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UTILIZATION OF PARTICIPATORY COMMUNICATION FOR SUSTAINABLE FOOD SECURITY IN EAST LAMPUNG DISTRICT Hanindyalaila Pienrasmi; M. Fikri Akbar; Sandy Allifiansyah
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

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Abstract

Food security is an important pillar in sustainable development, especially in rural areas that are the center of food production. East Lampung Regency, as one of the agricultural centers in Indonesia, faces challenges in realizing food security that is not only sufficient in quantity, but also sustainable in the long term. This study aims to examine how the use of participatory communication can support the strengthening of food security through the empowerment of farmer communities. The focus of the study is directed at the communication process that occurs in the implementation of the Community Food Distribution Institution Strengthening Program. This study uses a qualitative approach with a case study method. Data collection techniques were carried out through in-depth interviews with a combination of farmer groups, member farmers, agricultural extension workers, and direct observation of food deliberation and distribution activities. Data were analyzed using thematic analysis techniques to find communication patterns, levels of participation, and their impact on increasing community capacity and independence. The results of the study show that participatory communication can build trust, encourage active farmer involvement, and strengthen the function of food institutions at the local level. Group discussions, open deliberations, and intensive interpersonal communication between the administrators of farmer groups and members are key to facilitating the process of food distribution and storage of food reserves. In addition, the use of easy-to-understand language and the suitability of communication media to the local context are supporting factors for successful communication. This study confirms that the participatory communication approach is not only a means of conveying information, but also a transformative strategy for building critical awareness and active participation in realizing sustainable food security in rural areas.
PENGARUH MEDIA SOSIAL DAN KOMUNIKASI ANTARBUDAYA TERHADAP TRANSFORMASI BUDAYA BADUY LUAR Arya Aditya Natayuda; Hanindyalaila Pienrasmi
Jurnal Komunikasi Vol. 4 No. 1 (2026): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20205855

Abstract

This study examines the influence of social media and intercultural communication on cultural transformation within the Outer Baduy community. The research departs from concerns regarding the tension between technological modernization and the preservation of indigenous cultural identity. Using a quantitative survey approach, data were collected from 390 respondents through structured questionnaires. Social media and intercultural communication were treated as independent variables, while cultural transformation served as the dependent variable. Data were analyzed using validity and reliability testing, classical assumption tests, multiple linear regression, t-tests, and F-tests. The findings indicate that social media significantly affects cultural transformation (t = 7.374; p < 0.05), while intercultural communication also has a significant effect (t = 6.640; p < 0.05). Simultaneously, both variables show significant influence on cultural transformation (F = 12.743; p < 0.05). The study reveals that technological openness and intercultural interaction contribute to shifts in identity, values, and social behavior among the Outer Baduy community. However, these transformations tend to occur through adaptive cultural negotiation rather than through erosion of traditional identity. This research contributes to communication studies by demonstrating that digital media can function not only as a driver of modernization but also as a medium for cultural adaptation.
Persuasive Communication Of The Ruang Pangan Community In Food Rescue Programs Rosa Destriani; Hanindyalaila Pienrasmi; Noning Verawati
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 1 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i1.8170

Abstract

Food waste has become a serious environmental and social issue in Indonesia, encouraging the emergence of community-based initiatives focused on food rescue. This study was conducted to examine how persuasive communication is implemented by the Ruang Pangan community in the Food rescue program to build awareness and understanding among partners and beneficiaries. The research employed a qualitative descriptive approach. Data were collected through in-depth interviews with key informants, including founders, campaign teams, partners, and beneficiaries, as well as observation and documentation. The findings show that persuasive communication in the Food rescue program is carried out through a gradual and contextual process that emphasizes clarity of messages, audience-oriented language, and direct interaction. Communication with partners focuses on introducing the program’s concept, work mechanism, and social benefits, supported by the use of social media as an initial communication medium and followed by direct meetings to strengthen understanding and trust. Meanwhile, communication with beneficiaries is conducted through face-to-face interaction accompanied by simple educational messages that explain the purpose of food rescue, the origin of surplus food, and its environmental impact. As a result, beneficiaries do not merely receive food assistance but also gain awareness of the value of food and the importance of reducing food waste. Overall, the study concludes that persuasive communication plays a significant role in shaping shared understanding and meaningful participation in community-based food rescue initiatives, contributing to the development of communication studies in the context of social and environmental campaigns.