Article Per Year (5 Year)
p-Index From 2021 - 2026
3.405
P-Index
This Author published in this journals
All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah SEIKO : Journal of Management & Business Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Economics (IJEC) Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Ekbis (Ekonomi & Bisnis) Jurnal Pengabdian Masyarakat Indonesia Sejahtera Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JER International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences
Ugy Soebiantoro
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : IIJSE

 1 
The Influence of Payment Methods, Discounts, and Free Shipping on Purchase Decisions in the Shopee Application for Generation Z in Surabaya City Arde Agung Hidayatulloh; Ugy Soebiantoro
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5512

Abstract

In shopping, purchasing decisions are influenced by consumer behavior, which is affected by several factors. One of the factors influencing purchase decisions is customer service. The Shopee application offers various customer services such as diverse payment methods, and monthly events like discounts or free shipping. Aligned with the services provided by Shopee, this study aims to determine the influence of payment methods, discounts, and free shipping on purchasing decisions among Generation Z in Surabaya City. The population studied consists of Generation Z in Surabaya City, and a purposive sampling technique was employed to select 100 respondents. Data collection was conducted using a questionnaire. Subsequently, the collected responses were analyzed to test the initial hypotheses using the Partial Least Squares (PLS) method, involving stages of validity testing, reliability testing, T-testing, and hypothesis testing. From the data analysis using the Partial Least Squares (PLS) method, it was found that payment methods, discounts, and free shipping significantly influence purchasing decisions. The impact of each independent variable indicates contributions of payment methods, discounts, and free shipping towards purchasing decisions on the Shopee application for Generation Z in Surabaya City.
Co-Authors Alfian Dwi Ramadhan Anggono, Noor Bagas Aprilia Isnaini Chairunisya Arde Agung Hidayatulloh Ardiansyah Putra Ariyani Dewi Safitri Aryo Bagus Wicaksono Cantika Eva Dialoka Dani Fajariyatusyarifah Devitasari, Shinta Eva Kharisma Yolandita Manurung Gusti Putu Devandra Yudhistira Lidia Angelina Mochammad Sakti Ramadhana Muhammad Bagus Yoga Hutama Nabila Mahlida Nabila Zafirna Syazwani Nikolas Brian Krisnandi Nurkholish Majid Orlando, Gerry Hutama Shanti Septiana Rachmasari Ubay Husen