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Retno Dyah Kusumastuti, Retno Dyah
UPN Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Other

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Journal : Brand Communication

 1 
Pengaruh Konten Instagram @actforhumanity Terhadap Keputusan Berdonasi Pada Masa Pandemi Covid-19 : (Survei Pada Followers Akun Instagram @actforhumanity) Ruth Endhita Malodo; Retno Dyah Kusumastuti
Brand Communication Vol. 1 No. 2 (2022): Kepemimpinan Dalam Komunikasi Organisasi
Publisher : Prisani Cendekia Institute

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Abstract

During the Covid-19 pandemic, invitations to donate, fundraising and social actions were widely echoed through social media. However, there are also many counterfeit online donation-raising activities which in the end make it increasingly difficult for people to put their trust in online donation-raising and it cannot be denied that it also affects people's decision to donate. In the midst of the rise of fake online donations, Aksi Cepat Tanggap (ACT) through its various online donation-raising content, nevertheless managed to attract sympathy and empathy from its donors. Therefore, this study aims to determine the magnitude of the influence of @actforhumanity's Instagram content on the decision to donate during the Covid-19 pandemic. This quantitative study uses Social Judgment Theory with the sampling technique of purposive sampling. The sample of this research is followers of the Instagram account @actforhumanity who have made donations to Aksi Cepat Tanggap (ACT) during the Covid-19 pandemic. In collecting data, this study used a questionnaire distributed to 100 respondents. In data analysis, the researcher used validity test, reliability test, simple linear regression test, coefficient of determination and hypothesis test using t test. It is easy to understand and the credibility of the content is the most influential indicator of the decision to donate during the Covid-19 pandemic. Based on the t-test, the t-count results were 10,917 > 1,660 t table. These results show that H0 is rejected and H1 is accepted. The results of the coefficient of determination test show that @actforhumanity's Instagram content has an influence of 54.9% on the decision to donate.
Adaptasi Komunikasi Antarbudaya Mahasiswa Perantau Universitas Pembangunan Nasional Veteran Jakarta Asal Medan Josephine Ester Angginauli Sihite; Retno Dyah Kusumastuti; Ratu Laura MBP
Brand Communication Vol. 1 No. 2 (2022): Kepemimpinan Dalam Komunikasi Organisasi
Publisher : Prisani Cendekia Institute

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This research was conducted with the aim of knowing how to adapt and what obstacles were experienced by UPNVJ immigrant students from Medan. This research uses accommodation communication theory as a supporter in this research. The method used in this research is qualitative with the constructivism paradigm. The research approach in this study is phenomenology which is carried out to explore and understand the experiences of the immigrant students towards their adaptation activities. The data sources in this study are divided into two, namely primary data sources, namely six overseas students and secondary data sources, namely sources used by researchers to obtain additional data. The data collection technique used in this study was semi-structured interviews. Researchers used several stages of data analysis, namely data reduction, data presentation, conclusion drawing and data verification. The final result of this research shows that the overseas students from Medan have their own perspective on communication made by the people of Jakarta. Likewise, the way of communication carried out by nomad students with the community in their area of origin, there is more than one way. There are various obstacles experienced by overseas students when communicating in Jakarta. However, there are also many ways that immigrant students use to overcome these obstacles. The overseas students go through several stages of the process when adapting intercultural communication. Communication accommodation also occurs in the event of adaptation of intercultural communication of these nomad students. Communication accommodation carried out by overseas students is convergence communication accommodation. Where the overseas students try to adapt their way of communicating in a way that is usually used by the people of Jakarta when carrying out their communication
Analisis Resepsi Khalayak Tentang Stigma Orang Dengan Skizofrenia Pada Tayangan Youtube CXO MEDIA “Perspektif” Episode 23 Devi Salsabillah; Retno Dyah Kusumastuti
Brand Communication Vol. 1 No. 3 (2022): Komunikasi Era Media Baru
Publisher : Prisani Cendekia Institute

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This study aims to find the meaning formed by the audience about the stigma of people with schizophrenia (ODS) through YouTube shows on the CXO Media Channel on the program “Perspektif” Episode 23 – Semua Penyakit Ada Obatnya. The video was chosen by the researcher as the object of research because it is considered one of the videos devoted to discussing what schizophrenia is and the stigma attached to the sufferer. As a chronic disease, people often ignore empathy for people with schizophrenia. Therefore, this study seeks to find out how the phenomenon of stigma against People with Schizophrenia (ODS) on CXO Media's YouTube show “Perspektif” Episode 23 - All Diseases Has a Cure by using the encoding-decoding model audience reception theory initiated by Stuart Hall. This study uses a qualitative descriptive method. The data collection technique was done by the purposive sampling technique. The results showed that from the five informants, there were 4 (four) informants belonging to the dominant hegemonic position and 1 (one) informant belonging to the negotiating position. The differences in meaning conveyed by the five informants were based on the different backgrounds possessed by each informant, including life experience, beliefs religion, socio-geographic (residential environment), level of knowledge or education, and how to use social media
Citra Diri Profesi Arsitek di Media Sosial TikTok: Studi Kasus terhadap Personal Branding Ariq Naufal pada Akun @Riqmann Pegary Paras putri; Retno Dyah Kusumastuti
Brand Communication Vol. 1 No. 3 (2022): Komunikasi Era Media Baru
Publisher : Prisani Cendekia Institute

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Ariq Naufal is an architect who works as a content creator on TikTok. Through his content, Ariq Naufal provides information and education about architecture close to ordinary people's lives. Therefore, this study seeks to explain more about the self-image of an architect on social media through the formation of personal branding that he does. The research method used in this study is a qualitative method that seeks to explore and explain the meaning that comes from a social problem and uses a case study approach in which it seeks to develop and evaluate an in-depth analysis of a problem. Data collection techniques used in this study were observation and interviews. The researcher used four stages of data analysis belonging to Miles & Huberman, whose contents were data collection, data reduction, data presentation, and concluding/verification. To analyze the personal branding built by Ariq on TikTok social media, the researcher uses Peter Montonya's eight personal branding concepts and a dramaturgical approach. The study found that Ariq had implemented the eight personal branding concepts on his TikTok account. Besides that, Ariq has also built a positive self-image as an architect who shares information about architecture on TikTok
The Role of Transformational Leadership and Communication in Community-based Tourism: The Case of Dieng Culture Festival Kusumastuti, Retno Dyah
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.325

Abstract

Community-based tourism is conceived as a bottom-up tourism management, centered and managed by the local community. Dieng Culture Festival is a tourism event established by the local community in line with the community-based tourism concept. The establishment of this event is possible with transformational leadership and extensive communication performed by the founder of the Dieng Culture Festival and Pokdarwis Dieng Pandawa, Mr. Alif Faozi. This research aims to investigate further the role of transformational leadership and communication in the establishment of the Dieng Culture Festival. This research utilized a qualitative and descriptive approach through the perspective of Mr. Alif Faozi. The findings of this research are that the role of transformational leadership and extensive communication is instrumental in the establishment and success of the Dieng Culture Festival. This is because transformational leadership and extensive communication are essential to building strong community participation and providing resources and knowledge from the Dieng local community and external parties that enabled the establishment and success of the Dieng Culture Festival. This research implies that tourism events could also be successfully established by local communities in line with community-based tourism. This could be achieved through strong local leadership and extensive communication with the local community members and external parties.
Co-Authors Aan Setiadarma Agustina Agustina Agustina Alfonsius Hasiholan Ana Kuswanti Andi Kurniawan Anjang Priliantini Anjang Priliantini, Anjang Anter Venus Desmawati Devi Salsabillah Emir Mirza Erfandi Erfandi Erni Meilina Faizi Faizi Faizi, Faizi Fathinah Ranggauni Hardy Irawatie, Aniek Josephine Ester Angginauli Sihite Jubei Levianto Karinia Cantika Putri Kusuma, Airlangga Surya Laksono Trisnantoro Levianto, Jubei Marselin Diana Mescha Ayu Bernadette L Toruan Nasrulloh, Nanang Nina Anissa Pegary Paras putri Prasetyo Hadi Purwanto Widodo Putri PERMATASARI Ratu Laura MBP Ria Maria Theresia Ruth Endhita Malodo S. Bekti Istiyanto, S. Bekti Salsabila, Unik Hanifah SITI MARYAM Siti Maryam Siti Maryam