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Hardani Hardani
Fakultas Ekonomi Dan Bisnis, Universitas Bina Sarana Informatika, Jakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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THE INFLUENCE OF BRAND EQUITY, PRICES AND PROMOTIONS ON LIFESTYLE MEDIATED PURCHASE DECISIONS Hardani Hardani; Aris Kurniawan; Lady Diana Warpindyastuti
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i04.3077

Abstract

This research aims to investigate the influence of brand equity, price and promotion on the purchasing decisions of Starbucks consumers in Jakarta by mediating the role of lifestyle. The research method used is a cross-sectional design with a quantitative approach. Data was collected through a survey with structured questions distributed to 100 Starbucks consumer respondents who met the inclusion criteria. Data collection was carried out in June 2023 using the purposive sampling method. Data was collected online via the Gform survey platform, and data analysis was carried out using the Structural Equation Modeling (SEM) method via SmartPLS 3.00 software. The research results show that brand equity, price, and promotion influence purchasing decisions differently. As a mediator, lifestyle is proven to positively contribute to the relationship between the independent and dependent variables. This research contributes to understanding the factors that influence cafe consumers' purchasing decisions by highlighting the critical role of lifestyle as a mediator. The managerial implications of this research finding can help Starbucks and similar companies to optimize their marketing strategies, maintain brand image, and accommodate changes in consumer preferences.
Pengaruh Promosi Penjualan dan Fasilitas terhadap Keputusan Pembelian Konsumen Tepi Bambu Cafe & Resto Kota Depok Muchammad Danis Wahyudi; Eigis Yani Pramularso; Hardani Hardani
MAMEN: Jurnal Manajemen Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i4.6610

Abstract

The purpose of this study is to evaluate the impact of promotions and facilities offered by Tepi Bambu Café & Resto in Depok on customer purchasing choices. This study uses a quantitative method and conducted a survey of 100 participants who have made purchases at the cafe. The collected data were processed using SPSS version 25 by conducting multiple linear regression analysis. Several studies were conducted, including data quality checks, traditional hypothesis tests, specific hypothesis tests, and assessment of the coefficient of determination. The results showed that the sales promotions offered had a significant impact on purchasing decisions, the facilities offered had a significant impact on purchasing decisions, sales promotions and facilities offered had a significant impact on purchasing decisions simultaneously. With an R² of 0.696, it was found that sales promotion facilities influenced 69.6% of purchasing decisions, while the remaining 30.4% was determined by other factors not considered in this study.
Pengaruh Disiplin Kerja dan Kompensasi terhadap Kinerja Karyawan pada Klinik Tiara Cibinong Kabupaten Bogor Camelia Putri; Eigis Yani Pramularso; Hardani Hardani
MAMEN: Jurnal Manajemen Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i4.6617

Abstract

Tiara Clinic in Cibinong, Bogor Regency, is a health service institution that requires good employee performance in order to increase its contribution to the community. To achieve this employee performance, efforts must be made by paying attention to related aspects such as work discipline and employee compensation. This study aims to determine the effect of work discipline and compensation on employee performance at Tiara Clinic Cibinong, Bogor Regency. The study uses a quantitative method with data obtained through questionnaires. The study population includes all 33 employees, with a saturated sampling technique used. The analysis tool used was multiple regression, preceded by a classical assumption test with data processing using SPSS. The results of the study show that work discipline has a positive and significant effect on employee performance, and employee performance is also positively and significantly influenced by compensation. In addition, both of these factors together also have a positive and significant effect on improving employee performance at the Tiara Cibinong Clinic in Bogor Regency.
Dampak Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Konsumen pada Gerai Kopi Lokal: Studi Empiris pada Kopi Kenangan Lenteng Agung Jakarta Selatan Muhammad Raafi; Eigis Yani Pramularso; Hardani Hardani
JURNAL PELITA MANAJEMEN Vol. 4 No. 02 (2025): November 2025
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jpm.v4i02.6371

Abstract

Tujuan penelitian ini adalah untuk mengetahui secara parsial dan simultan bagaimana citr a merek dan kualitas produk memengaruhi keputusan pembelian di Kopi Kenangan di Lenteng Agung, Jakarta Selatan. Sebanyak 130 responden diberikan kuesioner sebagai bagian dari metode pengumpulan data kuantitatifnpenelitian ini. Metode analisis data yang digu nakan adalah analisis regresi linier berganda menggunakan perangkat lunak SPSS versi 25. Temuan penelitian menunjukkan bahwa, sampai batas tertentu, kualitas produk memenga ruhi keputusan pembelian dengan cara yang positifndan signifikan. Keputusan pembelian juga dipengaruhi secara positifndan signifikan oleh citra merek. Di saat yang sama persepsi merek dan kualitas produk memiliki dampak besar terhadap pilihan pembelian. Temuan ini menunjukkan bahwa Kopi Kenangan harus menjunjung tinggi kualitas produknya dan membangun citra merek yang kuat di mata masyarakat agar dapat memengaruhi keputusan pembelian mereka.
Analisa Dampak Penerapan Aplikasi Jatonic terhadap Efisiensi dan Akuntabilitas Manajemen Kas Kecil Hardani Hardani; Ninuk Riesmiyantiningtias; Hariyanto Hariyanto
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 2 (2026): JULI : Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v6i2.2248

Abstract

Advances in digital technology have brought about significant changes in the world of accounting, where processes that were previously performed manually have now shifted to fully automated systems supported by specialized software. Currently, PT. Abadi Jaya has implemented a computerized accounting system, which automates the recording, management, and reporting of the company’s financial data. Manual petty cash management is inefficient and lacks accountability in reporting. PT. Abadi Jaya faces several issues, including errors in inputting petty cash expenditure amounts due to human error, and limited access to the Jatonic application, which is restricted to specific departments. and delays in reporting. Research Objectives: To analyze the implementation of the Jatonic application; to identify factors influencing the smoothness of petty cash management processes; to identify challenges faced by the company in petty cash management. The method used was a case study at PT. Abadi Jaya employed a descriptive qualitative approach, including primary data collected through interviews, observations, and documentation of recording processes before and after implementation. The research results indicate that the Jatonic application significantly reduces reconciliation processing time, eliminates the risk of manual input errors, and saves administrative costs, representing an increase in efficiency. On the other hand, the application’s audit trail and multi-level approval features have successfully enhanced transparency and clarified accountability for each expenditure, thereby ensuring strong financial accountability. With updates and improvements in technical aspects and oversight, this system can deliver greater benefits for the company’s operations..
Keputusan Pembelian melalui Content Marketing dan Influencer Marketing pada Pengguna Aplikasi TikTok Khoirunnisa Khoirunnisa; Eigis Yani Pramularso; Hardani Hardani
Solusi Vol. 22 No. 4 (2024): October
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v22i4.10440

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh content marketing dan influencer marketing terhadap keputusan pembelian pada pengguna aplikasi TikTok di Kota Depok. Penelitian ini memiliki latar belakang tentang pentingnya pelaku usaha untuk terus kreatif dan berani berkompetisi pada era digital dan salah satu yang dapat dilakukan berupa teknik pemasaran melalui aplikasi TikTok sebagai salah satu media sosial yang populer bagi pengguna di Indonesia yang penggunaanya dibantu dengan adanya content marketing dan peran influencer marketing sehingga diharapkan produknya dapat diterima oleh konsumen dengan bukti adanya keputusan pembelian. Penelitian ini menggunakan penelitian deskriptif dengan pendekatan kuantitatif. Pengumpulan data dengan data primer yang diperoleh melalui penyebaran kuesioner secara online pada pengguna aplikasi TikTok di Kota Depok. Sampel yang digunakan dalam penelitian ini berjumlah 105 responden dengan teknik pengambilan sampel yang digunakan berupa purposive sampling.  Data yang diperoleh selanjutnya diolah menggunakan SPSS 25 dengan alat analisis data linear berganda. Hasil penelitian menunjukkan content marketing dan influencer Marketing secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian pada pengguna aplikasi TikTok di Kota Depok. Selanjutnya, content marketing dan influencer marketing secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian pada pengguna aplikasi TikTok di Kota Depok. Hal ini membuktikan bahwa content marketing dan influencer marketing merupakan strategi yang efektif dalam memengaruhi keputusan pembelian produk oleh konsumen. 
Co-Authors Arief Fadhol Arief Fadholi Aris Kurniawan Bambang Haryono Camelia Putri Dedi Supriadi Eigis Yani Pramularso Eneng Iviq Hairo Rahayu Ferry Kartawijaya Hariyanto Helina Apriyani Iwan Iwan Khoirunnisa Khoirunnisa Kusumaningrum, Aliffah Lady Diana Warpindyastuti Muchammad Danis Wahyudi Muhammad Raafi Ninuk Riesmiyantiningtias Nurhadi Nurhadi Peter Rajagukgu Peter Rajagukguk Woro Dwi Hartanti Yessica Mega Arita