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All Journal INFERENSI BISNIS: Jurnal Bisnis dan Manajemen Islam EQUILIBRIUM IQTISHADIA PALASTREN Asy-Syir'ah: Jurnal Ilmu Syari'ah dan Hukum At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Abdimas ADPI Sosial Dan Humaniora Indonesian Journal of Business Analytics (IJBA) Bulletin of Management and Business Asian Journal of Management Analytics Indonesian Journal of Advanced Research (IJAR)
Anita Rahmawaty
Institut Agama Islam Negeri Kudus
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : IQTISHADIA

 1 
Model Kepemimpinan Spiritual Dalam Meningkatkan Kepuasan Kerja Dan Kinerja Karyawan di BMT se-Kabupaten Pati Rahmawaty, Anita
IQTISHADIA Vol 9, No 2 (2016): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v9i2.1732

Abstract

The Role of Sharia Marketing in Increasing Customer Loyalty (An Empirical Study of BMT in Kudus Regency) Rahmawaty, Anita; Rokhman, Wahibur
IQTISHADIA Vol 11, No 2 (2018): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v11i2.3728

Abstract

This research strives to empirically examine and analyze the influence of syariah marketing and service quality on BMT customer loyalty and satisfaction in Kudus Regency. This study was a survey research that used a quantitative approach. The research data were obtained from 250 BMT customers within Kudus Regency by using an accidental sampling technique. Meanwhile, the data analysis used a path analysis technique. The research findings revealed that: first, sharia marketing has a positive and significant influence on customer satisfaction; second, service quality has a positive and significant influence on customer satisfaction; third, sharia marketing has a positive and significant influence on customer loyalty; fourth, service quality has a positive and significant influence on customer loyalty; and fifth, customer satisfaction has a positive and significant influence on customer loyalty.
Model Kepemimpinan Spiritual Dalam Meningkatkan Kepuasan Kerja Dan Kinerja Karyawan di BMT se-Kabupaten Pati Anita Rahmawaty
IQTISHADIA Vol 9, No 2 (2016): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v9i2.1732

Abstract

Repurchase Intention of Halal Cosmetic Product Among Muslim Consumers: The Roles of Islamic Branding, Halal Awareness, and Trust Anita Rahmawaty; Ita Rakhmawati
IQTISHADIA Vol 15, No 1 (2022): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v15i1.14668

Abstract

This study aims to examine the effects of Islamic branding and halal awareness on trust and repurchase intention. It also investigates the roles of trust in mediating the effects of Islamic branding and halal awareness towards repurchase intention of halal cosmetic products in Kudus regency. The research data is elicited from 275 Muslim consumers of halal cosmetic products in Kudus. The analysis technique of the collected data uses Partial Least Squares Path Modeling (PLS-SEM). The study finding shows that Islamic branding and halal awareness significantly affect consumers’ trust and repurchase intention in positive ways. Trust mediates the effects of Islamic branding and halal awareness towards repurchase intention of halal cosmetic products in Kudus. The finding also intends to contribute to Sharia business players comprehending the factors that improve trust and repurchase intention towards the halal cosmetic products for their business development. 
Co-Authors Ahamed, Forbis Anggie Nurulita Aryanti Muhtar Kusuma Dilla Ajeng Diah Saputri Eni Kusrini Hana, Kharis Fadlullah Hidayatum Muafiyah Husnurrosyidah, Husnurrosyidah Kharis Fadlullah Hana Khoirunnisa, Awaliyatu Kiswati, Kiswati Notoadmojo, Iqbal PUJI ASTUTIK Rakhmawati, Ita Saputri, Dilla Ajeng Diah Sari, Sisca Apriliana Siti Zulfa Nadiya Supriyono, Ziana Fitri taufikin, taufikin Wahibur Rokhman Widi Savitri Andriasari Yasin, Yasin