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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services International Journal of Social and Management Studies (IJOSMAS) JURNAL ILMIAH GLOBAL EDUCATION Prosiding Konferensi Nasional PKM-CSR Bogor Hospitality Journal TRJ (Tourism Research Journal)
Situmorang, Jimmy Muller Hasoloan
Universitas Pelita Harapan
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Journal : JURNAL ILMIAH GLOBAL EDUCATION

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“Pasti Ke Singkawang!”: Tourism-Oriented City Branding and the Role of Local Government in Promoting Sustainable Cultural Tourism Yulius, Kevin Gustian; Sofiani, Sofiani; Situmorang, Jimmy Muller Hasoloan
Jurnal Ilmiah Global Education Vol. 7 No. 1 (2026): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v7i1.4614

Abstract

This study examines the implementation of tourism-oriented city branding in Singkawang and the role of local government in promoting sustainable cultural tourism through community participation. As one of Indonesia’s most multicultural cities, Singkawang has introduced the brand “Pasti Ke Singkawang!” to position itself as a unique and attractive destination. The research adopts a qualitative case study approach, combining interviews, field observations, and document analysis. The findings reveal that while the branding initiative has increased tourist visibility, it remains largely top-down and event-focused. Key challenges include limited integration of communal cultural assets, lack of grassroots involvement, and untapped potential in using intellectual property tools such as Geographical Indications (GI). Comparisons with other Indonesian cities—Yogyakarta, Solo, Denpasar, and Pekalongan—highlight the importance of community engagement, cultural protection, and institutional innovation in sustainable tourism branding. The study concludes that Singkawang’s brand can be strengthened by transforming it into a participatory platform that supports local creatives, protects intangible heritage, and integrates place-based cultural products into tourism strategies. This research contributes conceptually to the discourse on city branding as a tool for inclusive governance and sustainable development.
Co-Authors Amelda Pramezwary Angelia Widhy Angelina, Jacklyn Antonio, Ferdi Christel Natalia Cindy Cindy Djakasaputra, Arifin Fachrurazi Felicia Angelina Goeltom, Vasco A.H. Goeltom, Vasco Adato H. Jennifer Eve Juliana Juliana Juliana Juliana Juliana, Juliana Ni Nyoman Vinka Utami Nova Bernedeta Sitorus Nukak, Novia A Pramezwary, Amelda Pramono, Rudy Putri Esthi Palupi Regine Novania Sofiani, Sofiani Tandra, Jane Keisya Timba, Yosep Dudedes Valencia, Vallery Vasco A.H Goeltom Vasco Adato H Goeltom Yulius, Kevin Gustian