Article Per Year (5 Year)
p-Index From 2021 - 2026
1.881
P-Index
This Author published in this journals
All Journal Among Makarti Jurnal Ekonomi Integra EQIEN - JURNAL EKONOMI DAN BISNIS JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Ekonomi Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Jurnal Bisnis Kreatif dan Inovatif Jurnal Strategi Bisnis Teknologi Jurnal Transformasi Bisnis Digital Jurnal Bisnis, Ekonomi Syariah dan Pajak
Muhammad Ferdiananda Chadafi
Universitas Islam Kebangsaan Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Pengaruh Variasi Produk, Reputasi Merek dan Brand Ambassador terhadap Loyalitas Konsumen pada Produk Glad2glow di Bireuen Safra Mouna; Muhammad Ferdiananda Chadafi; Mai Simahatie
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 3 No. 3 (2026): September : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v3i3.2562

Abstract

This study aims to determine the influence of product variety, brand reputation, and brand ambassador on consumer loyalty to Glad2Glow products in Bireuen. The research employed a quantitative approach. The sample consisted of 100 respondents selected using purposive sampling, with the criteria of residing in Bireuen, having purchased Glad2Glow products at least twice, and being at least 15 years old. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the assistance of SPSS 26. The partial test results show that product variety does not have a significant effect on consumer loyalty, with a t-value of 1.191 < 1.661 and a significance value of 0.237 > 0.05. Brand reputation also does not have a significant effect, with a t-value of 0.128 < 1.661 and a significance value of 0.899 > 0.05. In contrast, brand ambassador has a positive and significant effect on consumer loyalty, with a t-value of 7.244 > 1.661 and a significance value below 0.05. Simultaneously, product variety, brand reputation, and brand ambassador have a significant effect on consumer loyalty, as indicated by an F-value of 64.220 > 2.70 and a significance value of 0.000 < 0.05. The coefficient of determination (R²) is 0.667, indicating that the three independent variables explain 66.7% of the variation in consumer loyalty, while 33.3% is explained by other variables outside the model. The findings imply that Glad2Glow should prioritize the selection and management of credible, attractive, and influential brand ambassadors while continuing to improve product variety and brand reputation.
Co-Authors Abdullah Abdullah Azhari Azhari Bella, Ivvon Septina Dewi Ananda Emalia Ariska Hayanuddin Safri Jihan Suhaila Kamaruddin Kamaruddin Khairul Aswadi Koko Bustami Mai Simahatie Maulana, Mizan Muhammad Saifrizal Nanda Nur Sofyana Putri Simah Bengi Qisthy Rahmah Chairani Rahmati Rahmati Rahmi Safra Mouna Sahiratul Khaira Sri Murniyanti Sutoyo Sutoyo Syifa Ul Husna Y Yusniar