2 (2023): Current Issues 2
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v1i2.171

Abstract

Situation analysis The chocolate farmer group is located in Nglegi Hamlet RT 09 RW 03 Nglegi Patuk, Gunungkidul Regency, Yogyakarta Special Region 55561. This group has natural potential and chocolate agricultural products are quite good in Gunungkidul. The products of this chocolate farmer group are processed from the basic ingredients of chocolate, because one village is almost 50% planted with chocolate trees which are the specialty of this village. The processed products produced include coffee powder, chocolate rengginang, and chocolate bananas. The main obstacle felt by the chocolate farmer group is how to make new products that are competitive and weak graphic design so that product visualization becomes an obstacle in imagining the shape of new products and the right packaging. Solutions are needed literacy in the application of the TRIKON strategy so that formalization, intervention, and value integration in product and business development continue to run continuously because this is the hope of all members of the Chocolate Farmers Group. This service program runs according to plan and has a significant impact on understanding the literacy of packaging innovation based on 3 N (niteni, nirokke, nambahi) and visualizing the type of packaging that has local wisdom value. In addition, the main obstacle of how to determine new competitive products can be overcome by understanding the TRIKON strategy well. Literacy The application of the TRIKON Strategy (continuous, convergent and concentric) in the innovation of Farmers Group chocolate product variants is expected to be able to be applied in the face of a constantly evolving environment of volatility, uncertainty, complexity, and ambiguity.
Co-Authors Agustinus Eko Susetyo Aisyah Indah Irmaya Atala Rohman Dharu Bin Pinjaman, Saizal Dian Tiara Rezalti Dila Damayanti Dinda Pangesti Dinda Zulmarihana Emi Pratiwi Emmy Nurhayati Iskandar Yasin Lada, Suddin Lilin Marsiati Miftakhur Rohmah, Miftakhur Muinah Fadhilah, Muinah Nur Rokhman Nurgiyantoro, Edi Patrisius Edi Prasetyo Permata, Aurel Priastyca Pristin Prima Sari Purnasari, Eni Qayyum, Abdul Riskin Hidayat Sri Ayem Supatman Supatman, Supatman Syamsul Hadi Syamsul Ma’arif Tasya Mangeskar Umi Wahidah Uum Helmina Chaerunisak V. Reza Bayu Kurniawan VRB Kurniawan Yohanes Kapistrano Bala Tukan Yosua Yosua Yovita, Nila Sinta Yunita Fitri Wahyuningtyas Yunita, Lia