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All Journal Elkom: Jurnal Elektronika dan Komputer Jurnal SIMADA (Sistem Informasi dan Manajemen Basis Data) Jurnal Informasi dan Komputer Jurnal Ilmiah Betrik : Besemah Teknologi Informasi dan Komputer Proceedings Series of Educational Studies Jurnal Bisnis Inovatif dan Digital Journal of Humanities, Social Sciences, and Education Edumaspul: Jurnal Pendidikan SOCED SASAMBO : Journal of Social Education Sasambo
Nurmayanti Nurmayanti
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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Pengaruh Content Marketing dan Affliate Marketing terhadap Minat Beli Fashion pada Media Sosial Tiktok: (Studi Kasus Genersi Z di Kota Prabumulih) Bayu Aditya Syahputra; Nurmayanti Nurmayanti; Phinton Panglipur
Jurnal Bisnis Inovatif dan Digital Vol. 3 No. 3 (2026): Juli: Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v3i3.1367

Abstract

The rapid development of social media, particularly TikTok, has significantly transformed the consumption behavior of Generation Z and encouraged businesses to use the platform as a strategic digital marketing medium for fashion products in Prabumulih City. This study aims to examine the influence of content marketing and affiliate marketing on the purchase intention of Generation Z TikTok users toward fashion products. The research applied a quantitative approach with descriptive and associative methods. Respondents were selected through purposive sampling based on the criterion that they were members of Generation Z who actively used TikTok. Data were collected using a questionnaire measured with a Likert scale and analyzed to determine the relationship between the research variables. The results show that content marketing and affiliate marketing both have positive effects on purchase intention, with affiliate marketing demonstrating a more dominant influence than content marketing. Together, the two variables explain 56.9% of the variation in purchase intention, while the remaining 43.1% is influenced by other factors outside the research model. These findings confirm that optimizing TikTok-based content marketing and affiliate marketing strategies can effectively increase the purchase intention of fashion products among Generation Z.
Dampak Transformasi Digital Melalui CRM terhadap Kinerja Layanan dan Kepuasan Pelanggan pada PT. Pupuk Sriwidjaja Palembang Randy Vemil Prasetiya; Nurmayanti Nurmayanti; Phinton Panglipur
Jurnal Bisnis Inovatif dan Digital Vol. 3 No. 3 (2026): Juli: Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v3i3.1376

Abstract

This study aims to examine the effect of Digital Customer Relationship Management (CRM) on service performance and customer satisfaction at PT Pupuk Sriwidjaja Palembang. This research is motivated by the importance of implementing digital technology to improve service quality and customer satisfaction in the current digital era. The research employed a quantitative method, with data collected through questionnaires distributed to customers of PT Pupuk Sriwidjaja Palembang. The data analysis techniques included validity testing, reliability testing, classical assumption testing, and linear regression analysis using SPSS software. The variables in this study consisted of Digital CRM as the independent variable, service performance as the intervening variable, and customer satisfaction as the dependent variable. The results indicate that Digital CRM is able to explain 60% of the variance in service performance. Furthermore, 65% of customer satisfaction is influenced by both Digital CRM and service performance. Service performance also acts as an intervening variable in the relationship between Digital CRM and customer satisfaction. Therefore, the effective implementation of Digital CRM can improve service quality, which in turn leads to increased customer satisfaction at PT Pupuk Sriwidjaja Palembang.
ANALISIS MAKNA DAN BENTUK SOLIDARITAS SOSIAL PADA TRADISI PEDAQ API MENGGUNAKAN TEORI EMILE DURKHEIM DI DESA RARANG TENGAH KECAMATAN TERARA KABUPATEN LOMBOK TIMUR Raja Azura Raja; Lale Aini Fatimah Octaviani; Intan Agustina; Julia Marsena; Nurmayanti Nurmayanti; Reni Susuilayanti
Journal of Social Education Sasambo Vol 3 No 4 (2025): Journal of Social Education Sasambo (SOCED SASAMBO)
Publisher : Program Studi Pendidikan Sosiologi Universitas Mataram - Sociology Education Program Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/socedsasambo.v3i4.10041

Abstract

ABSTRAK Pedaq Api merupakan ritual adat pascakelahiran yang diwariskan turun-temurun oleh masyarakat Sasak, mengandung makna spiritual, religius, dan nilai-nilai sosial seperti kerja sama, penghargaan terhadap leluhur, dan simbol budaya. Pendekatan yang digunakan dalam penelitian ini adalah kualitatif, dengan teknik pengumpulan data melalui observasi dan wawancara kepada tokoh adat dan warga setempat. Temuan penelitian menunjukkan bahwa tradisi ini merupakan representasi dari solidaritas mekanik sebagaimana dijelaskan oleh Durkheim, yang terlihat melalui kesamaan nilai dalam komunitas, keterlibatan kolektif masyarakat, penggunaan simbol-simbol adat, serta adanya kontrol sosial untuk menjaga keteraturan. Tradisi Pedaq Api berfungsi sebagai alat pengikat sosial, sarana pelestarian nilai budaya, serta mekanisme mempertahankan identitas kolektif masyarakat di tengah arus modernisasi. Penelitian ini menekankan pentingnya menjaga tradisi lokal sebagai fondasi dalam memperkuat ikatan sosial masyarakat tradisional.
Co-Authors , Nur Aini H Ana Muliana Sri Damayanti Bayu Aditya Syahputra Dendi Apriansya Desi Malina Efendi, Dwi Marisa Handy Ferdiansyah Ina Anzalna Intan Agustina Julia Marsena Lale Aini Fatimah Octaviani Linda Atika M Reka Yuansyah Mansyur Rahman Mawarni, Rima Melpin Aprido Jenius Mintoro, Sigit Ngajiyanto, Ngajiyanto Noviana . NUR ENI Parida, Merri Phinton Panglipur Prihandoko . Rahmatullah, Sidik Raja Azura Raja Randy Vemil Prasetiya Reni Susuilayanti Suryadi Ishak Syamsunir Syamsunir Teguh Priyono Umi Sa'adah Widya Cholil Windy Dwi Bahari Yoga Iman Wijaya Yuntari Purbasari Zulkifli N Zulkifli N