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All Journal Tasyri` : Jurnal Tarbiyah-Syari`ah-Islamiyah Jurnal Abdimasa Aghniya: Jurnal Ekonomi Islam Al-Sharf: Jurnal Ekonomi Islam Fusion : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia Sejahtera Jurnal Manajemen dan Pendidikan Agama Islam Journal of Sharia Business Management
Khairani Sakdiah
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH DALAM MEMILIH PEMBIAYAAN AKAD MURABAHAH PADA BANK SYARIAH INDONESIA Jelita Taherani; Khairani Sakdiah
Tasyri’: Jurnal Tarbiyah – Syari’ah Islamiyah Vol 33 No 01 (2026): April 2026
Publisher : LPPM STAI Ihyaul Ulum Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70281/ygsvdh32

Abstract

This study aims to determine the partial and simultaneous effects of Product, Price, Place, and Promotion on customer interest in choosing murabahah financing at Bank Syariah Indonesia KCP Stabat. This study employed a quantitative approach using a causal associative research design with a cross-sectional survey. The sample consisted of 100 respondents selected using purposive sampling. Data were collected through questionnaires, observation, documentation, and literature review. Data analysis included descriptive statistics, validity testing, reliability testing, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results showed that Product (X1) had a significant effect on Customer Interest (Y), with a t-value of 5.829 and Sig. <0.001; Price (X2) with a t-value of 5.740 and Sig. <0.001; Place (X3) with a t-value of 5.144 and Sig. <0.001; and Promotion (X4) with a t-value of 4.161 and Sig. <0.001. Simultaneously, Product, Price, Place, and Promotion had a significant effect on Customer Interest, with an F-value of 26.685 and Sig. <0.001. The coefficient of determination (R²) of 0.529 indicates that 52.9% of the variation in Customer Interest can be explained by the four variables, while the remaining 47.1% is associated with other factors outside the model. Thus, both main research hypotheses were supported by the statistical results.  
Co-Authors Abdullah Sani Ahmad Fuadi Ahmad Zaki Alistraja Dison Silalahi Cita Ayni Putri Silalahi Dalmi Iskandar Sultani Dinda Rudang Sari Sembiring Diyan Yusri Hambali Hambali Hikmah Assyifa Jelita Taherani Khafiza Ananda Idris Khairunnisa Khairunnisa Khairunnisa Muhammad Saleh Rahma Aulia Batu Bara Randitya Ahmad Basya Safira Khoirunnisa Siti Rahma Surya Ramadhan