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All Journal Jurnal SOLMA International Journal of Applied Sciences in Tourism and Events Forum Manajemen Community Empowerment Prosiding Konferensi Nasional PKM-CSR Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) Paradharma: Jurnal Aplikasi IPTEK Jurnal Nirta: Studi Inovasi Litera : Jurnal Bahasa dan Sastra
Ni Luh Christine Prawita Sari Suyasa
Universitas Dhyana Pura
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Journal : International Journal of Applied Sciences in Tourism and Events

 1 
THE VISITOR SEGMENTATION OF JATILUWIH BALI I Gusti Bagus Rai Utama; Ni Luh Christine Prawita Sari Suyasa
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 3 No 2 (2019): December 2019
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (673.267 KB) | DOI: 10.31940/ijaste.v3i2.1339

Abstract

Jatiluwih is listed as World Cultural Heritage by UNESCO on June 29, 2012. To increase the contribution of Jatiluwih as tourism attraction to local people, the research is needed to descript visitor profile, visitor purpose, and visitor's expectation after visiting Jatiluwih Tourism Attraction. These findings can be considered for local communities to conduct small businesses such as the recreational services, culinary, agribusiness, and business-related tourism services. This research is quantitative descriptive method which sample is chosen based on purposive sampling technique, foreign and also domestic tourists who visit at time total 107 respondents. The results show more female visitors than men, age groups between 21 to 30 years old, students or college students and dominant are educated undergraduate degree. Tourists who visit Jatiluwih dominant are domestic, followed by number of Australia, UK, and other countries. Tourists are motivated by the natural beauty of Jatiluwih, they are dominant repeaters, gather information from various sources of information, most of them spend time between one to two hours, they buy entry ticket directly at the counter, the amount of money spent between 50 thousand to 100 thousand rupiah, and the spending power of tourists between 500 thousand to one million rupiah per day.
Co-Authors Agus Satyananda Mastra Anak Agung Made Ariasih Antikanol, Aldensia Nirati Cakra Sagiarta Lee Dewi, Putu Chrisma Eko Sulistyo I Gede Neil Prajamukti Wardhana I Gusti Bagus Rai Utama I Made Ray Tedy Setiawan I Nengah Rata Artana I Nyoman Purnawan I PUTU PRANATHA SENTOSA Inggrit Fajar Pradata Kadek Tika Pratista Adi Suarni Kristoforus I Gede Sadhana Maharani, Ida Ayu Putu Chintya Maria Regina Ndaparoka, Iin Saputri Ni Luh Putu Indriani Ni Made Erpia Ordani Astuti Ni Made Likhita Ananda Putu Chris Susanto Putu Chrisma Dewi Putu Steven Eka Putra Sidhi Bayu Turker Suarliem, Valencia Friska Suwianjani, Kadek Ayu Intan Thu Ngan Nguyen Wayan Markus Arimatheo