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All Journal INFERENSI Asy-Syir'ah: Jurnal Ilmu Syari'ah dan Hukum At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Abdimas ADPI Sosial Dan Humaniora Indonesian Journal of Business Analytics (IJBA) Bulletin of Management and Business Asian Journal of Management Analytics Indonesian Journal of Advanced Research (IJAR)
Anita Rahmawaty
Institut Agama Islam Negeri Kudus
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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An Integrated TAM–TPB Model for Gen Z Muslims' Purchasing of Halal Products on Social Commerce Platforms Rahmawaty, Anita; Saputri, Dilla Ajeng Diah
Asian Journal of Management Analytics Vol. 4 No. 4 (2025): October 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i4.15341

Abstract

This study aims to develop a model of halal product purchasing behavior on social commerce platforms by integrating the TAM (Technology Acceptance Model) and TPB (Theory of Planned Behavior) models, as well as additional variables of halal lifestyle and privacy awareness. Data were collected from 450 Gen Z Muslim respondents in Central Java, Indonesia, and analyzed using PLS-SEM, a technique effective in evaluating construct validity, reliability, and inter-variable relationships. The results indicate that perceived usefulness and privacy awareness significantly influence attitudes toward purchasing halal products, while perceived ease of use does not have a significant effect. The TPB factors (attitude, subjective norm, and perceived behavioral control) together with privacy awareness were found to form strong behavioral intention. Conversely, halal lifestyle does not significantly influence behavioral intention. However, halal lifestyle, perceived behavioral control, and behavioral intention significantly contribute to explaining halal product purchase behavior. These findings suggest that social commerce platforms should strengthen features supporting halal lifestyles and enhance app usability as strategies to deepen consumer engagement and strengthen business performance in the halal market.
Pengaruh Religiusitas, Gaya Hidup dan Sosial Media Marketing terhadap Minat Beli Produk Moslem Fashion di Butik Icha Collection Kalinyamatan Jepara Supriyono, Ziana Fitri; Anita Rahmawaty
Bulletin of Management and Business Vol. 2 No. 2: Oktober 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v2i2.150

Abstract

Tujuan penelitian ini adalah untuk menguji secara empiris pengaruh religiusitas, gaya hidup, dan media pemasaran terhadap minat beli produk busana muslim di Butik Icha Collection Kalinyamatan Jepara. pendekatan kuantitatif dengan penelitian lapangan lapangan). Pengumpulan data menggunakan metode angket google (kuesioner) bentuk dan observasi. Teknik pengambilan sampel yang digunakan adalah: probability sampling dengan metode simple random sampling (mengambil sampel secara acak dari anggota populasi tanpa memperhatikan strata dalam total populasi) jumlah sampel sebanyak 213. Dari hasil penelitian dapat diperoleh secara simultan, gaya hidup, dan pemasaran media sosial berpengaruh signifikan terhadap minat beli produk fashion muslim di Butik Icha Collection Kalinyamatan Jepara.
Modest Fashion: Overview Of Consumer Intention Based On Product Quality, Design, And Lifestyle With Islamic Branding As A Moderating Variable Hana, Kharis Fadlullah; Sari, Sisca Apriliana; Rahmawaty, Anita
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 9, No 1 (2023): JUNI 2023
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v9i1.7638

Abstract

The growth of the Indonesian Muslim fashion industry, which is in the second position, has triggered the government to make Indonesia the center of world Muslim fashion. However, some industries do not know much about the factors that can increase interest in modest fashion. The purpose of this study was to examine the factors that influence the purchase intention of modest fashion by being moderated by Islamic branding. The variables tested are Product Quality, Design and Lifestyle. This research method uses quantitative methods with post positivism paradigm. The data was obtained using purposive sampling technique with 384 respondents from the millennial generation. The measurement scale used is a Likert scale with a value of 1-5 for a score of strongly disagree and strongly agree. Analysis of the data using the SPSS version 23. The results show that all variables affect the purchase intention of modest fashion. Testing the variables using two models, testing the direct influence between the independent and dependent variables and testing the interaction or Moderated Regression Analysis. However, if you include Islamic branding as a moderating variable, there is a variable that shows a stronger influence than others, namely product quality. Brands that have Islamic names are the highest choice of respondents. They are interested in buying modest fashion products because they are of good quality with average 3,5885 and t table which is 15.927. Recommendations from this study need to create an Islamic brand name for modest fashion products.
Co-Authors Ahamed, Forbis Anggie Nurulita Aryanti Muhtar Kusuma Dilla Ajeng Diah Saputri Eni Kusrini Hana, Kharis Fadlullah Hidayatum Muafiyah Husnurrosyidah, Husnurrosyidah Kharis Fadlullah Hana Khoirunnisa, Awaliyatu Kiswati, Kiswati Notoadmojo, Iqbal PUJI ASTUTIK Rakhmawati, Ita Saputri, Dilla Ajeng Diah Sari, Sisca Apriliana Siti Zulfa Nadiya Supriyono, Ziana Fitri taufikin, taufikin Wahibur Rokhman Widi Savitri Andriasari Yasin, Yasin