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All Journal Jurnal Sains dan Seni ITS IPTEK Journal of Proceedings Series JURNAL SOSIAL HUMANIORA (JSH) Journal of Research and Technology Journal of Economic, Bussines and Accounting (COSTING) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pendidikan Indonesia (Japendi) Sewagati Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Ekonomics, Finance, and Management Studies
Noer, Lissa Rosdiana
Departemen Manajemen Bisnis Institut Teknologi Sepuluh Nopember (ITS)
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Eksplorasi Strategi Afiliasi dalam Shopee Affiliates Program Jihan Rofifah; Muhammad Saiful Hakim; Lissa Rosdiana Noer; Berto Mulia Wibawa
Jurnal Pendidikan Indonesia Vol. 6 No. 2 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i2.7116

Abstract

Shopee Indonesia menjadi e-commerce yang menduduki peringkat teratas dalam kategori belanja di PlayStore dan AppStore. Untuk memperluas jaringan bisnisnya, Shopee menciptakan program Shopee Affiliate Program. Di Indonesia affiliate marketing baru ramai dibicarakan pada akhir tahun 2020, saat Shopee merilis Shopee Affiliates Program. Shopee Affiliates Program merupakan kegiatan pemasaran yang menghubungkan Shopee Seller, afiliasi dan pelanggan. Kegiatan pengiklanan para afiliasi tidak terlepas dari digital marketing. Digital marketing yang diterapkan dalam program ini berupa content marketing dan influecer marketing Tujuan penelitian ini adalah untuk mengetahui strategi afiliasi dalam Shopee Affiliates Program. Penelitian ini merupakan penelitian eksplorasi kualitatif yang menggunakan metode penelitian in-depth interview kepada 10 afiliasi dan seorang expert dalam digital merketing mengingat keterbatasan penelitian terdahulu mengenai Affiliates Program. Penelitian ini akan berfokus kepada tiga analisis utama yaitu analisis personal preference seorang afiliasi dalam memilih produk, analisis content marketing dan analisis influencer marketing yang mereka lakukan. Urgensitas dilakukannya penelitian ini karena program afiliasi sudah dilakukan oleh beberapa platform, sementara penelitian mengenai affiliate marketing di Indonesia masih sangat terbatas. Hasil penelitian ini menunjukkan bahwa dalam memilih produk afiliasi mempertimbangkan komisi, reward, dan penilaian pembeli. Selain itu afiliasi juga memilih produk yang mereka pakai dan gunakan. Konten yang populer untuk mengiklankan produk afiliasi adalah konten yang merekomendasikan produk, review produk dan unboxing produk. Selain itu, setiap platform seperti Tiktok, Instagram dan Twitter memiliki perlakuan yang berbeda terkait followers. Sehingga dalam Tiktok akun non-influencer bisa menjangkau lebih banyak audiensi. Penelitian ini dapat menjadi kebaruan dalam ilmu marketing mengenai affiliate marketing. Hasil penelitian ini diharapkan menjadi implikasi manajerial bagi Shopee, Shopee Seller yang ingin memperluas jangkauan produk dan meningkatkan penjualan serta untuk mereka yang ingin mendaftar menjadi seorang afiliasi Shopee.
Purchase Decision dan Repurchase Intention: Analisis Bibliometrik Faktor Digital Marketing Nia Valentina; Lissa Rosdiana Noer
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 11 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i11.10063

Abstract

The advancement of digital technology has driven a major transformation in marketing strategies, positioning digital marketing as a primary approach in shaping consumer purchase decisions and repurchase intentions. Although numerous studies have explored the influence of digital marketing on purchase intention, systematic research that connects digital marketing with repurchase intention through bibliometric analysis remains limited. This study aims to analyze trends, dominant themes, and scientific contributions in the literature related to purchase decision and repurchase intention within the context of digital marketing. The method used is bibliometric analysis with a descriptive quantitative approach, utilizing data from Scopus. The findings reveal a significant increase in publications since 2018, peaking in 2025. Key themes identified include customer satisfaction, service quality, perceived value, and decision making, all closely linked to repurchase intention. China and Indonesia are noted as the top contributing countries, while authors such as HAN H. and LEE J. demonstrate consistent productivity. Keyword network visualization and thematic analysis show that repurchase intention is a central focus in the literature, supported by various consumer behavior variables. The study concludes that digital marketing plays a crucial role in fostering consumer loyalty, and bibliometric analysis provides a comprehensive overview of the direction and development of research in this field.
Current Trends in Neuromarketing Research: Bibliometric Review Nafla Aqilah; Lissa Rosdiana Noer
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7686

Abstract

This study provides a comprehensive bibliometric analysis of neuromarketing research published between 2020 and 2025, offering updated insights into the field's intellectual structure, key contributors, and evolving research themes. Utilizing data from the Scopus database and visualization tools such as VOSviewer, the research identifies the most cited authors, productive countries, influential journals, and dominant keywords in recent neuromarketing literature. Findings reveal three major clusters of co-citation networks representing theoretical foundations, applied neuroscience methods, and bibliometric analyses. The results highlight a growing interdisciplinary integration and methodological sophistication in neuromarketing, with increasing contributions from Asia alongside traditionally dominant Western countries. This study contributes to the consolidation of neuromarketing as a field by providing actionable insights for both academic researchers and marketing practitioners.
Trends in Digital Adoption for Enhancing the Global Performance of SMES: a Bibliometric Analysis Siti Aulia Majidah A. Sasli; Lissa Rosdiana Noer
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8651

Abstract

Small and medium-sized enterprises (SMEs) play a vital role in the global economy. However, increasing market dynamism has pushed many businesses to move away from traditional approaches and adopt digitalization to enhance their competitiveness. This study aims to map, identify patterns, and analyze the development of literature related to the adoption of digitalization in the behavior, capabilities, and performance of SMEs on a global scale. Relevant articles were retrieved from the Scopus database, covering the period from 2020 to 2025, resulting in 154 documents filtered based on specific criteria. These articles were classified and visualized using the VOSviewer software. The study explores research trends based on documents, authors, sources, and analyzes bibliographic coupling. The findings provide a systematic overview of thematic focuses, interconnections among studies, and potential research gaps in the literature on SME digitalization, which offering a solid foundation for future research in the field of global digital business strategy.
Co-Authors Arman Hakim Nasution Bambang Syairudin, Bambang Berto Mulia Wibawa Bhawika, Gita Widi Bustanul Arifin Noer Fairyawan Prihambodo Listiansyah Gogor Arif Handiwibowo Gogor Arif Handiwibowo Gogor Handiwibowo Gogor Handiwibowo Handiwibowo, Gogor Arif Irene Kanina Ratih Jihan Fadhilah Jihan Rofifah Mahfud, Choirul Muhammad Saiful Hakim Nafla Aqilah Nia Valentina Oktavihana Manalu Prahardika Prihananto Reny Nadlifatin Siti Aulia Majidah A. Sasli