Claim Missing Document
Check
Articles

Found 13 Documents
Search

Analisis Kinerja Humas pada Marketing Kegiatan Open House Politeknik Pariwisata Prima Internasional Yuke Hernawati; Joseph Aldo Irawan; Abdul Khalim; Moch. Rizky Najmuddin; Chondro Suryono
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 3 No. 2 (2024): April : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v3i2.2441

Abstract

In organizing an activity, of course, it requires the role of public relations as a connector of information to the community. Public relations from the Prima International Tourism Polytechnic made several efforts in socializing open house activities. Socialization both through digital content, e-brochures to visits to schools conventionally. Through a descriptive participative method and filling out questionnaires, random sampling was carried out and a total of 130 respondents were found. Assisted by field observation and documentation activities, data interpretation can be done more clearly and in detail. In some questionnaire questions found positive results and based on these results, it can be assessed the performance process of public relations that can exceed the expectations of management. There are several things that can still be improved in the future so that open house activities by the Prima International Tourism Polytechnic are more mature in the process of implementation.
Analisis Potensi Incentive Tour di Kota Cirebon Dian Fitriyana; Chondro Suryono
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 2 (2024): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i2.1646

Abstract

The city of Cirebon has emerged as a tourism destination city that has a variety of beauties, both natural beauty, artificial beauty, culinary, art, history and so on. In business management, in order to support tourism needs, the city of Cirebon follows developments by having more than 30 tours and travel companies that manage local, inter-city and overseas tourism. Incentive tours are often used by large companies as a form of appreciation for the performance results of the person concerned. This activity is also believed to be able to support individual loyalty to the company for a certain period of time. This method has been practiced by many out-of-town companies who send incentive tours to the city of Cirebon as a form of appreciation. This research was conducted in the city of Cirebon through observation and literature study in data collection and using qualitative methods. The results of data collection are described in accordance with current conditions and circumstances. The results of this research provide an illustration that tour and travel has a very important role in the world of tourism because it is one of the spearheads in developing tourism as well as being a driving force for tourists so that it is easier to find the information they want and can buy the service products offered. However, marketing in the incentive tour sector is still very minimal and is only known through word of mouth, not through large-scale promotions. Tour and travel service providers only create incentive tour package concepts by request from companies that contact them. There have not been any public tour packages operating in the corporate market.
Management Of Collaborative Development Of Chinatown Village As A Tourist Attraction In Cirebon City Ningsih, Widia; Suryono, Chondro
Jurnal Toursci Vol 1 No 6 (2024): Vol 1 No 6 June 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Chinatown is one of the alternative tourist destinations for tourists because it is not only part of history but is the heart of Cirebon. With the development of Chinatown villages, the community can be more proud and appreciate the value of local history and culture. In terms of Collaborative Management of Chinatown Development, which involves various essential components, including the government, the private sector, academics, and the community, trying to develop the potential possessed by Chinatowns, in addition to the great potential owned, several things are obstacles in the development of Chinatowns, including the low quality of human resources who fully understand sustainable management. This research activity is a field study using research methods by conducting observations and interviews with the government, the private sector, academics, and the community in the Kanoman Palace regarding the Collaborative Management of Chinatown Development as a Tourist Attraction in Cirebon City. Collaborative Management of Chinatown Development as a Tourist Attraction in Cirebon City is one of the Cirebon City Tourism Attractions which in the future will be managed well by various parties, both from the government, local communities, and the community on a sustainable basis (Sustainable management).