Articles
<![CDATA[Pengaruh Diferensiasi Produk Dan Harga Terhadap Keputusan Pembelian Konsumen Produk Smartphone Samsung ]]>
<![CDATA[Didi Gunawan]]>;
<![CDATA[Viniyati Maftuchach]]>
<![CDATA[ Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 1 No. 1 (2022): Kinerja dan Good Corporate Struktur Organisasi era Pandemik Covid 19 ]]>
Publisher : <![CDATA[Prisani Cendekia ]]>
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<![CDATA[The purpose of this study was to analyze the effect of product differentiation and price on purchasing decisions for Samsung smartphones, a case study of Samsung smartphone consumers in the South Jakarta area. This study used purposive sampling with 100 respondents, namely consumers who buy and use Samsung smartphone products. The data processed in this study using multiple linear regression analysis. Based on the results, the regression equation is obtained: 0.929 + 1.189 X1 + 0.491 X2 + e, based on statistical data analysis, the indicators in this study are valid and the variables are reliable. In the classical assumption test, multicollinearity and heteroscedasticity did not occur, and the data were normally distributed. The findings of this study indicate that: (1) product differentiation has a significant positive effect on purchasing decisions, (2) price has a positive effect on purchasing decisions. Based on the simultaneous test, it is proven that product differentiation and price variables have a significant effect on purchasing decisions.]]>
<![CDATA[The Influence Of Service Quality And Price On Customer Satisfaction ]]>
<![CDATA[Saputra, Aditya Dwi Ramdhani]]>;
<![CDATA[Maftuchach, Viniyati]]>
<![CDATA[ Journal of Economics and Business (JECOMBI) Vol. 6 No. 01 (2025): Journal of Economics and Business (JECOMBI), January 2025 ]]>
Publisher : <![CDATA[SEAN Institute ]]>
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<![CDATA[Consumers seek affordable prices that meet their needs while leveraging new opportunities to ensure the service quality provided satisfies prospective customers. The purpose of this study is to examine the influence of service quality and price on customer satisfaction. The research population consists of customers at the JNE Sales Counter of PT Forty Resource, with a sample size of 100 respondents. The data analysis method employed is multiple regression using SmartPLS 4, utilizing Structural Equation Modelling (SEM). The study results indicate that service quality has a positive but not significant effect on customer satisfaction, while price has a positive and significant effect on customer satisfaction. The implications of this study suggest that better service quality and competitive pricing can enhance customer satisfaction, particularly at the Sales Counter of PT Forty Resource. The limitations of this study include a sample size of only 100 respondents and reliance solely on data analysis results. Future research is encouraged to further explore service quality, price, and customer satisfaction using different research methods, a broader sample, and alternative research instruments. The use of SmartPLS 4 distinguishes this study from previous research.]]>
<![CDATA[Edukasi Literasi Finansial dalam Menjalankan Bisnis UMKM Secara Online di Kalangan Siswa SMA ]]>
<![CDATA[Maria Suryaningsih]]>;
<![CDATA[Susi Susilawati]]>;
<![CDATA[Moch Rizal]]>;
<![CDATA[Viniyati Maftuchach]]>;
<![CDATA[Sahrul Ramadhan]]>
<![CDATA[ Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 3 No. 4 (2024): Desember : Jurnal Hasil Pengabdian Masyarakat Indonesia ]]>
Publisher : <![CDATA[Fakultas Teknik Universitas Maritim AMNI Semarang ]]>
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DOI: 10.58192/karunia.v3i4.2689
<![CDATA[This community service aims to provide an understanding of financial literacy and training and guidance related to the use of social media to disseminate their products online to students of Muhammadiyah Wanaraja Garut High School. The problem faced by partners in this programme is the lack of understanding of students of Muhammadiyah Wanaraja Garut High School regarding financial literacy. The method of implementing this activity using the Participatory Action Research (PAR) method is carried out starting from the socialisation stage at the beginning of the service activity, in the form of providing information to partners / communities about community service activities to be carried out, the objectives of the activity, the stages of implementing the activity, and the schedule for implementing the activity based on an agreement between the proposing team and partners, the next stage of training and mentoring and evaluation of activities. The results of the activity showed an increase in the literacy knowledge of students of Muhammadiyah Wanaraja Garut High School (SMA) related to financial literacy before and after training.]]>
<![CDATA[Pengaruh Disiplin, Motivasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Di Masa Pasca Endemi Covid-19 Pada PT. Ray Cargo Jakarta Selatan ]]>
<![CDATA[Viniyati Maftuchach]]>;
<![CDATA[Shaeril Sri Ihwani]]>
<![CDATA[ EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024 ]]>
Publisher : <![CDATA[CV. Ulil Albab Corp ]]>
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DOI: 10.56799/ekoma.v3i5.4416
<![CDATA[Tujuan penelitian untuk melihat pengaruh disiplin, motivasi dan lingkungan kerja terhadap kinerja karyawan pada PT. Ray Cargo Jakarta Selatan. Teknik penentuan sampel yang digunakan yaitu dengan teknik Sampling Jenuh. Sampel yang digunakan dalam penelitian ini sebanyak 50 karyawan atau responden. Analisis data yang digunakan adalah SmartPLS versi 3.0 Hasil penelitian menunjukkan bahwa Disiplin berpengaruh positif dan signifikan terhadap Kinerja Karyawan, Motivasi berpengaruh positif dan signifikan terhadap Kinerja Karyawan dan Lingkungan Kerja berpengaruh positif dan tidak berpengaruh signifikan terhadap Kinerja Karyawan. Oleh karena itu diharapkan perusahaan memperhatikan disiplin kerja karyawan dalam bekerja, seperti tingkat kehadiran hingga tercapainya target pekerjaan.]]>
<![CDATA[The influence of discounts, live online shopping on TikTok on purchasing decisions through product quality : (Case study of @camille beauty skincare products in DKI Jakarta Province) ]]>
<![CDATA[Mailani, Indah]]>;
<![CDATA[Maftuchach, Viniyati]]>;
<![CDATA[Wati, Lela Nurlaela]]>
<![CDATA[ Journal of Economics and Business Letters Vol. 5 No. 3 (2025): June 2025 ]]>
Publisher : <![CDATA[Privietlab ]]>
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DOI: 10.55942/jebl.v5i3.481
<![CDATA[Advancement of digital technologies, internet usage is experiencing substantial growth. Technological advancement has significantly transformed contemporary commercial systems, especially free trade facilitated by electronic platforms (e-commerce). This study seeks to examine the impact of discounts and live shopping on TikTok on the purchasing decisions for Camille Beauty skincare items, with product quality serving as a mediating variable. Data was obtained from 170 respondents residing in Jakarta using a Likert scale-based questionnaire and employing quantitative methodologies with a causality approach. Analysis was conducted employing multiple linear regression approaches with SmartPLS 4.0. The research findings indicate that discounts positively and significantly affect product quality, however negatively and significantly influence purchasing decisions. Conversely, live shopping exerts a considerable adverse effect on product quality and purchasing choices. While product quality exerts a favorable effect, its impact on purchasing decisions is minimal. Mediation research indicated that discounts and live shopping did not significantly affect purchasing decisions when mediated by product quality. This research underscores the need to preserve product quality to cultivate consumer confidence and enhance the efficacy of promotional techniques to stimulate sales.]]>
<![CDATA[Examining the role of product quality in enhancing brand trust and purchase decisions: Evidence from smartphone users in Central Jakarta ]]>
<![CDATA[Ilham, M Hijri]]>;
<![CDATA[Rochman, Abdul]]>;
<![CDATA[Mafthuchach, Viniyati]]>
<![CDATA[ Journal of Economics and Business Letters Vol. 5 No. 2 (2025): April 2025 ]]>
Publisher : <![CDATA[Privietlab ]]>
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DOI: 10.55942/jebl.v5i2.546
<![CDATA[Based on Counterpoint Research data, from quarter 1 of 2022 to quarter 1 of 2023, Xiaomi is the cellphone vendor that has fallen the most, with a decline in market share of 24.8 percent YoY. This study examines the effect of product quality on brand trust and its impact on purchasing decisions for Xiaomi smartphone products in Central Jakarta. The research method used was a survey with data collected through a questionnaire distributed to 170 Xiaomi smartphone users in Central Jakarta. Data analysis was performed using statistical methods, including validity, reliability, and Structural Equation Modeling (SEM) tests with SmartPLS 4.0. The results show that product quality significantly increased brand trust, which had a positive impact on purchasing decisions. These findings suggest that improving product quality can increase consumer trust in the brand, which, in turn, drives higher purchase decisions. This study has several limitations, including focusing only on Xiaomi users in Central Jakarta and not considering other external factors that might influence purchasing decisions. This research helps companies understand how product quality is critical to building brand trust, and how consumers’ purchasing decisions are influenced. These results can be used as a basis for creating better marketing strategies and increasing consumer satisfaction.]]>
<![CDATA[The impact of brand awareness, green marketing, and consumer behaviour on purchasing decisions: Empirical evidence from Bottled Water consumers in South Jakarta ]]>
<![CDATA[Ridoan, Ahmad]]>;
<![CDATA[Rochman, Abdul]]>;
<![CDATA[Maftuchach, Viniyati]]>
<![CDATA[ Journal of Economics and Business Letters Vol. 5 No. 1 (2025): February 2025 ]]>
Publisher : <![CDATA[Privietlab ]]>
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DOI: 10.55942/jebl.v5i1.580
<![CDATA[The bottled water industry in Indonesia is experiencing rapid growth and increasingly fierce competition, in line with the growing public demand for hygienic and practical products. Additionally, consumer awareness of environmental and sustainability issues also influences purchasing preferences. However, there is a limited amount of empirical research that simultaneously examines the influence of brand awareness, green marketing, and consumer behaviour on purchasing decisions, particularly for AMDK products in urban areas. This study aims to analyse the influence of these three variables on purchasing decisions for Aqua products in South Jakarta. This study employs a quantitative approach using a survey method targeting 160 Aqua consumers selected through purposive sampling. Data were collected via questionnaires and analysed using validity and reliability tests, as well as multiple linear regression.The results indicate that brand awareness has the most significant influence on purchasing decisions, followed by green marketing and consumer behaviour. The research model explains 85.8% of the variation in purchasing decisions. The limitations of this study lie in its geographical scope and limited sample size, meaning the results cannot be generalised nationally.The main contribution of this study is to provide new empirical evidence regarding the integration of the three main variables in the context of the Indonesian bottled water industry, as well as offering practical recommendations for companies to strengthen their sustainability-based marketing strategies and brand reinforcement.]]>
<![CDATA[STRATEGI MENGELOLA KEUANGAN BAGI PELAKU USAHA KECIL VIA ONLINE DI KELURAHAN BUNGUR, KECAMATAN SENEN JAKARTA PUSAT ]]>
<![CDATA[Suryaningsih, Maria]]>;
<![CDATA[Maftuchach, Viniyati]]>;
<![CDATA[Ramdany, Ramdany]]>;
<![CDATA[Rohman, Abdul]]>;
<![CDATA[Andrianto, Usman]]>;
<![CDATA[Rahman, Julia Fatia]]>
<![CDATA[ Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023 ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/cdj.v4i6.23251
<![CDATA[Di era digital saat ini, peluang untuk memulai usaha kecil secara online semakin meningkat. Banyak ibu rumah tangga yang ingin berperan aktif dalam perekonomian keluarga dan memanfaatkan kemajuan teknologi untuk menjalankan usaha kecil mereka melalui platform online. Usaha kecil ini mencakup berbagai jenis bisnis, seperti penjualan produk handmade, layanan konsultasi online, reseller produk, dan sebagainya. Untuk mengoptimalisasi bisinis tersebut, perlu adanya pengetahuan mengenai pengelolaan dan strategi keuangan yang baik. Oleh karena itu, pengabdian pada masyarakat perlu digalangkan yang bertujuan untuk mengidentifikasi strategi sehingga dapat diharapkan membantu para ibu dalam mengelola keuangan mereka dengan baik. Ini merupakan bagian dari usaha untuk mengadopsi strategi pengelolaan keuangan yang disiplin, memiliki perencanaan yang matang, dan melakukan pemantauan serta evaluasi secara berkala untuk memastikan efektivitasnya.Metode pelaksanaan PKM diantaranya dengan memberikan sosialisasi tentang strategi mengelola keuangan mengetahui dan memiliki wawasan tentang instrumen-instrumen keuangan yang jika dilaksanakan secara disiplin dapat menghindarkan mereka dari kesulitan mengelola keuangan dimasa depan, dengan cara ceramah pemaparan materi dan diskusi. Kegiatan ini berhasil mengumpulkan sebanyak 50 ibu pelaku usaha kecil yang beroperasi secara online yang ada di Kelurahan Bungur. Usia responden berkisar antara 25-45 tahun dengan berbagai latar belakang pendidikan. Hasil yang diperoleh dari pengabdian masyarakat ini diharapkan adalah meningkatnya pengetahuan dan pemahaman ibu-ibu sebagai pelaku usaha kecil secara online. Mengenai pentingnya pencatatan dan penyusunan laporan keuangan. Untuk lebih lebih mengoptimalkan kegiatan ini diperlukan pelatihan dan pendampingan berkelanjutan berupa pembinaan dan pelatihan secara teknis proses pencatatan dan pembuatan laporan keuangan dalam mengelola keuangan mereka dengan lebih baik, meningkatkan keuntungan, dan mempersiapkan masa depan.]]>
<![CDATA[The impact of ease of use and promotion through purchase intention on the purchase decision Shopeepay e-wallet in Jakarta ]]>
<![CDATA[Maftuchach, Viniyati]]>;
<![CDATA[Safitri, Kiki Eka]]>
<![CDATA[ Journal of Economics and Business Letters Vol. 3 No. 6 (2023): December 2023 ]]>
Publisher : <![CDATA[Privietlab ]]>
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DOI: 10.55942/jebl.v3i6.264
<![CDATA[The problem in this study is the effect of ease of use and promotion on purchasing decisions through purchase intention as an intervening variable and aims to determine the effect of ease of use and promotion on purchasing decisions through purchase intention as an intervening variable that is carried out on shopeepay e-wallet users in Jakarta. This research design is causal by using primary data. The population in this study is shopeepay users in the Jakarta area. The sampling technique in this study used a purposive sampling technique, namely the sampling method with certain criteria while the sample used was 87. For data processing using Smart PLS statistical software. The results showed that the ease of use had a significant effect on purchasing decisions, the promotion variable had a significant effect on purchasing decisions, the convenience variable had no significant effect on purchase intention, the promotion variable had a significant effect on purchase intention, and the purchase decision variable had a significant effect on purchase intention. Meanwhile, the ease of use variable does not have a significant effect on purchase intention through purchasing decisions. And for the promotion variable has a significant effect on purchase intention through purchasing decisions. Therefore, it is expected that the company can pay more attention to the factors that influence purchasing decisions in order to increase the company's revenue and be able to survive in today's tight competition.]]>
<![CDATA[TRUST AS A MODERATOR AND GREEN PERCEIVED VALUE AS A MEDIATOR IN THE RELATIONSHIP BETWEEN PRODUCT PERCEPTION AND GREEN PURCHASE INTENTION ]]>
<![CDATA[Viniyati Maftuchach]]>;
<![CDATA[Nandan Limakrisna]]>;
<![CDATA[Agus Setyo Pranowo]]>
<![CDATA[ Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
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DOI: 10.54443/morfai.v5i2.3784
<![CDATA[The increasing environmental awareness among consumers has prompted companies especially in the bottled water industry to adopt green marketing strategies, including the use of eco-labels and sustainable packaging. Despite these efforts, the effectiveness of such strategies in influencing green purchase intention remains inconsistent across different consumer segments. This study aims to investigate the effects of green product awareness and eco-labels on green purchase intention, with green perceived value serving as a mediating variable and trust as a moderating variable. Employing a quantitative research approach, data were collected from 314 Environmental Engineering students in DKI Jakarta through proportional random sampling. Structural Equation Modeling (SEM) was used to analyze the relationships between variables. The model demonstrated good overall fit based on various goodness-of-fit indices. The findings reveal that both green product awareness and eco-labels significantly influence green purchase intention and green perceived value. Green perceived value also directly enhances green purchase intention and mediates the relationship between eco-labels and purchase intention. However, the mediation effect of green perceived value between green product awareness and green purchase intention was found to be insignificant. Furthermore, trust was shown to strengthen the influence of both green product awareness and eco-labels on green perceived value. This study concludes that enhancing consumers' trust and perceived value of environmentally friendly products is critical for driving green purchase intention, especially among young and environmentally conscious individuals. The findings contribute to the literature by clarifying the role of perceived value and trust in green consumer behavior. Practically, the study suggests that companies should not only increase awareness and labeling but also foster trust and clearly communicate the environmental value of their products. This integrated strategy is vital for shaping sustainable consumption patterns in emerging markets.]]>
