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Marketing Strategy of Fruit Traders in Attracting Consumer Buying Interest: A Study of Honesty and Consistency Muthoifin; Muhammad Ilham Amrullah; Aulia Azka Maulana; Muhammad Khoirul Malik; Luthfi Muhyiddin; Ishmah Afiyah
Solo International Collaboration and Publication of Social Sciences and Humanities Vol. 3 No. 02 (2025): Solo International Collaboration and Publication of Social Sciences and Humani
Publisher : Walidem Institute and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61455/sicopus.v3i02.288

Abstract

Objective: Marketing strategies play a crucial role in influencing consumer behavior, and one of the commonly employed techniques is the use of marketing gimmicks. This study aims to analyze the impact of marketing gimmicks on consumer buying interest while examining the values of honesty and consistency in their application from the perspective of Sharia business principles. Theoretical framework: The theoretical framework of this research is based on Islamic business ethics, particularly the principles of honesty (shidq) and consistency (istiqamah) in trade. Literature review: The literature review explores various studies on marketing strategies, consumer behavior, and ethical considerations in business, particularly within the framework of Islamic economics. Methods: This study employs a qualitative field research method. Data collection was conducted through direct interviews with fruit traders and their customers to obtain firsthand insights into marketing gimmicks used in the marketplace. The analysis utilizes an interpretative approach to understand the alignment of these gimmicks with Islamic business ethics. Results: The findings indicate that many fruit traders implement marketing gimmicks that can sometimes mislead consumers, particularly in price determination and product presentation. While these gimmicks effectively attract consumer interest, they often lack transparency, leading to misunderstandings about the actual value of the products. The study highlights that such practices contradict the fundamental Sharia business principles of honesty and consistency, which emphasize truthful representation and ethical sales practices. Implications: The implications of this research suggest the need for increased awareness and education among traders regarding ethical marketing strategies that align with Islamic values. Policymakers and business associations could also play a role in promoting fair trade practices that uphold integrity in business transactions. Novelty: The novelty of this research lies in its integration of Islamic business ethics with modern marketing strategies.
Sustainable Educational Innovation: Contextualizing Ibn Sina’s Philosophical Framework in Modern Kuttab Basyir Yaman; Toto Suharto; Yusup Rohmadi; Luthfi Muhyiddin; Muhammad Khoirul Malik
Profetika: Jurnal Studi Islam Vol. 25 No. 03 (2024): Profetika Jurnal Studi Islam 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/profetika.v25i03.10862

Abstract

Objective: This research aims to reconstruct Ibn Sina's thoughts on basic education through kuttab institutions, and examine its relevance to the development of Islamic educational institutions in Indonesia within the framework of the Sustainable Development Goals (SDGs). Theoretical framework: The theoretical framework of this research uses an approach to Islamic education philosophy, especially Ibn Sina's thoughts on the purpose of education, the stages of learning, and the role of kuttab institutions as the foundation of character and intellectual education. The literature studied includes Ibn Sina's classic works such as Al-Siyasah and Al-Najat, as well as the results of contemporary research on the implementation of Islamic education based on philosophical and spiritual values. Literature review: The main focus is on how the concept of basic education in Ibn Sina's thought can be used as an alternative model to strengthen the quality of Islamic basic education that is inclusive, equitable, and sustainable in Indonesia. Methods: The research method used is a qualitative approach with the type of library research, with content analysis techniques and critical interpretation of primary and secondary texts. Data were collected through a literature review and analyzed hermeneutically. Results: The results of the study show that Ibn Sina's thoughts on kuttab emphasize the importance of morality-based education, intellectuality, and personalization of methods according to the stage of child development. This model is in line with the SDGs indicators, especially the 4th (quality education), 10th (reducing inequality), and 16th (peace, justice, and resilient institutions). Implications: The implication of this study is the need to revitalize Islamic basic education institutions such as kuttab that are oriented to local values and classical philosophies that are relevant to global challenges. Novelty: The novelty of this research lies in the integration of Ibn Sina's classical thought with the paradigm of sustainable development, which has not been widely explored in the study of contemporary Islamic education in Indonesia.
Health Program Optimization in Islamic Boarding Schools from the Perspective of Maqashid Sharia Isma Amelia; Muhammad Khoirul Malik; Luthfi Muhyiddin; Akhmad Anwar Dani
Demak Universal Journal of Islam and Sharia Vol. 3 No. 01 (2025): Demak Universal Journal of Islam and Sharia
Publisher : Walidem Institute and Publishing (WIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61455/deujis.v3i01.265

Abstract

Objective: This study aims to analyze the optimization of health insurance programs in Islamic boarding schools through the lens of Maqashid Sharia. Islamic boarding schools (pesantren), as religious-based educational institutions accommodating thousands of students, face various challenges in providing adequate and sustainable health services. The health insurance program initiated by the Health Social Security Administration Agency has emerged as a potential solution to improve health access within these institutions. Theoretical framework: The theoretical framework of this research is built upon the integration of Islamic legal philosophy (Maqashid Sharia) with public policy analysis in health management. Literature review: Previous literature highlights the significance of Maqashid Sharia in evaluating welfare-oriented programs, yet little attention has been paid to health program implementation in faith-based educational institutions. Methods: Using a qualitative method with a descriptive-analytical approach, this study collected data through in-depth interviews with pesantren administrators, students, and BPJS representatives, complemented by document analysis of regulations and policies related to health programs in pesantren. Results: The findings reveal that the health insurance program has brought significant benefits in ensuring access to health services and protecting student welfare, particularly in terms of hifz an-nafs. However, several obstacles remain, including limited awareness among stakeholders, insufficient socialization of the program, and administrative complexities in premium management. From the Maqashid Sharia perspective, the program contributes positively to the protection of life but requires further optimization to align with broader sharia objectives, such as safeguarding wealth and intellect. Implications: The implication of this study emphasizes the need for policy improvements, targeted socialization strategies, and integration of sharia-based health education in pesantren. Novelty: The novelty of this research lies in its interdisciplinary analysis, combining Islamic legal theory with contemporary health program evaluation, which offers a new perspective in the field of Islamic social welfare studies.
The Impact of Quizizz-Based Learning on Students’ Emotional Intelligence in Islamic Education Iffah Mukhlisah; Elina Intan Apriliani; Rara Intan Mutiara Fajrin; Luthfi Muhyiddin; Muhammad Khoirul Malik; Ataollah Rahmani
Solo Universal Journal of Islamic Education and Multiculturalism Vol. 2 No. 03 (2024): Solo Universal Journal of Islamic Education and Multiculturalism
Publisher : Walidem Institute and Publishing (WIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61455/sujiem.v2i03.394

Abstract

Objective: Research to determine the effect of the use of Games Quizizz-based applications on students' emotional intelligence in PAI and Al Islam subjects at SD Muhammadiyah PK Palur. Theoretical framework: this research focuses on the theory of emotional intelligence, which emphasizes the importance of students' ability to recognize, understand, and manage emotions in the learning process, as well as game-based learning theory, which is believed to increase student motivation and involvement. Literature review: Previous research has shown that the use of technology-based learning media and interactive games such as Quizizz is able to improve students' material understanding and social-emotional skills, but not many have specifically linked it to increased emotional intelligence in the context of religious education. Methods: This study uses a quantitative approach with a true experimental design in the form of a pre-test and post-test control group design. The sample consisted of two classes, namely classes 1A and 1B which each amounted to 23 students. Data was collected through an emotional intelligence questionnaire using the Likert scale and the score of the Quizizz game, which contained 20 questions from PAI and Al Islam materials with varying levels of difficulty. Results: The study showed that there was a significant influence of the use of the Quizizz application on the improvement of students' emotional intelligence, as evidenced by the results of the t-test, which obtained a calculated t value of 7,803 greater than the t-table of 1,708, and a significance value of 0.00 < 0.05. Implication: This study shows that the integration of game applications such as Quizizz in PAI and Al Islam learning can be an effective strategy for improving students' emotional intelligence from an early age. Novelty: this research lies in the application of game-based learning, especially through the Quizizz platform, which is directly associated with the increase in emotional intelligence in the context of religious education learning.
CONVERSION OF TANAH SANGKOL AND ENVIRONMENTAL DAMAGE IN SUMENEP REGENCY Zahid, A; Malik, Muhammad Khoirul; Ayni, Jariah Sinta
Jurnal Analisa Sosiologi Vol 14, No 1 (2025)
Publisher : UNIVERSITAS SEBELAS MARET (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jas.v14i1.98170

Abstract

This study aims to analyse the impact of tanah sangkol conversion on environmental damage in Sumenep Regency, Madura, and to understand the social factors that influence changes in land function. Tanah Sangkol conversion, generally in the form of conversion of agricultural land to land for settlements or the shrimp farming industry, is an important issue that impacts environmental quality and community welfare. This research methodology uses a qualitative approach with data collection techniques through in-depth interviews and participatory observation. The study results indicate that tanah sangkol conversion in Sumenep has caused soil quality degradation, reduced productive agricultural areas, and decreased biodiversity. Social factors influencing land conversion include increased demand for residential and industrial land, economic pressures, and weak implementation of environmental protection policies. In addition, uncertainty in land use regulations has worsened environmental conditions in the Sumenep area. The contribution of this study to sociology is to provide an understanding of the relationship between social, economic, and environmental dynamics in the context of land conversion. This study also contributes to the study of social change related to natural resource management and its impacts on local communities, especially in efforts to achieve sustainable development. Thus, this research can be a reference for more holistic land and environmental management policies in rural areas.
THE EXISTENCE OF WOMEN IN THE QĀLŪ WISDOM QUOTES ANTHOLOGY BY ANIS MANSOUR (AN EXISTENTIALIST FEMINISM REVIEW) Alfi Mardhiyatus Staniyah; Muhammad Khoirul Malik
CMES (Center of Middle Eastern Studies) Vol 16, No 1 (2023)
Publisher : Arabic Literature Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/cmes.16.1.63861

Abstract

This research concentrates on the analysis of the wisdom quotes compilation within the Qālū wisdom anthology by Anis Mansour. Among other studies on Mansour, examining this anthology of wisdom quotes is significant due to its previously unexplored nature, specifically regarding Mansour's attitude toward women as represented in this work. Utilizing a qualitative descriptive method and bibliographic technique, the study describes data related to women's existence and analyzes the data using Simone de Beauvoir's existentialist feminism approach. The findings suggest that Mansour affirms women's existence through his work by portraying more descriptions of women than men. Through these descriptions, women are shown to have superiority over men, even though in some places they are depicted as inferior. The anthology also discusses marriage, women's character, and women's liberation, which from an existentialist feminist viewpoint aligns with Simone de Beauvoir's perspective.