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All Journal Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Ebisnis Manajemen Jurnal Media Akademik (JMA) Jurnal Akuntansi, Perpajakan dan Auditing JURNAL RUMPUN MANAJEMEN DAN EKONOMI PENG: Jurnal Ekonomi dan Manajemen Jejak digital: Jurnal Ilmiah Multidisiplin Proceeding Maritime Business Management Conference Jurnal Riset dan Inovasi Manajemen
Musthofa Hadi
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Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Sales Promotion dan Shopping Lifestyle terhadap Impulse Buying pada Pelanggan Golden Swalayan di Kota Kediri Siti Patimah; Musthofa Hadi
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 4 (2024): November: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i4.4273

Abstract

In the era of modern free trade, competition in the retail industry has become increasingly fierce, prompting Golden Swalayan, a shopping center in Kediri City, to continuously enhance its sales to remain competitive. This study aims to analyze the influence of sales promotion and shopping lifestyle on the Impulse Buying behavior of Golden Swalayan customers. Using a quantitative method, data was collected through questionnaires distributed directly to 100 customers using purposive sampling techniques. Data analysis was conducted using multiple regression and hypothesis testing. The results of the study show that, both partially and simultaneously, sales promotion and shopping lifestyle have a significant influence on Impulse Buying. Based on these findings, Golden Swalayan is advised to regularly increase cashback promotions and expand its product collections to align with customers' hobbies and needs, thereby boosting Impulse Buying.
Co-Authors Abdullah Helmy Achmad Zaini Ainul Yaqin Arni Utamaningsih Asminah Rachmi Ayu Sulasari Drs. Joko Samboro Dwi Sudjanarti Fonny Thasia Arsetya Heru Utomo Lina Budiarti Maskur - Moh. Rifqi Riyansyah Rafi Dwi Novianto Rafilah Putri Adibah Rida Prihatni Santi Susanti, Santi Siti Patimah Syafira Aisya Nurinda Tri Istining Wardani Umi Khabibah Wildan Habibie Abdullah