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All Journal Jurnal Pendidikan (Teori dan Praktik) Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat JP (Jurnal Pendidikan) : Teori dan Praktik Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Kelola: Jurnal Manajemen Pendidikan Jurnal Pengabdian Masyarakat Indonesia
hapsari Shinta Citra Puspita Dewi
Universitas Negeri Surabaya
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pembelajaran Peluang Bisnis di Bulan Ramadhan pada Mahasiswa di Surabaya Hapsari Shinta Citra Puspita Dewi; Nur Shanti Retno Pembayun; Dwi Cahyo Kartiko
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 1 (2026): Februari: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i1.6345

Abstract

This community engagement program focuses on strengthening students’ entrepreneurial capacity by utilizing the economic momentum of the Ramadan season. As a month filled with religious traditions, cultural practices, and dynamic social activities, Ramadan creates significant shifts in consumer behavior, resulting in increased demand for iftar snacks, seasonal markets, and various short-term business opportunities. These conditions provide students with an accessible space to learn about opportunity recognition, basic business management, and practical marketing strategies tailored to the needs of the surrounding community. Through training sessions, surveys, field practice, and evaluations, students gain hands-on experience that enhances their creativity and innovation, allowing them to develop products and services relevant to the local market. Cultural values also play a central role, as local traditions help shape students’ business ideas and strengthen their understanding of consumer preferences. The collaboration between students, UMKM partners, and community members facilitates knowledge transfer, expands entrepreneurial networks, and supports local economic empowerment. The overall results demonstrate that structured guidance, cultural integration, and active participation in Ramadan activities significantly contribute to students’ entrepreneurial development. Therefore, Ramadan-based entrepreneurship learning can serve as an effective model for fostering young entrepreneurs who are adaptive, innovative, and capable of contributing to sustainable community development.
Pelatihan Branding Produk pada UKM Ikan Asin Hapsari Shinta Citra Puspita Dewi; Panji Bana; Muchamad Arif Al Ardha
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 1 (2025): Februari: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v4i1.6346

Abstract

The Community Partnership Program (PKM) aims to improve the capacity of salted fish SME actors in strengthening product branding through training, mentoring, and the use of digital media. This activity was designed to address the low level of understanding among business actors regarding brand identity, modern marketing strategies, and the use of digital technology as a means of promotion. Through an interactive training approach tailored to field conditions, participants gained practical understanding of visual identity development, marketing communication, social media use, and marketplace utilization strategies. The results of the PKM showed significant improvements, including an increase in branding understanding from 30% to 85%, visual identity changes by 70% of participants, and a 40% increase in sales within three months. In addition, the use of social media increased from 20% to 75%, followed by an increase in the use of e-commerce as a sales medium. Participants also showed positive responses and high interest in participating in further training. This PKM proves that strengthening branding can increase the competitiveness of SMEs and have an impact on local economic growth. These findings emphasize the importance of continuous training and mentoring support so that SMEs can adapt to market and technological developments.
Co-Authors Anggara Cahya Nugraha Dani Primanata Dwi Cahyo Kartiko Dwi Yuli Rakhmawati Ela Nur Fadilah Erta Febrika Yogie Hermanto Herma Retno Prabayanti Kartika Rinakit Adhe, Kartika Rinakit Made Pramono Martadi . Muchamad Arif Al Ardha Nur Shanti Retno Pembayun Nurhasan Nurhasan Panji Bana Putri Hestiningrum Tri Sudarwanto