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All Journal Kinesik Basastra: Jurnal Kajian Bahasa dan Sastra Indonesia KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Analisis: Jurnal Studi Keislaman KEMBARA Jurnal ASPIKOM Jurnal SOLMA Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Manajemen Komunikasi International Journal Education and Computer Studies Perkembangan Kajian Sosial
Syaiful Rohim
Universitas Muhammadiyah Prof. Dr. HAMKA
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Jurnal ASPIKOM

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Connectivity of digital marketing communication strategy between tourism facilities and interests Syaiful Rohim
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1545

Abstract

Tourism facilities contribute significantly to enhancing the tourist experience by offering comfort, cleanliness, safety, and entertainment. However, their direct effect on tourism interest remains unclear. This study examines the relationship between tourism facilities, digital marketing communication strategies, and tourism interest using a mediated model. A quantitative survey was conducted on Pari Island, Seribu Islands, involving 223 tourists selected through purposive sampling. Respondents were aged 17 or older and had visited within the past six months.  Path analysis was used to analyze the data. Results show no significant direct effect between facilities and tourism interest. However, digital marketing strategies strongly mediate the relationship. These strategies promote tourism facilities and engage tourists through interactive communication. The study highlights the importance of digital platforms in shaping tourism interest. Future research is recommended to explore this model across destinations, timeframes, and demographic segments using Structural Equation Modeling (SEM) for broader insights.
Co-Authors Abdul Kadir Patta Afaf Akhdan, S Alimudin, M. Alimudin, Muhamad Darmawati, Desak Made Eko Digdoyo, Eko HENDRA KURNIA PULUNGAN, HENDRA KURNIA Indar Ismail Jamaluddin Latief, Jamil Lina Yulinda M. Surip Megawati - Muhammad Syaiful Novi Andayani Praptiningsih Ramadian, Naufal Sumarsono Surahman Cinu Surip, M Syairal Fahmy Dalimunthe