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All Journal INFERENSI Asy-Syir'ah: Jurnal Ilmu Syari'ah dan Hukum At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam MALIA: Journal of Islamic Banking and Finance Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Abdimas ADPI Sosial Dan Humaniora Indonesian Journal of Business Analytics (IJBA) Bulletin of Management and Business Asian Journal of Management Analytics Indonesian Journal of Advanced Research (IJAR) Equilibrium: Jurnal Ekonomi Syariah PALASTREN: Jurnal Studi Gender BISNIS : Jurnal Bisnis dan Manajemen Islam
Anita Rahmawaty
Institut Agama Islam Negeri Kudus
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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An Integrated TAM–TPB Model for Gen Z Muslims' Purchasing of Halal Products on Social Commerce Platforms Rahmawaty, Anita; Saputri, Dilla Ajeng Diah
Asian Journal of Management Analytics Vol. 4 No. 4 (2025): October 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i4.15341

Abstract

This study aims to develop a model of halal product purchasing behavior on social commerce platforms by integrating the TAM (Technology Acceptance Model) and TPB (Theory of Planned Behavior) models, as well as additional variables of halal lifestyle and privacy awareness. Data were collected from 450 Gen Z Muslim respondents in Central Java, Indonesia, and analyzed using PLS-SEM, a technique effective in evaluating construct validity, reliability, and inter-variable relationships. The results indicate that perceived usefulness and privacy awareness significantly influence attitudes toward purchasing halal products, while perceived ease of use does not have a significant effect. The TPB factors (attitude, subjective norm, and perceived behavioral control) together with privacy awareness were found to form strong behavioral intention. Conversely, halal lifestyle does not significantly influence behavioral intention. However, halal lifestyle, perceived behavioral control, and behavioral intention significantly contribute to explaining halal product purchase behavior. These findings suggest that social commerce platforms should strengthen features supporting halal lifestyles and enhance app usability as strategies to deepen consumer engagement and strengthen business performance in the halal market.
Pengaruh Religiusitas, Gaya Hidup dan Sosial Media Marketing terhadap Minat Beli Produk Moslem Fashion di Butik Icha Collection Kalinyamatan Jepara Supriyono, Ziana Fitri; Anita Rahmawaty
Bulletin of Management and Business Vol. 2 No. 2: Oktober 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v2i2.150

Abstract

Tujuan penelitian ini adalah untuk menguji secara empiris pengaruh religiusitas, gaya hidup, dan media pemasaran terhadap minat beli produk busana muslim di Butik Icha Collection Kalinyamatan Jepara. pendekatan kuantitatif dengan penelitian lapangan lapangan). Pengumpulan data menggunakan metode angket google (kuesioner) bentuk dan observasi. Teknik pengambilan sampel yang digunakan adalah: probability sampling dengan metode simple random sampling (mengambil sampel secara acak dari anggota populasi tanpa memperhatikan strata dalam total populasi) jumlah sampel sebanyak 213. Dari hasil penelitian dapat diperoleh secara simultan, gaya hidup, dan pemasaran media sosial berpengaruh signifikan terhadap minat beli produk fashion muslim di Butik Icha Collection Kalinyamatan Jepara.
Modest Fashion: Overview Of Consumer Intention Based On Product Quality, Design, And Lifestyle With Islamic Branding As A Moderating Variable Hana, Kharis Fadlullah; Sari, Sisca Apriliana; Rahmawaty, Anita
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 9, No 1 (2023): JUNI 2023
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v9i1.7638

Abstract

The growth of the Indonesian Muslim fashion industry, which is in the second position, has triggered the government to make Indonesia the center of world Muslim fashion. However, some industries do not know much about the factors that can increase interest in modest fashion. The purpose of this study was to examine the factors that influence the purchase intention of modest fashion by being moderated by Islamic branding. The variables tested are Product Quality, Design and Lifestyle. This research method uses quantitative methods with post positivism paradigm. The data was obtained using purposive sampling technique with 384 respondents from the millennial generation. The measurement scale used is a Likert scale with a value of 1-5 for a score of strongly disagree and strongly agree. Analysis of the data using the SPSS version 23. The results show that all variables affect the purchase intention of modest fashion. Testing the variables using two models, testing the direct influence between the independent and dependent variables and testing the interaction or Moderated Regression Analysis. However, if you include Islamic branding as a moderating variable, there is a variable that shows a stronger influence than others, namely product quality. Brands that have Islamic names are the highest choice of respondents. They are interested in buying modest fashion products because they are of good quality with average 3,5885 and t table which is 15.927. Recommendations from this study need to create an Islamic brand name for modest fashion products.
PEREMPUAN DAN PEMANFAATAN TEKNOLOGI INTERNET DENGAN PENDEKATAN UTAUT Rahmawaty, Anita
PALASTREN: Jurnal Studi Gender Vol 9, No 1 (2016): PALASTREN
Publisher : UIN Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/palastren.v9i1.1746

Abstract

Penelitian ini bertujuan untuk menganalisis perilaku pemanfaatan internet pada kaum perempuan dengan menggunakan pendekatan Unified Theory of Acceptance and Use of Technology (UTAUT). Terdapat enam variabel dalam penelitian ini, yaitu ekspektasi kinerja, ekspektasi usaha, pengaruh sosial, kondisi pendukung, efikasi diri dan intensi pemanfaatan internet. Data penelitian ini diperoleh dari 110 responden dengan menggunakan teknik convenience sampling. Teknik pengujian model penelitian ini menggunakan regresi linier berganda. Hasil penelitian ini menunjukkan bahwa ekspektasi kinerja, ekspektasi usaha, kondisi pendukung dan efikasi diri berpengaruh secara positif signifikan terhadap terhadap intensi pemanfaatan internet. Namun demikian, pengaruh sosial tidak berpengaruh secara signifikan terhadap intensi pemanfaatan internet. This research aims to analyze the behavior of internet use on women by using Unified Theory of cceptance and Use of Technology (UTAUT). There are six variables in this research, namely the performance expectancy, effort expectancy, social influence, facilitating conditions, self-efficacy and intention of internet use. The data were obtained from 110 respondents by using convenience sampling technique. The research model testing technique used the multiple linear regression approach. The results showed that performance expectancy, effort expectancy, facilitating conditions, and self-efficacy positively and significantly had effects on intention of internet use. Nevertheles, the social influence is not related to intention of internet use.
The Role of Islamic Service Quality on Intention to Use Indonesian Islamic Bank: Trust as an Intervening Variable Saputra, Moch Adika; Rahmawaty, Anita
MALIA: Journal of Islamic Banking and Finance Vol 7, No 1 (2023): Malia: Journal of Islamic Banking and Finance
Publisher : IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/malia.v7i1.20547

Abstract

This study aims to determine the effect of Islamic Service Quality on Intention to Use at Indonesian Islamic Bank with Trust as an Intervening Variable. Type of Field Research research with a sample of 235 respondents. The sampling method uses Non-Probability Sampling with Acidental Sampling technique. The data from this study were analyzed using the Structural Equation Modeling (SEM) method based on the Partial Least Square (PLS) Second Order model with an Embedded Two-Stage Approach. The results of this study show that: (1) Islamic Service Quality has a positive and significant effect on Intention to Use at Indonesian Islamic Bank. (2) Islamic Service Quality has a positive and significant effect on Trust at Indonesian Islamic Bank. (3) Trust has a positive and significant effect on Intention to Use at Indonesian Islamic Bank. (4) Trust can mediate Islamic Service Quality on Intention to Use at Indonesian Islamic Bank by having influence in Partial Mediation.Keywords: Islamic Service Quality, Trust, Intention to Use
Model Kepemimpinan Spiritual Dalam Meningkatkan Kepuasan Kerja Dan Kinerja Karyawan di BMT se-Kabupaten Pati Rahmawaty, Anita
IQTISHADIA Vol 9, No 2 (2016): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v9i2.1732

Abstract

The Role of Sharia Marketing in Increasing Customer Loyalty (An Empirical Study of BMT in Kudus Regency) Rahmawaty, Anita; Rokhman, Wahibur
IQTISHADIA Vol 11, No 2 (2018): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v11i2.3728

Abstract

This research strives to empirically examine and analyze the influence of syariah marketing and service quality on BMT customer loyalty and satisfaction in Kudus Regency. This study was a survey research that used a quantitative approach. The research data were obtained from 250 BMT customers within Kudus Regency by using an accidental sampling technique. Meanwhile, the data analysis used a path analysis technique. The research findings revealed that: first, sharia marketing has a positive and significant influence on customer satisfaction; second, service quality has a positive and significant influence on customer satisfaction; third, sharia marketing has a positive and significant influence on customer loyalty; fourth, service quality has a positive and significant influence on customer loyalty; and fifth, customer satisfaction has a positive and significant influence on customer loyalty.
BISNIS MULTILEVEL MARKETING DALAM PERSPEKTIF ISLAM Rahmawaty, Anita
EQUILIBRIUM Vol 2, No 1 (2014): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v2i1.716

Abstract

Multilevel marketing is a marketing strategy that utilized customers to promote a certain product using multiple levels. This Approach is popular due to the increasing of the accessibility of modern social networks. However, because of this popularity, this method used to deceived customer, by using MLM they cheat customers so its impact on people distrust. Multilevel marketing often received criticism from the community. This is due to most of the people who pursue MLM is not understand the characteristics of the MLM business as a whole, whether in business it contains elements that is forbidden or not, and whether the business marketing system in accordance with Islamic law. This study examines the foundation for the study of the legal status of the clarity of MLM business in the perspective of Islamic law.Keywords: Multilevel marketing; Business; Islamic lawMultilevel marketing merupakan strategi pemasaran yang memanfaatkan konsumen untuk menyalurkan suatu produk tertentu dengan menggunakan beberapa level. Strategi ini sangat populer karena adanya dukungan akses jaringan sosial modern. Namun demikian, dalam perkembangannya, muncul penipuan bisnis yang berkedok MLM sehingga membuat citra bisnis MLM ini menjadi buruk di mata masyarakat. Akibatnya, bisnis MLM ini sering menerima kritik dari masyarakat. Hal ini disebabkan sebagian besar orang yang berbisnis MLM tidak memahami karakteristik dari bisnis MLM secara keseluruhan, baik apakah dalam bisnis ini mengandung unsur yang dilarang atau tidak, dan apakah sistem pemasaran bisnis ini sesuai dengan hukum Islam. Makalah ini mengkaji tentang kejelasan status hukum bisnis MLM dalam perspektif hukum Islam.Kata Kunci: Multilevel marketing, Bisnis, Hukum Islam
MODEL EMPIRIS MINAT ENTREPRENEURSHIP DENGAN PENDEKATAN THEORY OF PLANNED BEHAVIOR Rahmawaty, Anita
EQUILIBRIUM Vol 7, No 1 (2019): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v7i1.4644

Abstract

This research aims to analyze the model of the intention entrepreneurship based on Theory of Planned Behavior (TPB). This research is a survey research by using a quantitative approach. The research data are obtained from 225 respondents by using random sampling technique. The research model testing technique uses the path analysis approach. The results showed that the emotional intelligence positively and significantly effects on entrepreneurial attitude, subjective norms, self-efficacy and intention entrepreneurship. Nevertheless, in this research, it is found also that the  entrepreneurial attitude is  not  related  to  intention entrepreneurship. Thus, the research findings suggest that emotional intelligence is the important variable that affect on self-efficacy and intention entrepreneurship.
PENGARUH PSYCHOLOGICAL ATTACHMENT DALAM PENGGUNAAN SISTEM INFORMASI Rahmawaty, Anita
EQUILIBRIUM Vol 2, No 2 (2014): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v2i2.725

Abstract

This research investigates the effect of psychological attachment on the information system usage behaviors. This research is different from previous studies by integrating the variable of psychological attachment (internalization, identification and compliance) with Technology Acceptance Model (TAM). There are eight variables in this study, namely the perceived usefulness, perceived ease of use, psychological attachment (internalization, identification and compliance), attitude toward using, behavioral intention and actual use.This research is a type of survey research by using a quantitative approach. The research data are obtained from 117 students in Yogyakarta, by using random sampling technique. For research model testing technique, it used the multiple linear regression approach. The research's findings include three items. First, perceived ease of use, identification and compliance are positively and significantly effect on attitude toward using. Second, attitude toward using, identification and compliance are positively and significantly effect on behavioral intention. Third, behavioral intention is positively and significantly effect on information system usage behaviors. Finally, the research findings suggested that psychological attachment (identification and compliance) are the important variables that effect on information system usage behaviors.Keywords: Psychological attachment, technology acceptance model, information system.Penelitian ini menganalisis pengaruh psychological attachment terhadap perilaku penggunaan sistem informasi. Penelitian ini berbeda dengan riset terdahulu dengan mengintegrasikan variabel psychological attachment (internalization, identification dan compliance) dengan Technology Acceptance Model (TAM). Terdapat 8 variabel dalam penelitian ini, yaitu perceived usefulness, perceived ease of use, psychological attachment (internalization, identification dan compliance), attitude toward using, behavioral intention dan actual use.Penelitian ini merupakan penelitian survey dengan menggunakan pendekatan kuantitatif. Data penelitian dikumpulkan dari sebanyak 117 mahasiswa di Yogyakarta dengan menggunakan teknik simple random sampling. Sementara itu, teknik analisis datanya menggunakan uji regresi linier berganda.Temuan penelitian ini menunjukkan bahwa: 1) perceived ease of use, identification dan compliance berpengaruh secara positif dan signifikan terhadap sikap; (2) attitude toward using, identification dan compliance berpengaruh secara positif dan signifikan terhadap minat perilaku; (3) Minat perilaku berpengaruh secara positif dan signifikan terhadap perilaku penggunaan sistem informasi. Dengan demikian, temuan penelitian ini menunjukkan bahwa psychological attachment (identification dan compliance) merupakan variabel penting yang mempengaruhi perilaku penggunaan sistem informasi.Kata Kunci :  Psychological attachment, technology acceptance model, sistem informasi.
Co-Authors Ahamed, Forbis Anggie Nurulita Aryanti Muhtar Kusuma Dilla Ajeng Diah Saputri Eni Kusrini Hana, Kharis Fadlullah Hidayatum Muafiyah Husnurrosyidah, Husnurrosyidah Kharis Fadlullah Hana Khoirunnisa, Awaliyatu Kiswati Kiswati, Kiswati Notoadmojo, Iqbal PUJI ASTUTIK Rakhmawati, Ita Saputra, Moch Adika Saputri, Dilla Ajeng Diah Sari, Sisca Apriliana Siti Zulfa Nadiya Supriyono, Ziana Fitri taufikin, taufikin Wahibur Rokhman Widi Savitri Andriasari Yasin, Yasin