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All Journal GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Toba: Journal of Tourism, Hospitality, and Destination
Nova Bernedeta Sitorus
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Religion Arts Humanities Economics, Econometrics & Finance Physics Social Sciences Other

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Antecedents Sensory Appeal And Consequences It Recommend Intention, Revisit Intention, Willingness To Buy Culinary Product Juliana Juliana; Amelda Pramezwary; Arifin Djakasaputra; Jimmy Muller Hasoloan Situmorang; Nova Bernedeta Sitorus; Fachrurazi Fachrurazi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4695

Abstract

The goal of this study was to see if Cultural Experience, Excitement, Health Concern, and Sensory Appeal had an effect on Recommendation Intention, Recurrence Intention, and Willingness to Buy Culinary Product. This study's population consists of tourism tourists who visit Medan City's culinary tourism. This study's sample size was 200 people. This is a quantitative study using a survey method. In this study, a questionnaire was used to collect data. Domestic tourists who visited Medan City culinary tourism were distributed online questionnaires to respondents using a Non Probability Sampling approach using purposive sampling with the criteria that tourists had visited Medan City culinary tourism once a year. PLS-SEM is used to analyze data. The findings revealed that Cultural Experience, Excitement, and Health Concern variables had a positive influence on Sensory Appeal, and Sensory Appeal variables had a positive influence on Recommend Intention, Revisitation Intention, and Willingness to Buy Culinary Product.
Membangun Desa Wisata Berbasis Kapasitas SDM: Studi Pengaruh Kualitas Manusia dalam Pengembangan Desa Tipang, Humbang Hasundutan Nova Bernedeta Sitorus; Cindy Kahirunisa Marpaung; Jul Indah Sulistriani Laia; Loly Surya Sirait; Putriani Br Sinamo
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i3.6078

Abstract

This study investigates the impact of human resource capacity on the development of Tipang Tourism Village in Humbang Hasundutan Regency, Indonesia. Despite its outstanding natural and cultural potential—recognized nationally as a leading tourism village—Tipang still faces challenges in achieving sustainable development, particularly due to limited skills, knowledge, and community awareness. Strengthening human resource capacity is therefore essential to fostering professional, creative, and sustainable tourism management. Adopting a quantitative approach, the study gathered data through questionnaires, interviews, direct observations, and literature review. The sample comprised local residents and tourists selected representatively. Data analysis used descriptive statistics and simple regression via SPSS. Results show a significant influence of human resource capacity on tourism development, supported by an F-value of 11.636 (greater than the F-table value of 3.18) and a t-value of 3.411 (greater than the t-table value of 1.677). The R² value of 19.5% suggests a moderate contribution, highlighting the importance of community competence in advancing sustainable tourism. The study recommends enhanced tourism-related training and education for local communities and encourages further research incorporating additional variables for broader insights.
Empowering Sustainable Ecotourism Governance: Strengthening Community-Based Initiatives in Bukit Lawang Nova Bernedeta Sitorus; Liyushiana; Muhammad Khadry; Dewi Yanti; Ngatemin
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v6i1.4464

Abstract

This activity aims to develop and disseminate knowledge and technology that supports sustainable ecotourism management. By referring to the Global Code of Ethics for Tourism, this PKM initiative seeks to minimize negative impacts on the environment and culture, while ensuring sustainable economic benefits for local communities. Pre-test and post-test methods were used to evaluate the effectiveness of training in increasing understanding and application of sustainable ecotourism principles among local residents. The evaluation results show significant improvements in various aspects of ecotourism management, including community involvement, environmental conservation, economic benefits, environmental education and awareness, tourism product development, tourist satisfaction, resource management, leadership and management, as well as the application of innovation and technology. This training not only increases understanding and practice related to ecotourism, but also strengthens the role of communities as agents of change. By improving local skills and knowledge, this PKM activity aims to create a better, more sustainable and globally competitive tourism ecosystem, while protecting the local environment and culture. The success of this program emphasizes the importance of community service in supporting sustainable tourism development and poverty alleviation at the village level.
Co-Authors Amelda Pramezwary Anugerah Agungputranto Cindy Kahirunisa Marpaung Desideria Lumongga Dwihadiah Dewi Yanti Diena Mutiara Lemy Djakasaputra, Arifin Dr. Adolf J.N. Parhusip Fachrurazi Hubner, Ira B. Jul Indah Sulistriani Laia Juliana Juliana Juliana Liyushiana, Liyushiana Loly Surya Sirait Muhammad Khadry Ngatemin Pramono, Rudy Putriani Br Sinamo Situmorang, Jimmy Muller Hasoloan