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IS GOJEK DRIVERALREADY PROSPEROUS BY MAQASID SYARIAH? Anita Rahmawaty; Kharis Fadlullah Hana; Aryanti Muhtar Kusuma; Anggie Nurulita
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 7, No 1 (2021): JUNI 2021
Publisher : Institut Agama Islam Negeri Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v7i1.3107

Abstract

This study aims to analyze the welfare of Millenial Gojek driver in Kudus district from the perspective of maqashid sharia. This research is field research using a qualitative approach. Research data were collected through interviews, observation, and documentation. Informants in this study are Millenial Gojek drivers who operate in Kudus district and have joined as Gojek partners for at least four months. The results showed that first, Millenial Gojek drivers in Kudus district have not fully achieved maslahah welfare. This is because the needs for dharuriyat has not been fully met, namely 5 research indicators among others hifdz al-din, hifdz al-nafs, hifdz al-aql, hifdz al-nasl, dan hifdz al-mal. Second, the hajiyat needs of informants have been met, namely having a motorbike and smartphone. Third, tahsaniyat needs of the informants have not been fulfilled, namely health insurance.
THE ROLE OF RELATIONSHIP MARKETING AND SHARIAH COMPLIANCE ON CUSTOMERS’ LOYALTY IN ISLAMIC MICROFINANCE Anita Rahmawaty
INFERENSI: Jurnal Penelitian Sosial Keagamaan Vol 10, No 1 (2016)
Publisher : State Institute of Islamic Studies (IAIN) Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/infsl3.v10i1.1-24

Abstract

The purpose of this research is to examine and analize the effect of relationshipmarketing and shariah compliance on customers’ satisfaction and loyalty. This research is a survey research which used a quantitative approach. The data were obtained from 185 respondents by using convenience sampling technique. The research model testing technique used the path analysis approach. The results showed that relationship marketing positively and significantly had effects on customers’ satisfaction and loyalty. In this research, it is found also that shariah compliance is not related to customers’ satisfaction. Nevertheless, it is found that shariah compliance is indirectly able to influence the loyalty through customers’ satisfaction. Thus, the research findings suggest that relationship marketing becomes the important variable that affects the customers’ satisfaction and loyalty.
MODEL ADOPSI PRODUK BANK SYARI’AH DI KUDUS: PENGEMBANGAN THEORY OF REASONED ACTION DAN SYARIAH COMPLIANCE Anita Rahmawaty
INFERENSI: Jurnal Penelitian Sosial Keagamaan Vol 8, No 2 (2014)
Publisher : State Institute of Islamic Studies (IAIN) Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/infsl3.v8i2.309-330

Abstract

This study aims to analyze adoption model of Islamic bank products based onTheory of Reasoned Action (TRA) on the societies in Kudus. This study is a typeof survey research by using a quantitative approach. The research data areobtained from 140 respondents by using convenience sampling technique. Forresearch model testing technique, it used the statistical test Discriminant Analysis.The findings of this study is shown that the value of 0.753 CR2. If this value issquared (0,753)2 = 0,567, meaning that all discriminant variables (subjectivenorm,  attitude  towards use, syariah  compliance  and  trust)  can explain thedifferences in  people’s behavior  towards Islamic bank products  between thecustomers of Islamic bank (adopter) and non-customers (non-adopter) by 56,7%.While the adoption rate of product acceptance  in  the Islamic bank can be predictedwith four predictor variables with the classification level of 95.7% with two levelsof adoption of Islamic bank products (adopters and non-adopters).
Model Kepemimpinan Spiritual Dalam Meningkatkan Kepuasan Kerja Dan Kinerja Karyawan di BMT se-Kabupaten Pati Anita Rahmawaty
IQTISHADIA Vol 9, No 2 (2016): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v9i2.1732

Abstract

PENGARUH SERVICE PERFORMANCE, KEPUASAN, TRUST DAN KOMITMEN TERHADAP LOYALITAS NASABAH DI BANK SYARI’AH MANDIRI KUDUS Anita Rahmawaty
INFERENSI: Jurnal Penelitian Sosial Keagamaan Vol 5, No 1 (2011)
Publisher : State Institute of Islamic Studies (IAIN) Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/infsl3.v5i1.53-80

Abstract

The research is subjected to measure empiric factors that influence onthe consumer loyalities in Bank Syari’ah Mandiri (BSM) Kudus. Therewill be four variables influencing customer loyalities: service performance(serperf), satisfaction, trust and comitment. This reserach is quantitativeresearch with positivistic paradigm. The object of the research is thecustomer of this bank through accidental sampling then Ordinary leastsquare is applied.The finding shows four independent variables but only two of them willinfluence the customer loyalities that are satisfaction and comitment.On the other hands variable of service performance and trust do notinfluence toward customer loyalty. Even that only two variables theAdjusted R2 is 0.727, it means that service performance, satisfaction,trust and commitment could influence customer loyalities for about 72%and the residue of 28% is shown through other variables outside theresearch models. Finally, it could be conclude that the satisfaction andcomitment are important factors that influence customer loyalities ofSyaria bank in Kudus.
Model Shariah Relationship Marketing dalam Meningkatkan Kepuasan dan Loyalitas pada Lembaga Keuangan Mikro Syariah Anita Rahmawaty
Asy-Syir'ah: Jurnal Ilmu Syari'ah dan Hukum Vol 49, No 2 (2015)
Publisher : Faculty of Sharia and Law - Sunan Kalijaga State Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/ajish.2015.49.2.356-385

Abstract

This research aims to test the theoretical model of the effect of shariah relationship marketing, customer value and product advantage on satisfaction and loyalty. This research is different from previous researches by developing a new variable, namely the shariah relationship marketing predicted to influence satisfaction and loyalty. This research is a survey research by using a quantitative approach. The research data are obtained from 185 respondents by using convenience sampling technique. The research model testing technique uses the path analysis approach. The results showed that shariah relationship marketing positively and significantly effects on customer value, product advantage, satisfaction and loyalty. Nevertheless, in this research, it is found also that product advantage is not related to satisfaction and loyalty. Thus, the research findings suggest that shariah relationship marketing and customer value are the important variables that affect the satisfaction and loyalty.
Repurchase Intention of Halal Cosmetic Product Among Muslim Consumers: The Roles of Islamic Branding, Halal Awareness, and Trust Anita Rahmawaty; Ita Rakhmawati
IQTISHADIA Vol 15, No 1 (2022): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v15i1.14668

Abstract

This study aims to examine the effects of Islamic branding and halal awareness on trust and repurchase intention. It also investigates the roles of trust in mediating the effects of Islamic branding and halal awareness towards repurchase intention of halal cosmetic products in Kudus regency. The research data is elicited from 275 Muslim consumers of halal cosmetic products in Kudus. The analysis technique of the collected data uses Partial Least Squares Path Modeling (PLS-SEM). The study finding shows that Islamic branding and halal awareness significantly affect consumers’ trust and repurchase intention in positive ways. Trust mediates the effects of Islamic branding and halal awareness towards repurchase intention of halal cosmetic products in Kudus. The finding also intends to contribute to Sharia business players comprehending the factors that improve trust and repurchase intention towards the halal cosmetic products for their business development. 
Repurchase Intention of Halal Cosmetic Product Among Muslim Consumers: The Roles of Islamic Branding, Halal Awareness, and Trust Anita Rahmawaty; Ita Rakhmawati
IQTISHADIA Vol 15, No 1 (2022): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v15i1.14668

Abstract

This study aims to examine the effects of Islamic branding and halal awareness on trust and repurchase intention. It also investigates the roles of trust in mediating the effects of Islamic branding and halal awareness towards repurchase intention of halal cosmetic products in Kudus regency. The research data is elicited from 275 Muslim consumers of halal cosmetic products in Kudus. The analysis technique of the collected data uses Partial Least Squares Path Modeling (PLS-SEM). The study finding shows that Islamic branding and halal awareness significantly affect consumers’ trust and repurchase intention in positive ways. Trust mediates the effects of Islamic branding and halal awareness towards repurchase intention of halal cosmetic products in Kudus. The finding also intends to contribute to Sharia business players comprehending the factors that improve trust and repurchase intention towards the halal cosmetic products for their business development. 
Pemberdayaan UMKM Melalui Pelatihan Penyusunan Laporan Keuangan Berbasis Aplikasi MYOB di Desa Padurenan, Kabupaten Kudus Anita Rahmawaty; Siti Zulfa Nadiya
Jurnal Abdimas Adpi Sosial dan Humaniora Vol. 4 No. 3 (2023): Jurnal Abdimas ADPI Sosial dan Humaniora
Publisher : Asosiasi Dosen Pengabdian kepada Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47841/jsoshum.v4i2.319

Abstract

The main issue of this activity is embroidery and convection products as one of the main commodities of Kudus. Both superior products are developed in Padurenan village which has great potential for productive economic development, but its financial performance is still very limited. The purpose of this activity is to provide training on preparing financial reports to MSME actors to improve their financial performance. The method of this activity is in the form of training in preparing financial reports based on the MYOB application using 3 methods, namely the lecture, practice, and discussion methods. The material in this training is MSME accounting and the practice of preparing financial reports using the MYOB application. The results of the community service training showed that there was an increase in the financial performance of the MSME embroidery and convection cluster in Padurenan Village, Kudus. After the training activities, MSMEs are increasingly skilled at compiling financial reports using the MYOB application so that they can improve their financial performance.
Interrelationship among Quality of Work-Life, Islamic Work Ethics, and Employee Performance: Employee Engagement as Mediator Rahmawaty, Anita; Ahamed, Forbis; Rokhman, Wahibur
EQUILIBRIUM Vol 10, No 1 (2022): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v10i1.14935

Abstract

This study aims to examine the effect of quality of work-life and Islamic work ethics on employee performance and the mediating role of employee engagement among quality of work-life, Islamic work ethics and employee performance. The paper explicitly highlighted the conduct and outcomes of the study. A quantitative survey approach was used to collect necessary data by applying the instruments adopted from previous studies. The reliability and validity of tools were above the standard. Out of 250 sets of questionnaires distributed to the employees working with Small and Medium Enterprises (SMEs) throughout Kudus region, Central Java, Indonesia, a sample size of 194 has been utilized for data analysis to test study hypothesis. The path analysis indicated that quality of work-life and Islamic work ethics contributed significantly to employee engagement, subsequently to employee performance. However, the quality of work-life had no significant direct effect on employee performance as such the relationship was fully mediated by employee engagement, whereas employee engagement partial mediated on Islamic work ethics and employee performance. Thus, spiritual adoption of work ethics seems a necessity for today’s business organization. Therefore, it is recommended to SMEs’ owners and practitioners that they could improve their business performance through improved quality of work-life, Islamic work ethics, and employee engagement.