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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Journal of Management and Innovation Entrepreneurship (JMIE) Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE) International Journal of Economics and Management Sciences International Journal of Management, Economic and Accounting Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Economics and Management Research
Lestari Wuryanti
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Analisis Kualitas Pelayanan, Kualitas Produk Dan Lokasi Terhadap Kepuasan Pelanggan Pada PT.Pos Indonesia Cabang Pembantu Kedondong Dwi Wahyu Anggraini; Lestari Wuryanti; Febrianty, Febrianty
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.9102

Abstract

PT. Pos Indonesia memiliki sejarah yang panjang sejak pendiriannya oleh Gubernur Jenderal GW Baron van Imhoff pada tanggal 26 Agustus 1746 di Batavia (sekarang Jakarta). Statusnya ditingkatkan menjadi Persero pada tanggal 25 Februari 1995, menjadikannya perusahaan otonom yang mampu memberikan layanan yang lebih profesional. Dalam menghadapi persaingan ketat di industri jasa pengiriman paket, PT. Pos Indonesia (Persero) perlu menyusun strategi untuk tetap kompetitif dan mempertahankan pelanggan. Penelitian ini bertujuan untuk menganalisis kualitas pelayanan, kualitas produk, dan lokasi PT. Pos Indonesia Cabang Pembantu Kedondong guna meningkatkan kepuasan pelanggan. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan teknik accidental sampling, melibatkan 150 responden. Data dikumpulkan melalui kuesioner dengan skala Likert dan observasi langsung, dan dianalisis menggunakan regresi linier berganda serta uji validitas dan reliabilitas. Hasil penelitian menunjukkan bahwa kualitas pelayanan, kualitas produk, dan lokasi berpengaruh signifikan terhadap kepuasan pelanggan. Kualitas pelayanan memiliki pengaruh paling besar, diikuti oleh kualitas produk dan lokasi. Berdasarkan temuan ini, disarankan agar PT. Pos Indonesia meningkatkan kualitas produk dan layanan, serta memperbaiki lokasi agar lebih strategis untuk meningkatkan kepuasan dan loyalitas pelanggan.
Analysis Of Level Understanding Of The Accounting Students Towards The Management Accounting Course Fitria Marisya; Hatidah Hatidah; Lestari Wuryanti; Muhammad Iqbal; R.A Rodia Fitri Indriani
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.106

Abstract

This research was conducted at Darussalam Polytechnic on third semester students. For data collection using questionnaires, the questionnaire used must be valid and reliable to answer the understanding of accounting students towards the Management Accounting course. Validity is an index that indicates that the measuring instrument is measuring data correctly. The validity test can use the Pearson correlation technique for each number of the questionnaire score with the total score of the questionnaire. A questionnaire instrument is said to be valid if the correlation value is positive, and the probability value is less than the significant value (α 0.05). Cronbach's Alpha method is used to measure reliability in demonstrating that a questionnaire is maintainable and consistent, assuming that a questionnaire is said to be reliable if Cronbach's Alpha value is more than the r value of the table. Based on the results of the validity test related to accounting students' understanding of management accounting courses, it is explained that questionnaire instruments related to assets, liabilities, and equity are proven valid because they have a significant value on the validity test smaller than 0.05, while question instruments related to liabilities are not reliable.
PENGARUH EXPERIENTIAL MARKETING, KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN KFC KEDATON BANDAR LAMPUNG Elmi Esalia; Lestari Wuryanti; Euis Mufahamah
Journal of Development Economics and Digitalization, Tourism Economics Vol. 3 No. 1 (2026): Januari
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jdedte.v3i1.3219

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh experiential marketing, kualitas pelayanan, dan kualitas produk terhadap loyalitas pelanggan KFC Kedaton Bandar Lampung. Fenomena persaingan bisnis yang semakin ketat serta perubahan preferensi konsumen menuntut perusahaan untuk mampu menghadirkan pengalaman yang bermakna, pelayanan berkualitas, dan produk unggul guna meningkatkan loyalitas pelanggan. Penelitian ini menggunakan metode explanatory research dengan pendekatan kuantitatif. Sampel penelitian sebanyak 400 responden yang merupakan pelanggan KFC Kedaton Bandar Lampung, dengan teknik pengumpulan data melalui kuesioner. Analisis data menggunakan regresi linear berganda dengan bantuan program IBM SPSS Statistic versi 20. Hasil uji validitas dan reliabilitas menunjukkan bahwa seluruh instrumen penelitian dinyatakan valid dan reliabel. Hasil pengujian secara parsial (uji t) menunjukkan bahwa experiential marketing berpengaruh positif dan signifikan terhadap loyalitas pelanggan (thitung = 8,905; sig = 0,000), kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan (thitung = 3,040; sig = 0,003), dan kualitas produk juga berpengaruh positif dan signifikan terhadap loyalitas pelanggan (thitung = 2,145; sig = 0,031). Secara simultan (uji F), ketiga variabel tersebut berpengaruh signifikan terhadap loyalitas pelanggan (Fhitung = 91,013; sig = 0,000). Persamaan regresi yang diperoleh adalah Y = 6,983 + 0,751X1 + 0,702X2 + 0,584X3 + e. Temuan ini menunjukkan bahwa experiential marketing merupakan faktor yang paling dominan dalam meningkatkan loyalitas pelanggan.  
KOMITMEN ORGANISASI, MOTIVASI KERJA, LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KEPUASAN KERJA PADA DINAS PENANAMAN MODAL DAN PELAYANAN TERPADU SATU PINTU KABUPATEN PRINGSEWU Dinda Laurenza; Lestari Wuryanti; Euis Mufahamah
Journal of Development Economics and Digitalization, Tourism Economics Vol. 3 No. 1 (2026): Januari
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jdedte.v3i1.3230

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh komitmen organisasi, motivasi kerja, lingkungan kerja, dan kompensasi terhadap kepuasan kerja pegawai pada Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Kabupaten Pringsewu. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan jenis penelitian asosiatif, menggunakan sampel sebanyak 38 responden dan dianalisis melalui regresi linier berganda dengan bantuan IBM SPSS versi 20. Hasil penelitian menunjukkan bahwa secara parsial komitmen organisasi, motivasi kerja, lingkungan kerja, dan kompensasi berpengaruh positif dan signifikan terhadap kepuasan kerja, serta secara simultan keempat variabel tersebut juga berpengaruh signifikan terhadap kepuasan kerja dengan kontribusi sebesar 52,4%. Simpulan, bahwa peningkatan komitmen organisasi, motivasi kerja, lingkungan kerja yang kondusif, serta pemberian kompensasi yang tepat dapat meningkatkan kepuasan kerja pegawai.  
The Effect of Digital Supply Chain, Delivery Performance, and Product Availability on Customer Satisfaction with Risk Mitigation as a Mediating Variable at PT Simpur Mobil Lampung Nur Asiah; Lestari Wuryanti; Ayu Nursari
International Journal of Management, Economic and Accounting Vol. 4 No. 2 (2026): April 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Digital Supply Chain, Delivery Performance, and Product Availability on Customer Satisfaction with Risk Mitigation as a mediating variable in PT Simpur Mobil Lampung. The research uses a quantitative approach with a survey method through the distribution of questionnaires to 172 respondents of workshop customers who are partners of the company. Data were analyzed using multiple linear regression and mediation tests with the help of IBM SPSS software. The results of the study show that Digital Supply Chain, Delivery Performance, and Product Availability have a positive and significant effect on Customer Satisfaction partially or simultaneously. Risk Mitigation has been proven to have a positive and significant effect on Customer Satisfaction, as well as mediating the relationship between Delivery Performance and Customer Satisfaction, but does not mediate the relationship between Digital Supply Chain and Product Availability to Customer Satisfaction. The Adjusted R Square value of 0.472 indicates that the research model is able to explain 47.2% of the variation in Customer Satisfaction, while the rest is influenced by other factors outside the research model. These findings indicate that improved digital integration, delivery performance, product availability, and effective risk management are important factors in improving customer satisfaction in automotive distribution companies.
The Role of Word of Mouth, Peers, and Promotion on the Decision to Exercise at Gymnasiums in Bandar Lampung City with Hedonic Motivation as a Mediating Variable Utami Pratiwi; Lestari Wuryanti; Ayu Nursari
International Journal of Economics and Management Sciences Vol. 3 No. 2 (2026): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v3i2.1184

Abstract

This study examines the effects of word of mouth, peer influence, and promotion on exercise decisions at gymnasiums in Bandar Lampung City, with hedonic motivation as a mediating variable. Drawing on the Theory of Planned Behavior and consumer behavior perspectives, the research employed a quantitative causal-associative design. Data were collected through structured questionnaires from 100 active members of four gymnasiums and analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) with SmartPLS . The results indicate that word of mouth, peer influence, and promotion have positive and significant effects on hedonic motivation and on exercise decisions. Hedonic motivation also exerts a positive and significant effect on exercise decisions, suggesting that pleasurable and emotionally rewarding fitness experiences reinforce consumers' intention to engage in regular gym- based exercise. Mediation analysis further reveals that hedonic motivation significantly channels the effects of peer influence and promotion on exercise decisions, while the indirect effect of word of mouth is also significant, although its negative coefficient warrants careful interpretation. These findings demonstrate that exercise decisions are shaped not only by utilitarian health considerations but also by social influence, promotional exposure, and affective consumption experiences. The study provides practical insights for gym managers in designing service and marketing strategies that strengthen customer engagement and sustained participation.
Co-Authors Agus Sutardjo Arie Fitria Asrani Dewi Ayu Nursari Bambang Purwanto Benida Sari Dinda Laurenza Dwi Wahyu Anggraini Elmi Esalia Erna Listianingsih Erna Listyaningsih Euis Mufahamah Euis Mufahamah Febrianty, Febrianty Fitria Marisya Hanafi Hanafi Hatidah Hatidah Iing Lukman Indradewa, Rhian Kalijunjung Hasibuan KURNIA KURNIA, KURNIA Lina Sari Lisa Cahyati Lusi Mirnawati Muhammad Iqbal Nur Asiah Nurlela Intan Putrima Oktha Rizkiyawhan Putri, Addela Mariska R.A Rodia Fitri Indriani Ratna Mulyaningsih Reviyana Reviyana Rina Nuryanti Silvi Indrayanti Utami Pratiwi Wiewik Indriani Wuri Astamala Dewi Yusi Hartini