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suseno, ari suseno
Universitas Islam Syekh Yusuf Kota Tangerang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Socio- Komunikasi Partisipatif Pertanian Perkotaan dalam Pemberdayaan Masyarakat Melalui 1000 Lubang Hidroponik KWT Harmonis Rawacana, Kota Tangerang 2023 Huda Alvian Mahesa; Ukon Furkon Sukanda; Ari Suseno
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4649

Abstract

A participatory activity in the community has been carried out in the form of transfer of appropriate technology for cultivating plants, vegetables organically or hydroponically which aims to optimize the use of yard land or empty land by using the application through planting 1000 hydroponic holes. This study aims to identify what factors influence KWT Harmonis Rawacana starting from community participation to improve family economy through 1000 hydroponic holes. The results of the study showed that KWT Harmonis Rawacana that the community was involved in the communication planning process through (A) Adaptation, (G) Utilization of harvest results, (I) integrity, and (L) Maintenance of patterns for women farmer groups, but the government continues to strive to increase independence and welfare to improve family economy in the utilization of empty land. This empowerment can increase income by meeting physical, spiritual, and social needs by utilizing community participation and resources available in 1000 Hydroponic holes of KWT Harmonis Rawacana, Tangerang City 2023. A participatory activity in the community has been carried out in the form of transfer of appropriate technology for cultivating plants, vegetables organically or hydroponically which aims to optimize the use of yard land or empty land by using the application through planting 1000 hydroponic holes. This study aims to identify what factors influence KWT Harmonis Rawacana starting from community participation to improve family economy through 1000 hydroponic holes. The results of the study showed that KWT Harmonis Rawacana that the community was involved in the communication planning process through (A) Adaptation, (G) Utilization of harvest results, (I) integrity, and (L) Maintenance of patterns for women farmer groups, but the government continues to strive to increase independence and welfare to improve family economy in utilizing empty land. This empowerment can increase income by meeting physical, spiritual, and social needs by utilizing community participation and resources available in 1000 Hydroponic holes of KWT Harmonis Ravacana, Tangerang City 2023.
Pengaruh Media Sosial Instagram @Jampoundbic Terhadap Pentingnya Minat Olahraga Muhammad Revansyaych; Ari Suseno; Yoman, Mad
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4725

Abstract

This study investigates t\he impact of the Instagram social media platform, specifically the account @jampoundbic, on the public's interest in exercise, particularly Poundfit. In today's digital age, social media plays a crucial role in transforming how people communicate and interact. The primary issue addressed is how social media can motivate individuals to engage in exercise, especially in the context of the trending Poundfit activity. The aim is to measure the extent of the influence of the Instagram account @jampoundbic on shaping sports interest among the residents of Tangerang, particularly in Bumi Indah City. The research employs a quantitative method with a positivist approach, involving data collection from 100 respondents aged 20 to 40, consisting of 3 males and 97 females. The findings indicate that Instagram has a significant impact on sports interest, with a coefficient of determination reaching 52.5%. Regression analysis shows a positive relationship between Instagram usage and increased sports interest. The study concludes that social media can be an effective tool for promoting exercise and enhancing community participation in sports.
Peran Komunikasi Komunitas Budaya dalam Melestarikan Alat Musik Tradisional di Era Modern: Studi Etnografi pada Eksistensi Citra Musik Karinding di Balaraja Ilham Lucky Alamsyah; Ari Suseno; Een Irianti
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4795

Abstract

The rapid development of the times in the current era makes us forget about traditional culture, such as the traditional musical instrument Karinding, which is not widely known by people today. People are more familiar with modern musical instruments than traditional musical instruments such as guitar, bass, drums, and piano. This research aims to find out how the role and function of the Sanggar Bakar (Barak Karinding) community in maintaining its existence in today's modern era. The method used is Qualitative research method with ethnographic research type. The theory used is Functionalism Theory. The paradigm used is constructivism. Data collection techniques were conducted by in-depth interviews, observation and documentation. The results showed that Sanggar Bakar (Barak Karinding) in maintaining its existence they apply various roles and functions well and uniquely in society, so that the culture still exists in the modern era. In accordance with the theory of functionalism, all biological, instrumental, and integrative needs are met so that the spread of Karinding culture is comprehensive and sustainable.
Strategi Pemasaran Ohana Enterprise dalam Meningkatkan Penjualan Paket Wedding Tahun 2023 Diah Widiargun; Alamsyah Alamsyah; Ari Suseno; Mochammad Mirza
Social Science Academic Vol. 2 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4441

Abstract

In developing a business in the wedding sector, Ohana Enterprise has created several wedding packages for brides-to-be who want to celebrate their wedding festively and efficiently. Researchers use the Observation study method and interviews. using qualitative descriptive data analysis techniques which will be analyzed using the 4P variable marketing mix strategy, price, place, product and promotion. With the aim of knowing the marketing strategies used in increasing sales of wedding packages in 2023. Based on the research that has been done, Ohana Enterprise offers wedding package prices depending on the type of options provided to increase sales of wedding packages at Ohana Enterprise in 2023 can be adjusted to client requests and the flexibility of the prices offered, the choice of venues provided is more than 50 venues, active promotion through social media content, Ohana Enterprise which has branches in various places, event and marketing teams that are actively involved in marketing carried out until the event takes place.
Komunikasi Organisasi dalam Pengambilan Kebijakan di DPMPTS Kota Tangerang Abdul Rafi Jamaludin; Mochammad Mirza; Alamsyah Alamsyah; Ari Suseno
Social Science Academic Vol. 2 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4447

Abstract

This research aims to explore the relationship between organizational communication and policy making at the Tangerang City DPMPTSP Secretariat. The research background arises from the important role of communication in forming effective decisions and policies in public service organizations. The main objective is to analyze how the dynamics of organizational communication influence the quality of policies and the implementation process at the DPMPTSP Secretariat. The research method used is a qualitative approach using in-depth interviews with leaders, staff and related external stakeholders. Theme analysis was used to organize and interpret the data. The research results show that the quality of organizational communication greatly influences the effectiveness of policy making and its implementation. The findings of this research highlight the importance of clarity of organizational vision and goals, open communication between leadership and staff, and horizontal coordination between units. The implication of this research is the need to strengthen organizational communication as a strategy to improve the quality of policies and be responsive to community needs.
Pola Komunikasi Organisasi Kepemimpinan PT. Bank Syariah Indonesia KCP Tangerang Tanah Tinggi Andri Irwanda; Mochammad Mirza; Alamsyah Alamsyah; Ari Suseno
Social Science Academic Vol. 2 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v2i1.4489

Abstract

An organization must strive to create a working environment where leaders and employees feel comfortable with each other. To this goal, leaders who have the power and ability to inspire their colleagues to do better in their work. Good leaders have the ability to give direction, correction, and evaluation to their subordinates to help them the goals of the organization. This research is categorized into exploratory research followed by descriptive research. Explorative research is an early study aimed at obtaining an idea of a subject of research that will be further studied. Descriptive study is a study whose purpose is to show (describe) something, and is non-experimental because the research is not under the direct control of the researcher.In delineating the communication patterns at BSI PT KCP Tangerang Terra Alto, the results of qualitative findings from in-depth interviews with employees and leaders describe the application of various forms of communication. Some respondents stated that face-to-face meetings provided opportunities for non-verbal expression and strengthened team members' connections. In the context of evaluating the effectiveness of communication, observational data show that the level of employee participation in policy discussions and implementation is a key indicator. In an in-depth study of the organizational communication and leadership patterns at PT Bank Syariah Indonesia (BSI) KCP Tangerang Tanah High, the data findings describe the diversity and complexity of the internal dynamics of the organization. Adopting a holistic approach in the type of communication, involving both formal and informal elements, provides room for creative exchange of ideas. Despite the dominant digital media, the value of face-to-face meetings remains significant, enabling non-verbal expression and strengthening interpersonal connections. From these findings, it can be concluded that organizations face complex challenges in managing communication and leadership patterns. Strategic recommendations include optimizing leadership styles, developing communication skills, and setting up forums for exchange of ideas.
STRATEGI PENGELOLAAN KONTEN TIKTOK DALAM MEMBANGUN BRAND AWARENESS (STUDI KASUS PADA AKUN @LUMECOLORS) Mochammad Mirza; Ari Suseno
AGUNA: Jurnal Ilmu Komunikasi Vol 7, No 2: Juli (2026)
Publisher : AGUNA: Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35671/aguna.v7i2.3445

Abstract

Meningkatnya persaingan dalam industri kecantikan mendorong setiap merek untuk mengembangkan strategi komunikasi digital yang mampu membangun kesadaran merek secara efektif. TikTok menjadi salah satu platform yang banyak dimanfaatkan karena memiliki karakteristik konten yang interaktif, cepat menyebar, dan mampu menjangkau audiens yang luas. Penelitian ini bertujuan untuk menganalisis strategi pengelolaan konten TikTok dalam membangun brand awareness pada akun @lumecolors . Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus dan paradigma konstruktivisme. Informan penelitian terdiri atas empat konten Creator internal Lumecolors dan enam pengguna aktif TikTok yang mengikuti akun @lumecolors, yang dipilih melalui teknik purposive sampling . Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi, kemudian dianalisis menggunakan model interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi pengelolaan konten yang memadukan konten berbasis tren, storytelling , dan Employee-generated content mampu meningkatkan jangkauan, keterlibatan audiens, serta memperkuat pengenalan merek. Keberhasilan strategi tersebut didukung oleh kemampuan pembuat dalam menghasilkan konten yang relevan dengan karakteristik audiens dan mengikuti dinamika algoritma TikTok. Meskipun demikian, perubahan tren yang cepat, tuntutan konsistensi produksi konten, dan tingginya persaingan antarkonten menjadi tantangan utama dalam mempertahankan efektivitas strategi komunikasi digital. Penelitian ini menegaskan bahwa pengelolaan konten yang adaptif, kreatif, dan berorientasi pada kebutuhan audiens merupakan faktor penting dalam membangun brand awareness melalui media sosial, sekaligus memberikan pentingnya praktis bagi perusahaan dalam merancang strategi komunikasi pemasaran digital yang lebih efektif.Kata-kata Kunci: TikTok, strategi pengelolaan konten, kesadaran merek , komunikasi pemasaran digital, studi kasus
Co-Authors Abdul Rafi Jamaludin Afif zuren Alamsyah Andri Irwanda Annisa Dwi Agustine Diah Widiargun Dika Mulqilfin Pratama Een Irianti Fithal Amin Huda Alvian Mahesa Ignes Ambarwati Ilham Aji Pangestu Ilham Lucky Alamsyah Irvan Arif Kurniawan Lina Wati Mochammad Mirza Mochammad Mirza Muhammad Revansyaych Muhammad Rizqi Fadhlillah Nursitawati Nursitawati Rojviyani Tsaqila Siti Nur Aisah Sri Murdilah Fournawati Syarifah Fatimah Tika Aryana Wibisono Ukon Furkon Sukanda Yoman, Mad