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The Effect of Product Attributes and Product Quality on the Purchase Decision of Oppo Brand Smartphones at Duayu Cell Manna Bengkulu Selatan Alek Oka Dinata; Oni Yulianti; Yanto Effendi
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 2 (2021): DESEMBER
Publisher : Penerbit ADM Bengkulu

The purpose of this study was to determine the effect of product quality and product attributes on purchasing decisions for Oppo Brand Smartphones at Duayu Cell Manna Bengkulu Selatan. The sample in this study were 30 consumers who purchased the Oppo type A54 smartphone at Duayu Cell Manna Bengkulu. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of multiple linear regression calculations obtained multiple linear regression equation Y = 9.445 + 0.436X1 + 0.360X2 + e . The coefficient of determination of the value of R square is 0.589. This means that X1 (product attributes) and X2 (product quality), affect the purchase decision (Y) by 58.9% while the remaining 41.1% is influenced by other variables not examined in this study. The results of the F test show that the significance is 0.000 <0.05. Because the significance level is below 0.05, it shows that together X1 (product attributes) and X2 (product quality) have a positive and significant influence together on purchasing decisions (Y). Product attributes have a positive and significant influence on purchasing decisions, product quality has a positive and significant influence on purchasing decisions because the significant value is smaller than 0.05.

Marketing Strategy of Tourism Destination Mas Harun Bastari Lake, Rejang Lebong Regency Yanto Effendi; Sri Narti
Journal of Business, Management, & Accounting Vol. 2 No. 2 (2020): September
Publisher : Kusuma Negara Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to determine the marketing strategy of tourism destination the Mas Harun Bastari Lake, Mujerejo Village, Rejang Lebong Regency. The results of the study using a SWOT analysis obtained IFAS values (Strength: 14.30, Weaknesses: 4.81). EFAS Value (Opportunity: 1.31, Treats: 1.08). In the SWOT diagram the values for Strength and Weaknesses are at 9.49 and the meeting point for Opportinity and Threats is at 0.23, this shows that they are in quadrant 1, which supports aggressive strategies, which is a very profitable situation, by taking advantage of opportunities and strengths there is. Marketing strategies for the Lake Mas Harun Bastari tourism destination, Mujerejo Village, Rejang Lebon g Regency that can be done are renovating the lake area, adding facilities such as fishing locations and outbound equipment for visitors, placing security personnel in the lake area, giving permission to the community who will conduct activities on location, making agro tourism that can be enjoyed by visitors at the lake location, making a unique arrangement in the lake area, which differentiates it from other tourist attractions, providing comfort for visitors while in the lake area, adding a playground around the lake area, placing personnel who are always maintain cleanliness of the location, make warning signs around the lake location and put up evacuation signs around the site in the event of a disaster.

ANALISIS KINERJA ORGANISASI DITINJAU DARI DIMENSI BUDAYA DAN KOMUNIKASI ORGANISASI Yanto Effendi; Kiemas Kurniawan
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 5 No. 2 (2022): Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v5i2.3575

Budaya organisasi pada dimensi inovasi dan pengambilan risiko Dinas Pemuda dan Olahraga Provinsi mendapatkan nilai rata-rata dengan kriteria baik. Dimensi budaya organisasi dalam kriteria baik. Budaya organisasi memiliki dimensi orientasi dengan nilai Baik. Budaya organisasi memiliki dimensi orientasi tim Baik. Dimensi budaya organisasi agresivitas dengan nilai rata-rata Baik. Budaya organisasi merupakan dimensi stabilitas dengan nilai rata-rata Baik. Komunikasi pegawai di Dinas Pemuda dan Olahraga Provinsi Bengkulu sudah baik. Respon karyawan terhadap komunikasi dimensi kejelasan sudah berjalan dengan baik. Komunikasi dimensi akurasi sudah berjalan dengan baik. Dimensi konteks komunikasi telah berjalan dengan baik. Dimensi alur komunikasi telah berjalan dengan baik. Dimensi budaya komunikasi cukup baik. Kinerja organisasi Dinas Pemuda dan Olahraga Provinsi Bengkulu dalam dimensi persentase pemuda yang berpartisipasi dan berperan aktif dalam pembangunan Baik. Dimensi kinerja organisasi persentase pendidikan olahragawan berbakat baik dan dimensi kinerja organisasi jumlah atlet berprestasi (tingkat nasional baik).

Pengaruh Lingkungan Kerja Dan Motivasi Terhadap Kinerja Pegawai Pada Dinas Komunikasi, Informatika Dan Statistik Provinsi Bengkulu Desi Maryani; Tito Irwanto; Yanto Effendi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3018

The purpose of this study was to determine the effect of work environment and motivation on employee performance at the Bengkulu Province Communication, Information and Statistics Agency. The sample in this study was 87 ASN at the Bengkulu Province Communication, Information and Statistics Office. The data was collected using a questionnaire and the analytical methods used were multiple linear regression, determination test and hypothesis testing. The results showed that the regression value Y = 12.775 + 0.319X1 + 0.394X2 + 3.848, with a positive regression direction, the work environment had a significant effect on employee performance at the Communication, Information and Statistics Office of Bengkulu Province, because the significant value was 0.000, which was smaller than 0, 05. This means that the work environment at the Bengkulu Province Communication, Information and Statistics Office is increasing. Motivation has a significant effect on employee performance at the Bengkulu Province Communication, Information and Statistics Office, because the significant value of 0.000 is smaller than 0.05. This means that the increased motivation will improve the performance of the Bengkulu Province Communication, Information and Statistics Office. Work environment and motivation have a significant effect on employee performance at the Bengkulu Province Communication, Information and Statistics Office because the significant value of 0.000 is smaller than 0.05, thus the initial hypothesis proposed is proven (Ha is accepted). That is, there is a significant influence between the work environment and motivation on performance together. The coefficient of determination of R square is 0.410. This means that the work environment and motivation affect performance by 41% while the rest (100-41% = 59%) is influenced by other causal factors not examined in this study.

The Effect of Occupational Supervision and Discipline on Employee Performance in the National and Political Unity Agency of Seluma District Levi Bastian; Sulisti Afriani; Yanto Effendi
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 2 (2021): DESEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v1i2.203

The purpose of this study was to determine the effect of supervision and work discipline on the performance of the State Civil Apparatus at the National Unity and Political Body of Seluma Regency. The sample in this study were 32 employees at the Seluma Regency Political and National Unity Agency. Data collection using a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testing. The results of multiple linear regression calculations obtained the multiple linear regression equation Y = 9.019 + 0.425X1 + 0.379X2 + 6.272 (e). The coefficient of determination of the Adjusted R square value is 0.473. This means that X1 (supervision), X2 (work discipline have an effect on performance (Y) by 47.3% while the remaining 52.7% is influenced by other variables that are not researched. in this research. The results of the F test indicate that the significance is 0.000 <0.05. Because the significance level is below 0.05, it indicates that together X1 (supervision) and X2 (work discipline) have a positive and significant effect simultaneously on performance (Y). Supervision has a positive and significant effect on performance because the significant value is 0.014 <0.05, work discipline has a positive and significant effect on performance because the value is 0.035 <0.05.

Factors Affecting Employee Work Motivation at PT. PLN Persero ULP Teluk Segara Bengkulu Afrian Renaldy; Neri Susanti; Yanto Effendi
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 2 (2021): DESEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v1i2.204

This study aims to determine the factors that most affect the work motivation of employees at PT PLN Persero ULP Teluk Segara Bengkulu. The analytical methods used were validity test, reliability test, multiple linear regression, coefficient of determination, F test and t test. Based on the research results show that: Multiple linear regression equation obtained Y = -1.740 + 0.090X1 + 0.201X2 + 0.326X3 + 0.471X4 + e. The desire to live (X1) has a significant effect on the work motivation of state civil servants (Y) at PT. PLN Persero ULP Teluk Segara Bengkulu because the significance value is 0.007 < 0.05. The desire for a position (X2) has a significant effect on the work motivation of state civil servants (Y) at PT. PLN Persero ULP Teluk Segara Bengkulu because the significance value is 0.000 <0.05. The desire for power (X3) has a significant effect on the work motivation of state civil servants (Y) at PT. PLN Persero ULP Teluk Segara Bengkulu because the significance value is 0.009 < 0.05. The desire for recognition (X4) has a significant effect on the work motivation of state civil servants (Y) at PT. PLN Persero ULP Teluk Segara Bengkulu because the significance value is 0.000 < 0.05. The desire to live (X1), the desire variable for a position (X2), the desire for power variable (X3), the desire for recognition variable (X4), simultaneously or together have a significant effect on employee motivation (Y) at PT. PLN Persero ULP Teluk Segara Bengkulu because the significance value is 0.000 < 0.05.

Analysis of the Community Satisfaction Index on Public Services at the Sukaraja Sub-district Office, Seluma Regency Retno Dwi Putri Nurfarida; Oni Yulianti; Yanto Effendi
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 2 (2021): DESEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v1i2.207

The purpose of this study was to determine the Community Satisfaction Index of Public Services at the Sub-district Office of Sukaraja, Seluma Regency. The analytical method used is the Community Satisfaction Survey (SKM) based on the Regulation of the Minister of State Apparatus Empowerment and Bureaucratic Reform of the Republic of Indonesia Number 14 of 2017 with 9 indicators, namely requirements, procedures, completion time, costs/tariffs, product specifications, types of services, competence of implementers, behavior implementer, handling complaints, suggestions and inputs, facilities and infrastructure. From the analysis of the community satisfaction index in the Community Satisfaction Survey (SKM) for public services at the Sukaraja District Head Office, Seluma Regency, it is 77.75 with service quality B with good criteria because it is in the range of conversion interval values of 76.61 - 88.30.

The Effect of Product Attributes and Product Quality on the Purchase Decision of Oppo Brand Smartphones at Duayu Cell Manna Bengkulu Selatan Alek Oka Dinata; Oni Yulianti; Yanto Effendi
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 2 (2021): DESEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v1i2.301

The purpose of this study was to determine the effect of product quality and product attributes on purchasing decisions for Oppo Brand Smartphones at Duayu Cell Manna Bengkulu Selatan. The sample in this study were 30 consumers who purchased the Oppo type A54 smartphone at Duayu Cell Manna Bengkulu. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of multiple linear regression calculations obtained multiple linear regression equation Y = 9.445 + 0.436X1 + 0.360X2 + e . The coefficient of determination of the value of R square is 0.589. This means that X1 (product attributes) and X2 (product quality), affect the purchase decision (Y) by 58.9% while the remaining 41.1% is influenced by other variables not examined in this study. The results of the F test show that the significance is 0.000 <0.05. Because the significance level is below 0.05, it shows that together X1 (product attributes) and X2 (product quality) have a positive and significant influence together on purchasing decisions (Y). Product attributes have a positive and significant influence on purchasing decisions, product quality has a positive and significant influence on purchasing decisions because the significant value is smaller than 0.05.

The Influence Of Prices And Service Quality On Consumer Satisfaction At Minumin Outlets In Bengkulu City Ermy Wijaya; Yanto Effendi; Ardi indra Permana
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1480

The aim of this research is to determine the effect of prices and service quality on consumer satisfaction at Minumin outlets in Bengkulu City. The sample in this study was 120 Minumin consumer respondents in the city of Bengkulu. The data were collected using questionnaires and the analysis method used was multiple linear regression, hypothesis testing. Multiple regression results Y = 0.239-0.203 (X1) + 1.198 (X2) + 0.777. This is proven by the results of the t test, which shows that the calculated t value is -2.674 which is greater than the t table = - 1.980 (- 2.674> -1.980) with a significance level of 0.009 using a limit of 0.05. The significance value is more than 5%, which means Ho is rejected. and Ha accepted. For service quality, the calculated t value was 16,638 which was greater than t table = 1.980 (16.638>1.980) with a significance level of 0.000. By using a significance limit of 0.05, the significant value is smaller than the 5% level, which means Ho is rejected and Ha is accepted. Price (X1) and Service Quality (X2) together have a significant effect on consumer satisfaction (Y) at Minumin outlets in the city of Bengkulu, this is proven by the F test, the Fcount value is 1768.672, then this value will be compared with the Ftable with the level 5% significance shows that Fcount is greater than Ftable (1768.672>3.07) so that Ho is rejected and Ha is accepted..

The Effect of Organizational Commitment and Work Motivation on Employee Productivity of PT. RODATEKNINDO PURWAJAYA Prayu Ivantri; Yun Fitriano; Yanto Efendi
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i2.1533

Rodateknindo Purajaya is a construction company in the implementation sector with the form of PT which has qualifications. This research aims to determine the effect of organizational commitment and work motivation on employees’ work productivity at PT. Rodateknindo Purajaya. This type of research is correlational, namely research to determine the influence and level of influence between two or more variables without any attempt to influence these variables. The sample in this study used a total sampling technique, where the entire population was sampled, amounting to 55 people. There is an influence of organizational commitment (X1) on work productivity (Y) at PT. Rodateknindo Purajaya Bengkulu is 0.000, so Ho is rejected and Ha is accepted. From the significance value obtained, variable X influences work productivity (Y). There is an influence of work motivation (X2) on work productivity (Y) at PT. Rodateknindo Purajaya Bengkulu is 0.031, so Ho is rejected and Ha is accepted. From the significance value obtained, the variable X2influences work productivity (Y).

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