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Journal : Unri Conference Series: Community Engagement

Analisa biaya pengembangan objek wisata air di perairan Sungai Siak bagi masyarakat Rumbai Pesisir Pekanbaru Joko Risanto
Unri Conference Series: Community Engagement Vol 2 (2020): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.2.478-487

Abstract

Ekowisata is a regional environmental (ecological) based tourism development. The coast of the Siak River is an area that has the potential to attract tourism and at the same time improve the economy of local communities. A strategy is needed to motivate the public and business actors to take an active role in the tourism industry. Investors have to consider the costs and benefits of investing. The community also has limited capital to do business. So in this research activity the team divides the development strategy into three targets, namely the first target is to increase public interest through small and medium enterprises, the second is to provide encouragement to local governments, namely the sub-district (kelurahan) to prepare groups of middle economic actors and the third is to provide opportunities for investors. to manage the water tourism industry in collaboration with the community. One form of the community's active role is to invite them to build tourist icons on the coast of the Siak River and provide training in making Malay culinary.
Pemberdayaan kelompok masyarakat Kecamatan Tampan Kota Pekanbaru dalam program inovasi teknologi pengering berbasis biomassa yang ramah lingkungan untuk meningkatan kualitas dan kuantitas produk makanan berbahan baku ubi Juandi Muhammad; Herman Herman; Gimin Gimin; Joko Risanto; Syahril Syahril
Unri Conference Series: Community Engagement Vol 2 (2020): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.2.541-549

Abstract

The potential of the agricultural sector in terms of cassava in Tampan District, Pekanbaru City with a total potential of 11,210 tonnes of cassava (based on BPS data, 2019). This enormous potential has led to the growth of SMEs for community groups to take advantage of these opportunities in the business of producing cassava-based food processing. Furthermore, this potential is an opportunity for local governments to create a market or regional superior product as well as an attraction for citizens from outside the region to come to Tampan District because it can form an agro-industry in the field of cassava chips. The attraction for visitors to stop by at Tampan District is also supported by geographical aspects, transportation that is easily accessible to everyone. Through this community service activity, the fostered village scheme is very appropriate to be applied in Tampan District because it can guide UKM groups so that at the end of the service activities of this guided village scheme will form superior regional products that are competitive through the application of environmentally friendly biomass energy-based drying technology, and the application of IT-based management system so that at the end of the activity it will produce an Agro-Industry target village with regional superior products that are competitive.
Pelatihan Membuat Label Kemasan Produk Pelaku UMKM Kecamatan Bandar Laksamana Kabupaten Bengkalis Menggunakan Canva Salambue, Roni; Risanto, Joko; Fitriansyah, Aidil; Sukamto, Sukamto; Bahri, Zaiful; Mahdiyah, Evfi; Hidayat, Rahmat; Sujana, Teguh; Sy, Yandiko Saputra
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.364-369

Abstract

Micro, Small and Medium Enterprises (UMKM) in Bandar Laksamana District, Bengkalis, Riau have been identified by FMIPA students from Riau University who participated in the Belajar Kampus Merdeka (MBKM) Community Service Program (Kukerta) in 2024. There are 66 UMKM in three villages with various businesses such as stalls, fried foods, beauty, culinary, craftsmen. The people of one village seemed apathetic in managing UMKM because they were considered as side businesses only, had no prospects for development and were not interested in participating in online marketing training. From observations, several UMKM products have the potential to be marketed online because they are unique as typical Malay foods. An approach was made to UMKM actors to be assisted in having the skills to design attractive and dynamic packaging labels, assisting online marketing until the market reaches various corners of the country. A good product packaging label will advance the business and introduce the diversity of typical Malay culinary delights to the public. Canva is a simple graphic design application that is easy for beginners to use. Canva provides paid and free services with various easy-to-adopt template features with various completeness such as image cropping, text insertion, color, and so on. The Canva application needs to be introduced to UMKM to attract their product market through unique and attractive banner, poster, and banner designs so that the product display remains fresh, updated according to needs.