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Journal : Journal of Management and Leadership

MODEL OF SOCIAL MEDIA IN THE PUBLIC SECTOR: A LITERATURE STUDY dedi rianto rahadi
Journal of Management and Leadership Vol 2 No 2 (2019): Volume 2 - Nomor 2 - November 2019
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (809.597 KB)

Abstract

Social media has become a part of people's lifestyle, starting from the age of children to adults. Social media is a source of information in every community activity, from news, job vacancies, culinary and so on. All information can be obtained in one media, namely social media. What about public services ? Can the government use social media in providing services? Social media with its advantages and disadvantages can be used to improve services to the community. Interaction between the government and the community is needed to obtain true, reliable and fast information. The government must quickly respond to every question, complaint through content that is easy to use by the public. The social media model used must adopt all the needs of the community, especially for routine services. Integrate all services from the central to the regional level. Separated menu for community services and business services, all services must still be verified to avoid hoaxs or slander.
The Influence Of Word-Of-Mouth Online And Celebrity Endorser On Attitudes And Intentions Of Tourists To Visit Indonesia During The Covid-19 Pandemic Lin Lin Syah; Dedi Rianto Rahadi; M. Miftah Farid
Journal of Management and Leadership Vol. 4 No. 2 (2021): Volume 4 - Nomor 2 - November 2021
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v4i2.240

Abstract

During the COVID-19 pandemic, many community activities were restricted, including visiting tourist destinations. This policy has an impact on the management of tourist areas experiencing losses. This study aims to examine the effect of electronic word of mouth (e-WOM), Celebrity Endorser, on the attitudes and intentions of tourists to visit West Java, Indonesia. Collecting data using a questionnaire with a sample of 180 respondents with convenience sample method The technique of data analysis using Structural Equation Modeling (SEM) of a statistical software package AMOS version 24. The conclusion from hypothesis The results show (1) e-WOM has no significant effect on tourist attitudes, (2) e-WOM has a significant effect on the intention to visit tourists. (3) celebrity endorser has a significant effect on tourist attitudes. (4) celebrity endorser has a significant effect on intentions to visit tourist attractions, (5) tourist attitudes have no significant effect on intentions to visit tourist attractions. The COVID-19 pandemic has become a momentum and taken into consideration to implement Virtual Reality Tourism as a solution before tourists decide to make a tourist visit.
Jurnal English Lin Yan Syah; Dedi Rianto Rahadi; M Mifta Farid
Journal of Management and Leadership Vol. 5 No. 2 (2022): Volume 5 - Nomor 2 - November 2022
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v5i2.300

Abstract

Indonesia's domestic market, which is a very broad market with a very dense total population which can be estimated at around 270 million people (BPS, 2021). Such a large domestic market can push the possibility of forming a strong competition or competition between imported products and local products. Increasing local brands is a strategic step that is useful to show or introduce Indonesian-made products to the global market. The purpose of this research is to understand the attitudes of Generation Z consumers towards local and imported fashion brands. The research methodology uses a descriptive qualitative approach. Data collection using questionnaires can be explained according to student behavior on the use of local fashion brands and imported fashion. In Generation Z, both men and women, do not tend to buy imported fashion products, do not tend to buy the latest imported brand brand clothes, do not agree to buy different imported brand products with the same quality and lack confidence in wearing imported fashion brand clothes, but like to buy product clothes quality imports. With the quality of the product, it can be the first benchmark in product evaluation and this also depends on the attitude of the consumer. The results of the study explain that Generation Z men and women, tend to buy local fashion products, tend to buy the latest local brand clothing models, like to buy quality local clothes, often buy different local brand products but the quality is the same and are more confident by wearing fashion clothes. local brands. So it can be concluded that most of Generation Z are more likely to buy local brand fashion products. And for the quality of local products, you can say that they are not far behind imported products, so it can be said that local products can compete with imported products.
Co-Authors Abdul Ghofir Adi Hartono Afrida Nuzul Syifani Agustina, Poppy Akbar, Ahmad Azi Akhmad Baidun Alfina Nandaika Anisa Noviyanti Antonio Morgan Aprilia Louise Cardilla Ardiansyah, Trio Ayu Putri Handoyo Az-zahra Riyadhul Jannah Az-zahra Riyadul Jannah Azizah, Jasmine Budi Sulistyo Cakranegara, Pandu Adi Cakranegara, Pandu Adi Calvin Adam Koljaan Calvin Adam Koljaan Carolin Carolin Carolin Carolin Christina Catur Widayati Claudia Ocktaliani Cucu Wardiman Daulat Freddy Simanjuntak Desita Maharani Dewantara, I Putu Nara Krisna Dira Anjania Rifani Eko Syamsuddin Elsadai Dwi Prastiani Ernawati, Era Erny Estiurlina Hutabarat Esra Simanjuntak Etty Susilowati Etty Susilowaty Faizah Meyliana Fajri Fauziah Rabbani Febrianto, Lutfi Dico Felix Goenadhi Filda Rahmiati Fitri Choerunisa Fauzi Fitriansyah Fitriansyah Genoveva, Genoveva Hadi Suprayitno Hanafiah, Hally Hani Tri Lestari I Putu Nara Krisna Dewantara Iis Sugianti Imit Faramida Intan Maya Zena Alfinandita Islahulben, Islahulben Jamaludin Iskak Kevin Haryo Alonso Kevin Haryo Alonso Khaerunnisa, Ine Kusumardani, Muhammad Rakhan Lady Angel Narwastu Lerebulan Lestari, Octavia Ayu Lesy Cornella Lin Lin Syah Lin Yan Syah Liswandi Lutfia, Dinar Dinasty Majid, Alda Amelia Mastor Chris Thover Mike Fetesond Mira Yuniar Miranty Yudhistira Mochamad Muslih Mochamad Muslih Mochamad Muslih Muhamad Pramadyan Hadinugroho Muhamad Rakhan Kusumardani Muhammad Arbi Badawi Arbi Badawi Muhammad Mifta farid Nadella Nadella Nugraha, Edwin Setiawan Nugraha, M. Maulana Nurlia Nurlia Nurul Hanifah Pandu Cakranegara Pernanda, Rizal Purwanto Purwanto Ramadhan, Joko Iwan Renika Yuliana Reny Tri Juni Munthe Reyhan Muhammad Januar Reynaldi Reynaldi Risky Hermawan Riza Azizy Roni Agus Setianto Rudianto Roestam Rusdianto Roestam Sahuri, Genta Sahuri Sasongko Budhi Wardana Stevanus, Yosua SUJANA DONANDI S Syaifuddin Syaifuddin Tri Atmoko Tuwinanto Nanto Tuwinanto Tuwinanto Tuwinanto Tuwinanto Tuwinanto Tuwinanto Wijonarko yohana caroline iskandar Yosua Stevanus Yosua Stevanus Yudistiro, Alfito Yuro Zaky Saputra Zalukhu, Jernihlawati Zanial . Zanial Zanial