Garuda - Garba Rujukan Digital

Eksplorasi Strategi Afiliasi dalam Shopee Affiliates Program Jihan Rofifah; Muhammad Saiful Hakim; Lissa Rosdiana Noer; Berto Mulia Wibawa
Jurnal Pendidikan Indonesia Vol. 6 No. 2 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i2.7116

Shopee Indonesia menjadi e-commerce yang menduduki peringkat teratas dalam kategori belanja di PlayStore dan AppStore. Untuk memperluas jaringan bisnisnya, Shopee menciptakan program Shopee Affiliate Program. Di Indonesia affiliate marketing baru ramai dibicarakan pada akhir tahun 2020, saat Shopee merilis Shopee Affiliates Program. Shopee Affiliates Program merupakan kegiatan pemasaran yang menghubungkan Shopee Seller, afiliasi dan pelanggan. Kegiatan pengiklanan para afiliasi tidak terlepas dari digital marketing. Digital marketing yang diterapkan dalam program ini berupa content marketing dan influecer marketing Tujuan penelitian ini adalah untuk mengetahui strategi afiliasi dalam Shopee Affiliates Program. Penelitian ini merupakan penelitian eksplorasi kualitatif yang menggunakan metode penelitian in-depth interview kepada 10 afiliasi dan seorang expert dalam digital merketing mengingat keterbatasan penelitian terdahulu mengenai Affiliates Program. Penelitian ini akan berfokus kepada tiga analisis utama yaitu analisis personal preference seorang afiliasi dalam memilih produk, analisis content marketing dan analisis influencer marketing yang mereka lakukan. Urgensitas dilakukannya penelitian ini karena program afiliasi sudah dilakukan oleh beberapa platform, sementara penelitian mengenai affiliate marketing di Indonesia masih sangat terbatas. Hasil penelitian ini menunjukkan bahwa dalam memilih produk afiliasi mempertimbangkan komisi, reward, dan penilaian pembeli. Selain itu afiliasi juga memilih produk yang mereka pakai dan gunakan. Konten yang populer untuk mengiklankan produk afiliasi adalah konten yang merekomendasikan produk, review produk dan unboxing produk. Selain itu, setiap platform seperti Tiktok, Instagram dan Twitter memiliki perlakuan yang berbeda terkait followers. Sehingga dalam Tiktok akun non-influencer bisa menjangkau lebih banyak audiensi. Penelitian ini dapat menjadi kebaruan dalam ilmu marketing mengenai affiliate marketing. Hasil penelitian ini diharapkan menjadi implikasi manajerial bagi Shopee, Shopee Seller yang ingin memperluas jangkauan produk dan meningkatkan penjualan serta untuk mereka yang ingin mendaftar menjadi seorang afiliasi Shopee.

Adoption of social media in The Creative MSMEs Sector Through a Bibliometric Approach Zahril Maulana Jilham Al'ula; Lissa Rosdiana Noer
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i12.8201

In today's digital era, the adoption of social media by creative micro, small, and medium enterprises (MSMEs) is increasingly essential for marketing strategies and customer engagement. This research aims to investigate social media adoption among creative MSMEs, identify existing trends, and analyze factors influencing platform use. Through a bibliometric analysis approach, the study examines relevant literature to gain insights into the dynamics of social media adoption in the context of creative MSMEs. The findings reveal a significant rise in publications on MSMEs and social media, particularly since 2008, indicating a growing recognition of social media's role in marketing strategies. Key factors influencing adoption include MSME owners' knowledge and skills, managerial support, and resource availability. Although challenges like technical skill limitations and costs remain, social media’s potential to enhance customer engagement and loyalty highlights the need for greater attention. This study concludes by underscoring the importance of additional support, such as training and resources for MSMEs, and suggests further research to explore social media adoption longitudinally and examine the impact of cultural factors.

Global Trends in Organic Food Research: A Bibliometric Analysis Astra Savero Qomara; Lissa Rosdiana Noer
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 3 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i3.8829

The global demand for organic food has steadily increased over the past two decades, driven by growing awareness of health, environmental sustainability, and ethical production. This research examines the integration of bibliometric methodologies with the PRISMA model to identify key research trends in the field of organic food studies. The PRISMA model ensures methodological rigor by systematically mapping relevant search strings and keywords, which narrows down the vast number of articles to those directly addressing organic food and its associated dimensions. A bibliometric approach is then employed to analyze journal performance, co-authorship patterns, co-citation networks, and thematic clusters in organic food research. Results reveal a growing interest in organic food studies, with sustainability, health benefits, certification processes, and global market trends emerging as dominant themes. Notably, key clusters include discussions on alternative agriculture, the implications of climate change, and consumer behavior related to health and environmental consciousness. Thematic mapping highlights "sustainable development" and "certification standards" as key themes driving the field forward. In contrast, niche themes such as "non-timber forest products" indicate potential for future exploration and development. This research underscores the significance of bibliometric methodologies in ensuring objectivity and reliability in evaluating academic contributions. By identifying research gaps and dominant trends, the study provides a roadmap for future investigations in organic food research, highlighting the value of integrating bibliometric analyses with systematic review frameworks, such as PRISMA. This approach enhances the precision and depth of research in this rapidly evolving domain.

Purchase Decision dan Repurchase Intention: Analisis Bibliometrik Faktor Digital Marketing Nia Valentina; Lissa Rosdiana Noer
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 11 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i11.10063

The advancement of digital technology has driven a major transformation in marketing strategies, positioning digital marketing as a primary approach in shaping consumer purchase decisions and repurchase intentions. Although numerous studies have explored the influence of digital marketing on purchase intention, systematic research that connects digital marketing with repurchase intention through bibliometric analysis remains limited. This study aims to analyze trends, dominant themes, and scientific contributions in the literature related to purchase decision and repurchase intention within the context of digital marketing. The method used is bibliometric analysis with a descriptive quantitative approach, utilizing data from Scopus. The findings reveal a significant increase in publications since 2018, peaking in 2025. Key themes identified include customer satisfaction, service quality, perceived value, and decision making, all closely linked to repurchase intention. China and Indonesia are noted as the top contributing countries, while authors such as HAN H. and LEE J. demonstrate consistent productivity. Keyword network visualization and thematic analysis show that repurchase intention is a central focus in the literature, supported by various consumer behavior variables. The study concludes that digital marketing plays a crucial role in fostering consumer loyalty, and bibliometric analysis provides a comprehensive overview of the direction and development of research in this field.

Global Research Trend in Sustainable Tourism Marketing: A Bibliometric Approach Tazkiyah Rizqi Alawi; Lissa Rosdiana Noer
Journal Research of Social Science, Economics, and Management Vol. 5 No. 5 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i5.1217

The growing importance of sustainability in the global tourism industry has led to a surge of research exploring how marketing contributes to sustainable destination development. This study aims to analyze the evolution, trends, and emerging themes in sustainable tourism marketing from 2015 to 2025. Using data retrieved from 305 Scopus database, a bibliometric analysis was conducted through performance analysis and science mapping (keyword co-occurrence and bibliographic coupling) using VOSviewer software. The findings reveal a steady growth of publications over the last decade, with major contributions originating from the United Kingdom, Poland, China, and Spain. The most influential journals include Sustainability (Switzerland), Journal of Sustainable Tourism, and Tourism Management Perspectives. Four dominant thematic clusters were identified: environmental and cultural sustainability, marketing and communication strategies, community-based governance, and post-pandemic behavioral adaptation. These findings indicate that sustainable tourism marketing has evolved into an interdisciplinary research domain bridging sustainability, consumer behavior, and destination branding. This study provides an integrated overview of the intellectual structure of sustainable tourism marketing, serving as a reference for academics, policymakers, and practitioners in designing evidence-based and competitive sustainability strategies.

Eksplorasi Strategi Afiliasi dalam Shopee Affiliates Program Jihan Rofifah; Muhammad Saiful Hakim; Lissa Rosdiana Noer; Berto Mulia Wibawa
Jurnal Pendidikan Indonesia Vol. 6 No. 2 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i2.7116

Shopee Indonesia menjadi e-commerce yang menduduki peringkat teratas dalam kategori belanja di PlayStore dan AppStore. Untuk memperluas jaringan bisnisnya, Shopee menciptakan program Shopee Affiliate Program. Di Indonesia affiliate marketing baru ramai dibicarakan pada akhir tahun 2020, saat Shopee merilis Shopee Affiliates Program. Shopee Affiliates Program merupakan kegiatan pemasaran yang menghubungkan Shopee Seller, afiliasi dan pelanggan. Kegiatan pengiklanan para afiliasi tidak terlepas dari digital marketing. Digital marketing yang diterapkan dalam program ini berupa content marketing dan influecer marketing Tujuan penelitian ini adalah untuk mengetahui strategi afiliasi dalam Shopee Affiliates Program. Penelitian ini merupakan penelitian eksplorasi kualitatif yang menggunakan metode penelitian in-depth interview kepada 10 afiliasi dan seorang expert dalam digital merketing mengingat keterbatasan penelitian terdahulu mengenai Affiliates Program. Penelitian ini akan berfokus kepada tiga analisis utama yaitu analisis personal preference seorang afiliasi dalam memilih produk, analisis content marketing dan analisis influencer marketing yang mereka lakukan. Urgensitas dilakukannya penelitian ini karena program afiliasi sudah dilakukan oleh beberapa platform, sementara penelitian mengenai affiliate marketing di Indonesia masih sangat terbatas. Hasil penelitian ini menunjukkan bahwa dalam memilih produk afiliasi mempertimbangkan komisi, reward, dan penilaian pembeli. Selain itu afiliasi juga memilih produk yang mereka pakai dan gunakan. Konten yang populer untuk mengiklankan produk afiliasi adalah konten yang merekomendasikan produk, review produk dan unboxing produk. Selain itu, setiap platform seperti Tiktok, Instagram dan Twitter memiliki perlakuan yang berbeda terkait followers. Sehingga dalam Tiktok akun non-influencer bisa menjangkau lebih banyak audiensi. Penelitian ini dapat menjadi kebaruan dalam ilmu marketing mengenai affiliate marketing. Hasil penelitian ini diharapkan menjadi implikasi manajerial bagi Shopee, Shopee Seller yang ingin memperluas jangkauan produk dan meningkatkan penjualan serta untuk mereka yang ingin mendaftar menjadi seorang afiliasi Shopee.

Pengaruh Fear of Missing Out (FOMO) dan Social Media Marketing terhadap Niat Pembelian pada Produk Healthy Lissa Rosdiana Noer; Prahardika Prihananto; Aqnis Asokawati; Sri Yayu Ninglasari; Ni Gusti Made Rai
Jurnal Sosial Humaniora Vol 17 No 1 (2024)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v17i1.20562

The food and beverage industry in Indonesia has stimulated a surge inIndonesian youth's practice of consuming nutritious food, resulting in fiercerivalry among enterprises in the healthy food sector. In order to manage thehighly competitive business environment, organizations have increasinglyresorted to utilizing social media marketing as a means to increase consumerinclination to make purchases. However, the widespread use of social mediahas led to concerns about individuals feeling excluded or perceived asoutdated, a phenomenon commonly known as Fear of Missing Out (FOMO).The objective of this study is to examine the influence of Fear of Missing Out(FOMO) through social media marketing on consumers' inclination to makea purchase. We administered a survey using Google Forms to 120 participantsaged between 18 and 34. We then analyzed the collected data using partialleast squares structural equation modeling (PLS-SEM). The results indicatethat both the fear of missing out (FOMO) and social media marketing have abeneficial impact on the desire to purchase healthy food goods. Utilizing thefear of missing out (FOMO) in social media marketing techniques cansuccessfully enhance consumer attention and stimulate sales in the healthyfood industry.

Exploring the Impact of Trust, Perceived Utility, Ease of Use Perception, and Social Influence on E-Payment Adoption Lissa Rosdiana Noer; Jihan Fadhilah; Prahardika Prihananto; Bustanul Arifin Noer
Jurnal Sosial Humaniora Vol 16 No 1 (2023)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v16i1.18667

Consumer behavior shifts from cash to digital transactions due to innovationsin payment system digitization, primarily through electronic payments likemobile banking and electronic wallets. In Indonesia, Shopee Pay emerged as aprominent non-bank QRIS provider in 2021, with the Quick Response CodeIndonesia Standard (QRIS) mandated for all payment service providers.QRIS usage potential is high in East Java, particularly in Surabaya, whereGeneration Z constitutes the dominant user group for digital payments. Tounderstand the factors influencing Generation Z's e-payment adoption, astudy investigated the impact of payment mediums (Shopee Pay and mobilebanking) on key variables: trust, perceived usefulness, perceived ease of use,social influence, intention to use, and actual usage of e-payment. UsingStructural Equation Modeling (SEM) and Multi-Group Analysis (MGA) on390 data points, the study revealed that trust, perceived usefulness, perceivedease of use, and social influence significantly influence intention to use,subsequently affecting actual e-payment usage. Furthermore, the study foundthat the effect of payment media on the relationship between trust andintention to use is notable only in mobile banking, whereas social influence'simpact on intention to use is significant exclusively for Shopee Pay, asindicated by MGA results.

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