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All Journal Jurnal Komunikasi Professional : Jurnal Komunikasi dan Administrasi Publik JURNAL CEMERLANG: Pengabdian pada Masyarakat JURNAL PERSPEKTIF PENDIDIKAN Mediakom : Jurnal Ilmu Komunikasi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) SABURAI INTERNASIONAL JOURNAL OF SOCIAL, SCIENCES, AND DEVELOPMENT (Saburai-IJSSD) Jurnal Pengabdian kepada Masyarakat Jurnal Sosial dan Humanis Sains Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Al Huwiyah: Journal of Woman and Children Studies Dedication: Jurnal Pengabdian Masyarakat Journal of Innovative and Creativity Jurnal Pengabdian UMKM INTERACTION Communication Studies Journal Kontekstual: Jurnal Ilmu Komunikasi CONVERSE Journal Communication Science International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Journal of Public Relations and Digital Communication (JPRDC) Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Proceedings of The International Indonesia Conference on Interdisciplinary Studies
Hanindyalaila Pienrasmi
Universitas Bandar Lampung
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Influence of Instagram @Infokopibdl’s Communication Style on Online Engagement Oktaviony, Rini; Pienrasmi, Hanindyalaila; Poyo, M. Denu
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 1 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i1.8404

Abstract

This study aims to examine the influence of communication style on online engagement among the followers of the Instagram account @infokopibdl. The research addresses how a social media brand’s communication approach shapes digital engagement levels. Using a quantitative method, data were collected from 100 respondents through questionnaires. The relationship between variables was analyzed using simple linear regression techniques. The results indicate that the communication style employed by @infokopibdl has a positive and significant effect on online engagement. A friendly, polite, and interactive communication style enhances audience participation, specifically in the form of likes, comments, and content sharing. The study concludes that communication style is a strategic factor in fostering digital interaction. Practically, social media managers are encouraged to maintain consistency in style and use accessible language to build emotional closeness with audiences. Academically, this research provides empirical evidence within the field of communication studies regarding the role of stylistic approach in strengthening brand-audience relationships on digital platforms.
Persuasive Communication Of The Ruang Pangan Community In Food Rescue Programs Destriani, Rosa; Pienrasmi, Hanindyalaila; Verawati, Noning
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 1 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i1.8170

Abstract

Food waste has become a serious environmental and social issue in Indonesia, encouraging the emergence of community-based initiatives focused on food rescue. This study was conducted to examine how persuasive communication is implemented by the Ruang Pangan community in the Food rescue program to build awareness and understanding among partners and beneficiaries. The research employed a qualitative descriptive approach. Data were collected through in-depth interviews with key informants, including founders, campaign teams, partners, and beneficiaries, as well as observation and documentation. The findings show that persuasive communication in the Food rescue program is carried out through a gradual and contextual process that emphasizes clarity of messages, audience-oriented language, and direct interaction. Communication with partners focuses on introducing the program’s concept, work mechanism, and social benefits, supported by the use of social media as an initial communication medium and followed by direct meetings to strengthen understanding and trust. Meanwhile, communication with beneficiaries is conducted through face-to-face interaction accompanied by simple educational messages that explain the purpose of food rescue, the origin of surplus food, and its environmental impact. As a result, beneficiaries do not merely receive food assistance but also gain awareness of the value of food and the importance of reducing food waste. Overall, the study concludes that persuasive communication plays a significant role in shaping shared understanding and meaningful participation in community-based food rescue initiatives, contributing to the development of communication studies in the context of social and environmental campaigns.
UTILIZATION OF PARTICIPATORY COMMUNICATION FOR SUSTAINABLE FOOD SECURITY IN EAST LAMPUNG DISTRICT Hanindyalaila Pienrasmi; M. Fikri Akbar; Sandy Allifiansyah
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Food security is an important pillar in sustainable development, especially in rural areas that are the center of food production. East Lampung Regency, as one of the agricultural centers in Indonesia, faces challenges in realizing food security that is not only sufficient in quantity, but also sustainable in the long term. This study aims to examine how the use of participatory communication can support the strengthening of food security through the empowerment of farmer communities. The focus of the study is directed at the communication process that occurs in the implementation of the Community Food Distribution Institution Strengthening Program. This study uses a qualitative approach with a case study method. Data collection techniques were carried out through in-depth interviews with a combination of farmer groups, member farmers, agricultural extension workers, and direct observation of food deliberation and distribution activities. Data were analyzed using thematic analysis techniques to find communication patterns, levels of participation, and their impact on increasing community capacity and independence. The results of the study show that participatory communication can build trust, encourage active farmer involvement, and strengthen the function of food institutions at the local level. Group discussions, open deliberations, and intensive interpersonal communication between the administrators of farmer groups and members are key to facilitating the process of food distribution and storage of food reserves. In addition, the use of easy-to-understand language and the suitability of communication media to the local context are supporting factors for successful communication. This study confirms that the participatory communication approach is not only a means of conveying information, but also a transformative strategy for building critical awareness and active participation in realizing sustainable food security in rural areas.
Co-Authors Agustuti Handayani Ahmad Zufar Maulana Alwan, Sheryl Amalia, Nurfat Anggewa, Dava Appin Purisky Redaputri Apriyanti, Sela Aulia Rahmawati Budhi Waskito Budhi Waskito Waskito Dahlia Andini Daniati, Rachma Destriani, Rosa Dora Rinova Effendi, Nicholas Fajar Aidil Nur Fitriandini, Ragil Hartabela, Dadang Hendri Dunan Hernawan , Wawan Ida Farida Irsandi , Irsandi Irwantoro Kesuma, Mulia Teja Lukmanul Hakim M Denu Poyo M. Ardiansyah M. Denu Poyo M. Fikri Akbar M.Oktaviannur Marudut Jon Ferry Simarmata Maulia, Mita Meyrani Ananta Putri Muhammad Hafizh Westtian Muhammad Ihza Bani Nabila, Hilla Cahya Noning Verawati Obed Ebenezer Oktaviony, Rini Pramesti, Irenia Gita Rahmat Fauzan Yaqdhan Ratu Chaterine Fajri Rinova, Dora Ririn Jamiah ROYNALDO SIMANULANG Salsabilla, Syaira Sandy Allifiansyah Saputra, M.Hafiz Salas Sendy Prilia Eka Nanda Setiawan, Adrian Pujangga Simarmata, Enjel Karlelita Soewito Soewito Supriyanto SUPRIYANTO Talenta, Kiara Gramarechika Tina Miniawati Barusman Wawan Hernawan Wawan Hernawan William Djunizar Yolancia Abi Yovanka Septina Wiryadiguna Yulia Hesti