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All Journal e-Jurnal Kewirausahaan JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal Analisis Sosial Politik Public Corner ASANKA: Journal of Social Science And Education Journal of Research in Social Science and Humanities Jurnal Publik: Jurnal Ilmiah Bidang Ilmu Administrasi Negara Nanggroe: Journal Of Scholarly Service Kreativitas Pada Pengabdian Masyarakat (Krepa) Nanggroe: Journal of Scholarly Service JIAN (Jurnal Ilmiah Administrasi Negara) Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi SEMINAR NASIONAL SOSIAL, SAINS, PENDIDIKAN, HUMANIORA
Susi Ratnawati
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Journal : Nanggroe: Journal of Scholarly Service

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Optimalisasi UMKM Melalui Legalitas Usaha dan Branding Menggunakan Aplikasi Canva Di Kelurahan Medokan Ayu Kota Surabaya Ratnawati, Susi; Romadhona, Nur Hidayah; Dermawan, Ivvone Ramaniar; Widhianti, Andhini
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 9 (2023): Desember
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10362275

Abstract

UMKM merupakan sektor bisnis yang dijalankan oleh perseorangan, badan usaha skala kecil, ataupun rumah tangga, yang dibedakan berdasarkan besar kecilnya modal usaha serta jumlah karyawan yang dimiliki. Dalam menjalankan usaha UMKM dengan memiliki legalitas serta membangun branding di era digital yang semakin maju setiap tahunnya telah menjadi kunci utama yang dapat membawakan dampak positif untuk keberlanjutan bisnis(Putra, 2016). Tujuan dari kegiatan Pengabdian Kepada Masyarakat adalah untuk meningkatkan UMKM membuat legalitas usahanya dengan benar serta memanfaatkan aplikasi Canva untuk menciptakan bahan branding di media sosial di era digital, khususnya di Kelurahan Medokan Ayu, Kecamatan Rungkut, Kota Surabaya yang dimana masyarakatnya mayoritas belum mendaftarkan legalitas halal serta belum melakukan branding produk di era digital. Melalui penyuluhanan legalitas masyarakat dapat mengerti bagaimana cara mendaftarkan produk usahanya ke lembaga agar lebih terpecaya hasil produknya serta melalui penyuluhan aplikasi Canva masyarakat dapat memanfaatkan aplikasi tersebut dengan mudah, karena aplikasi tersebut dirancang untuk mempermudah pengguna dalam pembuatan konten atau bahan branding. Metode dalam pengabdian ini terdiri dari tiga tahap yaitu observasi, wawancara , serta pelaksanaan pelatihan.
Pemberdayaan Masyarakat Dalam Pemanfaatan Aloe Vera dan Limbah Jelantah Untuk Meningkatkan Ekonomi Masyarakat di Desa Semolowaru Sukolilo Surabaya Ratnawati, Susi; Rahmasari, Anggraeni; Radjak, Darwin Abd.; Purnama, Rangsang
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 6 (2025): September
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17118412

Abstract

Background, Training program on aloe vera drink manufacturing and utilization of jasmine oil for soap in Sukolilo District is an excellent initiative to empower the community, where it is expected to positively impact on economic empowerment in Sukolilopa diverse district through improvement of pempiteran. One of those commodities is in aloe vera and nettle oil. In creative hands aloe or aloe vera and safflower oil are conjured into fresh drinks and soaps of enormously enticing economic value. In fact, nowadays aloe vera drink has been able to penetrate the market all the way outside the island. Cultivation of aloe vera plant is becoming more and more common in society, making this a potential to be developed. Many people like aloe vera products this makes it a very suitable product to develop as well as be an alternative to increase the income of the people, especially the housewives to help reeconomize the family. Similarly, the utilization of lead waste into soap is an economic opportunity for the community. Methods : Training, practice as well as accompanying and monev in making aloe vera drink which has high economic value and can be sold in packaged form. And is a product that can be consumed daily with high nutritional value. Activity outcomes (1) Have skills in processing aloe vera drink as well as making soap from jasmine oil. (2). Produminman aloe vera varies flavors as well as attractive packaging, (3) Shariah-based enterprise management documents and affords venture development capital, (4) Publication in Journal of Devotion to society (5). Involve Students in MBKM as many as 2 students, equivalent to 3 Credits course Entrepreneurship Lectures
Co-Authors Anggraeni Rahmasari Bagus Ananda Kurniawan Chairien Nurwulan Ghozalyfah Dermawan, Ivvone Ramaniar Fierda Nurany, Fierda Heru Irianto Indarto, Kus Indawati, Indawati Indriani Indriani Ismail Ismail Ismail Kartika Dwi Aprilia Kharismawati, Ika Kurniawati, Risma M. Wildan Saputra Maulana, Rizky Arif Mega Anggun Aurelita Mellyasari, Novalita Puteri Muhammad Hanif Nassa Amrilizia Negoro, RM Bramastyo Kusuma Nurhadji Nugraha, Nurhadji Nurul Kusuma Dewi Prasetijowati, Tri Purwito, Rachmad Hafidh Putri, Ameilia Tariza Radjak, Darwin Abd. Rahmasari, Anggraeni Rangsang Purnama Rapitasari, Diana Rasyad, Sabilal Romadhona, Nur Hidayah Sabilal Rasyad Syntia Julianti, Ika Tri Prasetijowati Trisardhana, Clariza Widhianti, Andhini