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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat MANAJEMEN DEWANTARA Jurnal Pengabdian Masyarakat Nusantara Action Research Literate (ARL) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Golden Ratio of Mapping Idea and Literature Format Jurnal Puan Indonesia JURNAL ABDIKARYASAKTI Golden Ratio of Data in Summary PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Pengabdian Kepada Masyarakat Paradoks : Jurnal Ilmu Ekonomi Dirkantara Indonesia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Simki Economic
Ratna Darasih
Universitas Trisakti
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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THE EFFECT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES TOWARDS CONSUMER PURCHASE INTENTION AND WILLINGNESS TO PAY PREMIUM: MEDIATION AND MODERATION ANALYSIS Hadith Fadhillah; Wahyuningsih Santosa; Dorina Widowati; Ratna Darasih
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19482754

Abstract

This study aims to analyze the effect of green supply chain management practices on consumers' purchase intention and willingness to pay premium using mediation and moderation analysis. This study obtained data by distributing online questionnaires to Generation Z and Millennial consumers who had purchased products from coffee shops that had implemented green supply chain management practices in Jakarta. The sample used in this study consisted of 289 respondents. The data analysis method used was SEM-PLS analysis using SmartPLS software. The results of this study indicate that green supply chain management practices have a positive effect on perceived product performance, willingness to pay premium, and consumer purchase intention. The results also show that perceived product performance mediates purchase intention but does not mediate consumers' willingness to pay more. Consumers' moral orientation towards the environment does not moderate the direct effect of green supply chain management practices on the other three variables.
Co-Authors Adinda Salsabila Ali Akbar Amalia Puspita Wardhani Anita Roosmalina Matusin Arlen Verta Ramadhan Ayu Wulandari B. Medina Nilasari, B. Medina Banu Hanif Bogi Aveda Akbar Camila, Syafa Alya Catur Rahayu Martiningtiyas Darasih, Ratna Debby Sri Haryanti Deliza Henny Dewi Sabrina Eka Putri Dita Oki Berliyanti Dorina Widowati Gatri Lunarindiah Ghian Aidil Akmal Giawan Nur Fitria Hadi Hidayat Hadith Fadhillah Haryanti, Debby Sri Ibrahim, Harsha Danya Ikkyu Gadi Dzakwan Keanu Mikhael Driki Taslim Koramen Haulian Sirait Kurniawan, Alessandro Kusumasari, R.A Hera Purnami Maria Ariesta Utha Moch Sabur Muhammad Yudhi Lutfi Nabila Maharani Najiv Kaylani Adha Elwa Nurhayati Pongoh, Andri Sebastian Powell Gian Hartono Prameswari Dinda Lisanti Priputranto, Muhammad Abid Puan Arthemisia Rahmawati, Ulfi Naria Ratna Darasih Raudha, Sita Noveni Richy Wijaya Rina Hartanti Sabrina Ayu Dewanti Sanita Nurfadilah Santosa , Wahyuningsih Santosa, Wahyuningsih Sasantyarini, Sasantyarini Shabrina, Odelia Putri Susi Dwi Mulyani Takaya, Rowlan Taslim, Keanu Mikhael Driki Trisanti, Nadia Victor Siagian Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Walidaeni, Ihsanul Wulan Sari