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All Journal Jurnal Ilmu Komunikasi Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan The Indonesian Journal of Communication Studies Share : Journal of Service Learning Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Avant Garde COMMICAST
Christina Rochayanti
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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PERAN HUMAS PEMERINTAH KABUPATEN SRAGEN DALAM PENGELOLAAN ISI INFORMASI WEBSITE PEMDA SEBAGAI MEDIA COMMUNICATIONS RELATIONS DENGAN MASYARAKAT Meilyna Diah Anggrahini; Christina Rochayanti; Edwi Arief Sosiawan
Jurnal Ilmu Komunikasi Vol 6, No 2 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i2.53

Abstract

Human relation is an integral part of an organization or company since all of activities conducted is intented to create organizations or companys positive image before the public. For creating such positive image to the existing role of human relations in the management of infor- mational contens of regional government’s website as media of communications relation with society. Human relations has role as communication fasilitatos i.e legal practisioner behaving as communicator or mediator to create two why or reciprocal communication between the organization or company and its public though online media. The purpose of this reseach was to know the role of human relations of regional Government of Sragen Regency in management of informational content in Regional Government’s website as communications relations with society in Regional Government of Sragen Regency. This reseach used descriptive qualitative reseach method. Technique of data collection was conducted by interview, observation and literal study. The result of this research suggests that human relation of Regional Government of Sragen Regency has role in organisational management in management process of informational contents contained in Regional Government’s website. Human relations strives to fulfill social demand to gain information on all policies, program and activated conducted by government. However, active participations of society is still felt as lack. Communication relations relate between government and society through online media has not been conducted optimally. There is still few amount of society that knows Regional Government’s website. Society only takes the advantages of website merely for gaining information. Thus, human relation keeps maintaining the use of conservative media as medium for conveying information to the cociety.
Digital branding communication model for the Yogyakarta "JIH" Hospital managed by the digital creative agency, Kotakmedia Indonesia Nur Aswad, Iqbal; Prayudi, Prayudi; Rochayanti, Christina
COMMICAST Vol. 4 No. 2 (2023): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i2.8592

Abstract

Marketing communication has progressed quite rapidly; many changes have also occurred in the business industry, including the marketing communication model. In today's all-digital era, digital marketing communications, in this case digital branding, are increasingly being used in promotional activities. One of the most sought-after services in today's digital era is a digital agency. This study analyzes the digital branding communication model on social media at the Yogyakarta "JIH" Hospital, which is managed by the digital creative agency Kotakmedia Indonesia. The purpose of this research is to describe the communication model and management of digital branding on the social media of Yogyakarta "JIH" Hospital, which is managed by the digital creative agency Kotakmedia Indonesia. The research method used is descriptive qualitative with a case study approach. The results of this study indicate that the digital branding communication model for the Yogyakarta "JIH" Hospital, managed by the digital creative agency Kotakmedia Indonesia is effective and has a positive impact on expanding the audience and increasing the company's brand image. As well as successfully obtaining plenary-level hospital accreditation. However, there are several shortcomings that can still be improved, namely, the uneven management of social media. According to social media researchers, attention must be evenly distributed, not only focusing on Instagram but also paying more attention to other social media, namely Facebook, Twitter, and YouTube.
Regional Bank customer relationship management model through Public Relations functions : (Case study at Regional Development Bank, Special Region of Yogyakarta) Sri Wahyuningsih, Yuni; Rochayanti, Christina; Lestari, Puji
COMMICAST Vol. 5 No. 1 (2024): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i1.10004

Abstract

The banking industry, in practice, was established as the community's economic foundation that provides financial services expected to restore and enhance national and regional economic growth. Bank BPD DIY has a strategic role as a government partner and a motor accelerator of regional development in the Special Region of Yogyakarta. State civil apparatus (ASN) DIY is required to use Bank BPD DIY; it is necessary for customer relationship management (customer). This study aimed to find a model of customer relationship management of regional banks through public relations functions. This research uses a descriptive qualitative approach with a case study method. The results of this study indicate that the customer relationship management model at Bank BPD DIY is carried out through three aspects. The first is to provide excellent service (excellent service), which is implemented by implementing the main values of Bank BPD DIY, namely respect, accuracy, modernity, trust, and reliability (friendly), providing funds and credit services, mobile banking, and customer service, and call center. Second, build customer satisfaction and loyalty through programs that provide promos, giveaways, sweepstakes, birthday greetings, and Corporate Social Responsibility. Third, develop good relationships with consumers through the use of social media such as Facebook, Instagram, Twitter, and WhatsApp broadcasts, organizing events, as well as providing sponsorship assistance in the form of products and cash.
Word of Mouth Marketing: Perempuan sebagai Sales Forces dan Persuader dalam Dinamika Kelompok Bisnis Tupperware Kartika, Widyaningtyas Virgo; Suparno, Basuki Agus; Rochayanti, Christina
Jurnal Ilmu Komunikasi Vol 23 No 2 (2025): Agustus
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v23i2.15335

Abstract

Marketing communication plays a crucial role in the overall mission of marketing, serving as a key determinant of its success. One of the most influential forms of this communication is word-of-mouth marketing (WOMM), which has become a powerful force in direct marketing. Interestingly, WOMM is often driven by women, who, based on various studies, possess significantly stronger verbal communication abilities than men. This makes the phenomenon of women engaging in WOMM—particularly as part of the sales force for Tupperware within women communities in Kulon Progo Regency—both compelling and important to explore. These women operate in a dual role: as persuasive marketers and as loyal consumers. This study employs a case study approach, focusing on a community of Tupperware users in Kulon Progo. The findings reveal that WOMM, as carried out by women in both their roles as sellers and consumers, contributes meaningfully to building brand equity and fostering repurchase intentions within the community. Women emerge not only as unique consumers with a strong sense of group cohesion but also as persuasive influencers who drive others toward purchase decisions. In this context, they are both the persuaders and the driving force behind increased sales and sustained product loyalty for Tupperware.
Co-Authors AYN Warsiki Ayu Ardhanariswari, Kartika Basuki Agus Suparno Basuki Agus Suparno Brigita Luna Anggia Putri Brigita Luna Anggia Putri Chory Puspitasari Damas Rambatian Rakanda Dyah Rachmawaty Dyah Rachmawaty Utami Edwi Arief Sosiawan eka ermita aksan Elly Triana Eny Endah Pujiastuti Evariana BR Brahmana Gladi Dwinta Kusuma Hanif Suryo Nugroho Ida Wiendijarti Iqbal Nur Aswad Isbandi Isbandi Isbandi Isbandi Isbandi Sutrisno kartika, widyaningtyas virgo Kurnia Arofah Lukman Prayoga M. Edy Susilo Mario Yohanes Paulus Riberu Maya Dwi Astuti Meilyna Diah Anggrahini Muhammad Edy Susilo Muhammad Zulvikar Pahlevi Nurlette Nia Arniawati Panji Dwi Ashriyanto Prayudi Prayudi Prayudi Prayudi PUJI LESTARI Puji Lestari Renhat Bonxy Reny Triwardani Reny Triwardani Rosalia Indriyati Saptatiningsih Senja Yustitia, Senja Setiya Hertanti Oktayusita Sigit Tri Pambudi Sigit Tri Pambudi Sri Wahyuningsih, Yuni Stefani Dervin Jano Subhan Afifi Susilastuti Dwi Nugraha Jati Tifani Octavia Leksono Winda Zanuanita Dhewi Wipti Aga Pramasepta Zia El Muttaqin Zuraida Henny