Articles
<![CDATA[Providing Sustainable Business Skill for Millennial Generation in Pembangunan Jaya Senior High School 2 Sidoarjo ]]>
<![CDATA[Christina Esti Susanti]]>;
<![CDATA[Marliana Junaedi]]>;
<![CDATA[Veronika Rahmawati]]>
<![CDATA[ MITRA: Jurnal Pemberdayaan Masyarakat Vol 4 No 2 (2020): MITRA: Jurnal Pemberdayaan Masyarakat ]]>
Publisher : <![CDATA[Institute for Research and Community Services ]]>
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DOI: 10.25170/mitra.v4i2.1780
<![CDATA[Generation Y or millennial generation was born in the 1980s to 2000s and therefore students of Pembangunan Jaya 2 Sidoarjo Senior High School belong to this millennial generation. At school, these millennial students only practice making finished goods without any training on entrepreneurship, which includes managerial skills, entrepreneurial management, and technopreneurship. The skills they have been learning so far have only been production-oriented, rather than entrepreneurial management-oriented. Therefore, the aim of this activity was to provide sustainable entrepreneurial skills (managerial and technopreneurship) to students of Pembangunan Jaya 2 Sidoarjo Senior High School. The method of activity included both theory and practice regarding managerial skills in entrepreneurial management, which covers (1) planning, (2) organizing, (3) implementing, (4) controlling, (5) evaluating, (6) motivating and technopreneurship skills as a synergy process from a strong ability in the mastery of technology as well as a comprehensive understanding of the concept of entrepreneurship. The results of the activity show that managerial skills and understanding of technopreneurship in the process and formation of new businesses that involve technology as a basis can create appropriate strategies and innovations in pursuing entrepreneurship. In the long term, it is expected that managerial skills and understanding of technopreneurship will become one of the factors for national economic development.]]>
<![CDATA[PEMBENTUKAN KOMUNITAS AKSELERASI WIRAUSAHA MUDA MAHASISWA FAKULTAS KEWIRAUSAHAAN UNIKA WIDYA MANDALA SURABAYA ]]>
<![CDATA[Veronika Rahmawati]]>;
<![CDATA[Diyah Tulipa]]>;
<![CDATA[Aldo Hardi Sancoko]]>
<![CDATA[ MADANI: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2021): Madani : Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[LPPM UPN Veteran Jakarta ]]>
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DOI: 10.53834/mdn.v7i1.3031
<![CDATA[Mahasiswa perlu didorong untuk mengembangkan karakter dan perilaku berwirausaha agar siap menghadapi persaingan bisnis. Meningkatnya wirausahawan mahasiswa dapat mengurangi jumlah pengangguran karena menciptakan lapangan kerja. Industri kreatif menjadi andalan dalam memulai usaha dimana Program Pengembangan Kewirausahaan (PPK) merupakan langkah awal dalam mengakselerasi mahasiswa untuk menghasilkan produk inovatif dan berpengetahuan manajerial. Mahasiswa juga belajar langsung dari praktisi dalam bidang yang diminati. Metode pelaksanaannya melalui pelatihan, simulasi, mentoring, magang, expo dan pengembangan jaringan. Mahasiswa dikelompokkan dalam usaha dibidang kuliner, fashion, pendidikan, dan teknologi dimana prosesnya dimulai dengan (1) membangun sikap mental pengusaha melalui pengetahuan karakter dan hakekat wirausaha melalui kelas pengayaan; (2) mengembangkan kompetensi melalui pengetahuan cara berpikir kreatif, kelas pengayaan bisnis, produksi, keuangan, pemasaran. Luaran tahapan ini berupa model bisnis, studi kelayakan dan prototipe produk; (3) menciptakan usaha berbasis ipteks diikuti sosialisasi produk kepada masyarakat melalui expo; dan (4) magang untuk membentuk jaringan. PPK diimplementasikan di Unika Widya Mandala Surabaya dalam kurun waktu 3 tahun. Ide kreatif yang diajukan tenant untuk diseleksi sejumlah 24 ide dan 9 diantaranya lolos seleksi. Proses dimulai Januari 2019; progres hingga Agustus 2019 berupa tahapan pertama: tutorial hakekat dan sikap perilaku wirausaha; dan tahapan kedua: kelas pengayaan dengan materi VPD (Value Proposition Design) agar mahasiswa mengetahui proposisi nilai ide bisnis yang dibuat dan BMC (Business Model Canvas) agar mahasiswa dapat menggambarkan model bisnisnya.]]>
<![CDATA[Kajian Media Sosial dan Kualitas Produk pada Minat Beli Konsumen Kaos Stelabs Startup Business ]]>
<![CDATA[Estiva Marlita]]>;
<![CDATA[Veronika Rahmawati]]>;
<![CDATA[Santho Vlennery M]]>
<![CDATA[ Indonesian Journal of Management Science Vol 1, No 1: Juni 2022 ]]>
Publisher : <![CDATA[Program Magister Manajemen Universitas Bhayangkara Surabaya ]]>
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DOI: 10.46821/ijms.v1i1.333
<![CDATA[Stelabs startup business produces themed t-shirts that are marketed in Surabaya. Stelabs is a new product or business that is also required to create new innovations and promotions that are different from the existing t-shirt business. In addition to promoting products, product quality factors also have an important role in the process of attracting consumer buying interest, especially as a consideration for a consumer in buying a product. This study aims to determine the effect of social media promotion and product quality on consumer buying interest at Stelabs. The study used a quantitative research design with a survey approach. Respondents in this study were 179 respondents. The results of this study indicate that social media promotion has a positive and significant effect on consumer buying interest in Stelabs, so it can be concluded that the better social media provided by Stelabs, the better the influence on consumer buying interest. Product quality has a positive and significant effect on consumer buying interest in Stelabs, so it can be concluded that by improving product quality, consumer buying interest in Stelabs will also increase.]]>
<![CDATA[PEMBENTUKAN KOMUNITAS USAHA PENGOLAHAN HASIL LAUT DAN HASIL BUMI MASYARAKAT MANGGARAI BARAT - NUSA TENGGARA TIMUR ]]>
<![CDATA[Tulipa, Diyah]]>;
<![CDATA[Rahmawati, Veronika]]>;
<![CDATA[Rachmawati, Dyna]]>;
<![CDATA[Srianta, Ignatius]]>
<![CDATA[ Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 4 No. 1 (2022): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) ]]>
Publisher : <![CDATA[Universitas Ciputra Surabaya ]]>
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DOI: 10.37715/leecom.v4i1.2949
<![CDATA[Labuan Bajo – Manggarai Barat – Nusa Tenggara Timur merupakan salah satu destinasi wisata yang banyak dikunjungi wisatawan yang hendak mengunjungi Pulau Komodo ataupun Wae Rebo. Pembangunan infrastruktur dari pemerintah dan banyaknya investor baik domestic maupun asing dalam membangun hotel dan tempat makan tidak memberikan dampak secara langsung bagi peningkatan ekonomi penduduk setempat. Desa nelayan Rangko merupakan salah satu desa yang berada dalam lingkungan pembangunan infrastruktur namun masih memiliki tata cara kehidupan tradisional dan berpenghasilan rendah. Survei awal dilakukan untuk melihat kondisi masyarakat dan potensi produk yang akan dikembangkan. Hasil survei menunjukkan hasil alam yang melimpah berupa gurita dan ikan menjadi sumber penghasilan penduduk. Namun penjualan hasil laut mentah memiliki harga jual yang relatif rendah. Oleh karena itu perlu adanya upaya untuk memberikan nilai tambah bagi produk olahan tersebut. Tujuan pembuatan produk olahan berbahan dasar ikan selain untuk meningkatkan perekonomian masyarakat juga digunakan sebagai produk oleh-oleh khas daerah Labuan Bajo. Kelompok kedua adalah masyarakat urban Labuan Bajo yang memiliki hasil bumi berupa pisang. Komunitas yang bergerak dalam pemberdayaan masyarakat urban di Labuan Bajo telah membuat produk keripik pisang namun belum dapat dikomersialisasikan. Oleh karena itu dilakukan juga pelatihan dalam pembuatan keripik pisang yang higienis dan sederhana namun dikemas secara modern. Pelatihan yang diberikan melalui video tutorial pembuatan produk olahan. Harapannya masyarakat dapat melakukan produksi secara mandiri dan menjual produknya pada mitra yaitu Denny’s Mart retailer setempat.]]>
<![CDATA[EFEKTIFITAS KOMUNIKASI PEMASARAN PADA USAHA MIKRO, KECIL DAN MENENGAH BIDANG KULINER DI SURABAYA ]]>
<![CDATA[Veronika Rahmawati]]>;
<![CDATA[Andy Pratama]]>
<![CDATA[ Jurnal Keuangan dan Bisnis Vol. 17 No. 1 (2019): Jurnal Keuangan dan Bisnis Volume 17 No. 1, Edisi Maret 2019 ]]>
Publisher : <![CDATA[Catholic University Musi Charitas ]]>
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<![CDATA[From year to year, the number of micro and small and medium enterprises in Indonesia is increasing, and this is accompanied by increasing awareness of entrepreneurship in Indonesia. Starting from young people to retirees, they began to pursue the work of becoming entrepreneurs of MSMEs. An increase in the number of small and medium-sized businesses in Indonesia, contributes positively to economic conditions in Indonesia, for those around the MSMEs location, through MSMEs the community is able to move the economy of the Indonesian economy. The increasing number of MSMEs certainly allows for more, each of the appropriate facilities for progress that has been made effectively by MSMEs. This study uses a quantitative approach to determine the influence of Marketing Communication Objectives and Communication Channels on Marketing Communication Effectiveness. The population in this study was to use GENERAL samples in the culinary field in Surabaya as many as 136 MSMEs respondents in Surabaya were taken by purposive sampling which was processed using multiple regression techniques with SPSS applications. This study aims to determine the positive relationship between Marketing Communication and Marketing Communication on the Effectiveness and Physical Effectiveness of Communication Channels on the Effectiveness of Marketing Communication.]]>
<![CDATA[MEMBANGUN STRATEGI PEMASARAN UMKM KULINER KAJIAN FENOMENOLOGI ANGKRINGAN DI SURABAY ]]>
<![CDATA[ALDO HARDI SANCOKO]]>;
<![CDATA[Veronika Rahmawati]]>
<![CDATA[ Jurnal Keuangan dan Bisnis Vol. 17 No. 2 (2019): Jurnal Keuangan dan Bisnis Volume 17 No. 2, Edisi Oktober 2019 ]]>
Publisher : <![CDATA[Catholic University Musi Charitas ]]>
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<![CDATA[The rise of culinary business in angkringan creates its own polemic at food and beverage industry in Surabaya. As the number of angkringan increases, the level of competition among these businesses increases as well. The founder of angkringan also faces hard competition to achieve sustainability in its business. A comprehensive strategy in competing is needed to stay afloat, one of them is a marketing strategy. Hence, qualitative phenomenology research on angkringan in Surabaya is needed to capture the real experience of the founder so as to conclude the appropriate marketing strategy for the angkringan. This research is aimed at SME food and beverage business in angkringan that provides effective marketing strategies for angkringan in Surabaya. This research conclude that the angkringan has few constraints such as minimal working capital, high level of business competition, low level of HR education, and HR hijacking by competitors. Few solutions of this constraints are comprehensive training, supply chain quality improvement, and making SOPs.]]>
<![CDATA[PENGARUH PERCEIVED DESIRED, VIABILITY, DAN BEHAVIOR CONTROL TERHADAP ENTREPRENEURIAL INTENTION PADA MAHASISWA DI SURABAYA ]]>
<![CDATA[Veronika Rahmawati]]>;
<![CDATA[Santho Vlennery Mettan]]>
<![CDATA[ Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori Vol. 27 No. 1 (2023): Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Ka ]]>
Publisher : <![CDATA[Jurusan Ilmu Ekonomi Prodi Ekonomi Pembangunan Fakultas Bisnis dan Ekonomika Universitas Surabaya ]]>
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DOI: 10.24123/jeb.v27i1.5690
<![CDATA[Young Entrepreneur is an urgent issue for the success of Indonesian society development. Government continues to promotes activities that form Indonesian Young Entrepreneurs, especially qualified community groups which contain students. Young people and students are the future generation which drives economic development in a nation. The government also supporting entrepreneurial activities gradually for the younger generation which indicated in the Kampus Merdeka program. Its goals are accelerating entrepreneurship and restoring the nation’s economy. This study focused on examine deeply regarding variables named Perceived Desired (PD), Perceived Viability (PV), and Perceived Behavior Control (PBC) on students in Surabaya. These variables are examined for Entrepreneurial Intention (EI) and created three hypotheses. By using multiple regression analysis tech, and 208 Surabaya students as the samples (using questionnaires), the result shows three of the hypotheses are accepted. While first hypotheses had negative effect. Further study will be added new variables and larger scope in the objects]]>
<![CDATA[RELATIONSHIP OF ATTITUDE TOWARDS ENTREPRENEURSHIP TO ENTREPRENEURIAL INTENTION THROUGH ENTREPRENEURSHIP EDUCATION (CASE STUDY OF HIGH SCHOOL STUDENTS IN SURABAYA) ]]>
<![CDATA[Santho Vlennery Mettan]]>;
<![CDATA[Veronika Rahmawati]]>
<![CDATA[ Research In Management and Accounting (RIMA) Vol 7, No 1 (2024): June ]]>
Publisher : <![CDATA[Faculty of Business, Widya Mandala Surabaya Catholic University, Indonesia ]]>
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DOI: 10.33508/rima.v7i1.4913
<![CDATA[The nation's progress can be measured by the number of students who are educated to a high level and understand the importance of entrepreneurship. This approach aligns with the Government's development plan and can be realized with the support of students who venture into entrepreneurship. High school students are fully capable of becoming entrepreneurs since they are the future drivers of the economy. The Government provides support through the National Entrepreneurship Movement (GKN) Program, which is implemented cohesively by all ministries, led by the Coordinating Ministry for Economic Affairs. The Ministry of National Education is one of the participating ministries in the program. This study investigates the factors influencing high school students' entrepreneurial intention regarding attitudes towards entrepreneurship by analyzing the impact of entrepreneurial education in Surabaya. The technique used is multiple regression analysis using the mediator variable, using a questionnaire distributed to high school students in Surabaya with 153 participants. The results showed that out of the 4 hypotheses, 2 hypotheses have been accepted, and 2 hypotheses have been rejected. For the hypothesized mediation relationship does not occur. Therefore, the relationship is a direct relationship between the attitude toward entrepreneurship and entrepreneurial intention. The follow-up research plan will include new variables and more diverse subjects. JEL Class: M200, M21, L26]]>
<![CDATA[PENGEMBANGAN BERWIRAUSAHA BERBASIS DIGITAL DAN SELF LEADERSHIP ]]>
<![CDATA[Runtu, Julius]]>;
<![CDATA[Rahmawati, Veronika]]>;
<![CDATA[Erwita, Monica Adjeng]]>;
<![CDATA[Wulani, Fenika]]>
<![CDATA[ PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2023): Desember ]]>
Publisher : <![CDATA[Fakultas Bisnis, Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/peka.v6i2.4938
<![CDATA[Entrepreneurship development needs to be pursued as early as possible since secondary education. Students who are a digital generation certainly need a positive distribution of digital skills that they generally have today. Digital-based entrepreneurship and self-leadership training is an alternative to helping students train their leadership through concrete activities which can at the same time help them channel their interests and prepare the mentality and skills needed at later stages of education. Student development programs in the form of entrepreneurship and character development programs have been successfully fulfilled in the service in the form of this training. This was proven based on the evaluation after the training which showed that the community service participants considered that the material provided was interesting and new. The resource persons were interactive and clear in providing material, as well as allocating training time that was appropriate to the situation and conditions of the trainees.]]>
<![CDATA[Peran Kualitas Produk dan Promosi terhadap Minat Beli Produk Coklat ]]>
<![CDATA[Galieno, Reza]]>;
<![CDATA[Rahmawati, Veronika]]>;
<![CDATA[Mettan, Santho Vlennery]]>
<![CDATA[ Journal of Emerging Business Management and Entrepreneurship Studies Vol. 1 No. 2 (2021): Journal of Emerging Business Management and Entrepreneurship Studies ]]>
Publisher : <![CDATA[Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM ]]>
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DOI: 10.34149/jebmes.v1i2.57
<![CDATA[The current food and beverage business can open up potential opportunities, one of which is chocolate products. Processed chocolate products can be very diverse, from chocolate bars to drinks. In this study, the focus is on the consumption of chocolate in the form of bars. This study aimed to analyze the effect of product quality and promotion on consumer buying interest in chocolate. The research was conducted by distributing questionnaires to the general public who like chocolate. Questionnaires were distributed to 150 respondents, and a total of 131 respondents were eligible for further processing. The study used respondents with criteria 18 - 50 years, domiciled in the city of Surabaya, and chocolate lovers. This study uses multiple linear regression analysis based on the t-test, which can explain the effect of an independent variable on the dependent variable. From the study results, it can be concluded that there is an effect of product quality and promotion on consumer buying desired. Hence, managerial implications for chocolate producers to focus more on product quality improvement and innovation, as well as packaging that is attractive and can also improve the durability of chocolate.]]>
