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All Journal CARADDE: Jurnal Pengabdian Kepada Masyarakat EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Mathematics Instruction, Social Research and Opinion Jurnal Kebijakan Pembangunan
Aulia Utami Putri
Universitas Sriwijaya
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Faktor-Faktor yang Mempengaruhi Implementasi Kebijakan Pembelajaran Daring dalam Pembangunan Karakter Mahasiswa Ermanovida Ermanovida; Aulia Utami Putri; Yosi Arianti; Norma Juainah
EDUKATIF : JURNAL ILMU PENDIDIKAN Vol 4, No 2 (2022): April Pages 1601- 3200
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/edukatif.v4i2.2600

Abstract

Penelitian ini bertujuan untuk menganalisis factor-faktor yang mempengaruhi implementasi kebijakan pembelajaran daring di Universitas Sriwijaya. Pelaksanaan kebijakan ini dengan studi pembelajaran pendidikan kewarganegaraan dalam pembangunan karakter. Implementasi kebijakan dilaksanakan untuk melihat berbagai nilai-nilai karakter mahasiswa yang muncul saat pembelajaran dilaksanakan dengan metode permainan, mengingat masih terjadinya pandemic COVID-19 di Indonesia maka pelaksanaan penelitian dilakukan secara daring. Pendekatan penelitian yang digunakan adalah penelitian deskriptif kualitatif dengan metode penelitian studi kasus, yang terdiri dari 3 tahapan yaitu persiapan, pelaksanaan, dan analisis data. Kemudian. penelitian yang dilakukan dengan observasi pada pembelajaran Pkn Mahasiswa Jurusan Pertenakan di UPT-MPK Universitas Sriwijaya. secara online. Permasalahan utama akibat covid-19 sehingga pembelajaran dilakukan secara daring akibatnya perlu inovasi dan metode pembelajaran yang menarik sehingga pembelajaran dilakukan dengan menarik dan asik dilakukan. Penelitian ini dilakukan dengan metode pembelajaran karakter yang dilakukan menimbulkan berbagai karakter yang mucul saat awal perkuliahan daring dari awal pertemuan 1 sampai ke 16 kali pertemuan setelah Implementasi kebijakan pembelajaran daring dikeluarkan serta metode pembelajaran berbasis permainan menimbulkan pembangunan karakter mahasiswa meningkat berdasarkan hasil, bahasa, dan observasi yang dilakukan. Berdasarkan data yang ada penelitian ini dilakukan menggunakan teori Edward III untuk menjawab berbagai permasalahan tersebut.
Strategi Pemberdayaan Ekonomi Pengrajin Songket Khas Kabupaten Ogan Ilir Aulia Utami Putri; Ermanovida; Tutty Khairunnisyah
Jurnal Kebijakan Pembangunan Vol 16 No 2 (2021): Jurnal Kebijakan Pembangunan
Publisher : Badan Riset dan Inovasi Daerah Provinsi Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47441/jkp.v16i2.154

Abstract

Kabupaten Ogan Ilir memiliki salah satu jenis industri yang menghasilkan produk khas sumatera selatan yaitu tenun songket dengan karakteristik yang berbeda dari tenun songket di provinsi lain. Kabupaten Ogan Ilir merupakan sentra penghasil songket yang sudah terbentuk cukup lama dan sentra pengrajin songket terbesar di Provinsi Sumatera Selatan. Penelitian ini bertujuan untuk mengetahui strategi pemberdayaan ekonomi pengrajin songket khas Kabupaten Ogan Ilir oleh Dinas Perindustrian, Perdagangan, Koperasi dan UMKM Kabupaten Ogan Ilir Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kualitatif. Subjek penelitian yaitu pengrajin songket, penjual songket dan aparatur di Dinas Perindustrian, Perdagangan, Koperasi dan UMKM. Adapun teknik analisis data yang digunakan adalah teknik analisis kualitatif dan analisis SWOT. Dimana analisis kualitatif menggunakan teknik pengumpulan data triangulasi sedangkan analisis SWOT digunakan untuk mengukur kondisi internal, berupa kekuatan dan kelemahan yang dibuat dalam matriks IFE dan kondisi eksternal berupa peluang dan ancaman yang dibuat dalam matriks EFE. Hasil penelitian ini menunjukkan bahwa strategi pemberdayaan ekonomi pengrajin songket khas Kabupaten Ogan Ilir oleh Dinas Perindustrian, Perdagangan, Koperasi dan UMKM Kabupaten Ogan Ilir yang dapat digunakan yaitu strategi intensif dengan penetrasi pasar, pengembangan pasar, pengembangan produk atau melakukan integrasi dengan berbagai peluang yang ada. Kebijakan UMKM yang dibuat belum dapat mengatasi berbagai permasalahan yang terjadi pada pengrajin songket.
Kreativitas, Inovasi dan Transformasi Digital: Pengabdian Masyarakat kepada Pelaku UMKM Nengyanti Nengyanti; Aulia Utami Putri; Annada Nasyaya; Farisha Sestri Musdalifah; Anang Dwi Santoso
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2023): Agustus
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v6i1.2012

Abstract

This community service intends to educate MSME actors in Pelabuhan Dalam Village, Ogan Ilir Regency about how to combat the COVID-19 epidemic through the use of creativity, innovation, and digital transformation. The program was separated into three stages: identification and analysis of problems, coaching and evaluation. The problem identification and analysis process involved interviews with community various stakeholders and village government officials, and revealed five major issues: a lack of public understanding of entrepreneurship development, a lack of innovation and technological use, difficulties with promotion (marketing), limited human resources and low quality, and low management quality. Coaching is conducted by the provision of three materials: creativity, innovation, and digital transformation, which comprise an understanding of the situation, as well as solutions and development strategies. Then, after comparing the data before and after coaching, it was established that there is now a gain in understanding about creativity, innovation, and digital transformation necessary for MSMEs to survive the COVID-19 pandemic before and after the program.
Reframing Collaborative Governance for Local Economic Empowerment: Institutional Insights from Traditional Culinary MSMEs Ermanovida Ermanovida; Tuty Khairunnisyah; Aulia Utami Putri; Norma Juainah
Journal of Mathematics Instruction, Social Research and Opinion Vol. 5 No. 3 (2026): September
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v5i3.1396

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in strengthening local economies and preserving cultural identity. In Kabupaten Ogan Ilir, traditional culinary MSMEs hold significant potential as drivers of regional economic development; however, their management remains constrained by fragmented coordination, limited institutional capacity, and suboptimal stakeholder collaboration. This study aims to analyze the implementation of collaborative governance in managing traditional culinary MSMEs in Ogan Ilir Regency. A qualitative descriptive approach was employed to examine the implementation of collaborative governance. The study is guided by the model proposed by Chris Ansell and Alison Gash, focusing on five analytical components: direct stakeholder dialogue, trust development, commitment to collaborative processes, shared understanding, and intermediate outcomes. Data were gathered through in-depth interviews, observational fieldwork, and document review, incorporating insights from local government institutions and associated actors, MSME actors, community groups, and supporting institutions. The findings indicate that collaborative governance practices have begun to develop but remain partially institutionalized. Dialogue mechanisms exist yet are not conducted routinely; trust among actors has improved at the institutional level but remains fragile operationally; and commitment is stronger within government institutions than among non-state actors. While intermediate outcomes such as increased business licensing, improved packaging, and digital marketing adoption have been observed, collaboration is still predominantly top-down and lacks sustained multi-actor engagement. Strengthening structured coordination forums, clarifying stakeholder roles, and enhancing participatory mechanisms are essential to achieving a more integrated and sustainable collaborative governance model for culinary MSME development.
Pemetaan Literatur Digital Marketing terhadap UMKM di Negara-Negara Asia: Studi Bibliometrik Aisyah Isnaini Putri Sandy; Angelina Yoselin TJU; Aulia Utami Putri
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2013

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the economies of Asian Countries but still face significant challenges in optimally adopting digital marketing. This study aims to map the development of scientific literature on digital marketing in MSMEs across Asia using a bibliometric approach. Data were retrieved from the Scopus database using keywords "digital marketing", "SMEs", and "Asia", yielding 73 articles published up to 2025. The analysis was conducted using Microsoft Excel and VOSviewer to examine publication trends, citations, author collaboration, institutional affiliations, funding sponsors, and research themes. The findings reveal a significant increase in publications since 2019, with Indonesia and Malaysia emerging as the most productive contributing countries. The main research themes focus on digital capabilities, business performance, e-commerce adopting, and MSME sustainability, while the role of government remains relatively underexplored and less integrated into the digital marketing discourse. This study provides a comprehensive overview of the research landscape on digital marketing in MSMEs in Asia and highlights potential directions for future research.
Co-Authors Aisyah Isnaini Putri Sandy Anang Dwi Santoso Angelina Yoselin TJU E. Ermanovida Ermanovida Farisha Sestri Musdalifah Nasyaya, Annada Nengyanti, Nengyanti Norma Juainah Norma Juainah Tutty Khairunnisyah Tuty Khairunnisyah Yosi Arianti