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All Journal Jurnal Pengabdian Masyarakat Sains Indonesia (Indonesian Journal Of Science Community Services) Journal of Office Administration : Education and Practice Jurnal Strategi Bisnis Teknologi Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital
Adi Lukman Hakim
Universiti Malaysia Kelantan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Public Health Social Sciences

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Transformasi Digital UMKM melalui Pelatihan Keterampilan Teknologi di Era Society 5.0 Adi Lukman Hakim; Erna Nur Faizah; Rizky Wahyudha Rosiawan; Rudi Wibowo; Silvia Dwi Indriana; Aisy Faaikoh
Jurnal Pengabdian Masyarakat Sains Indonesia Vol. 8 No. 1 (2026): JPMSI (Jurnal Pengabdian Masyarakat Sains Indonesia)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmsi.v8i1.1842

Abstract

This Technology skills training programs for Micro, Small, and Medium Enterprises (MSMEs) represent a strategic effort to strengthen business owners’ readiness to face digital transformation in the Society 5.0 era. This study aims to describe the practical impact of such training on enhancing the digital capabilities of MSMEs through a cross-sectoral survey approach. The findings indicate that the training has a positive impact on improving operational efficiency, particularly in inventory management and work processes, which have become more structured and effective. Additionally, the training facilitates market expansion through the use of digital platforms and e-commerce, enabling MSMEs to reach a broader consumer base. The shift toward online services has also enhanced the ability of SMEs to respond to consumer behavior that increasingly prioritizes the convenience of digital transactions. On the other hand, the integration of digital payment systems improves transaction efficiency and boosts customer trust in SME services. Strengthening brand and reputation through social media is another significant impact, marked by increased customer interaction and engagement in building the business’s image. Overall, the results of this study indicate that technological literacy plays a crucial role as a key factor in enhancing the competitiveness, efficiency, and sustainability of SMEs amidst the ever-evolving dynamics of the digital business landscape
A Path Analysis of Leadership, Organizational Culture, Job Satisfaction Intervention, and Employee Performance Rudi Wibowo; Suyitno Suyitno; Fais Wahidatul Arifatin; Adi Lukman Hakim
Journal of Office Administration : Education and Practice Vol. 5 No. 1 (2025): May
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/joaep.v5n1.p11-21

Abstract

Numerous variables continue to contribute to the reduction in staff performance at Community Health Centers. By using employee job satisfaction interventions as health care interventions, this study seeks to examine the effects of organizational leadership and culture on service performance. A total of 47 respondents were sampled for this quantitative descriptive study. According to the research's findings, job satisfaction is one way that leadership and organizational culture have a positive and significant impact on employee performance. Leadership and organizational culture also have a positive and significant impact on employee performance.
Servant Leadership and Ethical Climate in Enhancing Employee Ethical Behavior through Moral Identity in Service Organizations R Agrosamdhyo; Muhamad Nasrip; Hendrar Prihadi; Adi Lukman Hakim
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 3 (2026): Juni: Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i3.1621

Abstract

Perilaku etis karyawan sangat penting untuk menjaga kepercayaan, kualitas layanan, dan keberlanjutan organisasi, khususnya di organisasi jasa di mana karyawan berinteraksi erat dengan pelanggan dan pemangku kepentingan. Studi ini meneliti pengaruh kepemimpinan yang melayani dan iklim etis terhadap perilaku etis karyawan melalui peran mediasi identitas moral. Desain penelitian kuantitatif eksploratif digunakan yang melibatkan 250 karyawan dari berbagai organisasi jasa yang dipilih menggunakan pengambilan sampel bertujuan. Data dikumpulkan melalui kuesioner skala Likert lima poin dan dianalisis menggunakan Pemodelan Persamaan Struktural Kuadrat Terkecil Parsial (PLS-SEM). Hasil menunjukkan bahwa kepemimpinan yang melayani dan iklim etis secara signifikan dan positif memengaruhi identitas moral dan perilaku etis karyawan. Identitas moral juga memiliki pengaruh positif yang signifikan terhadap perilaku etis karyawan dan muncul sebagai prediktor terkuat dalam model struktural. Lebih lanjut, identitas moral sebagian memediasi pengaruh kepemimpinan yang melayani dan iklim etis terhadap perilaku etis karyawan. Temuan ini menunjukkan bahwa perilaku etis dibentuk oleh interaksi antara praktik kepemimpinan, lingkungan etis organisasi, dan nilai-nilai moral yang diinternalisasi karyawan. Oleh karena itu, organisasi jasa harus memperkuat kepemimpinan yang berorientasi pada pelayanan, mempertahankan standar etis yang konsisten, dan mendorong pengembangan moral karyawan untuk menumbuhkan perilaku etis yang berkelanjutan.
Pengaruh Strategi Digital Marketing dan Perilaku Konsumen terhadap Keputusan Pembelian pada Platform Marketplace di Kalangan Generasi Z Indonesia Ari Dwi Astono; Adi Lukman Hakim; Rosintan Sipayung
Jurnal Strategi Bisnis Teknologi Vol. 3 No. 1 (2026): Februari: Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v3i1.1623

Abstract

Background: The rapid development of digital technology has significantly transformed economic activities, particularly in the marketplace sector, which continues to grow in Indonesia. Generation Z, as the dominant users of marketplace platforms, exhibits dynamic behavioral characteristics influenced by various digital factors. Objective: This study aims to analyze the influence of digital marketing strategies and changes in consumer behavior on purchase decisions in Indonesian marketplaces. Method: This research employs a quantitative approach with a survey design, involving 200 respondents selected using purposive sampling techniques. Data were collected through Likert-scale questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: The findings indicate that digital marketing strategies exert a strong influence on purchase decisions, both directly and indirectly through changes in consumer behavior as a partial mediating variable. Furthermore, changes in consumer behavior play a crucial role in determining purchase decisions. These findings suggest that the effectiveness of digital marketing largely depends on its ability to shape consumer behavior. This study is expected to contribute theoretically to the development of digital marketing research and provide practical insights for businesses in designing more adaptive and consumer behavior-based marketing strategies in the digital era.
The Mediating Role of Green Work Engagement in the Relationship between Green Human Resource Management and Sustainable Employee Performance: The Moderating Role of Green Organizational Culture Adi Lukman Hakim; Latif Latif; Muhamad Nasrip; Rowiyani Rowiyani
Jurnal Strategi Bisnis Teknologi Vol. 3 No. 2 (2026): Mei: Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v3i2.1626

Abstract

Environmental sustainability increasingly requires organizations to align human resource practices with employee behavior and long-term organizational performance. This study examined the effects of Green Human Resource Management (GHRM) on sustainable employee performance by positioning green work engagement as a mediating variable and green organizational culture as a moderating variable. A quantitative explanatory design was employed using survey data collected from 250 employees working in organizations that had implemented environmental or sustainability programs. Respondents were selected through purposive sampling, and the data were analyzed using Partial Least Squares Structural Equation Modeling. The findings demonstrated that GHRM positively affected green work engagement and sustainable employee performance. Green work engagement also positively influenced sustainable employee performance and partially mediated the relationship between GHRM and sustainable employee performance. Furthermore, green organizational culture strengthened the positive effect of GHRM on green work engagement. These findings confirm that sustainable employee performance is shaped by the alignment of formal green HR practices, employee psychological involvement, and supportive organizational values. Organizations should therefore integrate green recruitment, environmental training, sustainability-oriented performance evaluation, rewards, leadership commitment, and cultural development to foster environmentally responsible and sustainably performing employees.
Co-Authors Aisy Faaikoh Erna Nur Faizah Fais Wahidatul Arifatin Hendrar Prihadi Latif Latif Muhamad Nasrip R Agrosamdhyo Rizky Wahyudha Rosiawan Rosintan Sipayung Rowiyani Rowiyani Rudi Wibowo Silvia Dwi Indriana Suyitno Suyitno