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Journal : JRABA

ANALISIS FAKTOR YANG MEMPENGARUHI MINAT PENGGUNAAN FINTECH Rafinda, Ascaryan; Bahy Raihan Rauf; Eliada Hewiyanti
Jurnal Riset Akuntansi Dan Bisnis Airlangga Vol 9 No 1 (2024): Jurnal Riset Akuntansi dan Bisnis Airlangga (JRABA)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jraba.v9i1.57051

Abstract

This research aims to identify and analyze the interest in the adoption of fintech and e -commerce applications among Micro, Small, and Medium Enterprises (UMKM) actors in Kebumen Regency, which is influenced by risk factors, self-confidence, subjective norms, perceived ease of use, and perceived usefulness. The methods used include multiple regression analysis, t-test, F-test, and coefficient of determination. The results of this study indicate that (1) risk does not have a significant negative influence on the interest in adopting fintech and e -commerce, (2) self-confidence has a significant favorable influence on the interest in adopting fintech and e -commerce, (3) subjective norms do not have a significant favorable influence on the interest in adopting fintech and e -commerce, (4) perceived ease of use does not have a significant favorable influence on the interest in adopting fintech and e - commerce, (5) perceived usefulness has a significant favorable influence on the interest in adopting fintech and e - commerce.