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All Journal Jurnal Ilmiah Edunomika (JIE) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) JAKADIKSI: JURNAL VOKASI JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA
I Gede Agus Mertayasa
Universitas Dhyana Pura
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

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DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN DI ERA SOCIETY 5.0: SEBUAH LITERATURE REVIEW Rudy Haryanto; Arief Setiawan; R. Nurhayati; I Gede Agus Mertayasa; Aat Ruchiat Nugraha
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13093

Abstract

Rapid technological developments have changed business paradigms and interactions with consumers, encouraging the emergence of the concept of Society 5.0. This era emphasizes technological integration and collaboration between humans and machines. In the era of Society 5.0, digital marketing is the key to success for companies in achieving business goals. This article discusses basic digital marketing concepts, key marketing strategies, successful implementation, challenges, and solutions in running digital promotions. Through qualitative literature study methods, this article analyzes various sources to understand these concepts. The results show that identifying the target audience, creating relevant content, using digital channels, and digital analytics are the keys to success in digital marketing. In the Society 5.0 era, companies need to adopt a business strategy that includes advanced technology, a focus on user experience, collaboration, sustainability, and transformation to a platform-based business model. Nevertheless, companies are faced with challenges such as technological complexity, fierce competition, data security, changing trends, and limited resources. To overcome these challenges, companies need to have a deep understanding of trends and technology, creativity in strategy development, commitment to data security, and flexibility in adapting. In this way, companies can run digital marketing promotions more effectively and achieve marketing goals in today's digital era.
Co-Authors A.A Ngurah Manik Surya Ningrat Aat Ruchiat Nugraha Agus Satyananda Mastra Arief Setiawan Charisa Angelina Lenau Pelaun Christimulia Purnama Trimurti Gede Nyoman Wiratanaya Gusti Ngurah Joko I Gusti Bagus Rai Utama I Komang Segara Merta I Made Darmayasa I Made Sumartana I Nyoman Sukrayasa I Wayan Jian Ambara Raja I Wayan Ruspendi Junaedi Indah Permata Sari Komalawati Komalawati Krismawintari, N.P.D. Mrs Komalawati Ni Kadek Asri Suwandewi Ni Made Rai Puspita Dewi Ni Putu Shinta Vishuda Yoga Sasmitha Ni Putu Winya Dewi Ni Wayan Nadi Astiti Putu Aditya Wiwekananda Putu Agus Dharma Wijaya Putu Steven Eka Putra R. Nurhayati Rudy Haryanto Sebastianus Rianto Gunawan Sheila Oktarina Sidhi Bayu Turker Sidhi Bayu Turker Teresa Maria Kristi Zefanya Priskilla Wongkar