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All Journal Benefit: Jurnal Manajemen dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) EKUITAS (Jurnal Ekonomi dan Keuangan) Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH GLOBAL EDUCATION Jurnal Cakrawala Ilmiah Paradoks : Jurnal Ilmu Ekonomi Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JER Jurnal Multidisiplin Indonesia Greenation International Journal of Economics and Accounting International Journal of Accounting, Management, and Economics Research : Ijamer JIMEK Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Vicky Oktavia
Universitas Dian Nuswantoro, Semarang, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Kualitas Produk, Persepsi Harga dan Word of Mouth Terhadap Keputusan Pembelian Pertamax di Kabupaten Pati Sega Fannalif; Vicky Oktavia; Nanda Purusa; Tito Perdana
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9408

Abstract

This study aims to examine how product quality, price perception, and word of mouth (WoM) communication influence Pertamax (RON 92) purchasing decisions at a Pertamina gas station in Pati Regency. The approach used is quantitative with data collection through a questionnaire involving 100 respondents. The sampling technique used is non-probability sampling with a purposive sampling method, where respondents are selected based on certain criteria relevant to the study. The collected data were then analyzed using SPSS 25 to test the relationship between variables. The results of the study indicate that product quality and price perception have a significant positive influence on Pertamax purchasing decisions by consumers. In addition, the Word of Mouth (WoM) communication factor is also proven to have a significant positive impact in encouraging purchasing decisions. These findings indicate that product quality, good price perception, and word of mouth recommendations are important factors in influencing consumers in choosing Pertamax at Pertamina gas stations.
Dampak Literasi Keuangan, Overconfidence, dan Availability Bias terhadap Keputusan Investasi: Peran Moderasi Persepsi Risiko Naila Syakirotul Rizqiyah; Fakhmi Zakaria; Vicky Oktavia; Almira Santi Samasta
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.10316

Abstract

This research examines the factors that shape investment decision-making in the capital markets within Generation Z members of investment communities in Central Java, focusing on the variables of financial literacy, overconfidence, and availability bias, as well as risk perception as a moderating variable. This present research utilized a quantitative design, collecting primary data from respondents through an online questionnaire. The analysis method applied is SEM-PLS with aid of SmartPLS software version 4, encompassing the outer and inner models. The findings reveal that financial literacy and overconfidence have a positive significance influence on investment decisions, while availability bias does not show any significant influence. Furthermore, the interaction of risk perception in moderating the relationship between overconfidence and investment decisions was found to be significantly negative, whereas the interaction of risk perception on the relationship between availability bias and investment decisions demonstrates a positive significant effect.
Nilai Perusahaan pada Industri Consumer Non-Cyclicals: Peran Profitabilitas, Leverage, dan Ukuran Perusahaan Periode 2021-2024 Priskila Septyan Anggriyani; Andhika Ryan Priyatam; Dian Prawitasari; Vicky Oktavia; Suhita Whini Setyahuni
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.10334

Abstract

This study aims to examine the factors influencing firm value in the consumer non-cyclicals sector listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period. Using a quantitative approach, the analysis is conducted on 100 observations obtained from 25 selected companies. Firm value is assessed using Tobin’s Q, while the independent variables consist of profitability measured by Return on Assets (ROA), leverage proxied by the Debt to Equity Ratio (DER), and firm size calculated as the natural logarithm of total assets. The empirical results indicate that profitability and leverage individually exert a positive and significant effect on firm value, whereas firm size does not show a significant influence. Nevertheless, simultaneous testing validates that these three predictors collectively have a significant impact. These findings highlight that internal financial metrics, specifically profit efficiency and debt strategy, are crucial drivers of firm valuation. This research aims to provide investors with a comprehensive overview to evaluate a company's profitability and leverage prior to making investment decisions.
Co-Authors Agus Prayitno Agus Prayitno Ainur Rachma Fitriya Almira Santi Samasta Amalia Nur Chasanah Amjad Ali Ana Kadarningsih Kadarningsih Andhika Ryan Priyatam Anisya Dwi Deviyanti Ariati Anomsari Bara Zaretta Destyana Putri Arsanti Devi Atalia Zahra Dian Prawitasari Diana Puspitasari Dissa Almi Laksari Dita Elvania Lestari Dwi Eko Waluyo Dwi Eko Waluyo Ermasanti Mahmudah Fakhmi Zakaria Fandy Jonathan Fatchur Rochman Fathya Anindita Foza Hadyu Hasanatina Indah Purnama Sari Mardjuni Indra Yudha Mailana Jeffry Halim Kania Ilma Wisada Keisha Nabiila Endriani Lailla Ayu Wulandari Lenni Yovita Linda Ayu Oktoriza Maria Safitri Michael Ari Sulistia Putra Mochamad Ramza Rapier Gussa Mochammad Eric Suryakencana Wibowo MOHAMMAD SOFYAN Naila Syakirotul Rizqiyah Naily Fithri Karima Nanda Purusa Nayla Ristyanindita Hendris Nindia Salsha Noveka Nur Khasanah Oktoriza, Linda Ayu Pradana Jati Kusuma Pradana Jati Kusuma Priskila Septyan Anggriyani Puteri Kusuma Dewi Rafida Nur Fadila Riki Fahmi Riko Tresno Mulyo Risanda Alirastra Budiantoro Rudi Kurniawan Sabrina Susanti Sega Fannalif Suhita Whini Setyahuni Tharisya Alvita Cahyarani Titik Yektiningtyas Tito Perdana Usman Alfaruq Usman Usman Vina Wahyuning Triyas Yenny Ernitawati