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All Journal Asia-Pacific Management and Business Application International Research Journal of Business Studies (E-Journal) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Aptisi Transactions on Technopreneurship (ATT) International Journal of Economics Development Research (IJEDR) Journal of Environmental Science and Sustainable Development Emerging Markets : Business and Management Studies Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences The South East Asian Journal of Management Eduvest - Journal of Universal Studies EcoProfit : Sustainable and Environtment Business Journal of Economic, Business & Accounting Research Interaction, Community Engagement, and Social Environment Jurnal Penelitian Pendidikan Indonesia International Research Journal of Business Studies Journal of Entrepreneurial Economics Kemakmuran Hijau: Jurnal Ekonomi Pembangunan Jurnal Inovasi Pangan dan Gizi Journal of Economic Resilience and Sustainable Development
Ratih Dyah Kusumastuti
Department Of Management, Faculty Of Economics And Business, Universitas Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Neuroscience Social Sciences Other

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Faktor perceived behavioral dan subjective norms yang memengaruhi intensi konsumen di Jabodetabek untuk berpartisipasi dalam reverse logistics Mauliate, Andreas Immanuel; Kusumastuti, Ratih Dyah
Journal of Entrepreneurial Economics Vol. 1 No. 1: (Februari) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jane.v1i1.2024.647

Abstract

Latar Belakang: The Body Shop merupakan perusahaan kosmetik yang telah mengkampanyekan program daur ulang. Kampanye ini menarik konsumen untuk mendapatkan poin yang selanjutnya dapat ditukar dengan pembelian produk baru. Kehadiran kampanye ini menarik emosi positif masyarakat dalam pembelian barang dengan dalih cinta lingkungan. Penelitian ini bertujuan untuk memahami peran kampanye yang dilakukan oleh perusahaan The Body Shop. Metode: Desain penelitian yang digunakan bersifat konklusif; menguji hipotesis yang dihasilkan oleh penulis untuk mengenali kausalitas antar variabel dalam model yang sudah ditentukan, memberikan gambaran hubungan yang ada antara variabel-variabel independen (attitude, perceived behavioral control, subjective norms, moral norms, willingness to sacrifice, anticipated positive emotions), dan variabel independen (return intention) yang disertakan dalam penelitian. Penulis melakukan pengumpulan data secara cross-sectional. Temuan: Berdasarkan hasil penelitian ditemukan bahwa enam variabel yang diusulkan dalam model studi kasus terhadap penerapan reverse logistics The Body Shop tidak sepenuhnya sesuai dengan hipotesis-hipotesis yang dibangun. Dalam perbandingan antara penelitian yang dilakukan oleh penulis dengan jurnal utama, setiap penelitian memiliki data primer serta justifikasi yang menjadi kerangka dari argumen yang dihasilkan. Kesimpulan: Berdasarkan hasil penelitian walaupun para responden merasa mereka memiliki waktu luang dan persepsi pengendalian perilaku yang cukup untuk berpartisipasi dalam program BBOB, keterbatasan-keterbatasan lain dapat memainkan peran sebagai penyebab tidak signifikannya hubungan antara niat pengembalian dengan perceived behavioral control.
Analisis kinerja sistem produksi pada industri produsen tahu bandung dengan pendekatan simulasi event diskrit: Studi kasus pada Tahu Bandung ALN Okatria, Luqy Afifah; Kusumastuti, Ratih Dyah
Jurnal Inovasi Pangan dan Gizi Vol. 1 No. 1: (February) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jipagi.v1i1.741

Abstract

Background: This study aims to analyze the performance of the production system currently implemented by Tahu Bandung ALN and propose alternative improvements that can make the performance of the production system more efficient. Methods: This study uses a discrete-event simulation approach, and the parameters of performance used are total production time and total production costs. Finding: The results of the base case scenario simulation found that there are several production processes that have waiting times which indicate the bottlenecks. Therefore, two alternative of improvements are proposed, namely the first scenario (adding more resources in the production processes that have waiting times) and the second scenario (combination of adding more resources in the production processes that have waiting times and implementing the inventory policy of certain raw material). Conclusion: The first alternative scenario is the better one as it can provide an improved performance, in which the total production time is reduced by 22,40% and the total production cost is reduced by 40,57%.
The Effect of Labor Flexibility on Firm Performance in Indonesian Telecommunication Industry Natasaputra, Nugraha; Kusumastuti, Ratih Dyah
International Research Journal of Business Studies Vol. 7 No. 2 (2014): August - November 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.7.2.79-90

Abstract

The purpose of this study is to analyze the influence of the dynamic business environment, the type of the company’s business strategy external labor flexibility, and internal labor flexibility on the firm performance. The unit of analysis in this study is the company, i.e. the companies in the telecommunications sector in Indonesia. This study uses primary data, through the distribution of questionnaires. Statistical technique used is partial least squares structural equation method (PLS-SEM). The findings suggest that the implementation of labor flexibility is important for the company to compete more efficiently in the market, but the implementation should match the company’s goal. Moreover, to achive the best firm performance, the company may implement both types of labor flexibility, however the implementation of internal labor flexibility should have higher priority.
DETERMINING THE DE-DIESELISATION PRIORITIES OF DISTRIBUTED DIESEL GENERATORS IN AN ELECTRICITY COMPANY Nurdianto, Kresna; Kusumastuti, Ratih Dyah
Journal of Environmental Science and Sustainable Development Vol. 7, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Indonesian Electricity Company (PLN) is one of the main players in the energy transition in Indonesia, and the company plans to achieve net zero emissions by 2060. One way to do this is by implementing the de-dieselisation program, i.e. reducing the use of diesel power plants (PLTD) with new energy and renewable power plants. The Indonesian electricity supply business plan (RUPTL) 2021-2030 targets the reduction of electricity supply from PLTD by 87% by 2030. The program requires a method to determine the order of priorities of PLTDs to be de-dieselised. This research uses multicriteria decision making, namely, analytical hierarchy process (AHP) and technique for order preference by similarity to ideal solutions (TOPSIS) to develop a prioritisation methods and determine the rank of priorities of 22 PLTDs Sumatra island that will undergo de-dieselisation. The criteria are identified from the literature and confirmed with four experts from the company. The criteria are categorised into security of supply, costs, and environmental factors. AHP is then used to calculate the weight of all criteria and sub-criteria, while TOPSIS is used to determine the rank. The results show that the affordability criterion is the most critical factor (0.535), followed by the security of supply (0.312) and environmental factors (0.153). The results also show that PLTD A18, A14 and A7 are the top three PLTDs prioritised for de-dieselisation because they provide the closest distance to the ideal criteria. This research contributes by providing reference in selecting the PLTD that will be selected for de-dieselisation program.
A Decision-Making Model for Community-Based Food Industry to Support Poverty Alleviation in East Indonesia: Case Study of East Sumba Regency Kusumastuti, Ratih Dyah; Martdianty, Fanny; Astuti, Rifelly Dewi; Nurmala, Nurmala
APMBA (Asia Pacific Management and Business Application) Vol. 5 No. 1 (2016)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2016.005.01.1

Abstract

Provinces in the eastern part of Indonesia still have high percentage of residents living below the poverty line. However, some provinces are the producers of food commodities. The One Village One Product (OVOP) movement has been proven to be able to reduce the poverty level and can be implemented in East Indonesia, especially by developing the community-based food industry. The objective of the research is to develop a decision making model to determine the best suitable community-based food industry to be developed optimally in East Indonesia using Analytic Hierarchy Process (AHP). We identify five criteria for the model from the literature and interviews with experts, namely resources, demand, supporting industries, strategy and competitiveness, and supports from government and other parties. We apply the model for the case of East Sumba regency of the East Nusa Tenggara (NTT) province, to select from alternatives, namely cassava, banana, corn and peanut-based food industries. The results show that banana-based industry is chosen as the best-suitable community-based food industry, mainly due to the uniqueness of the banana-based product and high production of banana in the area.
Ecosystem Exchange, Strategic Capabilities, and Firm Performance with Agility and Innovation Mediators Hendrawidjaja, Josef Budi; Soetjipto, Budi Widjaja; Kusumastuti, Ratih Dyah; Jayanagara, Oscar
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.688

Abstract

Understanding the ecosystem remains a big issue, especially in coping with the affiliation challenges of the ecosystem actors. Relied upon open system, resource-based, and exchange theory, this study aims to depict the role of ecosystem exchange and Organizational Strategic Capabilities (OSC) and the relationship with strategic agility and service innovation in enhancing firm performance, as well as its mechanism in portraying process view of Resource-Based Theory (RBT) as the search for alignment strategy to multi-actors’ challenges in the multilateral ecosystem. This study was conducted by using a quantitative research approach to examine sets of hypotheses. Applying five-point Likert-scale questionnaires, the primary data were collected from 196 Indonesian medical devices distributor companies. Then, the structural equation modelling was used to analyze the data. This study found strategic capabilities display impressively the autonomous merit of the firms and how the firms communicate through ecosystem exchange. While revealing the principle of equifinality, all roads lead to Rome, of the firms as an open system. This study portrays how the firms do exchange intangible resources socially and tangible resources economically and establish solid alignments with their ecosystem, hence keeping the competition away. Indonesian medical device distributor firms can achieve superior performance by fostering ecosystem exchange, developing strategic capabilities, and crucially building strategic agility. These findings offer actionable insights for industry leaders and policymakers aiming to strengthen the healthcare supply chain and advance progress toward the SDGs. The research also provides a foundation for future studies exploring the interplay of dynamic capabilities and innovation in other sectors and contexts.
Enhancing operational efficiency: implementing business process improvement by integrating the command center in the Indonesian toll road operator company Lea Pungky Rahayu; Ratih Dyah Kusumastuti
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243280

Abstract

Business process improvement is a well-known technique for organizations to identify processes that enhance business performance. This study aims to analyze and improve business processes in the company's principal operational processes that are directly related to controlling service requests for assistance with traffic problems on the toll road (Command Center), specifically in communication and handling requests for assistance and complaints from users of one of the toll road operators in Indonesia. Research is conducted by identifying existing processes, the underlying causes of existing problems, and analyzing business processes using the Business Process Improvement methodology and the Bizagi Modeler with Process Modeling and Notation (BPMN). An improvement within this approach is thus examined in a particular scenario. The as-is and to-be processes are measured using a technique of improvement design called the ESIA approach, consisting of four steps: eliminate, simplify, integrate, and automate. The result of the integration of Command Center services can decrease the response time for assisting requests from toll road users and enhance cost-effectiveness, improving customer satisfaction and the overall quality of toll road service.
The Effect of COVID-19 Pandemic Information and Trusts towards Online Retailers on Online Consumers’ Risk Perception and Purchasing Behaviour Astuti, Rifelly Dewi; Balqiah, Tengku Ezni; Kusumastuti, Ratih Dyah; Viverita, V.
APMBA (Asia Pacific Management and Business Application) Vol. 14 No. 3 (2026)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2026.014.03.6

Abstract

Understanding how information influences consumer behavior during a public health crisis is crucial for both businesses and policymakers in managing risk communication and sustaining economic activity. Since the announcement of the first case of COVID-19 in early March 2020, the timeline across both mass and social media has been dominated by information about the virus. This information has increased public awareness of the risk of contracting COVID-19 when engaging in activities outside the home, including shopping. As a result, most shopping activities have shifted online. However, online shopping does not entirely eliminate the risk of virus transmission. This study aims to investigate the impact of COVID-19 information in mass and social media on trust in online retailers and online shopping behavior, with risk perception as a mediating variable. A survey was conducted with 1,212 respondents across Indonesia, and the data were analyzed using structural equation modeling. The results indicate that COVID-19-related information directly influences consumers’ online purchasing behavior, while trust in online retailers affects behavior indirectly through the mediation of risk perception.
EXAMINING THE INFLUENCES OF CITIZEN FACTORS ON THE COCREATION BEHAVIORS OF ONLINE PUBLIC SERVICES IN A SMART CITY Kusumastuti, Ratih Dyah; Nurmala, Nurmala; Rouli, Juliana
Journal of Environmental Science and Sustainable Development Vol. 9, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

As smart cities increasingly rely on digital platforms to deliver public services, citizen participation becomes essential for ensuring effective and sustainable service delivery. However, limited research has examined which citizen-related factors drive co-creation behaviors in smart city contexts, particularly in emerging economies. This study aims to investigate the factors that influence the co-creation behaviors of online public services in five smart cities in Indonesia through the city’s digital platform and online social network (OSN). This study analyzes whether citizen factors, namely, perceived benefits over the city and OSN friends, trust in the city and OSN friends, and self-efficacy, affect co-creation behaviors leading to citizen satisfaction. A survey with 1009 respondents was conducted in Jakarta, Bandung, Semarang, Surabaya, and Denpasar, and the collected data were analyzed using covariancebased structural equation modelling. The results show that perceived benefit from OSN friends is the dominant factor that affects co-creation behaviors, which in turn affects citizen satisfaction. These findings highlight the critical role of OSN in fostering co-creation and suggest that integrating online public services with OSN can enhance service quality and citizen satisfaction.
Determination of Product Distribution Allocation in Pharmaceutical: a Case Study Lenny Lidiawaty; Ratih Dyah Kusumastuti
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.51243

Abstract

Pharmaceutical distribution companies operate under tight profit margins and face increasing expectations to adopt environmentally sustainable practices. In Indonesia, companies like PT XYZ manage complex, multi-node distribution networks that supply pharmaceutical products nationwide. This complexity presents challenges in optimizing allocation decisions that address both operational efficiency and environmental sustainability. This study aims to develop a multi-objective optimization model that minimizes both total distribution costs and carbon emissions. The model is constructed using operational data from PT XYZ’s enterprise resource planning (ERP) system for 2024. The optimization employs a weighted sum approach with minimum deviation to achieve an optimal trade-off between distribution cost and carbon emissions. This approach is evaluated under constraints related to warehouse capacity, transporter load limits, delivery timeliness, and product integrity. The results indicate that model produce efficient distribution patterns, the minimum deviation method provides a more balanced trade-off between cost and environmental impact. This outcome is especially relevant for companies seeking to align logistics performance with sustainability objectives. By integrating financial and environmental goals into a unified decision-making framework, this study provides a practical solution for pharmaceutical logistics planning. It offers strategic insights into optimizing delivery networks, selecting transport modes, and evaluating the environmental implications of distribution decisions.
Co-Authors Adrin, Ghea Rizky Alexander Evan Putra Antonio, Bonny Tofani Bonny Tofani Antonio Bustaman, Yosman Dwi Nastiti Danarsari Dwiyana, Meidi Ekaputri, Azaria Fanny Martdianty Hendrawidjaja, Josef Budi Husodo, Zaafri Ananto Jayanagara, Oscar Keanoubie, Muhammad Kusuma, Anak Agung Ngurah Abidzarr Dipo Lea Pungky Rahayu Lenny Lidiawaty Lenny Suardi Mahmudi Mauliate, Andreas Immanuel Muhammad, Harrtyan Natasaputra, Nugraha Natasaputra, Nugraha Nindiya, Theresia Mayke Nugraha Natasaputra Nur Habibah Nurdianto, Kresna Nurmala Nurmala Nurmala Nurmala Okatria, Luqy Afifah Rahayu, Lea Pungky Rifelly Dewi Astuti Rouli, Juliana Salsabila Izzati Syalianda Saraswati, Mia Siswahyudianto Soetjipto, Budi Widjaja Suardi, Lenny Syalianda, Salsabila Izzati Tengku Ezni Balqiah Viverita Viverita Viverita, V. Yosman Bustaman