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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Economics and Management Research
Lestari Wuryanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Analisis Kualitas Pelayanan, Kualitas Produk Dan Lokasi Terhadap Kepuasan Pelanggan Pada PT.Pos Indonesia Cabang Pembantu Kedondong Dwi Wahyu Anggraini; Lestari Wuryanti; Febrianty, Febrianty
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.9102

Abstract

PT. Pos Indonesia memiliki sejarah yang panjang sejak pendiriannya oleh Gubernur Jenderal GW Baron van Imhoff pada tanggal 26 Agustus 1746 di Batavia (sekarang Jakarta). Statusnya ditingkatkan menjadi Persero pada tanggal 25 Februari 1995, menjadikannya perusahaan otonom yang mampu memberikan layanan yang lebih profesional. Dalam menghadapi persaingan ketat di industri jasa pengiriman paket, PT. Pos Indonesia (Persero) perlu menyusun strategi untuk tetap kompetitif dan mempertahankan pelanggan. Penelitian ini bertujuan untuk menganalisis kualitas pelayanan, kualitas produk, dan lokasi PT. Pos Indonesia Cabang Pembantu Kedondong guna meningkatkan kepuasan pelanggan. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan teknik accidental sampling, melibatkan 150 responden. Data dikumpulkan melalui kuesioner dengan skala Likert dan observasi langsung, dan dianalisis menggunakan regresi linier berganda serta uji validitas dan reliabilitas. Hasil penelitian menunjukkan bahwa kualitas pelayanan, kualitas produk, dan lokasi berpengaruh signifikan terhadap kepuasan pelanggan. Kualitas pelayanan memiliki pengaruh paling besar, diikuti oleh kualitas produk dan lokasi. Berdasarkan temuan ini, disarankan agar PT. Pos Indonesia meningkatkan kualitas produk dan layanan, serta memperbaiki lokasi agar lebih strategis untuk meningkatkan kepuasan dan loyalitas pelanggan.
Analysis Of Level Understanding Of The Accounting Students Towards The Management Accounting Course Fitria Marisya; Hatidah Hatidah; Lestari Wuryanti; Muhammad Iqbal; R.A Rodia Fitri Indriani
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.106

Abstract

This research was conducted at Darussalam Polytechnic on third semester students. For data collection using questionnaires, the questionnaire used must be valid and reliable to answer the understanding of accounting students towards the Management Accounting course. Validity is an index that indicates that the measuring instrument is measuring data correctly. The validity test can use the Pearson correlation technique for each number of the questionnaire score with the total score of the questionnaire. A questionnaire instrument is said to be valid if the correlation value is positive, and the probability value is less than the significant value (α 0.05). Cronbach's Alpha method is used to measure reliability in demonstrating that a questionnaire is maintainable and consistent, assuming that a questionnaire is said to be reliable if Cronbach's Alpha value is more than the r value of the table. Based on the results of the validity test related to accounting students' understanding of management accounting courses, it is explained that questionnaire instruments related to assets, liabilities, and equity are proven valid because they have a significant value on the validity test smaller than 0.05, while question instruments related to liabilities are not reliable.
Co-Authors Agus Sutardjo Arie Fitria Asrani Dewi Bambang Purwanto Benida Sari Dwi Wahyu Anggraini Erna Listianingsih Erna Listyaningsih Euis Mufahamah Euis Mufahamah Febrianty, Febrianty Fitria Marisya Hanafi Hanafi Hatidah Hatidah Iing Lukman Indradewa, Rhian Kalijunjung Hasibuan KURNIA KURNIA, KURNIA Lina Sari Lisa Cahyati Lusi Mirnawati Muhammad Iqbal Nurlela Intan Putrima Oktha Rizkiyawhan Putri, Addela Mariska R.A Rodia Fitri Indriani Ratna Mulyaningsih Reviyana Reviyana Rina Nuryanti Silvi Indrayanti Wiewik Indriani Wuri Astamala Dewi Yusi Hartini