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Journal : El-Hikmah Jurnal Ilmu Dakwah dan Komunikasi

STRATEGI PUBLIK RELATION DALAM MEMBENTUK CITRA POSITIF DINAS SOSIAL DI KABUPATEN KUDUS Cahyanti, Nilam; Rohimi, Primi
El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi Vol. 21 No. 12, Juli (2024): El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : STID DI AL-HIKMAH

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Abstract

This study aims to find the most effective PR strategy in improving the positive image of the Social Service, P3A Kudus Regency. The research method used is qualitative, producing descriptive data through observation, interviews, and documentation. Data analysis was carried out through data reduction, data presentation, and drawing conclusions, with data checking using triangulation techniques. The results of the study showed that the PR targets of the Social Service for Women's Empowerment and Child Protection of Kudus Regency were divided into two categories: main targets and specific targets. The main targets include the entire Kudus community, while the specific targets are vulnerable communities, namely those who need assistance from the Social Service and who have limited access to information. The Social Service for Women's Empowerment and Child Protection of Kudus Regency builds a positive image through two approaches: direct and indirect. The indirect approach is carried out by utilizing social media as a tool for disseminating information, both through websites and Instagram. While the direct approach involves Social Service staff in carrying out programs in the community, including socialization, community services, and granting rights and obligations to residents.
UNSUR INTRINSIK PADA NASKAH FILM SERIAL SAIYO SAKATO EPISODE 1 Rahmania, Eka; Rohimi, Primi
El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi Vol. 21 No. 12, Juli (2024): El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : STID DI AL-HIKMAH

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the streaming series film script Saiyo Sakato written by Gina S. Noer. This research used a qualitative descriptive method with a structural approach. This comedy drama set in the intrigue of two families united by Padang cuisine raises the issue of patriarchal culture, especially the issue of polygamy which is spiced with various things that are very attached to everyday life. By analyzing intrinsic elements such as theme, character, plot, setting, language style, and message, it was found that the main characters, Uni Mar, Nita, and Annisa, face an inner dilemma between hope and reality and personal achievement or desire and pressure from patriarchal culture in their families. The storyline tells their emotional and mental journey in adjusting to the presence of a new person in their family. This study emphasizes the intrinsic elements contained in the Saiyo Sakato drama script. The structural method helps explain the elements in the drama script, providing a deeper understanding of the meaning and message of this literary work.