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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Business, Management, and Accounting AKTUAL Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Dehasen Mengabdi Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Kewirausahaan dan Bisnis Innovative Business Management Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Yanto Efendi
Universitas Dehasen Bengkulu
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Analysis Of Factors Affecting Job Satisfaction Of State Civil Servants At The Regional Financial Agency Of Kaur Regency Hodiah Apriani; Ida Anggriani; Yanto Effendi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 1 (2021): JANUARI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the factors that affect job satisfaction of State Civil Servants at the Regional Finance Agency of Kaur Regency. Results of the study showed that the results of the t test were the need fulfillment variable (X1), the discrepancies variable (X2), the value attainment variable (X3), the equity variable (X4), the genetic component variable, component (X5) partially does not have a significant effect on job satisfaction of state civil servants (Y) at the Regional Finance Agency of Kaur Regency. results of the F simultaneously or together have a significant effect on job satisfaction of state civil servants.
Factors Affecting Job Satisfaction of Village Officials in West Seluma Sub-District of Seluma Regency Dwi Kurniawan; Nia Indriasari; Yanto Effendi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i3.105

Abstract

The aim of this study is to determine factors such as compensation, job promotion and work environment affecting job satisfaction of village officials in West Seluma Sub-district, Seluma Regency.The sample in this study were 47 village officials in West Seluma Sub-district, Seluma Regency. The sampling technique used in the study was a census because all populations were sampled. Data collection using a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testing.The results show that a positive regression with the regression equation Y = 0.682 + 0.551X1 + 0.185 X2 + 0.293X3. The coefficient of determination using the R square model. From the results of calculations using SPSS, it can be seen that the coefficient of determination of R square is 0.791. This means that X1 (compensation), X2 (promotion), X3 (work environment) have a contribution to job satisfaction (Y) by 79.1% while the remaining 20.9% is influenced by other variables not examined in thisstudy. Compensation has a significant influence on job satisfaction of village officials in WestBarat Sub-district, Seluma Regency. This illustrates that as compensation increases, the job satisfaction of village officials will also increase. Job promotion has a significant influence on job satisfaction in the village officials of West Seluma Sub-district, Seluma Regency. This means that the increasing positionspromotion, job satisfaction will also increase. The work environment has a significant influence on job satisfaction in the village officials of West Seluma Sub-district, Seluma Regency. This illustrates that the more comfortable work environment is, the job satisfaction of village officials will increase.
An Analysis of External Factor Evaluation (EFE) Matrix and Internal Factor Evaluation (IFE) Matrix at Baruna Fish Crackers Business in Kebun Tebeng Village of Ratu Agung Sub-District in Bengkulu City Ari Sudiarto; Sulisti Afriani; Yanto Effendi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i4.190

Abstract

This study aims to determine the Internal (IM) and External (EM) Matrix Analysis of this business. The informasi collection method in this research is to use a questionnaire by giving written statements to the respondents. The number of respondents in this study were 107 respondents. The analytical method used was an external internal matrix. From the results of the calculation of internal and external strategic factors, the total score of internal strategy factors was 3.49 and a total score of external strategic factors was 3.05. by using a concentration growth strategy through vertical integration. The strategy of concentration growth through vertical integration is doing business related vertically, such as selling food added to the business of making new menus ( taking over the function of suppliers).
Factors Affecting Employee Work Productivity at the Office of Environment and Forestry in Bengkulu Province Ria Mariani; Neri Susanti; Yanto Effendi
Journal of Indonesian Management Vol. 1 No. 2 (2021): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i2.130

Abstract

Consumer satisfaction is a condition where consumer feel satisfy or dissatisfy after his want and hope toward the available menu, price, facility and service are granted. Consumers will satisfy if his want or hope is granted while he will feel dissatisfy if his want and hope is not available. The purpose of this research is to find out the influence of taste, performance quality and price toward customer’s satisfaction at Uda Denai restaurant in Bengkulu city. The sample of this research is 140 customers of Uda Denai restaurant in Bengkulu city. Data are collected by using questionnaire and analysis method which used in this research is multiple linear regression, determination test and hypothesis test. The result shows that multiple linear regression shows that there is a positive influence from taste, service quality and price toward customers’satisfaction in Uda Denai restaurant in Bengkulu city. Because the regression shows positive value, Y = 10,794+ 0,178X1 + 0,397X2 + 0,137X3 + e. Taste has significance influence toward customers’ satisfaction. Because the significance score is 0,015 smaller than 0,05. Price has significance influence toward customers’ satisfaction toward customers at Uda Denai restaurant in Bengkulu City, because significance score is 0,000 smaller than 0,05. Price has the significance influence toward customers’ satisfaction at Uda Denai restaurant because the significance score is 0,028 smaller than 0,05. Taste, service quality and price influenced together toward customers’ satisfaction. It means that earlier hypothesis is proofed (Ha is accepted). It means there’s a significance influence between taste, service quality and price toward customers’ satisfaction together with determination coefficient from R square (0,454). It means that taste, service quality and price influence the customers’ satisfaction with score 45,4% while the other (100-45,4%=54,6%) is influenced by other factors which is not observed by this research.
The Effect of Features and Product Quality on Vivo Smartphone Purchase Decision at Faizal Cell Kaur District Imam Mas’ud; Ida Anggriani; Yanto Effendi
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.162

Abstract

The purpose of the study was to determine the effect of product quality and features on consumers purchasing decisions for Vivo Smartphones at Faizal Cell, Kaur Regency. The sample in this study were 150 consumers who purchased Vivo Smartphone at Faizal Cell, Kaur Regency who were taken by using accidental sampling technique. The data then collected by using a questionnaire and analyzed through multiple linear regression, determination test and hypothesis testing. The results of the regression analysis show Y = 18.944 + 0.317X1 + 0.242 X2 + 2.688, that showed a positive regression direction. It means that there is a positive influence between X1 (features) and X2 (product quality) on purchasing decisions (Y). If the variable features and product quality increase, it will increase purchasing decisions. Moreover, the magnitude of the coefficient of determination is 0.343 showing that X1 (features) and X2 (product quality) affect purchasing decisions (Y) by 34.3% while the remaining 65.7% is influenced by other variables not examined in this study. Likewise, the results of the t test at a significance level of 0.05 explained that partially the feature and product quality variables had a significant influence on the purchasing decision variables of Faizal Cell, Kaur Regency. Finally, the results of the F test at a significance level of 0.05 explain that the variable features and product quality have a simultaneous effect on purchasing decisions at Faizal Cell, Kaur Regency
PENGARUH DIGITAL MARKETING DAN KUALITAS KONTEN DIGITAL TERHADAP MINAT ORANG TUA PESERTA DIDIK PADA BIMBINGAN BELAJAR AZZAHRA NOER KOTA BENGKULU Mirda Achmadalena; Rina Trisna Yanti; Yanto Effendi
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 3 No. 3 (2026): April
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v3i3.3658

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan kualitas konten digital terhadap minat orang tua peserta didik pada Bimbingan Belajar Azzahra Noer Kota Bengkulu, baik secara parsial maupun simultan. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan asosiatif kausal. Populasi dalam penelitian ini berjumlah 75 orang tua siswa dan seluruh populasi dijadikan sampel menggunakan teknik sensus. Pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert dan dianalisis menggunakan regresi linear berganda dengan bantuan program SPSS versi 26.0. Hasil penelitian menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap minat orang tua dengan nilai t hitung sebesar 3,648 dan signifikansi 0,000 < 0,05. Kualitas konten digital juga berpengaruh positif dan signifikan terhadap minat orang tua dengan nilai t hitung sebesar 3,048 dan signifikansi 0,003 < 0,05. Secara simultan, digital marketing dan kualitas konten digital berpengaruh signifikan terhadap minat orang tua dengan nilai F hitung sebesar 16,123 dan signifikansi 0,001 < 0,05. Nilai koefisien determinasi (R²) sebesar 0,309 menunjukkan bahwa digital marketing dan kualitas konten digital memberikan kontribusi sebesar 30,9% terhadap minat orang tua peserta didik. Simpulan penelitian ini adalah digital marketing dan kualitas konten digital memiliki pengaruh positif dan signifikan terhadap minat orang tua peserta didik pada Bimbingan Belajar Azzahra Noer Kota Bengkulu, sehingga lembaga perlu meningkatkan strategi pemasaran digital dan kualitas konten secara konsisten untuk menarik minat masyarakat.  
Dari Jalan Gelap Menjadi Terang Bagaimana Plang Nama Sederhana Membuat Perbedaan Besar Di Rt 07 Rw 04 Kelurahan Betungan Kuliah Kerja Nyata Tematik (KKNT) Universitas Dehasen Bengkulu Periode Vl Roki Bimantoro; Kurniawan Kurniawan; Nahdiyah Arenta Cahaya Sakti; Imelia Arista Putri; Edwar Deva Ervansyah; Yanto Effendi; Asnawati Asnawati; Liza Yulianti
Jurnal Dehasen Mengabdi Vol 5 No 1 (2026): Maret
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v5i1.10686

Abstract

Regional identity is an essential element in building a sense of community and facilitating public orientation in daily life. However, not all areas have clear markers, which often creates difficulties for both residents and visitors in identifying territorial boundaries. The installation of RT name signs aims to provide clear identification for the RT 07 RW 04 area in Betungan Sub-district while increasing residents' sense of ownership and pride in their environment. The methods used include location surveys, discussions with community leaders, design and production of name signs, and installation at strategic, easily visible points. The results indicate that the installation of name signs has positive impacts, including easier area identification for residents and guests, improved environmental aesthetics, and strengthened community identity. Additionally, this activity strengthened social interaction through collective work and increased residents' awareness of the importance of territorial administrative order. Thus, installing name signs can be a simple yet meaningful step in building an organized, easily recognizable environment with a strong identity. Betungan Sub- district, specifically RT 07 RW 04, previously had no clear markers on each street and alley, so we from KKN-T took the initiative to participate in making and installing name signs. This activity was accompanied by the Head of RT 07 and local residents. Our hope is that with these name signs, the RT 07 area can be more easily recognized, facilitate access for guests or officers visiting, and most importantly, increase residents' pride in their own environment. We hope these signs will continue to be maintained and become part of a better RT 07 identity going forward.
Pemberdayaan Lingkungan Melalui Pengadaan Sarana Prasarana di Desa Padang Makmur Bengkulu Nadia Permata Sari; Ameliya Tantri; Sellia Yulan Fitri; Arina Sulastri; Sinria Oktama Putri; Yanto Effendi; Suwarni Suwarni; Liza Yulianti
Jurnal Kewirausahaan dan Bisnis Vol. 8 No. 1 (2026): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkb.v8i1.1330

Abstract

This community service activity was conducted in Padang Makmur Village, Betungan Urban Village, Bengkulu City, a densely populated area with a population of approximately 500 residents. The primary problems identified were the absence of regional identity in the form of street name signs, a lack of adequate waste disposal facilities, and minimal educational media regarding environmental cleanliness. These conditions made regional navigation difficult and led to unorganized household waste management. The objective of this service was to create a more organized, clean, and healthy environmental governance through the provision of basic infrastructure. The problem-solving method was carried out through three main stages: coordination with village officials, strategic location surveys, and physical implementation of the work programs. The results showed that the installation of street name signs facilitated regional identification and population administration. The provision of separated organic and non-organic trash bins in public areas, along with the installation of educational boards, successfully encouraged the community to begin sorting waste at the source. Through these steps, environmental issues in this area were resolved systematically, creating a more orderly, healthy, and sustainable village environment for the local community.
The Effect Of Affiliate Credibility And Tiktok Video Content Quality On Purchase Decisions Among Generation Z In Bengkulu City Septi Septi; Karona Cahya Susena; Yanto Effendi
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.562

Abstract

The development of social commerce through TikTok with an affiliate marketing system has changed the shopping behavior of Generation Z, particularly in the purchasing decision-making process. Product promotion success is not only determined by price and brand, but also by affiliate credibility and the quality of video content presented. This study aims to analyze the effect of affiliate credibility and TikTok video content quality on purchasing decisions of Generation Z in Bengkulu City. This research used a quantitative descriptive method with purposive sampling technique involving 70 respondents. Data were collected using questionnaires with a five-point Likert scale and analyzed using SPSS version 23 through validity tests, reliability tests, multiple linier regression analysis, t-tests, F-tests, and coefficient of determination analysis. The results show that affiliate credibility and video content quality have a positive and significant effect on purchasing decisions, both partially and simultaneously. The coefficient of determination value of 0.352 indicates that the two independent variables explain 35.2% of the variation in purchasing decisions. These findings indicate that higher affiliate credibility and better video content quality increase the likelihood of Generation Z making purchases through TikTok.
PENGENALAN MARKETING MIX KEPADA SISWA SMA NEGERI 5 KEPAHIANG DALAM MENENTUKAN STRATEGI PEMASARAN UMKM Yanto Effendi; Rina Trisna Yanti; Nirta Vera Yustanti
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 4 No. 2 (2026): April
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v4i2.3657

Abstract

Pengabdian ini bertujuan untuk meningkatkan pemahaman siswa  mengenai marketing mix dan 7P serta strategi pemasaran usaha mikro, kecil, dan menengah. Kegiatan ini tidak hanya memberi pengetahuan baru, tetapi juga memicu semangat kreativitas dan rasa ingin berwirausaha di kalangan para siswa. Diharapkan  kegiatan seperti ini dapat terus dilakukan agar membantu meningkatkan kualitas tenaga kerja dalam mendukung perkembangan usaha kecil menengah. Metode yang digunkan dalam kegiatan ini yaitu, memberikan materi kepada siswa terkait pengertian UMKM, pengenalan marketing mix melalui 7P, manfaatnya serta strategi pemasaran UMKM tersebut. Metode kedua adalah diskusi dan sesi tanya jawab, metode ini digunakan untuk memberi kesempatan kepada siswa dan siswi bertanya tentang hal-hal yang belum dipahami Dari kegiatan pengabdian masyarakat ini diharapkan nantinya akan ada keberlanjutan hubungan anatar pimpinan sekolah melaliu Pengembangan materi lanjutan seperti pemasaran digital dan analisis konsumen
Co-Authors Afrian Renaldy Alek Oka Dinata Ameliya Tantri Ardi indra Permana Ari Sudiarto Arina Sulastri Asnawati Asnawati Desi Maryani Dezandra Afiro Dwi Kurniawan Edwar Deva Ervansyah Ermy Wijaya Hodiah Apriani Ida Anggriani Imam Mas’ud Imelia Arista Putri Karona Cahya Susena Kiemas Kurniawan Kurniawan Kurniawan Levi Bastian Liza Yulianti Mirda Achmadalena Nadia Permata Sari Nahdiyah Arenta Cahaya Sakti Neri Susanti Nia Indriasari Nirta Vera Yustanti Oni Yulianti Prayu Ivantri Retno Dwi Putri Nurfarida Ria Mariani Rina Trisna Yanti Roki Bimantoro Sellia Yulan Fitri Septi Septi Sinria Oktama Putri Sri Narti Sulisti Afriani Suwarni Tito Irwanto Yun Fitriano